The world in which we live is heavily influenced by our social and business interactions in the digital space. Whether sharing opinions on Twitter or wooing new customers with Facebook, organizations, brands, and individuals must adapt to this new form of instant two-way communication and commerce.
This certificate immerses you in our shared digital reality and builds awareness and competencies with popular social media tools that are found within. Designed for the working professional, self employed, or person in the midst of a career transition, the courses are geared towards questions of professional and personal brand marketing, entrepreneurial and business success, analytics, and trends.
Upon completion of this program, you will gain perspective on how truly valuable social media is in telling the story you want to tell. Understand and apply social media and take a seat at the decision-making table and impart wisdom on stakeholders, colleagues, and naysayers.
Credential: Take any three courses and earn a Certificate of Participation.
Communicate with Confidence
Designed for people who work at an organization, are self employed, or are in the midst of a career transition, the courses in this program will teach you professional and personal brand marketing skills. You will also learn to master concepts and skills like social media trends and strategies, search engine optimization best practices, social media tools and much more.
A Career in Communications
Upon completion of this program, you will learn how valuable social media is as a communication and storytelling tool. You will be able to adopt and apply these social media best practices in your personal or professional life. Additionally, you'll have the knowledge and skills to take the lead on social media strategies and impart wisdom on stakeholders, colleagues, and naysayers.
Did You Know?
Watch the video to learn more about the Social Media certificate program.
|Required 3 from the following courses||2020||2021|
|SMED 001: Search Engine Optimization|
|SMED 002: Social Media Advertising|
|SMED 004: Monitoring and Measuring Social Media|
|SMED 005: Social Media Content Strategy|