Advertising Copywriting

Program Events

About the Program

Humber's Advertising Copywriting graduate certificate program teaches the specialized skills necessary to create powerful and effective copy for all forms of printed advertising, radio and television commercials, web, mobile, and social media. Over two intense semesters, graduates developed a wide variety of strategic, conceptual and practical skills. They learned fundamental production, design and presentation skills, how to generate ideas in pictures and in words and how to focus creativity using industry-standard techniques. They also learned how to strategically engage with target audiences, and honed their already excellent editing and proofreading skills and applied them to their own copywriting and that of their corporate clients. Portfolio samples were created using industry-standard software (such as Adobe Photoshop, InDesign and Illustrator).