Course Code: SMED 001
Search Engine Optimization (SEO) is the discipline of maximizing your website's visibility on the two main search engines Google and Yahoo, and also a myriad of other sites that use search algorithms to display results against user queries. Students will explore both basic and advanced optimization techniques used by small and big businesses. Key topics to be discussed include user behaviour and robot caching techniques- how search engines actually work- and techniques for optimizing local search, mobile search and how to properly measure SEO marketing campaign results. Students will learn how to create 'link bait', and how to plan site content and promote with social media, and how to get good incoming links from other reputable sites to grow the overall authority and thereby increase the presence of a web domain.
Rob Campbell is a business storyteller in Toronto with a good reputation as a premium SEO link builder, and a long list of happy clients. I’m a speaker, Humber teacher (SEO course designer) and marketing strategist for small to medium size businesses. Over the past decade, Rob has optimized all manner of online ventures to rank higher in search engines. Rob's SEO storytelling process is easily adapted to any business sector and can be used to build authority in any marketplace. Many years ago, Rob Campbell went to film school and then worked in the movie business for a decade; he laboured behind the scenes in hundreds of productions as the reliable but annoying grip-with-a-script. Finally in 2006 he found employment penning online perturbations. Today he's just fascinated by technology and holds forth a Utopian vision of the future. And yet he collects antiques and old photographs and just loves to research and writing about history. In this dichotomy he dwells in constant amazement.
Faculty of Media & Creative Arts, Department of Continuing Education
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