|AAD 5000: Art Directing for Specific Media 1|
|AAD 5005: Radical Art Direction 1|
|CAD 5000: Copywriting 101|
|CAD 5005: Art Direction 101|
|FAA 5000: Introduction to Advertising|
|FAA 5005: Creative Brief Development & Strategy|
|FAA 5010: Introduction to the Creative Process|
|FAA 5015: Advertising Studio 1|
|AAD 5200: Art Direction for Specific Media 2|
|AAD 5205: Radical Art Direction 2|
|AAD 5210: Art Direction Concepts|
|CAD 5200: Intensive Portfolio Development|
|FAA 5205: Professional Practice|
|FAA 5215: Advertising Studio 2|
|AAD 5300: Work Placement|
Current students, please make sure to review your MyHumber Academic Progress report to confirm which courses you should register into for your Winter semester. Courses with in-person requirements will likely also have online components. Humber may need to change plans for in-person learning, subject to government and public health directives and/or additional health and safety considerations.
Upon successful completion of the program, a graduate will:
Conduct secondary research to derive insights for proposed advertising and marketing solutions.
Create a campaign that influences the attitudes and behaviours of a described target audience evidenced by identified metrics of campaign success.
Analyze the social, cultural, political, economic, psychological, technological, and historical influences on current practices and emerging trends in art direction to design creative advertising campaigns.
Complete all work in a professional, ethical and timely manner.
Express concepts, ideas, information, brand stories and research insights presented through verbal and visual techniques appropriate to the audience.
Collaborate in professional team environments to produce and present creative solutions to client challenges.
Self-assess to identify the lessons available in failure and the place of critique in the improvement process.
Develop a showcase portfolio to represent industry ready competency in art direction.
Generate visual content for use in various media channels that aligns with the creative brief and is in compliance with legislation, industry standards and accepted business practices.
Question assumptions and biases through listening, reading and observing critically to validate the intentions of a proposed advertising solution prior to presentation.
Graduates are prepared to work as art directors in advertising agencies, public relations agencies, marketing firms and other businesses that provide creative services to solve business challenges. Based on current trends, the employment outlook is good.
|START DATE||LOCATION||STATUS||INTERNATIONAL STATUS|
Virtual Information Session: Advertising & Marketing Communications
Mon, January 11, 2021
Which Media & Creative Arts program is for you?
Thu, November 19, 2020
Find out at an upcoming program information session!
From Monday, November 23, 2020, to Friday, January 29, 2021, the Faculty of Media & Creative Arts is hosting one-hour virtual information sessions at various times. Connect with our professors to hear how you'll get hands-on experience through Live Labs, performances, and ongoing work-integrated learning, and learn the industry-specific business skills needed wherever your career and your story take you. Your professional future starts here.
No news at this time.
Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.
On October 21, 2019, the Provincial Government of Ontario announced the renaming of the Ministry of Training, Colleges and Universities (MTCU) to the Ministry of Colleges and Universities (MCU). Both names may appear on this website.