Content Strategy

Showing program information for start dates between

Sept 2025 - Aug 2026

Sept 2024 - Aug 2025

Program Code: CS511

CIP Code: 11.0801

PGWP Eligible: Yes

Credential: Ontario Graduate Certificate

Start Dates: January, September

Program Length: 3 semesters

Learning
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Program Overview

The Content Strategy graduate certificate program was crafted to equip students for the rapidly evolving domain of content strategy. In this program, students delve into the intricacies of developing and managing content that is both credible and inclusive, aligning with organizational goals and user needs. Content strategists play a pivotal role in shaping digital and analog interactive systems, ensuring that content resonates across various platforms seamlessly.

As stewards of content, strategists guide the publishing process, steering organizations towards enhanced brand recognition, streamlined internal communications, effective public relations and optimized user experiences. Through a comprehensive curriculum, students engage with every phase of content development, from conceptualization to analysis, enabling them to offer strategic insights and recommendations.

Delivered in a hybrid format, our courses blend online instruction with in-class sessions, providing students with an immersive learning experience.

Courses Open "Courses" to view individual course delivery modes.

Courses

At Humber, courses are delivered in a variety of formats:

In-Person - An in-person course is delivered fully on campus.

Online Asynchronous (A) - An online asynchronous course has no fixed class schedule and allows students to engage with the course at different times according to their needs. Faculty provide modules, which are completed independently by the students according to established deadlines.

Online Synchronous (S) - An online synchronous course is delivered fully online and requires faculty and students to participate in real-time according to a fixed schedule. Classes are scheduled for a specific day and time.

Hybrid - A hybrid course is a combination of in-person and online classes and follows a set schedule. Students must be available to attend in-person classes at scheduled times during the semester.

The chart below outlines the delivery options available for each course in this program, by campus. For some academic terms, there may be more than one delivery option available. You’ll be able to select your preferred options when building your course schedule during open enrolment. Preferences for course delivery will be considered on a first come, first served basis. Some Humber programs are also delivered fully online, where all courses are delivered online.

International students: the impact of studying from outside of Canada on Post-Graduation Work Permit (PGWP) eligibility differs significantly based on when you start your program. Please review the PGWP eligibility before choosing your program and course delivery.

Course code and Name	Delivery Type by Location
Semester 1
IXD 5106	Introduction to Design for Interaction	In-Person	In-Person	In-Person	N/A
IXD 5206	Product Management	In-Person	In-Person	In-Person	N/A
MDCS 5110	Introduction to Content Strategy	N/A	In-Person	N/A	Online (S)
MDCS 5111	Content Strategy Planning	N/A	Hybrid	N/A	Online (S)
MDCS 5112	Content Strategy Analytics 1	N/A	Hybrid	N/A	Online (S)
MDCS 5113	Special Topics in Content Strategy 1	N/A	Hybrid	N/A	Online (S)
Semester 2
IXD 5105	Interaction Design Studio 1	N/A	In-Person	N/A	Online (S)
IXD 5200	Professional Practice	N/A	Online (A)	N/A	Online (A)
IXD 5205	Interaction Design Studio 2	In-Person	In-Person	In-Person	Online (S)
MDCS 5211	Content Strategy Management	N/A	Hybrid	N/A	Online (S)
MDCS 5212	Content Strategy Analytics 2	N/A	Hybrid	N/A	Online (S)
MDCS 5213	Special Topics in User Content Strategy 2	N/A	Online (A)	N/A	Online (A)
Semester 3
MDCS 5300	Field Experience - Content Strategy	N/A	Online (A)	N/A	Online (A)
MDCS 5310	Capstone	N/A	In-Person	N/A	Online (S)

Delivery Type by Location

Course Code

Course Name

North

Lakeshore

IGS

DL/Online

Semester 1

IXD 5106

Introduction to Design for Interaction

In-Person

N/A

IXD 5206

Product Management

In-Person

N/A

MDCS 5110

Introduction to Content Strategy

N/A

In-Person

N/A

Online (S)

MDCS 5111

Content Strategy Planning

N/A

Hybrid

N/A

Online (S)

MDCS 5112

Content Strategy Analytics 1

N/A

Hybrid

N/A

Online (S)

MDCS 5113

Special Topics in Content Strategy 1

N/A

Hybrid

N/A

Online (S)

Semester 2

IXD 5105

Interaction Design Studio 1

N/A

In-Person

N/A

Online (S)

IXD 5200

Professional Practice

N/A

Online (A)

N/A

Online (A)

IXD 5205

Interaction Design Studio 2

In-Person

Online (S)

MDCS 5211

Content Strategy Management

N/A

Hybrid

N/A

Online (S)

MDCS 5212

Content Strategy Analytics 2

N/A

Hybrid

N/A

Online (S)

MDCS 5213

Special Topics in User Content Strategy 2

N/A

Online (A)

N/A

Online (A)

Semester 3

MDCS 5300

Field Experience - Content Strategy

N/A

Online (A)

N/A

Online (A)

MDCS 5310

Capstone

N/A

In-Person

N/A

Online (S)

Work-Integrated Learning

Work-Integrated Learning courses serve as the vital link between academic learning and real-world application. Within this framework, students actively participate in the Professional Practice course, equipping you with the necessary skills and confidence to secure your own field experience. Throughout this journey, a dedicated career & work-integrated learning advisor offers personalized guidance and support.

In Semester 3, students immerse themselves in the Field Experience course, committing 160 hours of practical application within the field. Whether pursuing paid or unpaid opportunities, all experiences undergo approval by your career & work-integrated learning advisor to ensure relevance.

Meet Your Industry Liaison

The Humber Advantage

ART STUDENTS VOTE FOR FUTURE

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Media, Creative Arts, and Design Students Vote for the Future

Students from more than eight Media, Creative Arts, and Design programs worked with Villamedia to test the company's AI-driven generative art project, Vote for Peace, and to learn how the technology may be used in the future.

Expert Faculty

FACULTY HIGHLIGHTS

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Hayley Davison

I am a communications expert who cares deeply about people and making things better for everyone in a way that is equitable and inclusive. I'm a systems thinker, and I lead with compassion to make nimble, data-driven decisions that help my clients and my organization reach their objectives. I have almost a decade of experience in all areas of communications, including internal comms, change consulting, public relations, marketing and social media. My work has spanned across the entertainment, non-profit and tech industries.

Cynthia Young

Cynthia Young is a highly experienced professional with over 25 years of experience in progressively senior roles in publishing, media, marketing, and advertising. She has a focus on deeply understanding the audience/customer using analytical and organizational design frameworks and has experience in brand marketing, media strategy, executive strategy, and product user experience design. Prior to becoming a professor at Humber College, she led the transformation and innovation at the Globe & Mail as their head of audience, moving over 6 million Canadians from paper news to digital news and teaching over 200 journalists the value of listening to their audience. She holds a Master of Business Administration in Creative Leadership from the Berlin School of Creative Leadership, a Teaching Excellence Program and Inclusive Curricular Design Certificate from Humber College, and a Reconciliation Education Certificate from Humber College and First Nations University. She is currently a professor and curriculum lead for Ontario’s first and only post-graduate certificate in Content Strategy at Humber College. She is also a professor in Humber’s three-year Graphic Design program, fostering designs that are embedded with audience-first strategies.

Study Abroad

Propel your resume and life story to the next level by taking advantage of the global opportunities offered at Humber. Gain academic credit, develop highly valued employability skills, and create connections with people from all over the world through our many offerings: Summer Abroad, Semester Exchange, Humber Global Summer School, and many other opportunities!

To learn more, please visit Humber Global, or contact Jennifer Cleary at Jennifer.Cleary@humber.ca.

Your Career

The need for skilled professionals in media and digital communication is on the rise. Graduates of our program can explore diverse career opportunities within this dynamic industry including roles like junior digital strategist, junior content strategist, digital strategist, content analyst, digital content co-ordinator and content specialist.

Related Programs

Interaction Design Programs

Browse All Related Programs

Program Availability

Start dates between Sept 2025 - Aug 2026

START	DELIVERY	LOCATION	STATUS
Sep 2025		North	Open
Jan 2026		North	Open

Start dates between Sept 2025 - Aug 2026

START	DELIVERY	LOCATION	STATUS
Sep 2025		North	Open
Jan 2026		North	Not Available

Humber is a publicly funded institution. International students graduating from a PGWP Eligible program at Humber are eligible to apply for a Post-Graduation Work Permit.

International students in Canada could be eligible for an automatic scholarship*.  Apply now!

Check out the step-by-step Admissions Road Map for helpful information and additional resources.

Start dates between Sept 2025 - Aug 2026

START	DELIVERY	LOCATION	STATUS
Sep 2025		North	Open
Jan 2026		North	Not Available

Humber is a publicly funded institution. International students graduating from a PGWP Eligible program at Humber are eligible to apply for a Post-Graduation Work Permit.

International applicants outside of Canada can apply through Humber International. Check out the step-by-step Admissions Road Map for helpful information and additional resources.

Upcoming Recruitment Events

Book A Tour Open House Sign Up for Upcoming Events

Every attempt is made to ensure that information contained on this website is current and accurate. Humber Polytechnic reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.

GET YOUR $125 APPLICATION FEE BACK^*

Apply On Us This September!

Apply through OCAS between June 14 - July 19, 2024 and be registered full-time on Tuesday, September 17, 2024 and receive a $125 credit equal to the domestic application fee.

To qualify, get started by filling out the APPLY ON US form.

*This promotion is open to domestic applications for the September 2024 program intakes only. Offer not valid for existing applicants or applications.

International Students with a valid Study Permit or Letter of Introduction (LOI)* can receive a Waiver Code to cover the $100 September 2024 application fee.

Bringing You Our A-Game

A Humber education is second to none, benefit from:

How to Apply

Domestic Students

Applications to Humber are made through ontariocolleges.ca. Be sure to submit your application by July 15, 2024 to receive your Application Fee Credit. Applications for September will remain open as long as the program availability status shows Open.

To check program availability refer to the Campus/Availability listing on Humber’s program pages, search by availability, or ontariocolleges.ca.

To see where you are in the admissions process, visit the Admissions Road Map.

International Students

If you’re an international student, you can apply directly to Humber via our International Centre.

Contact Us

Admissions Questions

General Enquiries

Call 416-675-3111 or email enquiry@humber.ca. If you have already applied, be sure to check your application status on myhumber.ca.

Domestic Applicants Enquiries

Domestic applicants can book a one-on-one advising appointment with an admissions representative.

International Applicants Enquiries

Contact the International Centre for information about full-time programs (including the International Graduate School), how to apply and to follow up on your submitted application.

Program-Specific Questions

Speak to the Program Co-ordinator about the course curriculum, projects and career options.

Siddiqah Gulamhusein , program co-ordinator
416.675.6622 ext. 79319
mdcs@humber.ca

Campus Information

Book a campus tour to take a closer look at what it's like to be a student at Humber.

Want More Info?

Find out more about the student experience and everything that Humber has to offer Future Students.

for more info on Humber, including programs, special events and more!

How To Become An Apprentice

Becoming an Apprentice

Find an employer willing to sponsor you as an apprentice.

Contact the Ministry of Labour, Immigration, Training and Skills Development to register as an apprentice.

Work with your employer approximately one year before attending Humber.

View Instructions

Ontario Youth Apprenticeship Program (OYAP)

If you’re in high school – grade 11 or 12 – you can earn co-op education credits through work placements in some skilled trades.

Visit OYAP

How to Apply

Domestic Students

Applications to Humber are made through ontariocolleges.ca. Be sure to submit your application by the equal consideration deadline of February 1. You may apply after February 1, however, post-February 1 applications will be considered on a first-come, first-served basis depending on the availability of the space in the program.

To check program availability refer to the Campus/Availability listing on Humber’s program pages, search by availability, or ontariocolleges.ca.

To see where you are in the admissions process, visit the Admissions Road Map.

International Students

If you’re an international student, you can apply directly to Humber via our International Centre.

Need Advice?

Program Advising Appointments

Get help narrowing down your program options or book a one-on-one pre-enrolment advising appointment with one of our Recruitment Officers.

Transfer & Pathway Advising

Book a virtual appointment with a Student Mobility Advisor learn more about getting Transfer Credit(s) for previous post-secondary experience, Prior Learning Assessment and Recognition (PLAR), and Pathways options.

Admission Requirements

Admission selection is based on the academic criteria indicated. Meeting minimum eligibility requirements does not guarantee admission.

Admission selection is based on the following three requirements:

Academic

To be eligible for admission, you must possess the following:
- A bachelor’s degree, advanced diploma, diploma or equivalent
Mature Applicants

Diplomas and Certificates

An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older as of the first day of classes. Humber will invite you for testing to demonstrate that you meet all listed course requirements.

Degrees

An applicant is considered a mature applicant if they have not completed secondary school or attended postsecondary studies, and will be 21 or older as of the first day of classes. Mature applicants for degree programs will be required to meet course requirements at the U/M level or equivalent.

College Transfer Applicants

Diplomas and Certificates

An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility.

Degrees

An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility. Applicants must have an overall minimum grade point average (GPA) of 65 per cent in the program. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

University Transfer Applicants

Diplomas and Certificates

An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility.

Degrees

An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.
English Language Proficiency

All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.
International Credit Evaluation

Canadian citizens or permanent residents with international education are required to provide a credential evaluation. Note, for international High school education course by course evaluations, ICAS must be used. For international post-secondary education, a WES evaluation must be provided. In situations where you expect to apply for transfer credit, it is recommended that a course by course WES evaluation is completed.

International Academic Equivalency

Admission equivalencies for Humber depend on your country of study. Please enter your location or choose detect my location to see the requirements for your country below.

Applying with an International Baccalaureate (IB)

Equipment & Device Requirements

All Semesters

Details and Specifications	Minimum Specs
OS	Mac/Windows
Memory	8GB or Higher
Storage	250 GB storage space
Monitor	13"
Other	Microsoft Office

Program-Specific Questions

Speak to the Program Co-ordinator about the course curriculum, projects and career options.

Siddiqah Gulamhusein , program co-ordinator
416.675.6622 ext. 79319
mdcs@humber.ca

Fees & Financial Aid

The 2024/2025 fee for three semesters was:

domestic: $6,187.84
international: $19,169.12

Fees are subject to change.

Fees by Semester

Semester 1	2024-2025 Fees
Tuition	$2,177.15
Compulsory Ancillary Fee	$444.09
Compulsory Student Union Fee	$66.00
IGNITE Health and Dental Insurance Fee	$111.12
Enhanced Student Experience Fee (Optional)	$20.00
Program Ancillary Fee	$0.00
Co-op/Placement	$0.00
Total	$2,818.36

Semester 2	2024-2025 Fees
Tuition	$2,177.15
Compulsory Ancillary Fee	$444.09
Compulsory Student Union Fee	$66.00
IGNITE Health and Dental Insurance Fee	$111.12
Enhanced Student Experience Fee (Optional)	$20.00
Program Ancillary Fee	$0.00
Co-op/Placement	$0.00
Total	$2,818.36

Semester 3	2024-2025 Fees
Tuition	$440.00
Compulsory Ancillary Fee	$0.00
Compulsory Student Union Fee	$0.00
IGNITE Health and Dental Insurance Fee	$111.12
Enhanced Student Experience Fee (Optional)	$0.00
Program Ancillary Fee	$0.00
Co-op/Placement	$0.00
Total	$551.12

Semester 1	2024-2025 Fees
Tuition	$8,667.79
Compulsory Ancillary Fee	$444.09
Compulsory Student Union Fee	$66.00
IGNITE Health and Dental Insurance Fee	$111.12
Enhanced Student Experience Fee (Optional)	$20.00
Program Ancillary Fee	$0.00
Co-op/Placement	$0.00
Total	$9,309.00

Semester 2	2024-2025 Fees
Tuition	$8,667.79
Compulsory Ancillary Fee	$444.09
Compulsory Student Union Fee	$66.00
IGNITE Health and Dental Insurance Fee	$111.12
Enhanced Student Experience Fee (Optional)	$20.00
Program Ancillary Fee	$0.00
Co-op/Placement	$0.00
Total	$9,309.00

Semester 3	2024-2025 Fees
Tuition	$440.00
Compulsory Ancillary Fee	$0.00
Compulsory Student Union Fee	$0.00
IGNITE Health and Dental Insurance Fee	$111.12
Enhanced Student Experience Fee (Optional)	$0.00
Program Ancillary Fee	$0.00
Co-op/Placement	$0.00
Total	$551.12

Domestic Fees International Fees

Additional Costs

Students enrolling in this program are required to purchase their own laptop. For specific laptop and software requirements for this program, visit our website.

Financial Aid, Scholarships and Bursaries

Understand the costs associated with coming to Humber and explore resources available from first year to your final year on Student Fees and Financial Resources.

Scholarships

Humber Scholarships

Find out more about scholarships and bursaries that you may be eligible for, visit Student Scholarships. International students can visit International Student Scholarships.

Humber Bursaries

Bursaries are available for Certificate, Diploma and Degree programs primarily based on financial need, visit Humber Bursaries.

External Awards, Bursaries & Scholarships

Find out more information about external scholarships and bursaries, visit External Awards.

Indigenous Student Awards, Bursaries & Scholarships

Humber offers a variety of bursaries and scholarships for Indigenous students, visit Indigenous Student Awards.

Content Strategy

Program Overview

Courses

Work-Integrated Learning

Work-Integrated Learning (WIL) at Humber

Work-Integrated Learning

Field Experience

Professional Practicum

Co-operative Education

Optional Co-operative Education

The Humber Advantage

Media, Creative Arts, and Design Students Vote for the Future

Expert Faculty

Hayley Davison

Cynthia Young

Study Abroad

Your Career

Related Programs

Upcoming Recruitment Events

GET YOUR $125 APPLICATION FEE BACK*

Apply On Us This September!

Bringing You Our A-Game

How to Apply

Domestic Students

International Students

Contact Us

Admissions Questions

General Enquiries

Domestic Applicants Enquiries

International Applicants Enquiries

Program-Specific Questions

Campus Information

Want More Info?

How To Become An Apprentice

Becoming an Apprentice

Ontario Youth Apprenticeship Program (OYAP)

How to Apply

Domestic Students

International Students

Need Advice?

Program Advising Appointments

Transfer & Pathway Advising

Admission Requirements

Academic

Mature Applicants

Diplomas and Certificates

Degrees

College Transfer Applicants

Diplomas and Certificates

Degrees

University Transfer Applicants

Diplomas and Certificates

Degrees

English Language Proficiency

International Credit Evaluation

International Academic Equivalency

Post-Admission Requirements

Equipment & Device Requirements

Program-Specific Questions

Fees & Financial Aid

Domestic Fees by Semester

International Fees by Semester

Additional Costs

Financial Aid, Scholarships and Bursaries

Scholarships

Humber Scholarships

Humber Bursaries

External Awards, Bursaries & Scholarships

Indigenous Student Awards, Bursaries & Scholarships

Explore Opportunities through Humber Pathways

GET YOUR $125 APPLICATION FEE BACK^*