Skip to content

Advertising - Art DirectionNEW

Start Date Between:  Sept 2021 - Aug 2022 Program Code: AD511 Credential: Ontario Graduate Certificate Program Length: 3 semesters
Printer Friendly

Program Overview

The Advertising Art Direction Graduate Certificate is designed to arm you with a comprehensive understanding of advertising art direction, design and copywriting combined with marketing, branding and strategy development. This combination of skills enables students to create effective communication and advertising solutions across a wide range of media  both emerging and traditional. 

Learning Outcomes

No courses available


Close

Upon successful completion of the program, a graduate will:

  • Conduct secondary research to derive insights for proposed advertising and marketing solutions.

  • Create a campaign that influences the attitudes and behaviours of a described target audience evidenced by identified metrics of campaign success.

  • Analyze the social, cultural, political, economic, psychological, technological, and historical influences on current practices and emerging trends in art direction to design creative advertising campaigns.

  • Complete all work in a professional, ethical and timely manner.

  • Express concepts, ideas, information, brand stories and research insights presented through verbal and visual techniques appropriate to the audience.

  • Collaborate in professional team environments to produce and present creative solutions to client challenges.

  • Self-assess to identify the lessons available in failure and the place of critique in the improvement process. 

  • Develop a showcase portfolio to represent industry ready competency in art direction.

  • Generate visual content for use in various media channels that aligns with the creative brief and is in compliance with legislation, industry standards and accepted business practices.

  • Question assumptions and biases through listening, reading and observing critically to validate the intentions of a proposed advertising solution prior to presentation. 


Close

Your Career

Graduates are prepared to work as art directors in advertising agencies, public relations agencies, marketing firms and other businesses that provide creative services to solve business challenges. Based on current trends, the employment outlook is good. 

Program Availability

START DATE LOCATION STATUS INTERNATIONAL STATUS
September 2021 Lakeshore Open Open

Faculty of Media & Creative Arts News

Media & Creative Arts Anti-Racism Action Plan

Media & Creative Arts Anti-Racism Action Plan

Thu, June 25, 2020

In being accountable to our communities and to ourselves, our Action Plan will ensure transparency and collaboration around the work we need to do.

Read More

No news at this time.

Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.

On October 21, 2019, the Provincial Government of Ontario announced the renaming of the Ministry of Training, Colleges and Universities (MTCU) to the Ministry of Colleges and Universities (MCU). Both names may appear on this website.

Admission Requirements

Applicants must meet all the requirements below in order to meet minimum program eligibility. Meeting minimum eligibility requirements does not guarantee an offer of admission. Admission decisions will be available via MyHumber, or by email and mail. Admission decisions will not be released by phone.

Admission selection is based on the following 3 requirements:

  • Academic

    To be eligible for admission, you must possess the following: 

    • A bachelor’s degree, advanced diploma or diploma or equivalent 
       

    Mature Applicants

    Diplomas and Certificates

    An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older as of the first day of classes. Humber will invite you for testing to demonstrate that you meet program eligibility.

    Degrees

    An applicant is considered a mature applicant if they have not completed secondary school or attended postsecondary studies, and will be 21 or older as of the first day of classes. Mature applicants for degree programs will be required to meet course requirements at the U/M level or equivalent.

    College Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility. Applicants must have an overall minimum grade point average (GPA) of 65 per cent in the program. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

    University Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

  • English Language Proficiency

    All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

  • International Credit Evaluation

    Canadian citizens or permanent residents with international education are required to provide a WES or ICAS evaluation.

INTERNATIONAL ACADEMIC EQUIVALENCY

Admission equivalencies for Humber depend on your country of study. Please enter your location or choose detect my location to see the requirements for your country below.

Post-Admission Requirements

Once you have been accepted, and have confirmed your offer, you may need to complete a further set of requirements related to your program (Post-Admission Requirements).

Not available

Fees

The 2021-2022 fee for two semesters is:

  • domestic: TBD
  • international: TBD

Fees are subject to change.

Scholarships

Humber offers a variety of scholarships each year.

Learn more

Pathways

Pathways are academic routes that students can take to move from one credential to another.

Contact Us

Program Specific Questions

Michael Rosen, program co-ordinator 
416.675.6622 ext. 3655 
michael.rosen@humber.ca 

Admissions Questions

Domestic Students  

Phone: 416-675-5000
Email: enquiry@humber.ca

International Students  

Contact the International Centre

How to Apply

Applications to Humber are made through ontariocolleges.ca. Be sure to submit your application by the equal consideration deadline of February 1. You may apply after February 1, however, post-February 1 applications will be considered on a first-come, first-served basis depending on the availability of the space in the program. To check program availability refer to the Campus/Availability listing on Humber's program pages or ontariocolleges.ca.

Admissions Road Map

INTERNATIONAL STUDENTS

If you’re an international student, you can apply directly to Humber via our International Centre.

Apply through the International Centre

close widget icon