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Monitoring and Measuring Social Media

Course Code: SMED 004

Monitoring and listening are two key exercises that all social media practitioners are expected to perform when running a successful social media strategy. In this course, you will explore and understand these practices and learn why they are vital in the social media process. You will track and measure success utilizing various measurement modules, segue into analytics and answer the question on everyone's mind: How do you measure social media return on investment?

Fees Disclaimer

The fee displayed is the standard domestic tuition fee and should only be used as guideline. Actual fees will be calculated when you are completing your registration.

Contact Information:

Faculty of Media & Creative Arts, Professional Learning & Continuing Education

416.675.6622 ext. 4508

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