Kinesthetic and Tactile Typography Project

Abstract: Printing is an integral part of design and advertising – it is both technical and creative and can be the difference between the success or failure of a project. Knowledge of different printing technologies helps students to push their creativity by working with different mediums. Mixing old and new printing technologies – both tactile and digital media – opens up the potential for new ideas. This project explored the impact of using tactile and kinesthetic learning on the engagement and understanding of printing techniques among Bachelor of Creative Advertising (BoCA) students. The focus on this study was for this topic to connect better with students and create improved understanding when taught in a more hands-on manner through the direct use of printing technology that the students can use themselves. Sarah Nasby and Janice Fung presented their findings at the Humber Showcase in 2016. Visit the Off the Page exhibit for a description of the project.