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Public Relations (Graduate Certificate)

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Program Code: 04561 Credential: Ontario Graduate Certificate Program Length: 2 semesters Delivery Mode (Fall 2020)  : Online Current Students can view program and course details at Current Student Resources  
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Program Overview

Humber’s Public Relations graduate certificate program is recognized by industry as one of Canada’s leading training grounds for public relations professionals. This intensive program is focused on preparing you to launch your degree and getting you ready for your first day of your work placement. You will learn how to plan, develop and execute effective public relations strategies. You will build critical skills in event planning, public speaking and presentation.

Experienced professors will help you develop writing skills, public relations strategies, research and planning abilities, and a high degree of social and traditional media literacy. Practical public relations courses in PR theory, marketing communications, public affairs, media relations, corporate social responsibility, sustainability and change management will provide you with a valuable and useful introduction to the field. Your teamwork, collaborative, and leadership skills will be honed through group assignments.

Courses Program Standards

Current students, please make sure to review your MyHumber Academic Progress report to confirm which courses you should register into for your Fall semester. Courses with in-person requirements will likely also have online components. Humber may need to change plans for in-person learning, subject to government and public health directives and/or additional health and safety considerations.


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Upon successful completion of the program, a graduate will:

  • Coordinate and contribute to the planning of public relations activities, including the development of clear, measurable communication objectives and project or tactical budgets and selection of strategies, tactics, tools and resources to manage a range of stakeholder* relationships and issues and achieve organizational objectives.
  • Coordinate, contribute to and adapt the implementation of strategies and tactics and the management of budgets and resources to achieve communication objectives and meet activity guidelines and requirements.
  • Write and edit clear, accurate, targeted copy aligned to organizational objectives, appropriate for the chosen channel(s)* and to a specified deadline.
  • Produce effective, accessible, and timely print, digital and multimedia communications, independently and collaboratively, to manage specific stakeholder* relations and/or issues and achieve organizational objectives.
  • Use research results and analytical skills to guide the development of communication objectives and public relations activities, evaluate their impact, and support organizational objectives and stakeholder* relationships.
  • Engage stakeholders* by adapting language, tone and presentation style to the public relations purpose, situation, audience and channel(s)*.
  • Comply with and support others to work in accordance with relevant professional association and industry codes of ethics, public relations professional standards and practices, and legal obligations, protocols and policies.
  • Monitor emerging social and economic trends, and local, national and global issues to guide the planning and implementation of public relations strategies and tactics and support organizational effectiveness, stakeholder* relationships and ongoing personal professional development.
  • Assess the selection and implications of current and emerging technologies on the quality and delivery of public relations activities and on organizational effectiveness.
  • Select strategies and tools to build and manage stakeholder* relationships to support public relations activities, organizational objectives and career development.


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Work Placement

Many students choose our program because of our outstanding work placement program. After successfully completing two academic semesters, students will complete a mandatory work placement. This experience will allow you to gain valuable job skills and industry knowledge while building your network. Historically, students find work placements in PR agencies, corporations, entertainment organizations, and not-for-profits including arts organizations, hospitals, associations and government. While many placements are located within the GTA, students may also find placements outside the city, province or country.

The Humber Advantage

BuildingF

BuildingF (formerly the AdCentre) brings marketers and agencies together with advanced students from virtually any Humber program to produce strategic creative content and technology solutions.

Instead of just being given a grade for assignments, students are provided with a chance to work with real clients, on actual accounts, receiving first-hand experience in the field.

The disciplines that can be accessed through BuildingF include anything found in a modern advertising, design or PR agency, including brand experience design, communications marketing, advertising design, writing, production, and much more.

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Expert Faculty

The Humber PR postgraduate program is one of the country’s leading PR training schools. The program is comprised of an award-winning teaching team, with professors honoured with Distinguished Faculty Awards and a recent Humber Innovation Award for its uniquely designed career-connecting program. This team, headed by Annette Borger-Snel, a 20-plus year industry veteran, shares the latest in PR thinking and tactics, and provides students with practical and authentic learning working with real clients, participating in industry events, and volunteering with some of the country’s most prestigious events.

Your Career

As a PR practitioner, your work will be varied and fast-paced. It may include careers in media relations, internal communications, community relations, government relations/public affairs, investor relations, crisis management, event planning, publicity, marketing communications, consulting and issues management.

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Social & Media Communications Programs

Program Availability

START DATE LOCATION STATUS INTERNATIONAL STATUS
September 2020 Lakeshore Closed Closed
January 2021 Lakeshore Open Open

Public Relation Programs

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Watch the video to find out why we are recognized by industry as one of the country’s leading training grounds for PR professionals.


Humber

Grad Spotlight: Ross Munro

Grad Spotlight: Ross Munro

Tue, January 21, 2020

Ross Munro graduated in 1986 from the Film & Television Production Program. We asked Ross about his journey from Humber student to filmmaker.

What are you doing now and what was your career path to get here?

After gaining valuable experience in all facets of film work, I decided to specialize in Screenwriting and, a few years after graduating, found myself writing and directing my first feature film "Brewster McGee" which was shot on 16mm black and white film. Over the next several years, I continued my filmmaking journey here in Vancouver with my documentary short "Broken Palace" as well as my most recent feature film "A Legacy of Whining" (which I also acted in). I have just completed (along with my Producer/wife Maria) our new documentary "European Tour '73".

Tell us some of your favourite Humber memories.

The memories that I cherish most from my time at Humber are of the many great friendships that I made with my fellow Humber film students and the amazing (and sometimes nerve wracking) moments we spent getting our film projects across the finish line in time!

Also, upon arriving at Humber College, I immediately found the offices of the campus newspaper "The Humber Voice" and became the film critic for the paper for the next three years. This allowed me to received a press pass to cover the Toronto International Film Festival which was enormously exciting ("Hey! Is that Roger Ebert getting on the elevator...!).

How did Humber help you get where you are now?

I think the best thing about studying film at Humber College was how well it prepared me for real life in the film world. Just like in the film business, we had to learn how to exist and get along within a group of fellow crew members and be able to respect and listen to each other's creative ideas and to balance and be productive amongst all the different personalities and viewpoints involved. Also, the course's expectation of having us learn all the different functions and duties in the film world gave us a very well-rounded and valuable opportunity for some incredible hands-on learning.

Share a tip for upcoming filmmakers.

I think it's important for potential filmmakers to get a solid understanding of their craft - whether it's going to film school or learning online or especially going to as many movies as possible - that's key. When I went to Humber, I used to jump on a bus downtown almost everyday after class and see as many movies as I could (they used to have a collection of very cool repertory movie houses that featured amazing film titles from North America and around the world!).

Also, I think it shouldn't be overlooked just how important it is for filmmakers to get out and meet as many like-minded individuals as possible (yes, that dreaded word "networking"!). Making a film is a social experiment at all times and you will need as many people pulling in the same direction as you as possible. Get out of your comfort zone and start being part of your chosen community! Help other filmmakers on their sets, support other filmmakers and creatives - the love will make its way back to you!

Watch the trailers for Ross's films "A Legacy of Whining" and "European Tour '73".

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Faculty of Media & Creative Arts News

Media & Creative Arts Anti-Racism Action Plan

Media & Creative Arts Anti-Racism Action Plan

Thu, June 25, 2020

In being accountable to our communities and to ourselves, our Action Plan will ensure transparency and collaboration around the work we need to do.

Read More

No news at this time.

Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.

On October 21, 2019, the Provincial Government of Ontario announced the renaming of the Ministry of Training, Colleges and Universities (MTCU) to the Ministry of Colleges and Universities (MCU). Both names may appear on this website.

Admission Requirements

Applicants must meet all the requirements below in order to meet minimum program eligibility. Meeting minimum eligibility requirements does not guarantee an offer of admission. Admission decisions will be available via MyHumber, or by email and mail. Admission decisions will not be released by phone.

Admission selection is based on the following 5 requirements:

  • Academic

    To be eligible for admission, you must possess the following:

    • A bachelor’s degree, advanced diploma or diploma

    Mature Applicants

    Diplomas and Certificates

    An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older as of the first day of classes. Humber will invite you for testing to demonstrate that you meet program eligibility.

    Degrees

    An applicant is considered a mature applicant if they have not completed secondary school or attended postsecondary studies, and will be 21 or older as of the first day of classes. Mature applicants for degree programs will be required to meet course requirements at the U/M level or equivalent.

    College Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility. Applicants must have an overall minimum grade point average (GPA) of 65 per cent in the program. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

    University Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

  • English Language Proficiency

    All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

  • International Credit Evaluation

    Canadian citizens or permanent residents with international education are required to provide a WES or ICAS evaluation.

  • Interview with Faculty

  • Applicants will meet with faculty to discuss their interest in the program. At this time applicants could benefit from sharing any experience and/or interest in learning about public relations. Applicants will be quizzed on current affairs, pulled from the national news headlines. 

    Registration Instructions

  • Letter of Intent and Resume

  • Applicants must submit a detailed resume and a one-page letter of intent (350 words) prior to attending the interview. The letter of intent should express why they have an interest in public relations, and in Humber’s Public Relations graduate certificate program.

    Submission Instructions

INTERNATIONAL ACADEMIC EQUIVALENCY

Admission equivalencies for Humber depend on your country of study. Please enter your location or choose detect my location to see the requirements for your country below.

Post-Admission Requirements

Once you have been accepted, and have confirmed your offer, you may need to complete a further set of requirements related to your program (Post-Admission Requirements).

Not available

Equipment & Device Requirements

Semester 1

Details and Specifications Minimum Specs Recommended Specs
Laptop or Computer Ability to run Microsoft programs Enough memory to run programs - microsoft, canva

Semester 2

Details and Specifications Minimum Specs Recommended Specs
Laptop or Computer Ability to run the most current/latest Adobe creative suite Enough memory to run Adobe creative suite and aligned latest operating system to run Adobe creative suite

Contact Information

If you have questions about these Equipment & Device Requirements contact:

Annette Borger-Snel, Program Co-ordinator
416.675.6622 ext. 3887
annette.borger-snel@humber.ca

Fees

The 2020-2021 fee for two semesters is:

  • domestic: $5,831.98
  • international: $17,027.00

Fees are subject to change.

Scholarships

Humber offers a variety of scholarships each year.

Learn more

Fees by Semester

Domestic Fees International Fees

Additional Costs

$1,000 – textbooks and Globe & Mail subscription, portfolio case, student memberships in Canadian Public Relations Society, and International Association of Business Communicators.

Pathways

Pathways are academic routes that students can take to move from one credential to another.

PATHWAYS OUT TO ANOTHER PROGRAM:

TO A PARTNER INSTITUTION

Master of Business Administration

Humber and the University of Incarnate Word (UIW) have entered into an agreement to facilitate the transfer of students from select graduate certificate programs:

  • Global Business Management
  • Human Resources Management
  • Public Relations
  • International Development

for a block transfer of six (6) credit hours into UIW's Master of Business Administration (MBA) program.  Students will be required to complete 24 credits to earn the degree.  Applicants may have the option to apply for a General MBA or a MBA with a specific concentration in Finance or Marketing.

Applicants will be considered for acceptance into the MBA based on requirements as set forth in the UIW Graduate Bulletin for international students including:

  • successful completion of one of the above graduate certificate programs with a GPA of 70% or higher;
  • submission of an official Humber transcript;
  • submission of proof of completion of a Bachelors degree from an accredited college/university.  

Scholarship opportunities are available.

For further information, please contact:  

Amy C DeStefano
Associate Director, International Admissions & Recruiting
University of the Incarnate Word
847 East Hildebrand
San Antonio, TX 78212
210-805-5707
WhatsApp #: +1 210-427-7403
WeChat: uiwtx1881
Email:  adestefa@uiwtx.edu

Master of Business Administration

Humber and Centenary University have entered into an agreement to facilitate the transfer of Humber graduates with appropriate prerequisite qualifications and grades for advanced standing into Centenary University.  

Graduates with a GPA of 3.0 or 75% in one of Humber's Graduate Certificates:

  • Human Resource Management
  • International Development
  • Marketing Management
  • Supply Chain Management
  • Public Relations
  • Global Business Management
  • Public Administration

may receive up to 6 credits towards Centenary's Masters of Business Adminstration (MBA) program.  Thirty-three (33) remaining credits may be required for program completion.  Final advanced standing granted to an applicant requires an assessment of transcripts and electives taken.

Humber applicants are required to submit the following to Centenary:

  • a completed application form (with essay where applicable) along with the application fee
  • official Humber transcript sent directly to Centenary from Humber
  • verification of high school graduation
  • Letter of Recommendation from a Humber Program Coordinator, specifying why the student is a good candidate for the program.

For more information, contact:

Tina Tang, Associate Director of International Admissions
hongrong.tang@centenaryuniversity.edu

Admission to the academic programs listed is at the sole discretion of the partner post-secondary institution. Please contact the institution for detailed admission requirements.

Master of Leadership and Public Administration

Humber and Centenary University have entered into an agreement to facilitate the transfer of Humber graduates with appropriate prerequisite qualifications and grades for advanced standing into Centenary University.  

Graduates with a GPA of 3.0 or 75% in one of Humber's Graduate Certificates:

  • Alternative Dispute Resolution
  • Event Management
  • Fashion Management and Promotions
  • Financial Planning
  • Human Resource Management
  • Marketing Management
  • Global Business Management
  • Public Administration
  • Public Relations
  • Advertising-Account Management

may receive up to 6 credits towards the Masters of Business Adminstration (MBA) program.  Thirty-three (33) remaining credits may be required for program completion.  Final advanced standing granted to an applicant requires an assessment of transcripts and electives taken.

Humber applicants are required to submit the following to Centenary:

  • a completed application form (with essay where applicable) along with the application fee
  • official Humber transcript sent directly to Centenary from Humber
  • verification of high school graduation
  • Letter of Recommendation from a Humber Program Coordinator, specifying why the student is a good candidate for the program.

For more information, contact:

Tina Tang, Associate Director of International Admissions
hongrong.tang@centenaryuniversity.edu

Admission to the academic programs listed is at the sole discretion of the partner post-secondary institution. Please contact the institution for detailed admission requirements.

Master of Arts (MA) - Professional Communication

Royal Roads University agrees that students admitted to the Master of Arts in Professional Communication, who have previously completed a Graduate Certificate at Humber College will receive transfer credit for successfully completed courses as follows:

  • Public Relations Ontario Graduate Certificate - transfer credit for PCOM 633 Strategic Communication (3 credits)
  • Journalism Ontario Graduate Certificate - transfer credit for PCOM 631 Video Production and Distribution (3 credits)

Humber graduates applying for such transfer credit must have met all entrance criteria to the Master of Arts in Professional Communication and space must remain available in the program.  Entrance to all programs at RRU in on a competitive basis.  

For more information, see:  http://www.royalroads.ca/prospective-students/master-arts-professional-communication

Please note: Admission to the academic programs listed is at the sole discretion of the partner post-secondary institution. Please contact the institution for detailed admission requirements.

Master of Science in Organizational Leadership

Students who possess a Bachelor's degree and who have successfully completed one of Humber's designate Ontario Graduate Certificate programs will be able to transfer up to fifteen credits towards Northwood University's Master of Science in Organizational Leadership (MSOL) degree.  Transfer students must have a minimum cumulative GPA of 2.0 (74% - 76%) or above or the equivalent thereof, for regular admission. Official Transcripts must be submitted in English or the original official transcript must be accompanied by a certified English translation. Students must meet all other undergraduate and graduate admission requirements which also includes TOEFL scores or IELTS scores or other evidence of English Proficiency for regular admission unless they have validation from high schools or International schools where they conducted all coursework in English.

Admission to the academic programs listed is at the sole discretion of the partner post-secondary institution. Please contact the institution for detailed admission requirements.

MSc Corporate Communications and Public Affairs

Humber and Robert Gordon University (RGU) have entered into an agreement where graduates of Humber's Public Relations Graduate Certificate may receive advanced entry (at the Postgraduate Diploma stage) to RGU's MSc Corporate Communications and Public Affairs program.  Graduates must have:

  • completed the Public Relations program
  • acheived a Grade Point Average of 3.5 or above
  • a suitable reference from a Humber faculty member
  • where the applicant's first language is not English, provide satisfactory evidence that the applicant meets the general English language requirements of the University. Applicants who require a Tier 4 visa must meet the requirements set out by the UK Visas and Immigration Secure English Language Testing (SELT) for postgraduate entry to the UK as published on their website.
  • the requisite visa to enter the United Kingdom for study purposes.

For more information, contact:  international@rgu.ac.uk

Admission to the academic programs listed is at the sole discretion of the partner post-secondary institution. Please contact the institution for detailed admission requirements.

MA Communications, Public Relations and Media

Humber College and the University of Gloucestershire (UoG) have entered into an agreement to facilitate transfer from Humber's Public Relations graduate certificate program to UoG's MA in Communications, Public Relations and Media. Students from Humber who have successfully completed the graduate certificate in Public Relations, in addition to completing a first degree (bachelors) or equivalent, will receive credit for two-thirds of the MA, leaving just the final dissertation module to be completed.  

International students should demonstrate and must provide evidence that they have attained a level of English equivalent to IELTS 6.5 overall. Alternative acceptable English Language qualifications can be found at: www.glos.ac.uk/study/international

Students will be expected to attend an Academic Induction preceding entry to the program. Students admitted to the UoG program will pay the appropriate annual tuition fee rate. The definitive fees will be those published here: http://www.glos.ac.uk/international

Students admitted to UoG from Humber will be eligible to receive the international bursary relevant to our partners and the Canadian market. This award, and its ruling terms and conditions, is subject to change on an annual basis. For September 2020/January 2021 entry the applicable bursary is £3,000, and will be automatically applied against tuition for successful applicants from Humber. Please note that the bursary is only available to students who are studying full-time at the UoG on campus in the UK, and completing a full degree (not available for distance learning or master's stage students).

For additional details, see here.

Contact us for more information:

James Seymour
Director of Communications, Marketing & Student Recruitment
jseymour2@glos.ac.uk

or

Shandin Rickard-Hughes
International Marketing & Student Recruitment Manager, Americas
srickardhughes@glos.ac.uk

Admission to the academic programs listed is at the sole discretion of the partner post-secondary institution. Please contact the institution for detailed admission requirements.

MSc Strategic Communications and Public Relations

Humber and Queen Margaret University (QMU) in Edinburgh have entered into an agreement that allows Humber Public Relations Graduate Certificate graduates to receive advanced standing into QMU's Master of Science in Strategic Communication and Public Relations.  A previous undergraduate degree is required in order to be eligible for this pathway. 

Graduates will be awarded 40 credits of Recognition of Prior Learning and will need to complete 80 credits of taught modules plus the 60 credit dissertation or project.

Students must take:

  • IM194 Media Theory and Campaigning (20 credits)
  • IM218 Digital Communications (20 credits)
  • IM198 Public Affairs (20 credits)
  • Option module (20 credits)
  • IM200 Masters Communication Dissertation (60 credits) or IM201 Masters Communication Project (60 credits)

The fee charged will be the published international fee for four taught modules plus the dissertation.

 

Admission to the academic programs listed is at the sole discretion of the partner post-secondary institution. Please contact the institution for detailed admission requirements.

Contact Us

Program Specific Questions

Annette Borger-Snel, Program Co-ordinator
416.675.6622 ext. 3887
annette.borger-snel@humber.ca

Admissions Questions

Domestic Students  

Phone: 416-675-5000
Email: enquiry@humber.ca

International Students  

Contact the International Centre

How to Apply

Applications to Humber are made through ontariocolleges.ca. Be sure to submit your application by the equal consideration deadline of February 1. You may apply after February 1, however, post-February 1 applications will be considered on a first-come, first-served basis depending on the availability of the space in the program. To check program availability refer to the Campus/Availability listing on Humber's program pages or ontariocolleges.ca.

Admissions Road Map

Apply through Ontario Colleges

INTERNATIONAL STUDENTS

If you’re an international student, you can apply directly to Humber via our International Centre.

Apply through the International Centre

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