If you define yourself as creative but can’t draw, Advertising Copywriting may be the right program for you. Not only that, you love to pursue creative writing and conceptual thinking, enjoy working in a high-intensity environment and are energized by collaborating with other creative minds.
Humber’s Advertising Copywriting graduate certificate program teaches the specialized skills necessary to create powerful and effective copy for all forms of printed advertising, radio and television commercials, web, mobile, and social media. Over two intense semesters, you will develop a wide variety of strategic, conceptual and practical skills. You will learn fundamental production, design and presentation skills, how to generate ideas in pictures and in words and how to focus your creativity using industry-standard techniques. You’ll also learn how to strategically engage with target audiences.
You will create portfolio samples with industry-standard software such as Adobe Photoshop, InDesign and Illustrator. Acquired skills will be demonstrated in a comprehensive portfolio of work which will be exhibited at a portfolio show at the end of the second semester.
You will hone your already excellent editing and proofreading skills and apply them not only to your own copywriting but eventually to that of your corporate clients.Courses Program Standards
Upon successful completion of the program, a graduate will:
Students will participate in a mandatory work placement which follows the last semester of study.
BuildingF brings marketers and agencies together with advanced students from virtually any Humber program to produce strategic creative content and technology solutions. Instead of just being given a grade for assignments, students are provided with a chance to work with real clients, on actual accounts, receiving first-hand experience in the field.
The disciplines that can be accessed through BuildingF include anything found in a modern advertising, design or PR agency, including brand experience design, communications marketing, advertising design, writing, production, and much more.
The average North American is exposed to close to 3,000 advertisements each day yet recalls only 12. To write memorable ads as a writer and conceptual thinker in the creative department of an advertising agency, you need specialized training in advertising copywriting.
Our graduates find positions at local and multinational advertising agencies, as well as direct response, pharmaceutical and digital agencies. Some of our graduates pursue in-house writing opportunities with large corporations or with municipal or provincial governments while others eventually go into business for themselves, enjoying the flexibility and variety of working as freelance or contract copywriters.
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Watch the video to learn more about the Pixel Perfect event.
Humber and the Pulitzer Centre Create Data Journalism Grant
Thu, September 19, 2019
Humber's storyLAB and The Pulitzer Center on Crisis Reporting have created the storyLAB Data Journalism Grant to support independent journalism.
It is the most extensive grant dedicated to Canadian data-driven journalism.
The grant supports projects related to essential and underserved topics affecting Canadians. For the inaugural grant, Humber and Pulitzer are accepting proposals for stories related to Indigenous lands and property rights. The grant will provide up to $10,000 for a freelance journalist or team of journalists to explore a related story from a data-driven perspective.
"Opportunities for enterprise, data-driven journalism in this country are few and far between," says David Weisz, director of storyLAB at Humber College and professor in the Faculty of Media and Creative Arts. "Especially when it comes to covering Indigenous issues, where the cost of travel alone can cause newsrooms to lose their appetite for a particular story. This grant is to ensure that these important stories get told and told properly."
This grant opportunity is now open, and applicants are encouraged to submit their proposals by October 31, 2019. The winner(s) of the grant will be honoured at a cocktail reception on November 15, 2019.
Humber’s storyLAB leverages the multidisciplinary nature of the Faculty of Media & Creative Arts to create collaborative opportunities between Humber staff, students and industry partners. Humber’s Faculty of Media & Creative Arts is committed to fostering data journalism, most recently creating and hosting Data Driven, a data journalism symposium for coders, investigative reporters, developers and data advocates.
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Fall 2019 Open House
Sat, November 16, 2019 | 10:00 AM
Come to Open House and get a solid understanding of what it's really like to be a Humber student.
Visiting the campus is one of the best ways to make a decision about college, so join us and speak to faculty and current students, see the labs and take a tour!
General Sessions & Campus Tours
The journey to college brings many questions about your future career, but what about residence, athletics, transfer options or financial assistance? General sessions are designed to help answer these questions and many more. Find the General Sessions related to your campus and come take a tour with us.
School Program Sessions, Tours and Information Booths
Don't just imagine where you'll be studying at Humber, come see for yourself. Program sessions and lab tours offer a better understanding of the learning environment. Staff will provide detailed information about your program, the scope of the industry today and where your education could take you. Feel free to ask questions about your program, curriculum, career and placement opportunities.
Radio Humber and BRTV Collaborate to showcase Indie Canadian Artists
Thu, June 13, 2019
96.9 Radio Humber teamed up with the Broadcast Television/Videography Program to bring Canadian artists on campus for an interview and performance.
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Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.
On June 29, 2018, the Provincial Government of Ontario announced the renaming of the Ministry of Advanced Education and Skills Development (MAESD) to the Ministry of Training, Colleges and Universities (MTCU). Both names may appear on this website.