Humber’s Music Business graduate certificate program starts in May and is a condensed summer program with two semesters rolled into one (May - August), followed by a third semester work placement in the fall. This program prepares you to work in any number of areas in the music industry. It offers a unique combination of theoretical and practical knowledge of the music industry, as well as entrepreneurial, business and project management skills. You will study the structure of the Canadian music industry, artist and venue management, manufacturing, contracts, licensing and copyright, national and international distribution, marketing, promotion, and sales. You will develop foundational music business expertise, including communication and interpersonal skills in order to respond to industry demands for professionals who can interact with diverse teams and audiences. Opportunities for applied work and industry connections are important components of the program.Courses Learning Outcomes
Upon successful completion of the program, a graduate will:
Situate music business decisions within key historical and current contexts of the music industry.
Articulate the unique responsibilities of key personnel in the music industry.
Analyze the marketplace and trends in the music industry and use the analysis for decision making in the music business environment.
Develop and implement a viable and realistic business plan for a professional musician or musical company.
Develop and implement a music marketing plan that includes sonic branding.
Collaborate with a team to market an artist or new music.
Adhere to legal principles, government legislation and regulations, copyright and contract requirements, and professional and industry codes of conduct.
Assess existing and emerging market entry options for music products or services and implement the optimal market entry strategy.
Apply negotiation, effective interpersonal communication, and human resource management skills to establish and maintain effective working relations.
Prepare and interpret financial statements to inform music business decisions and/or practices.
Identify and access public and private sources of capital to support music business plans.
Students are required to complete an industry work placement totalling 300 hours. Humber staff will assist in placing the student - however, the ultimate responsibility for finding the placement is the student's.
Our Music Business program delivers full-year education over one summer semester plus a work placement. In no time you will have launched your career in the music industry!
Our curriculum covers a broad range of professional roles, issues and skills to give you a complete overview of the music industry today. You’ll learn the responsibilities of the various disciplines, firms and organizations that comprise the music business and how to navigate the relationships between them. You’ll explore traditional and new business models, including streaming services, and how to determine which options are best. Most of all, you’ll finish the program with the knowledge and skills needed to find the music industry career that’s right for you.
Our Music Business professors have the depth and breadth of industry knowledge to give you the skills you need to forge a career in the music business. Ninety-five per cent of the professors still work in industry, and many have upwards of 20 years of experience.
Companies who have recently offered work placements to Humber Music Business students include:
Ontario is home to Canada’s largest and one of the world’s most diversified music sectors. As a graduate of our program, you'll be prepared to enter the industry and may find employment with radio stations, recording studios, post-production facilities, film houses, theatres, performance groups, distribution companies, sync agencies, media manufacturers and record labels. Opportunities are also available with various agencies for artist representation, promotion, copyright and legal, royalty collection, presenters, festivals and industry organizations.
Arts Administration and Cultural Management
Credential: Ontario Graduate Certificate
Length: 3 semesters
Creative Book Publishing
Credential: Ontario Graduate Certificate
Length: 1 semester
Watch the video to learn more about Humber's Music Business program.
Jazz Showcase - Presented by Humber Music
Fri, January 24, 2020 | 08:00 PM - 10:15 PM
Humber Music's Jazz Showcase is here!
Date: Friday, Jan 24, 2020
Location: Humber College Lakeshore Campus, A Building Auditorium
Tickets: General admission: $15, senior/student: $10. Humber Music Students are free. Tickets are available in advance here.
*Please note that only debit and credit will be accepted at the door*
Grad Spotlight: Steve Onotera, The Samurai Guitarist
Tue, January 21, 2020
Steve Onotera AKA The Samurai Guitarist graduated from Humber's Bachelor of Music program in 2012.
Back in his third year at Humber, Steve made a case for a business which, he happily reports, has been his full time job for nearly 5 years. He told us a bit about the business and how Humber helped him make it a reality.
What are you currently working on and what was your career path to get there?
In 2014, I started a YouTube channel called the Samurai Guitarist. Since then I have built a following of 500k followers with over 54 million views. I've branched out to doing sponsored deals, merchandising, an online guitar course and a number of other things that have built a comfortable and fulfilling life in music. I've traveled the world because of this and can't go into a guitar store without being recognized (this is still weird for me).
What other projects have you worked on since leaving Humber?
A failed country band.
How did your time at Humber prepare you for what you’re doing now?
It was very beneficial, many of the skills I learned at school I still use on a regular basis. From working in the studio to my music business class with Andy Scott, there is very little I learned that I don’t use regularly.
Photo credit: Jenny Marrin
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On June 29, 2018, the Provincial Government of Ontario announced the renaming of the Ministry of Advanced Education and Skills Development (MAESD) to the Ministry of Training, Colleges and Universities (MTCU). Both names may appear on this website.