Hello. I'm Myoungchan Kim. You can call me Chan. I discovered the profession of industrial design when I was young, after seeing cool cars on the road and wondering who makes such cool designs. Making people happy with my designs is what drives me. We are living in an era with the advent of so many amazing technologies, there are so many more possibilities in design, and I'm excited to see what the future holds. My goal as a designer is to use these advanced technologies to design experiences that are more than just functional.
The four essential pillars encompass human-centric design approach and the understanding of full-bodied, three dimensional physical interaction of user, product and environment. The projects generate innovative solutions using research-driven, evidence-based designs which focus on the user experience.
Today, commuting in large, populous cities like Seoul is a painful experience, with the average commute exceeding fatigue, decreased productivity, and even depression.
HYU focuses on utilizing this commute time. It aims to reduce the stress of commuting to near zero by encouraging individuals to spend time on personal leisure and relaxation during their long commute.
HYU is a completely different concept of transportation than the existing vehicles today. The layout and elements of HYU’s interior are all designed for relaxation on the ride.
The seat is fully adjustable to fit the user's body and can be a lounge seat or a bench as desired. The built-in computer and computer gadgets allow users to browse internet. The 360-degree surround screen brings media like movies and games to life.
Every touchpoint in HYU takes into account when the user is relaxing in a comfortable position.
Tables in HYU are laid out and dimensioned according to the user's posture when working or using a computer. The media displayed on the surround screens and the laser-projected keyboard can be repositioned as the user desires.
HYU embodies sustainability by incorporating recycled polyester and nylon into its interior.
These materials, sourced from post-consumer plastics and industrial waste, significantly reduce the environmental impact by minimizing the need for virgin resources and tackling plastic waste. Utilized in seat covers and other interior elements, this approach not only promotes a circular economy but also sets a new standard in the automotive industry for environmental responsibility, aligning with the rising demand for eco-friendly products..
This project addresses the stress and productivity loss associated with traditional urban commuting in Seoul, aiming to transform commuting from a bottleneck to an opportunity for relaxation and recreation. It highlights the economic and health impacts of daily traffic jams, proposing a paradigm shift in how urban traffic experiences are perceived. Through interviews and user research, the study seeks to understand commuters' needs based on demographics, lifestyle, and profession. It will also explore technological solutions to ease traffic challenges, constructing a model to evaluate proposed solutions. The goal is to redefine urban commuting, turning "wasted time" in traffic into valuable relaxation, thereby enhancing urban life quality and benefiting the community at large.