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What are the Key Factors in Startup Success? A Literature Review

Researcher: Pedro Serrador
Project Completion Date: September 2016

Start Up Success

Abstract: The growth of start-ups and the growth process has been a central research theme in the field of entrepreneurship. Since a large proportion of new start-ups are expected to fail, entrepreneurs need to develop strategies to overcome the diverse challenges that are faced. A Literature review was completed by a team led by Pedro Serrador to determine the success factors for start-ups. This comprehensive study looked into various factors that may predict success in the growth of a start-up as well as critical failure factors for start-ups.