If you define yourself as creative but can’t draw, Advertising Copywriting may be the right program for you. Not only that, you love to pursue creative writing and conceptual thinking, enjoy working in a high-intensity environment and are energized by collaborating with other creative minds.
Humber’s Advertising Copywriting graduate certificate program teaches the specialized skills necessary to create powerful and effective copy for all forms of printed advertising, radio and television commercials, web, mobile, and social media. Over two intense semesters, you will develop a wide variety of strategic, conceptual and practical skills. You will learn fundamental production, design and presentation skills, how to generate ideas in pictures and in words and how to focus your creativity using industry-standard techniques. You’ll also learn how to strategically engage with target audiences.
You will create portfolio samples with industry-standard software such as Adobe Photoshop, InDesign and Illustrator. Acquired skills will be demonstrated in a comprehensive portfolio of work which will be exhibited at a portfolio show at the end of the second semester.
You will hone your already excellent editing and proofreading skills and apply them not only to your own copywriting but eventually to that of your corporate clients.Courses Program Standards
Upon successful completion of the program, a graduate will:
Students will participate in a mandatory work placement which follows the last semester of study.
This program is hosting an Information Session in January 2020.
BuildingF brings marketers and agencies together with advanced students from virtually any Humber program to produce strategic creative content and technology solutions. Instead of just being given a grade for assignments, students are provided with a chance to work with real clients, on actual accounts, receiving first-hand experience in the field.
The disciplines that can be accessed through BuildingF include anything found in a modern advertising, design or PR agency, including brand experience design, communications marketing, advertising design, writing, production, and much more.
Our dynamic and creative professors have extensive industry experience as creative directors, art directors and copywriters. They have large-size agency backgrounds up to 30 years of experience, and all have worked on major multinational brands.
The average North American is exposed to close to 3,000 advertisements each day yet recalls only 12. To write memorable ads as a writer and conceptual thinker in the creative department of an advertising agency, you need specialized training in advertising copywriting.
Our graduates find positions at local and multinational advertising agencies, as well as direct response, pharmaceutical and digital agencies. Some of our graduates pursue in-house writing opportunities with large corporations or with municipal or provincial governments while others eventually go into business for themselves, enjoying the flexibility and variety of working as freelance or contract copywriters.
Journalism (Graduate Certificate)
Credential: Ontario Graduate Certificate
Length: 3 semesters
Public Relations (Graduate Certificate)
Credential: Ontario Graduate Certificate
Length: 2 semesters
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Watch the video to learn more about the Pixel Perfect event.
Grad Spotlight: Ross Munro
Tue, January 21, 2020
Ross Munro graduated in 1986 from the Film & Television Production Program. We asked Ross about his journey from Humber student to filmmaker.
What are you doing now and what was your career path to get here?
After gaining valuable experience in all facets of film work, I decided to specialize in Screenwriting and, a few years after graduating, found myself writing and directing my first feature film "Brewster McGee" which was shot on 16mm black and white film. Over the next several years, I continued my filmmaking journey here in Vancouver with my documentary short "Broken Palace" as well as my most recent feature film "A Legacy of Whining" (which I also acted in). I have just completed (along with my Producer/wife Maria) our new documentary "European Tour '73".
Tell us some of your favourite Humber memories.
The memories that I cherish most from my time at Humber are of the many great friendships that I made with my fellow Humber film students and the amazing (and sometimes nerve wracking) moments we spent getting our film projects across the finish line in time!
Also, upon arriving at Humber College, I immediately found the offices of the campus newspaper "The Humber Voice" and became the film critic for the paper for the next three years. This allowed me to received a press pass to cover the Toronto International Film Festival which was enormously exciting ("Hey! Is that Roger Ebert getting on the elevator...!).
How did Humber help you get where you are now?
I think the best thing about studying film at Humber College was how well it prepared me for real life in the film world. Just like in the film business, we had to learn how to exist and get along within a group of fellow crew members and be able to respect and listen to each other's creative ideas and to balance and be productive amongst all the different personalities and viewpoints involved. Also, the course's expectation of having us learn all the different functions and duties in the film world gave us a very well-rounded and valuable opportunity for some incredible hands-on learning.
Share a tip for upcoming filmmakers.
I think it's important for potential filmmakers to get a solid understanding of their craft - whether it's going to film school or learning online or especially going to as many movies as possible - that's key. When I went to Humber, I used to jump on a bus downtown almost everyday after class and see as many movies as I could (they used to have a collection of very cool repertory movie houses that featured amazing film titles from North America and around the world!).
Also, I think it shouldn't be overlooked just how important it is for filmmakers to get out and meet as many like-minded individuals as possible (yes, that dreaded word "networking"!). Making a film is a social experiment at all times and you will need as many people pulling in the same direction as you as possible. Get out of your comfort zone and start being part of your chosen community! Help other filmmakers on their sets, support other filmmakers and creatives - the love will make its way back to you!
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