Bianca Fraser

Hi, I’m Bianca. Over the past four years, I've developed a deep appreciation for design, exploring its intricacies and possibilities. I believe that understanding why we design something is key. I ensure that every product I work on truly matters to its users. I thrive on collaborating with others to solve problems, and believe it is important to always learn and explore new ideas from one another.

Get In Touch

647-527-7774

biancafraser.design@gmail.com Share This Page

The Four Essential Pillars for Design Excellence

The four essential pillars encompass human-centric design approach and the understanding of full-bodied, three dimensional physical interaction of user, product and environment. The projects generate innovative solutions using research-driven, evidence-based designs which focus on the user experience.

3D render of PAWS portable grooming station in action

Click to enlarge

3D render of figure and dog using PAWS equipment

Click to enlarge

3D render of PAWS grooming station closed

Click to enlarge

Enhancement of Human Lifestyle

P.A.W.S is an all-in-one portable grooming station. The compact electric vehicle travels to the client's location.

Unload effortlessly and transform any space into a stress-free grooming environment. P.A.W.S offers convenience and comfort for your pet's grooming needs.

Click to enlarge

Click to enlarge

Click to enlarge

Human-Interaction & User-Centric Design

This compact grooming station features an aluminum frame that folds out when in use.

The top storage compartment features a sliding drawer, exposing a storage area where the groomer can safely place their desired tools throughout the grooming process. This station includes an interchangeable tub and grooming tabletop, allowing the groomer to complete the full grooming process in one area.

Click to enlarge

3D render of closeup detail of PAWS design

Click to enlarge

3D render of leash hook on the grooming station handle

Click to enlarge

Ergonomics & Human Factors Design

The electric-powered adjustable table provides ease for the groomer when loading the animal.

The table's controls are housed within the top storage compartment, conveniently located for easy access. The outlet located inside this space enables the groomer to plug in necessary tools during the grooming process. The telescopic handle features a ring that pivots open as a leash lead hook, securing the animal in place when being groomed.

Click to enlarge

Sustainability & Social Responsibility

P.A.W.S prioritizes sustainability by incorporating recycled aluminum, plastic, and rubber into its design.

These materials offer a lightweight solution, ensuring easy portability while reducing environmental impact. Contributing to creating a sterile environment, as they are easy to clean, and are non-toxic, promoting the well-being of both pets and groomers.

Project Summary

The grooming industry faces various challenges, ranging from accommodating diverse breed characteristics to mitigating the physical strain experienced by groomers. These include mental stress, safety risks, and ergonomic issues, all potentially leading to health problems. Existing grooming setups lack portability and comfort, particularly for house call grooming scenarios, where no suitable solutions exist. P.A.W.S is a portable, all-in-one pet grooming station designed to bring the grooming experience directly to pet owners' homes. With its unique attachment system, P.A.W.S seamlessly integrates onto a vehicle, allowing groomers to transport the entire grooming setup wherever needed. Once in the user's home, P.A.W.S provides a comprehensive grooming experience, ensuring pets receive professional care and attention without the hassle of traditional grooming salon visits.

Download Project PDF