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Advertising - Art Direction

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Program Code: AD511 Credential: Ontario Graduate Certificate Program Length: 3 semesters
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Program Overview

At Humber, the Advertising Art Direction (AAD) graduate certificate program offers you a portal into the advertising industry as an art director. If you have a background in graphic design, digital or visual communications, branding, visual and creative arts, interaction or digital experience design, film or photography and want to specialize in art direction within the ad industry, this is the program for you.

The AAD program offers focused classes to build skills and hone your craft in art direction. Just like the real world, our program models real agencies through collaborative courses with the Advertising Copywriting and Advertising Account Management programs. Our faculty are expert, industry-based professionals ready to develop your skills through a variety of hands-on strategies in the classroom – your networking begins day one.  

The program is designed to equip you with a comprehensive understanding of advertising art direction, design and copywriting combined with marketing, branding and strategy development. This combination of skills enables students to create effective communication and advertising solutions across a wide range of media – both emerging and traditional – to build a portfolio of creative work that reflects the industry standards required for field placement and entry-level art director positions. 

Courses Learning Outcomes

Upon successful completion of the program, a graduate will:

  1. Conduct secondary research to derive insights for proposed advertising and marketing solutions.

  2. Create a campaign that influences the attitudes and behaviours of a described target audience evidenced by identified metrics of campaign success.

  3. Analyze the social, cultural, political, economic, psychological, technological, and historical influences on current practices and emerging trends in art direction to design creative advertising campaigns.

  4. Complete all work in a professional, ethical and timely manner.

  5. Express concepts, ideas, information, brand stories and research insights presented through verbal and visual techniques appropriate to the audience.

  6. Collaborate in professional team environments to produce and present creative solutions to client challenges.

  7. Self-assess to identify the lessons available in failure and the place of critique in the improvement process. 

  8. Develop a showcase portfolio to represent industry ready competency in art direction.

  9. Generate visual content for use in various media channels that aligns with the creative brief and is in compliance with legislation, industry standards and accepted business practices.

  10. Question assumptions and biases through listening, reading and observing critically to validate the intentions of a proposed advertising solution prior to presentation. 


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Work Placement

Students will gain practical, hands-on experience in the industry by completing a mandatory work placement in their final semester of study. After completing a work placement preparation course, students will be supported in marketing themselves to prospective employers in order to find a work placement that aligns with their personal career goals.

"Being a self-taught photographer and graphic designer and working freelance for the past few years, this program was the perfect entry point into the world of advertising. It taught me how to use my existing creative skills in an ad-specific way and to think of big ideas and concepts."

Arman Sadrzadeh, Advertising Art Direction Student

Want a career in advertising AND free tuition?

Looking to get your foot in the door at one of Canada’s top creative companies? Zulu Alpha Kilo founder Zak Mroueh created the 20Doors Scholarship Fund to open doors for new voices to enter the advertising industry. This scholarship is open to BIPOC students and covers the tuition for a one-year post-graduate program in copywriting or art direction. Zulu Alpha Kilo will provide mentorship to kickstart a successful career in advertising.

To apply, send us an email at 20Doors@zulualphakilo.com with:

  • A video about yourself. In 2 minutes, introduce yourself and tell us why you think you’d be great for the ad industry.
  • An example of your creativity. Never made an ad? No problem! Send us anything from a video to music to something you wrote. We’re looking for your creative potential.

Be part of the next generation of great creative thinkers. Apply today at 20Doors.ca.

BuildingF (formerly the AdCentre) brings agencies and clients together with advanced students from most Humber programs to produce strategic creative content and innovative solutions.

Students are provided with the opportunity to work with real clients, on actual accounts and live briefs, receiving first-hand experience in the field.

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Art Direction Student Work

A commercial created by a student in Humber's Advertising Account Management program.

We are making an early impact with prominent industry awards and agency placements in the program’s initial year:

  • The 2022 Young Ones Student Awards – Bronze Pencil
  • Work/Internship Placements at:
    • Balmoral Multicultural
    • Barrett and Welsh
    • Britt Skelly
    • CleanSheet
    • Camp Jefferson
    • Cossette
    • DDB
    • FCB
    • GUT
    • Ig2
    • Klik
    • Kitchen (Salt)
    • NFA
    • Publicis
    • ZAK
    • Zulu Alpha Kilo

Expert Faculty

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Carmela Cammisuli

Carmela is a Toronto-based art director and designer. With a background in both design and advertising, Carmela has been working in the industry since 2009. Carmela has a certificate in Arts and Design Foundations and a diploma in Graphic Design from George Brown College. She continued her studies and completed a Bachelor of Creative Advertising from Humber College. She is a multidisciplinary creative with extensive experience in advertising, visual communication and design.

She has worked with a substantial number of clients, including Molson Canadian, Boston Pizza, Creemore Springs, Home Hardware, Old Dutch, Vitamix, Sleep Country, Shoppers Drug Mart, Scotts Lawn and many others.

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Janice Fung

Janice Fung is the program co-ordinator for the Advertising - Art Direction graduate certificate program. She also teaches in the Bachelor of Creative Advertising and Advertising & Graphic Design diploma programs. Her industry experience includes agency and freelance work with notable clients such as Heart & Stroke Foundation of Canada, Dance Umbrella of Ontario, and Government of Canada. She actively participates in mentorship programs, portfolio reviews and other industry activities through The Association of Registered Graphic Designers and the Advertising & Design Club of Canada.

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Michael Rosen

BFA Advertising Design, Syracuse University, 1970
MFA Advertising Design, Syracuse University, 1972

Your Career

Our program allows you to develop strong conceptual and creative skills in art and design to work in the advertising industry as an art director. From these first steps, you can look forward to growing your career as a creative director and moving up to executive positions.

Upon graduation, your competitive advantage will include:

  • proficiency in art and design for advertising
  • experience creating campaigns, from concept to execution for all forms of advertising, including traditional touchpoints, digital and social platforms, and interactive media
  • a focused and comprehensive art director portfolio developed through agency-style, studio-based classes
  • experience working on creative teams with aspiring copywriters, account managers and strategists to develop campaigns for real clients supplied by BuildingF – Humber’s internal advertising and communications agency
  • participation in national and international advertising and design competitions
  • a strong industry network through faculty connections, industry guest speakers and a final portfolio showcase

Program Availability

Start dates between Sept 2023 - Aug 2024
START DATE LOCATION STATUS
September 2023 Lakeshore Opening Soon
Start dates between Sept 2023 - Aug 2024
START DATE LOCATION STATUS
September 2023 Lakeshore Opening Soon

News Feed

Meet Humber Advertising & Graphic Design Graduate, Meghan Vanderstoep

Meet Humber Advertising & Graphic Design Graduate, Meghan Vanderstoep

Wed, January 27, 2021

Meghan Vanderstoep graduated from the Advertising & Graphic Design program in 2019.

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News Feed

Senior Dean Update: Media & Creative Arts Anti-Racism Action Plan

Senior Dean Update: Media & Creative Arts Anti-Racism Action Plan

Fri, October 15, 2021

In June 2020, I committed the FMCA to seven action items to address the attitudes, behaviours and structures that act as barriers for students from Indigenous and equity-deserving communities.

Read More

No news at this time.

Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.

On October 21, 2019, the Provincial Government of Ontario announced the renaming of the Ministry of Training, Colleges and Universities (MTCU) to the Ministry of Colleges and Universities (MCU). Both names may appear on this website.

Admission Requirements

Applicants must meet all the requirements below in order to meet minimum program eligibility. Meeting minimum eligibility requirements does not guarantee an offer of admission. Admission decisions will be available via MyHumber, or by email and mail. Admission decisions will not be released by phone.

Admission selection is based on the following 4 requirements:

  • Academic

    To be eligible for admission, you must possess the following: 

    • A bachelor’s degree, advanced diploma, diploma or equivalent
       

    Mature Applicants

    Diplomas and Certificates

    An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older as of the first day of classes. Humber will invite you for testing to demonstrate that you meet all listed course requirements.

    Degrees

    An applicant is considered a mature applicant if they have not completed secondary school or attended postsecondary studies, and will be 21 or older as of the first day of classes. Mature applicants for degree programs will be required to meet course requirements at the U/M level or equivalent.

    College Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility. Applicants must have an overall minimum grade point average (GPA) of 65 per cent in the program. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

    University Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

  • Portfolio

  • As an applicant to this program, a portfolio of your own original creative visual work is required. 

    Please select and submit five to eight (5 to 8) pieces of your best original work representing your visual skills.

    Examples of two-dimensional design projects manually or electronically created utilizing typography, page layout and images, two-dimensional design: logos, posters and ads are of particular interest. Drawing, painting, multi-media, web design, short film are also valid examples. We want to see your ideas, as well as your skills and the many ways you express your creativity. Sketches, ideas and drawings from sketchbooks can be scanned and submitted. 

    Submissions Instructions

  • English Language Proficiency

    All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

  • International Credit Evaluation

    Canadian citizens or permanent residents with international education are required to provide a WES or ICAS evaluation.

INTERNATIONAL ACADEMIC EQUIVALENCY

Admission equivalencies for Humber depend on your country of study. Please enter your location or choose detect my location to see the requirements for your country below.

Post-Admission Requirements

Once you have been accepted, and have confirmed your offer, you may need to complete a further set of requirements related to your program (Post-Admission Requirements).

Not available

Fees

The 2022-2023 fee for three semesters was:

  • domestic: $5,834.26
  • international: $17,618.00

Fees are subject to change.

Fees by Semester

Domestic Fees International Fees

Scholarships

Humber Scholarships

Find out more about scholarships and bursaries that you may be eligible for, visit Student Scholarships. International students can visit International Student Scholarships.

Humber Bursaries

Bursaries are available for Certificate, Diploma and Degree programs primarily based on financial need, visit Humber Bursaries.

External Awards, Bursaries & Scholarships

Find out more information about external scholarships and bursaries, visit External Awards.

Indigenous Student Awards, Bursaries & Scholarships

Humber offers a variety of bursaries and scholarships for Indigenous students, visit Indigenous Student Awards.

Explore Opportunities through Humber Pathways

Humber Pathways include:

  • Opportunities to build on your college education and complete your diploma or degree at Humber.
  • Degree and graduate study opportunities at other institutions in Ontario, Canada and abroad.

Contact Us

Admissions Questions

Domestic Students  

Phone: 416-675-5000
Email: enquiry@humber.ca

International Students  

Contact the International Centre

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Contact Information

Janice Fung, program co-ordinator
416.675.6622 ext. 3520
janice.fung@humber.ca

How to Apply

Applications to Humber are made through ontariocolleges.ca. Be sure to submit your application by the equal consideration deadline of February 1. You may apply after February 1, however, post-February 1 applications will be considered on a first-come, first-served basis depending on the availability of the space in the program. To check program availability refer to the Campus/Availability listing on Humber's program pages or ontariocolleges.ca.

Admissions Road Map

Apply through Ontario Colleges

INTERNATIONAL STUDENTS

If you’re an international student, you can apply directly to Humber via our International Centre.

Apply through the International Centre

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Nov 12, 2022

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