Upon successful completion of the program, a graduate will:
Conduct secondary research to derive insights for proposed advertising and marketing solutions.
Create a campaign that influences the attitudes and behaviours of a described target audience evidenced by identified metrics of campaign success.
Analyze the social, cultural, political, economic, psychological, technological, and historical influences on current practices and emerging trends in art direction to design creative advertising campaigns.
Complete all work in a professional, ethical and timely manner.
Express concepts, ideas, information, brand stories and research insights presented through verbal and visual techniques appropriate to the audience.
Collaborate in professional team environments to produce and present creative solutions to client challenges.
Self-assess to identify the lessons available in failure and the place of critique in the improvement process.
Develop a showcase portfolio to represent industry ready competency in art direction.
Generate visual content for use in various media channels that aligns with the creative brief and is in compliance with legislation, industry standards and accepted business practices.
Question assumptions and biases through listening, reading and observing critically to validate the intentions of a proposed advertising solution prior to presentation.
Graduates are prepared to work as art directors in advertising agencies, public relations agencies, marketing firms and other businesses that provide creative services to solve business challenges. Based on current trends, the employment outlook is good.
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On October 21, 2019, the Provincial Government of Ontario announced the renaming of the Ministry of Training, Colleges and Universities (MTCU) to the Ministry of Colleges and Universities (MCU). Both names may appear on this website.