Humber’s Music Business graduate certificate program starts in May and is a condensed summer program with two semesters rolled into one (May - August), followed by a third semester work placement in the fall. This program prepares you to work in any number of areas in the music industry. It offers a unique combination of theoretical and practical knowledge of the music industry, as well as entrepreneurial, business and project management skills. You will study the structure of the Canadian music industry, artist and venue management, manufacturing, contracts, licensing and copyright, national and international distribution, marketing, promotion, and sales. You will develop foundational music business expertise, including communication and interpersonal skills in order to respond to industry demands for professionals who can interact with diverse teams and audiences. Opportunities for applied work and industry connections are important components of the program.Courses Learning Outcomes
Upon successful completion of the program, a graduate will:
Situate music business decisions within key historical and current contexts of the music industry.
Articulate the unique responsibilities of key personnel in the music industry.
Analyze the marketplace and trends in the music industry and use the analysis for decision making in the music business environment.
Develop and implement a viable and realistic business plan for a professional musician or musical company.
Develop and implement a music marketing plan that includes sonic branding.
Collaborate with a team to market an artist or new music.
Adhere to legal principles, government legislation and regulations, copyright and contract requirements, and professional and industry codes of conduct.
Assess existing and emerging market entry options for music products or services and implement the optimal market entry strategy.
Apply negotiation, effective interpersonal communication, and human resource management skills to establish and maintain effective working relations.
Prepare and interpret financial statements to inform music business decisions and/or practices.
Identify and access public and private sources of capital to support music business plans.
Students are required to complete an industry work placement totalling 300 hours. Humber staff will assist in placing the student - however, the ultimate responsibility for finding the placement is the student's.
Our Music Business program delivers full-year education over one summer semester plus a work placement. In no time you will have launched your career in the music industry!
Our curriculum covers a broad range of professional roles, issues and skills to give you a complete overview of the music industry today. You’ll learn the responsibilities of the various disciplines, firms and organizations that comprise the music business and how to navigate the relationships between them. You’ll explore traditional and new business models, including streaming services, and how to determine which options are best. Most of all, you’ll finish the program with the knowledge and skills needed to find the music industry career that’s right for you.
Our Music Business professors have the depth and breadth of industry knowledge to give you the skills you need to forge a career in the music business. Ninety-five per cent of the professors still work in industry, and many have upwards of 20 years of experience.
Companies who have recently offered work placements to Humber Music Business students include:
Ontario is home to Canada’s largest and one of the world’s most diversified music sectors. As a graduate of our program, you'll be prepared to enter the industry and may find employment with radio stations, recording studios, post-production facilities, film houses, theatres, performance groups, distribution companies, sync agencies, media manufacturers and record labels. Opportunities are also available with various agencies for artist representation, promotion, copyright and legal, royalty collection, presenters, festivals and industry organizations.
Watch the video to learn more about Humber's Music Business program.
Bachelor of Music Fall Performance Week
Tue, December 03, 2019 | TBD to Fri, December 06, 2019 | TBD
Success Story: Dan McCarthy
Tue, November 26, 2019
Dan McCarthy graduated from Humber's Community Music program in 2001. He recently moved back to Toronto from New York City and
his first project after arrival involved making a recording with his former Humber instructors.
Dan told us more about the CD and what he learned at Humber.
I recently released a new CD called City Abstract, featuring teachers from my Humber days: Ted Quinlan, Pat Collins, and Ted Warren. I had been living in NYC for the last 15 years and just moved back this spring, and this was the first project that I wanted to do. All three musicians had a huge impact on me when I was studying at Humber in the late 90’s, and it was an honour to be able to do a record with them.
I released a record in March of 2019 that features Steve Swallow on bass, Ben Monder on guitar, and Mark Feldman on violin. It was an absolute thrill to get to record with these legends, especially Steve Swallow, who played bass on all of my favourite Gary Burton records from the 1970s. So incredible!
I also did a trio recording with Thomas Morgan on bass and Rudy Royston on drums; that should be released in 2020. I'm very excited about this record too.
For me, it was huge to get to study with people that were actually out there playing on a regular basis. It really has a huge impact on young players, getting to learn from masters already out on the scene playing and doing their own thing.
Follow Dan on social media at @DanMcCarthy on Facebook, Instagram, and Twitter. (Photo credit: John Rogers)
No news at this time.
Faculty of Media & Creative Arts Events
Tue, January 14, 2020 to Wed, January 15, 2020
Join us on January 14th or 15th and speak with our professors and students. Find out which of these Humber programs is right for you.
Faculty of Media & Creative Arts News
Radio Humber and BRTV Collaborate to showcase Indie Canadian Artists
Thu, June 13, 2019
96.9 Radio Humber teamed up with the Broadcast Television/Videography Program to bring Canadian artists on campus for an interview and performance.
No news at this time.
Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.
On June 29, 2018, the Provincial Government of Ontario announced the renaming of the Ministry of Advanced Education and Skills Development (MAESD) to the Ministry of Training, Colleges and Universities (MTCU). Both names may appear on this website.