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Search Engine Optimization

Course Code: SMED 001

Search Engine Optimization (SEO) is the discipline of maximizing your website's visibility on the two main search engines Google and Yahoo, and also a myriad of other sites that use search algorithms to display results against user queries. Students will explore both basic and advanced optimization techniques used by small and big businesses. Key topics to be discussed include user behaviour and robot caching techniques- how search engines actually work- and techniques for optimizing local search, mobile search and how to properly measure SEO marketing campaign results. Students will learn how to create 'link bait', and how to plan site content and promote with social media, and how to get good incoming links from other reputable sites to grow the overall authority and thereby increase the presence of a web domain.

Credential: This course is eligible for the Social Media Certificate of Participation.

Contact Information:

Faculty of Media & Creative Arts, Professional Learning & Continuing Education

416.675.6622 ext. 4508

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