Launch Success Services

Abstract: BNOTIONS partnered with Humber College to develop Gallop, a robust platform for creating, targeting, and managing advertising campaigns. Gallop uses intelligent media targeting to drive business growth at every stage of a product’s customer acquisition funnel. This requires identifying correct persona groups, cohort types, and how they are reflected by in-product usage patterns. By using behavioral app data to target users, Gallop can maximize efficiency of ad spend in relation to user acquisition, engagement, retention and monetization objectives.