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Advertising - Art DirectionNEW

Start Date Between:  Sept 2021 - Aug 2022 Program Code: AD511 Credential: Ontario Graduate Certificate Program Length: 3 semesters Current Students can view program and course details at Current Student Resources  
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Program Overview

The Advertising Art Direction Graduate Certificate is designed to arm you with a comprehensive understanding of advertising art direction, design and copywriting combined with marketing, branding and strategy development. This combination of skills enables students to create effective communication and advertising solutions across a wide range of media  both emerging and traditional. 

Courses Learning Outcomes

Current students, please make sure to review your MyHumber Academic Progress report to confirm which courses you should register into for your Winter semester. Courses with in-person requirements will likely also have online components. Humber may need to change plans for in-person learning, subject to government and public health directives and/or additional health and safety considerations.


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Upon successful completion of the program, a graduate will:

  • Conduct secondary research to derive insights for proposed advertising and marketing solutions.

  • Create a campaign that influences the attitudes and behaviours of a described target audience evidenced by identified metrics of campaign success.

  • Analyze the social, cultural, political, economic, psychological, technological, and historical influences on current practices and emerging trends in art direction to design creative advertising campaigns.

  • Complete all work in a professional, ethical and timely manner.

  • Express concepts, ideas, information, brand stories and research insights presented through verbal and visual techniques appropriate to the audience.

  • Collaborate in professional team environments to produce and present creative solutions to client challenges.

  • Self-assess to identify the lessons available in failure and the place of critique in the improvement process. 

  • Develop a showcase portfolio to represent industry ready competency in art direction.

  • Generate visual content for use in various media channels that aligns with the creative brief and is in compliance with legislation, industry standards and accepted business practices.

  • Question assumptions and biases through listening, reading and observing critically to validate the intentions of a proposed advertising solution prior to presentation. 


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Your Career

Graduates are prepared to work as art directors in advertising agencies, public relations agencies, marketing firms and other businesses that provide creative services to solve business challenges. Based on current trends, the employment outlook is good. 

Program Availability

START DATE LOCATION STATUS INTERNATIONAL STATUS
September 2021 Lakeshore Open Open

Humber

Virtual Information Session: Advertising & Marketing Communications

Virtual Information Session: Advertising & Marketing Communications

Humber

Mon, January 11, 2021
Online

Are you creative? Are you interested in helping clients to connect with customers?

Join this virtual information session to find out how Humber's Advertising & Marketing Communications program prepares you for careers in advertising! Register here.

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Humber

Which Media & Creative Arts program is for you?

Which Media & Creative Arts program is for you?

Thu, November 19, 2020

Find out at an upcoming program information session!

From Monday, November 23, 2020, to Friday, January 29, 2021, the Faculty of Media & Creative Arts is hosting one-hour virtual information sessions at various times. Connect with our professors to hear how you'll get hands-on experience through Live Labs, performances, and ongoing work-integrated learning, and learn the industry-specific business skills needed wherever your career and your story take you. Your professional future starts here.

Find your session.

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No news at this time.

Faculty of Media & Creative Arts News

Maria Saba Wins 2020 Writers-in-Exile Scholarship

Maria Saba Wins 2020 Writers-in-Exile Scholarship

School for Writers

Mon, October 26, 2020

Meet thethe recipient of the 2020 PEN Canada-Humber College Writers-in-Exile Scholarship, Maria Saba.

Read More

No news at this time.

Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.

On October 21, 2019, the Provincial Government of Ontario announced the renaming of the Ministry of Training, Colleges and Universities (MTCU) to the Ministry of Colleges and Universities (MCU). Both names may appear on this website.

Admission Requirements

Applicants must meet all the requirements below in order to meet minimum program eligibility. Meeting minimum eligibility requirements does not guarantee an offer of admission. Admission decisions will be available via MyHumber, or by email and mail. Admission decisions will not be released by phone.

Admission selection is based on the following 4 requirements:

  • Academic

    To be eligible for admission, you must possess the following: 

    • A bachelor’s degree, advanced diploma or diploma or equivalent 
       

    Mature Applicants

    Diplomas and Certificates

    An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older as of the first day of classes. Humber will invite you for testing to demonstrate that you meet program eligibility.

    Degrees

    An applicant is considered a mature applicant if they have not completed secondary school or attended postsecondary studies, and will be 21 or older as of the first day of classes. Mature applicants for degree programs will be required to meet course requirements at the U/M level or equivalent.

    College Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility. Applicants must have an overall minimum grade point average (GPA) of 65 per cent in the program. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

    University Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

  • English Language Proficiency

    All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

  • International Credit Evaluation

    Canadian citizens or permanent residents with international education are required to provide a WES or ICAS evaluation.

  • Portfolio

  • As an applicant to this program, a portfolio of your own original creative visual work is required. 

    Please select and submit five to eight (5 to 8) pieces of your best original work representing your visual skills.

    Examples of two-dimensional design projects manually or electronically created utilizing typography, page layout and images, two-dimensional design: logos, posters and ads are of particular interest. Drawing, painitng, multi-media, web design, short film are also valid examples. We want to see your ideas, as well as your skills and the many ways you express your creativity. Sketches, ideas and drawings from sketchbooks can be scanned and submitted. 

    Submissions Instructions

INTERNATIONAL ACADEMIC EQUIVALENCY

Admission equivalencies for Humber depend on your country of study. Please enter your location or choose detect my location to see the requirements for your country below.

Post-Admission Requirements

Once you have been accepted, and have confirmed your offer, you may need to complete a further set of requirements related to your program (Post-Admission Requirements).

Not available

Fees

The 2020-2021 fee for three semesters was:

  • domestic: $5,814.84
  • international: $17,467.00

Fees are subject to change.

Scholarships

Humber offers a variety of scholarships each year.

Learn more

Fees by Semester

Domestic Fees International Fees

Pathways

Pathways are academic routes that students can take to move from one credential to another.

Contact Us

Admissions Questions

Domestic Students  

Phone: 416-675-5000
Email: enquiry@humber.ca

International Students  

Contact the International Centre

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Sign-up for more info on Humber, including programs, special events and more!

Program Specific Questions

Michael Rosen, program co-ordinator 
416.675.6622 ext. 3655 
michael.rosen@humber.ca 

How to Apply

Applications to Humber are made through ontariocolleges.ca. Be sure to submit your application by the equal consideration deadline of February 1. You may apply after February 1, however, post-February 1 applications will be considered on a first-come, first-served basis depending on the availability of the space in the program. To check program availability refer to the Campus/Availability listing on Humber's program pages or ontariocolleges.ca.

Admissions Road Map

INTERNATIONAL STUDENTS

If you’re an international student, you can apply directly to Humber via our International Centre.

Apply through the International Centre

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