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Advertising - Art Direction

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Program Code: AD511 Credential: Ontario Graduate Certificate Program Length: 3 semesters Winter 2022 delivery can be view on Current Student Resources
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Program Overview

So, you want to work in advertising ... as an art director, copywriter or account manager. Where can you learn what you need to know to get into the game?  

At Humber, we offer one-year postgraduate certificates in Advertising Copywriting, Account Management and Art Direction. Here you can learn the necessary skills in a new, innovative format that replicates the business you are about to enter.   

Students from these three advertising disciplines take classes and work together in teams to learn every aspect of the industry. Your networking begins day one.  

Just like in the real world.  

The Advertising Art Direction graduate certificate program is designed to equip you with a comprehensive understanding of advertising art direction, design and copywriting combined with marketing, branding and strategy development. This combination of skills enables students to create effective communication and advertising solutions across a wide range of media – both emerging and traditional – and build a portfolio of creative work that reflects the industry standards required for field placement and entry-level art director positions. 

Courses Learning Outcomes

Upon successful completion of the program, a graduate will:

  1. Conduct secondary research to derive insights for proposed advertising and marketing solutions.

  2. Create a campaign that influences the attitudes and behaviours of a described target audience evidenced by identified metrics of campaign success.

  3. Analyze the social, cultural, political, economic, psychological, technological, and historical influences on current practices and emerging trends in art direction to design creative advertising campaigns.

  4. Complete all work in a professional, ethical and timely manner.

  5. Express concepts, ideas, information, brand stories and research insights presented through verbal and visual techniques appropriate to the audience.

  6. Collaborate in professional team environments to produce and present creative solutions to client challenges.

  7. Self-assess to identify the lessons available in failure and the place of critique in the improvement process. 

  8. Develop a showcase portfolio to represent industry ready competency in art direction.

  9. Generate visual content for use in various media channels that aligns with the creative brief and is in compliance with legislation, industry standards and accepted business practices.

  10. Question assumptions and biases through listening, reading and observing critically to validate the intentions of a proposed advertising solution prior to presentation. 


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Work Placement

Students will gain practical, hands-on experience in the industry by completing a mandatory work placement following their final semester of study.

Expert Faculty

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Michael Rosen

BFA Advertising Design, Syracuse University, 1970
MFA Advertising Design, Syracuse University, 1972

Your Career

Graduates are prepared to work as art directors in advertising agencies, public relations agencies, marketing firms and other businesses that provide creative services solving a wide variety of business challenges.

Program Availability

Start dates between Sept 2022 - Aug 2023
START DATE LOCATION STATUS
September 2022 Lakeshore Open
Start dates between Sept 2022 - Aug 2023
START DATE LOCATION STATUS
September 2022 Lakeshore Open

News Feed

Meet Humber Advertising & Graphic Design Graduate, Meghan Vanderstoep

Meet Humber Advertising & Graphic Design Graduate, Meghan Vanderstoep

Wed, January 27, 2021

Meghan Vanderstoep graduated from the Advertising & Graphic Design program in 2019.

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No news at this time.

News Feed

Senior Dean Update: Media & Creative Arts Anti-Racism Action Plan

Senior Dean Update: Media & Creative Arts Anti-Racism Action Plan

Fri, October 15, 2021

In June 2020, I committed the FMCA to seven action items to address the attitudes, behaviours and structures that act as barriers for students from Indigenous and equity-deserving communities.

Read More

No news at this time.

Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.

On October 21, 2019, the Provincial Government of Ontario announced the renaming of the Ministry of Training, Colleges and Universities (MTCU) to the Ministry of Colleges and Universities (MCU). Both names may appear on this website.

Admission Requirements

Applicants must meet all the requirements below in order to meet minimum program eligibility. Meeting minimum eligibility requirements does not guarantee an offer of admission. Admission decisions will be available via MyHumber, or by email and mail. Admission decisions will not be released by phone.

Admission selection is based on the following 4 requirements:

  • Academic

    To be eligible for admission, you must possess the following: 

    • A bachelor’s degree, advanced diploma, diploma or equivalent
       

    Mature Applicants

    Diplomas and Certificates

    An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older as of the first day of classes. Humber will invite you for testing to demonstrate that you meet program eligibility.

    Degrees

    An applicant is considered a mature applicant if they have not completed secondary school or attended postsecondary studies, and will be 21 or older as of the first day of classes. Mature applicants for degree programs will be required to meet course requirements at the U/M level or equivalent.

    College Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility. Applicants must have an overall minimum grade point average (GPA) of 65 per cent in the program. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

    University Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

  • Portfolio

  • As an applicant to this program, a portfolio of your own original creative visual work is required. 

    Please select and submit five to eight (5 to 8) pieces of your best original work representing your visual skills.

    Examples of two-dimensional design projects manually or electronically created utilizing typography, page layout and images, two-dimensional design: logos, posters and ads are of particular interest. Drawing, painting, multi-media, web design, short film are also valid examples. We want to see your ideas, as well as your skills and the many ways you express your creativity. Sketches, ideas and drawings from sketchbooks can be scanned and submitted. 

    Submissions Instructions

  • English Language Proficiency

    All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

  • International Credit Evaluation

    Canadian citizens or permanent residents with international education are required to provide a WES or ICAS evaluation.

INTERNATIONAL ACADEMIC EQUIVALENCY

Admission equivalencies for Humber depend on your country of study. Please enter your location or choose detect my location to see the requirements for your country below.

Post-Admission Requirements

Once you have been accepted, and have confirmed your offer, you may need to complete a further set of requirements related to your program (Post-Admission Requirements).

Not available

Fees

The 2021-2022 fee for three semesters was:

  • domestic: $5,779.34
  • international: $18,048.00

Fees are subject to change.

Fees by Semester

Domestic Fees International Fees

Scholarships

Humber Scholarships

Find out more about scholarships and bursaries that you may be eligible for, visit Student Scholarships. International students can visit International Student Scholarships.

Humber Bursaries

Bursaries are available for Certificate, Diploma and Degree programs primarily based on financial need, visit Humber Bursaries.

External Awards, Bursaries & Scholarships

Find out more information about external scholarships and bursaries, visit External Awards.

Indigenous Student Awards, Bursaries & Scholarships

Humber offers a variety of bursaries and scholarships for Indigenous students, visit Indigenous Student Awards.

Pathways

Pathways are academic routes that students can take to move from one credential to another.

Contact Us

Admissions Questions

Domestic Students  

Phone: 416-675-5000
Email: enquiry@humber.ca

International Students  

Contact the International Centre

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Sign-up for more info on Humber, including programs, special events and more!

Contact Information

Mike Rosen, program co-ordinator
416.675.6622 ext. 3459
michael.rosen@humber.ca

How to Apply

Applications to Humber are made through ontariocolleges.ca. Be sure to submit your application by the equal consideration deadline of February 1. You may apply after February 1, however, post-February 1 applications will be considered on a first-come, first-served basis depending on the availability of the space in the program. To check program availability refer to the Campus/Availability listing on Humber's program pages or ontariocolleges.ca.

Admissions Road Map

INTERNATIONAL STUDENTS

If you’re an international student, you can apply directly to Humber via our International Centre.

Apply through the International Centre

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