By: Karen Gilman
Humber Social Media Student: Karen Gilman
My name is Karen Gilman and I am a marketing professional and holistic nutritionist. I worked in consumer packaged goods for many years before going back to school to study holistic nutrition. I chose to study social media at Humber to enhance my marketing skills so that I can understand the best way to promote my brand.
I really enjoyed taking the social media class, I loved that is was online and I could work at my own pace. The real life case examples helped bring the topics to life. I also thoroughly enjoyed the assignments as it really helped me focus on creating a plan for my business. I started to look at social media in a more strategic way.
My favourite assignment was the Social Media Strategy. It helped me focus on creating a strategic plan for social media instead of ad hoc posting.
My advice to new students would be to leverage whatever you learn in the class instead of filing it away once the course is done.
I will leverage the knowledge I have gained to further support my business as well as offer my services to others in the health and wellness industry.