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Social Media

Certificate of Completion | SMD1

Program Overview

Are you interested in expanding your knowledge and skills in social media?

This comprehensive, part-time certificate program is designed to equip you with the tools and strategies needed to thrive in the ever-evolving digital landscape. You will delve into the intricacies of various social media platforms, learning how to leverage them effectively for personal branding, business growth and community engagement. From content creation and influencer marketing techniques to understanding algorithms and analytics, our courses will cover all the essentials.

Our experienced instructors will guide you through practical exercises and real-world examples, providing you with hands-on experience and insights into the latest trends and best practices. You will explore how to curate a dynamic brand voice using content strategy, construct effective social media plans tailored to a target audience, and implement advertising tactics using industry tools such as Google Ads to drive customer conversions. 

Whether you are an aspiring social media strategist, an entrepreneur looking to harness the power of social media for your business, or simply someone eager to enhance your online presence, this program is for you. 

Courses are offered in a flexible, online format to accommodate your busy schedule. After completing this program, you will have the confidence to implement effective social media strategies and a valuable network of industry contacts to support you in achieving your career goals.
 

Additional Information:  Please note that courses may be taken in any order. It is recommended that students interested in completing the full certificate start with SMED 002 Social Media Marketing and/or SMED 005 Social Media Content Strategy.

Note:  Students pursuing a Certificate of Completion in Social Media must successfully complete all four courses within a one-year period (4 semesters).

 

Curriculum

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Use the Quick-Look Availability Scheduler to see available courses in a calendar view and plan towards achieving your certificate.

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Course Name 2024/2025 Academic Year 2025/2026 Academic Year
Compulsory Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
SMED 001: SEO & SEM
SMED 002: Social Media Marketing
SMED 004: Social Media Analytics
SMED 005: Social Media Content Strategy

Compulsory Courses

SMED 001 SEO & SEM
 

Discover how to utilize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) tactics to boost engagement and achieve higher customer conversions for your online content.  During this hands-on course, you will explore the role of search engines and their ranking algorithms, pay-per-click (PPC) techniques, how to conduct keyword research, on-page and off-page optimization, and effective backlink building using industry tools such as SEMrush, AHREFs, and Google Ads Manager.

CREDENTIAL(S): This is a compulsory course for Social Media.

REGISTRATION DEADLINE: To secure a spot, it is recommended that students register at least one week prior to the start date.

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SMED 002 Social Media Marketing
  Start Date: September 2024  

This course offers a comprehensive exploration of social media marketing fundamentals, empowering you with practical skills to manage organizational or personal social media strategies. Gain experience in constructing effective marketing campaigns, driving online engagement, and achieving your goals across diverse social media platforms such as Instagram, Tik Tok, Facebook, and Twitter. Whether you aspire to be a marketer, a business owner, or simply seek to expand your social media knowledge, this course is an excellent starting point.

DELIVERY FORMAT: This course consists of a live, weekly 2-hour class, with an additional 1-2 hours of self-study per week. Learners should expect a total of 25-30 hours to successfully complete the course. 

CREDENTIAL(S): This is a compulsory course for Social Media.

REGISTRATION DEADLINE: To secure a spot, it is recommended that students register at least one week prior to the start date.

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SMED 004 Social Media Analytics
 

Harness the power of data-driven decision-making through social media analytics. Learn to measure and optimize the impact of your social media strategies for maximum ROI. Gain insights by analyzing social media data, and measuring metrics like engagement, reach, conversions, and return on ad spend to inform your business goals. In this course, you will evaluate campaign performance using industry tools, set up social listening accounts to monitor your account performance and create enticing visual reports to present data insights that inform your social marketing strategy.

CREDENTIAL(S): This is a compulsory course for Social Media.

REGISTRATION DEADLINE: To secure a spot, it is recommended that students register at least one week prior to the start date.

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SMED 005 Social Media Content Strategy
 

Acquire the skills to design and market engaging social media content that resonates with your target audience. Explore the role of content strategy in social media marketing and learn how to build impactful content using essential tools like Canva and Adobe Creative Suite, building ideal formats for driving online interaction across various social media platforms. Learn the basics of content calendar planning with Hootsuite, effective social media advertising tactics, influencer marketing, and data analysis for optimizing your content strategy.

CREDENTIAL(S): This is a compulsory course for Social Media.

REGISTRATION DEADLINE: To secure a spot, it is recommended that students register at least one week prior to the start date.

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Faculty Highlights

Dan profile image

Dan Flatt

I used to be a lawyer but I got better. I've been a marketer for technology companies big and small, a management consultant and an entrepreneur.

I led Bell Canada's early social media strategy including the Bell Let's Talk mental health initiative.

I co-founded a VR/AR company called Metavrse and a social commerce marketplace called Naborino.

I'm currently a partner at Lumin8, a full-service marketing agency serving clients in industries including telecom, fashion, sports and CPG.

Daniel profile image

Daniel Francavilla

Daniel is a marketing advisor, brand strategist, founder and mentor making a positive impact. He is a Certified Brand Strategist, a member of the Canadian Marketing Association’s Non-Profit Council, and a recipient of a 40 Under 40 Award. After graduating from OCAD University’s Graphic Design program, Daniel founded Now Creative Group in 2013 which was acquired by King Street Media in 2021. Today the creative performance agency provides branding, growth marketing and content creation to clients ranging from startups and nonprofits to Canada’s largest brands, and partnered to launch CreatorClub in 2022. Daniel is passionate about helping others create social change and founded non-profit organization ACCESS as a student in 2006, through which he supports youth in building their own initiatives for social good.

Jacqueline profile image

Jacqueline Loganathan

Jacqueline is a marketing leader and entrepreneur. She has spent the majority of her career helping brands tell their stories through traditional and digital marketing strategies. Her experience spans several industries, including progressive roles in media, sports, and retail. In 2016, she started her first business, Pressed News, a digital media company that made the news easy to understand for Millennials. Pressed was acquired by Daily Hive in 2020. Currently, Jacqueline is the co-founder of a DIY home projects startup called Hone, a marketing consultant, and a college professor.

Testimonials

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I had such a wonderful learning experience in class with my prof. She helped step into the wonderful world of ‘social media marketing’. Thank you so much for a wonderful class.
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- Jennifer C.
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I learned so much. Highly recommend the Social Media Marketing course at Humber to anyone thinking of expanding their studies.
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– Mariah P.
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The prof made our Social Media Marketing class engaging, informative, and fun. I look forward to being your student again in the future!
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– Risha T.
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Contact Us

Humber Continuous Professional Learning Media & Creative Arts
cplmediaarts@humber.ca


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