If you define yourself as creative but can’t draw, Advertising Copywriting may be the right program for you. Not only that, you love to pursue creative writing and conceptual thinking, enjoy working in a high-intensity environment and are energized by collaborating with other creative minds.
Humber’s Advertising Copywriting graduate certificate program teaches the specialized skills necessary to create powerful and effective copy for all forms of printed advertising, radio and television commercials, web, mobile, and social media. Over two intense semesters, you will develop a wide variety of strategic, conceptual and practical skills. You will learn fundamental production, design and presentation skills, how to generate ideas in pictures and in words and how to focus your creativity using industry-standard techniques. You’ll also learn how to strategically engage with target audiences.
You will create portfolio samples with industry-standard software such as Adobe Photoshop, InDesign and Illustrator. Acquired skills will be demonstrated in a comprehensive portfolio of work which will be exhibited at a portfolio show at the end of the second semester.
You will hone your already excellent editing and proofreading skills and apply them not only to your own copywriting but eventually to that of your corporate clients.Courses Program Standards
Upon successful completion of the program, a graduate will:
Students will participate in a mandatory work placement which follows the last semester of study.
BuildingF brings marketers and agencies together with advanced students from virtually any Humber program to produce strategic creative content and technology solutions. Instead of just being given a grade for assignments, students are provided with a chance to work with real clients, on actual accounts, receiving first-hand experience in the field.
The disciplines that can be accessed through BuildingF include anything found in a modern advertising, design or PR agency, including brand experience design, communications marketing, advertising design, writing, production, and much more.
Our dynamic and creative professors have extensive industry experience as creative directors, art directors and copywriters. They have large-size agency backgrounds up to 30 years of experience, and all have worked on major multinational brands.
The average North American is exposed to close to 3,000 advertisements each day yet recalls only 12. To write memorable ads as a writer and conceptual thinker in the creative department of an advertising agency, you need specialized training in advertising copywriting.
Our graduates find positions at local and multinational advertising agencies, as well as direct response, pharmaceutical and digital agencies. Some of our graduates pursue in-house writing opportunities with large corporations or with municipal or provincial governments while others eventually go into business for themselves, enjoying the flexibility and variety of working as freelance or contract copywriters.
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Watch the video to learn more about the Pixel Perfect event.
Humber Lakeshore Wins at Adobe Creative Jam
Tue, November 26, 2019
Four students in Humber’s Advertising & Graphic Design program won first place in the 2019 Adobe Creative Jam.
Competing in a field of 72 teams from six college, Team “A-Block” -- comprised of Nicolas Diaz, Emily Little, Julia Laing, and Chelsea Speck – created an app to address academic integrity. Check out some images of the app here.
The Adobe Creative Jam is a design challenge that asks students to create a visual or motion design concept based on a theme revealed at the event. After three hours and no rules, the teams present their work to the jury in front of a rapt audience. The 2019 Jam drew over 300 students from Sheridan, George Brown, Seneca, OCADU, Algonquin College, and Humber.
Congratulations to all the students who competed, and especially to Team “A-Block”!
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Faculty of Media & Creative Arts Events
Tue, January 14, 2020 to Wed, January 15, 2020
Join us on January 14th or 15th and speak with our professors and students. Find out which of these Humber programs is right for you.
Faculty of Media & Creative Arts News
Radio Humber and BRTV Collaborate to showcase Indie Canadian Artists
Thu, June 13, 2019
96.9 Radio Humber teamed up with the Broadcast Television/Videography Program to bring Canadian artists on campus for an interview and performance.
No news at this time.
Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.
On June 29, 2018, the Provincial Government of Ontario announced the renaming of the Ministry of Advanced Education and Skills Development (MAESD) to the Ministry of Training, Colleges and Universities (MTCU). Both names may appear on this website.