Client: PFLAG Canada is a national charitable organization, founded by parents who wished to help themselves and their family members understand and accept their LGBTQ+ children. The “coming-out” process can be a critical time for families. When the adjustment period is particularly long or painful, relationships can become permanently damaged, resulting in a lifetime of emotional scars. People cannot always rise above the challenge of accepting themselves or their family member, and the results can be devastating, even fatal. PFLAG supports these families through today, and gives them hope for a better tomorrow.
The Brief required:
Create a campaign that allows PFLAG to externally reach their audience and ask for donations. All students were asked to provide and present an effective low-budget campaign.
Winning Team: Joel Gerrity, Samantha Beauchamp, Ryan Mazloomi 393
