Humber’s Public Relations graduate certificate program is recognized by industry as one of Canada’s leading training grounds for public relations professionals. This intensive program is focused on preparing you to launch your degree and getting you ready for your first day of your work placement. You will learn how to plan, develop and execute effective public relations strategies. You will build critical skills in event planning, public speaking and presentation.
Experienced professors will help you develop writing skills, public relations strategies, research and planning abilities, and a high degree of social and traditional media literacy. Practical public relations courses in PR theory, marketing communications, public affairs, media relations, corporate social responsibility, sustainability and change management will provide you with a valuable and useful introduction to the field. Your teamwork, collaborative, and leadership skills will be honed through group assignments.Courses Program Standards
Upon successful completion of the program, a graduate will:
Many students choose our program because of our outstanding work placement program. After successfully completing two academic semesters, students will complete a mandatory work placement. This experience will allow you to gain valuable job skills and industry knowledge while building your network. Historically, students find work placements in PR agencies, corporations, entertainment organizations, and not-for-profits including arts organizations, hospitals, associations and government. While many placements are located within the GTA, students may also find placements outside the city, province or country.
BuildingF (formerly the AdCentre) brings marketers and agencies together with advanced students from virtually any Humber program to produce strategic creative content and technology solutions.
Instead of just being given a grade for assignments, students are provided with a chance to work with real clients, on actual accounts, receiving first-hand experience in the field.
The disciplines that can be accessed through BuildingF include anything found in a modern advertising, design or PR agency, including brand experience design, communications marketing, advertising design, writing, production, and much more.
The Humber PR postgraduate program is one of the country’s leading PR training schools. The program is comprised of an award-winning teaching team, with professors honoured with Distinguished Faculty Awards and a recent Humber Innovation Award for its uniquely designed career-connecting program. This team, headed by Annette Borger-Snel, a 20-plus year industry veteran, shares the latest in PR thinking and tactics, and provides students with practical and authentic learning working with real clients, participating in industry events, and volunteering with some of the country’s most prestigious events.
As a PR practitioner, your work will be varied and fast-paced. It may include careers in media relations, internal communications, community relations, government relations/public affairs, investor relations, crisis management, event planning, publicity, marketing communications, consulting and issues management.
Watch the video to find out why we are recognized by industry as one of the country’s leading training grounds for PR professionals.
Faculty of Media & Creative Arts News
Radio Humber and BRTV Collaborate to showcase Indie Canadian Artists
Thu, June 13, 2019
96.9 Radio Humber teamed up with the Broadcast Television/Videography Program to bring Canadian artists on campus for an interview and performance.
No news at this time.
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On June 29, 2018, the Provincial Government of Ontario announced the renaming of the Ministry of Advanced Education and Skills Development (MAESD) to the Ministry of Training, Colleges and Universities (MTCU). Both names may appear on this website.