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Public Relations (Graduate Certificate)

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Program Code: 04561 Credential: Ontario Graduate Certificate Program Length: 3 semesters
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Program Overview

Humber’s Public Relations graduate certificate program is recognized by industry as one of Canada’s leading training grounds for public relations (PR) professionals. This intensive program is focused on preparing you to launch your degree and getting you ready for your first day of your work placement. You will learn how to plan, develop and execute effective public relations strategies. You will build critical skills in all aspects of PR. Experienced professors will help you develop writing skills, public relations strategies, research and planning abilities, and a high degree of social and traditional media literacy. Practical public relations courses in PR theory, marketing communications, public affairs, media relations, corporate social responsibility, sustainability and change management will provide you with a valuable and useful introduction to the field. Your teamwork, collaborative, and leadership skills will be honed through group assignments.

Courses Program Standards

Upon successful completion of the program, a graduate will:

  1. Coordinate and contribute to the planning of public relations activities, including the development of clear, measurable communication objectives and project or tactical budgets and selection of strategies, tactics, tools and resources to manage a range of stakeholder* relationships and issues and achieve organizational objectives.
  2. Coordinate, contribute to and adapt the implementation of strategies and tactics and the management of budgets and resources to achieve communication objectives and meet activity guidelines and requirements.
  3. Write and edit clear, accurate, targeted copy aligned to organizational objectives, appropriate for the chosen channel(s)* and to a specified deadline.
  4. Produce effective, accessible, and timely print, digital and multimedia communications, independently and collaboratively, to manage specific stakeholder* relations and/or issues and achieve organizational objectives.
  5. Use research results and analytical skills to guide the development of communication objectives and public relations activities, evaluate their impact, and support organizational objectives and stakeholder* relationships.
  6. Engage stakeholders* by adapting language, tone and presentation style to the public relations purpose, situation, audience and channel(s)*.
  7. Comply with and support others to work in accordance with relevant professional association and industry codes of ethics, public relations professional standards and practices, and legal obligations, protocols and policies.
  8. Monitor emerging social and economic trends, and local, national and global issues to guide the planning and implementation of public relations strategies and tactics and support organizational effectiveness, stakeholder* relationships and ongoing personal professional development.
  9. Assess the selection and implications of current and emerging technologies on the quality and delivery of public relations activities and on organizational effectiveness.
  10. Select strategies and tools to build and manage stakeholder* relationships to support public relations activities, organizational objectives and career development.


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Work Placement

Many students choose our program because of our outstanding work placement program. After successfully completing two academic semesters, students will complete a mandatory work placement. This experience will allow you to gain valuable job skills and industry knowledge while building your network. Historically, students find work placements in PR agencies, corporations, entertainment organizations and not-for-profits including arts organizations, hospitals, associations and government. While many placements are located within the GTA, students may also find placements outside the city, province or country.

The Humber Advantage

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BuildingF (formerly the AdCentre) brings marketers and agencies together with advanced students from virtually any Humber program to produce strategic creative content and technology solutions.

Instead of just being given a grade for assignments, students are provided with a chance to work with real clients, on actual accounts, receiving first-hand experience in the field.

The disciplines that can be accessed through BuildingF include anything found in a modern advertising, design or PR agency, including brand experience design, communications marketing, advertising design, writing, production, and much more.

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Expert Faculty

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Andrew Bartucci

Andrew is a multi-award-winning communicator with a talent for leveraging social media and digital communications to fulfill business objectives. He has been teaching in the Humber PRC program since 2017.

As the director of external communications at Insurance Bureau of Canada (IBC), he oversees the media relations, digital communications, social media and events teams.

Andrew is also the PR and events manager for Always Bearded Lifestyle, Canada's premier beard-care brand and creator of the Beard Tarp.

In his free time, Andrew loves to shop/eat local, play golf and support the Blue Jays and Raptors.

Connect with him online: @bar2cci.

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Annette Borger-Snel

Annette Borger-Snel is a storyteller, content creator, and connector of dots. She is a problem solver who uses creativity, smarts and a dash of humour to deliver results. Annette is committed to developing strong narratives and compelling messages with integrity, and inspired to educate clients, students and her family on the merits of PR. She excitedly shares her knowledge of PR with future PR professionals in the areas of marketing communications, strategic communications, media relations, investor relations, change management and effective writing.

Annette holds a master of science in communication management from Syracuse University, and she is a winner of the American Women in Public Relations Award for Professional Development. Currently, she is an award-winning PR professor and program co-ordinator, and distinguished faculty.

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Monika Deeg D'Amato

After an exciting thirty+ year career with the Government of Canada, Monika Deeg D’Amato retired to pursue another one of her great passions, that of teaching. As an academic professor at Humber College, she serves to inspire post-grad students in the Faculty of Media and Creative Arts. In addition to teaching, Monika also works to give back by eagerly accepting speaking opportunities on a range of topics including her own mental health journey, and by volunteering within her community.

Prior to retiring, Monika held an executive position as the director of corporate learning and national service delivery with Employment and Social Development Canada managing teams across Canada. In her career with the federal government, she has held a variety of positions in communications, corporate affairs, change management, HR, strategic planning and operations, and worked in a number of departments’ including Heritage Canada, Citizenship and Immigration, Department of National Defence, and the Ontario Federal Council.

Monika holds a master's in public administration from Dalhousie University, a bachelor of arts degree and a bachelor of social work degree from McMaster University, a diploma in human resources from Seneca College, and is a graduate of the Government of Canada CAP program and Direxion Leadership Development program for aspiring executives.

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Nancy Marino Benn

Nancy Marino Benn started her career in corporate communications and events as Director of Client Services for Communiqué, a communications agency producing high-profile meetings and events for North American Fortune 500 companies. Leading a team of Account Managers, Producers and Production Coordinators, Nancy managed many programs including Press Launches, Product Launches, Sales Conferences, Incentive Programs and Shareholder Meetings.

Nancy moved from Communique to form a strategic partnership with The Second City, as Founder and Executive Producer of The Second City Business Communications. Here, she created, developed and launched a corporate communications and event division for The Second City. Soon after, Nancy advanced to become the Producer of The Second City Toronto Main Stage Theatre. Along with her duties as Executive Producer Communications and Events, she produced many Main Stage and Touring Company Second City revues.

While at the Second City Nancy led and initiated the development and distribution of an inter-active, corporate focused improvisational training resource produced in conjunction with The Richard Ivey School of Business. Nancy has enjoyed many years working with Ivey and the professors in the E-MBA and MBA programs.

Currently, Nancy works freelance providing producer/event management services for many of Canada’s leading corporations. In this time she has managed, planned and produced many exciting events including the Outdoor Just For Laughs Festival in Toronto at Yonge Dundas Square and in Montreal at Place d’arts Square. She has played a key role in the execution of Scotiabank’s Nuit Blanche and led the team of event planners in execution of the Unilever's Becel Ride for the Heart.

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Sharleen Mascoll

Sharleen Mascoll is an experienced public relations professional and accredited corporate responsibility practitioner with over 20 years' experience working in the public and private sectors across North America. She focuses on strategic community relations, effective communication strategies, marketing and diversity-based initiatives and multicultural workplace study projects.  

Sharleen is a Concordia University alumni, Organizational Development and Management, and a graduate of McGill University in their Training and Development certificate program. In 2021, Sharleen graduated from the University of London in the United Kingdom with a MSc Sustainable Development.  

With over seven years teaching as a professor at Humber College, Sharleen believes in contributing positively to an inclusive student learning experience by supporting an enriched educational environment where students are motivated to learn in ways that support their personal and academic growth.   

Your Career

As a PR practitioner, your work will be varied and fast-paced. It may include careers in media relations, corporate communications, internal communications, community relations, government relations/public affairs, investor relations, crisis management, event planning, publicity, marketing communications, consulting and issues management.

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Social & Media Communications Programs

Program Availability

Start dates between Sept 2022 - Aug 2023
START DATE LOCATION STATUS
September 2022 Lakeshore Open
January 2023 Lakeshore Open
Start dates between Sept 2022 - Aug 2023
START DATE LOCATION STATUS
September 2022 Lakeshore Closed
January 2023 Lakeshore Closed

Public Relation Programs

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Watch the video to find out why we are recognized by industry as one of the country’s leading training grounds for PR professionals.


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Fall Scholarships

Fall Scholarships

Humber

Mon, August 08, 2022 to Sun, September 18, 2022

We are happy to share that the Fall scholarships will launch on August 8th and will close on September 18th.

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Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.

On October 21, 2019, the Provincial Government of Ontario announced the renaming of the Ministry of Training, Colleges and Universities (MTCU) to the Ministry of Colleges and Universities (MCU). Both names may appear on this website.

Admission Requirements

Applicants must meet all the requirements below in order to meet minimum program eligibility. Meeting minimum eligibility requirements does not guarantee an offer of admission. Admission decisions will be available via MyHumber, or by email and mail. Admission decisions will not be released by phone.

Admission selection is based on the following 5 requirements:

  • Academic

    To be eligible for admission, you must possess the following:

    • A bachelor’s degree, advanced diploma or diploma

    Mature Applicants

    Diplomas and Certificates

    An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older as of the first day of classes. Humber will invite you for testing to demonstrate that you meet all listed course requirements.

    Degrees

    An applicant is considered a mature applicant if they have not completed secondary school or attended postsecondary studies, and will be 21 or older as of the first day of classes. Mature applicants for degree programs will be required to meet course requirements at the U/M level or equivalent.

    College Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility. Applicants must have an overall minimum grade point average (GPA) of 65 per cent in the program. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

    University Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

  • Resume and Letter of Intent

  • Applicants will submit a detailed resume and one-page letter of intent (350 words). The letter of intent should express why they have an interest in public relations, and in Humber's Public Relations graduate certificate program. 

    Submission Instructions

  • Online Interview

  • Applicants will attend an online interview with faculty prior to which they must submit the resume and letter of intent. The 20-minute interview explores your interest in learning PR at Humber. Applicants should come prepared to share examples, either work, academic or volunteer, where communications was essential and your approach to team work. During the interview you will be quizzed on the major news, pulled from the Canadian headlines. You will also be given time to ask questions about the program. Applicants must register for the online interview through Calendly.

  • English Language Proficiency

    All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

  • International Credit Evaluation

    Canadian citizens or permanent residents with international education are required to provide a WES or ICAS evaluation.

INTERNATIONAL ACADEMIC EQUIVALENCY

Admission equivalencies for Humber depend on your country of study. Please enter your location or choose detect my location to see the requirements for your country below.

Post-Admission Requirements

Once you have been accepted, and have confirmed your offer, you may need to complete a further set of requirements related to your program (Post-Admission Requirements).

Not available

Equipment & Device Requirements

Semester 1

Details and Specifications Minimum Specs Recommended Specs
Laptop or Computer Ability to run Microsoft programs Enough memory to run programs - microsoft, canva

Semester 2

Details and Specifications Minimum Specs Recommended Specs
Laptop or Computer Ability to run the most current/latest Adobe creative suite Enough memory to run Adobe creative suite and aligned latest operating system to run Adobe creative suite

Contact Information

Annette Borger-Snel, program co-ordinator
416.675.6622 ext. 3887
annette.borger-snel@humber.ca

Fees

The 2022-2023 fee for three semesters is:

  • domestic: $5,411.22
  • international: $17,618.00

Fees are subject to change.

Fees by Semester

Domestic Fees International Fees

Additional Costs

$1,000 – textbooks and Globe & Mail subscription, portfolio case, student memberships in Canadian Public Relations Society, and International Association of Business Communicators.

Scholarships

Humber Scholarships

Find out more about scholarships and bursaries that you may be eligible for, visit Student Scholarships. International students can visit International Student Scholarships.

Humber Bursaries

Bursaries are available for Certificate, Diploma and Degree programs primarily based on financial need, visit Humber Bursaries.

External Awards, Bursaries & Scholarships

Find out more information about external scholarships and bursaries, visit External Awards.

Indigenous Student Awards, Bursaries & Scholarships

Humber offers a variety of bursaries and scholarships for Indigenous students, visit Indigenous Student Awards.

Explore Opportunities through Humber Pathways

Humber Pathways include:

  • Opportunities to build on your college education and complete your diploma or degree at Humber.
  • Degree and graduate study opportunities at other institutions in Ontario, Canada and abroad.
View Transfer Out Opportunities from this program  

Contact Us

Admissions Questions

Domestic Students  

Phone: 416-675-5000
Email: enquiry@humber.ca

International Students  

Contact the International Centre

Want More Info?

Sign-up for more info on Humber, including programs, special events and more!

Contact Information

Annette Borger-Snel, program co-ordinator
416.675.6622 ext. 3887
annette.borger-snel@humber.ca

How to Apply

Applications to Humber are made through ontariocolleges.ca. Be sure to submit your application by the equal consideration deadline of February 1. You may apply after February 1, however, post-February 1 applications will be considered on a first-come, first-served basis depending on the availability of the space in the program. To check program availability refer to the Campus/Availability listing on Humber's program pages or ontariocolleges.ca.

Admissions Road Map

Apply through Ontario Colleges

INTERNATIONAL STUDENTS

If you’re an international student, you can apply directly to Humber via our International Centre.

Apply through the International Centre

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