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  • My Social Media Journey: Oksana L.

Learning Social Media "From Scratch"

By: Oksana L.

Social Media student, Oksana L., describes her experience in the Certificate program at Humber College.

"We are storytellers - Tell us your story!"

"I’ve spent the past while working in journalism, communication and graphic design but never had the opportunity to use social media in my professional roles. I wanted a serious new skill-set boost, so I enrolled in the continuing education media studies courses at Humber College. I signed up for the social media intro and social media content strategy courses and got what I needed! On deck is the SEO course to fulfill the certification requirement. In class we discussed weekly social media news and current events, reviewed case studies, participated in creative group work that enhanced our learning experience and were taught best practice. We learned the basics and progressed to creating business goals, planning content strategies, scheduling calendars and publishing campaigns. We got the low down on KPIs, measurements and analytics, market influencers and avatars. I enjoyed the process of learning social media “from scratch” – then applying it to real life. I incorporated my assignment into my volunteering gig at a women’s outreach centre by promoting its programming and a big fundraising event on Instagram and Twitter. I created a blog about the community I live in and engaged with it via social media.

The continuing education media studies courses at Humber offer a great way to update/learn new skills, spruce up the resume, and meet people. The instructors are industry pros who offer good insight and support."

Follow Oksana on Instagram here: instagram.com/lakeshorelv 

LEARN MORE: Navigate a career in Social Media by enrolling in our continuing education Social Media Certificate program offered at our Lakeshore campus and online.

 Enroll Here