Social Media
Certificate of Completion | SMD1
Program Overview
Are you interested in expanding your knowledge and skills in social media?
This comprehensive, part-time certificate program is designed to equip you with the tools and strategies needed to thrive in the ever-evolving digital landscape. You will delve into the intricacies of various social media platforms, learning how to leverage them effectively for personal branding, business growth and community engagement. From content creation and influencer marketing techniques to understanding algorithms and analytics, our courses will cover all the essentials.
Our experienced instructors will guide you through practical exercises and real-world examples, providing you with hands-on experience and insights into the latest trends and best practices. You will explore how to curate a dynamic brand voice using content strategy, construct effective social media plans tailored to a target audience, and implement advertising tactics using industry tools such as Google Ads to drive customer conversions.
Whether you are an aspiring social media strategist, an entrepreneur looking to harness the power of social media for your business, or simply someone eager to enhance your online presence, this program is for you.
Courses are offered in a flexible, online format to accommodate your busy schedule. After completing this program, you will have the confidence to implement effective social media strategies and a valuable network of industry contacts to support you in achieving your career goals.
Additional Information: Please note that courses may be taken in any order. It is recommended that students interested in completing the full certificate start with SMED 002 Social Media Marketing and/or SMED 005 Social Media Content Creation. Students must choose one elective and complete 4 courses total to complete the certificate.
Note: Students pursuing a Certificate of Completion in Social Media must successfully complete all four courses within a one-year period (4 semesters).
Curriculum
Quick-Look Availability Scheduler
Use the Quick-Look Availability Scheduler to see available courses in a calendar view and plan towards achieving your certificate.
Loading...| Course Name | 2025/2026 Academic Year | 2026/2027 Academic Year | |||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Compulsory | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Jan | Feb | Mar | Apr | May | Jun | Jul |
| SMED 002: Social Media Marketing | |||||||||||||||
| SMED 004: Social Media Analytics | |||||||||||||||
| SMED 005: Social Media Content Creation | |||||||||||||||
| Electives | |||||||||||||||
| SMED 001: SEO & SEM | |||||||||||||||
| SMED 003: Social Media Paid Advertising | |||||||||||||||
Compulsory Courses
In this course, you’ll gain the foundational skills to manage social media marketing campaigns while learning about current trends and strategies to elevate a business. Explore popular social media platforms like Instagram, TikTok, LinkedIn, and more, and discover techniques to drive engagement and business growth using unique strategies for each platform.
Whether you are an aspiring social media content creator or simply want to stay current in the ever-changing world of social media, this course is a great starting point. You’ll learn how to develop a social media plan from scratch, from creating a customer persona, to using Canva to produce content, to measuring the results of your campaign through analytics. Taught by an industry professional, you’ll leave this course feeling ready to use social media to help grow your business and your social media community.
DELIVERY FORMAT: This course consists of a live, weekly class, with additional 1-2 hours of self-study required per week. Learners should expect a total of 25-30 hours to successfully complete the course.
CREDENTIAL(S): This course may be taken independently or as part of the Social Media, Certificate of Completion program.
REGISTRATION DEADLINE: To secure a spot, it is recommended that students register at least one week prior to the start date.
Harness the power of data-driven decision-making through social media analytics. Learn to measure and optimize the impact of your social media strategies for maximum ROI. Gain insights by analyzing social media data, and measuring metrics like engagement, reach, conversions, and return on ad spend to inform your business goals. In this course, you will evaluate campaign performance using industry tools, set up social listening accounts to monitor your account performance and create enticing visual reports to present data insights that inform your social marketing strategy.
DELIVERY FORMAT: This course consists of a live, weekly class, with additional 1-2 hours of self-study required per week. Learners should expect a total of 25-30 hours to successfully complete the course.
CREDENTIAL(S): This course may be taken independently or as part of the Social Media, Certificate of Completion program.
REGISTRATION DEADLINE: To secure a spot, it is recommended that students register at least one week prior to the start date.
In this hands-on course, taught by an industry expert, students will explore content creation on popular social media platforms like Instagram, TikTok, YouTube, and more. Using tools like Canva, Capcut, and ChatGPT, students will learn how to write captions, design graphics, and create videos for social media.
DELIVERY FORMAT: This course consists of a live, weekly class, with additional 1-2 hours of self-study required per week. Learners should expect a total of 25-30 hours to successfully complete the course.
CREDENTIAL(S): This course may be taken independently or as part of the Social Media, Certificate of Completion program.
REGISTRATION DEADLINE: To secure a spot, it is recommended that students register at least one week prior to the start date.
Electives
Discover how to utilize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) tactics to boost engagement and achieve higher customer conversions for your online content. During this hands-on course, you will explore the role of search engines and their ranking algorithms, pay-per-click (PPC) techniques, how to conduct keyword research, on-page and off-page optimization, and effective backlink building using industry tools such as SEMrush, AHREFs, and Google Ads Manager.
DELIVERY FORMAT: This course consists of a live, weekly class, with additional 1-2 hours of self-study required per week. Learners should expect a total of 25-30 hours to successfully complete the course.
CREDENTIAL(S): This course may be taken independently or as part of the Social Media, Certificate of Completion program.
REGISTRATION DEADLINE: To secure a spot, it is recommended that students register at least one week prior to the start date.
In this course, you’ll explore the components of a successful paid ads campaign and learn how to create ads from scratch. Before diving into tools like Meta for Business, you’ll learn the difference between campaign goals like brand awareness and leads, how to set up a campaign budget, and begin to create a target audience. Learners will leave this course with the confidence to execute a social media paid ads campaign and begin to understand optimization techniques.
DELIVERY FORMAT: This course consists of a live, weekly class, with additional 1-2 hours of self-study required per week. Learners should expect a total of 25-30 hours to successfully complete the course.
CREDENTIAL(S): This course may be taken independently or as part of the Social Media, Certificate of Completion program.
REGISTRATION DEADLINE: To secure a spot, it is recommended that students register at least one week prior to the start date.
Faculty Highlights
Daniel Francavilla
Daniel is a marketing advisor, brand strategist, founder and mentor making a positive impact. He is a Certified Brand Strategist, a member of the Canadian Marketing Association’s Non-Profit Council, and a recipient of a 40 Under 40 Award. After graduating from OCAD University’s Graphic Design program, Daniel founded Now Creative Group in 2013 which was acquired by King Street Media in 2021. Today the creative performance agency provides branding, growth marketing and content creation to clients ranging from startups and nonprofits to Canada’s largest brands, and partnered to launch CreatorClub in 2022. Daniel is passionate about helping others create social change and founded non-profit organization ACCESS as a student in 2006, through which he supports youth in building their own initiatives for social good.
Jacqueline Loganathan
Jacqueline is a marketing leader and entrepreneur. She has spent the majority of her career helping brands tell their stories through traditional and digital marketing strategies. Her experience spans several industries, including progressive roles in media, sports, and retail. In 2016, she started her first business, Pressed News, a digital media company that made the news easy to understand for Millennials. Pressed was acquired by Daily Hive in 2020. Currently, Jacqueline is the co-founder of a DIY home projects startup called Hone, a marketing consultant, and a college professor.
Krystal D'Souza
With over a decade of experience in social media, branding, web design, and content creation, Krystal D'Souza has established herself as a driving force in the digital marketing landscape. She has successfully crafted compelling content for prestigious brands such as Hudson’s Bay, Toronto Raptors, The Property Brothers, YSL Beauty, Esteé Lauder, Steve Madden, Genesis Motors, and more -- achieving view counts of up to 1.4 million! Krystal's keen understanding of audience engagement and trends enables her to create dynamic content that resonates deeply, making a significant impact on brand visibility and growth in today’s competitive market.
Testimonials
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Contact Us
Humber Continuous Professional Learning Media & Creative Arts
cplmediaarts@humber.ca
416.675.6622 ext. 4554
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