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Design, Bachelor of

Ministry Title: Bachelor of Design
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Program Code: DS411 Credential: Honours Degree Program Length: 8 semesters
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Program Overview

The Bachelor of Design program is broadly focused on user experience design (UX design), meeting an increasing demand for designers who are prepared to design for the ways people use technology every day. Blending design thinking and practical UX process and deliverables, the program develops designers who can critically engage with our rapidly changing technological world.

The program emphasizes a people-first approach, applying principles of human-centered design and research to solve problems. With an emphasis on social responsibility, students are encouraged to demonstrate curiosity, resilience and empathy for end-users as a means to find creative solutions to the many challenges faced in modern technology culture.

This innovative program of interdisciplinary, collaborative and project-based learning prepares students to join the challenging world of design for the experience economy. Courses are developed in collaboration with industry partners to develop advanced capabilities in design tools and methods, communications, user interface design (UI), visual literacy, digital technology, qualitative research, creativity and innovation, interaction design, and service design.

The program applies evidence-based design and research methods to services and digital projects, including websites, apps, VR/AR/MR, Voice UI and other emerging interfaces. Projects extend across corporate, not-for-profit and civic environments. 

Courses Learning Outcomes

Work Experience - SEM 6C

BDES 3099: Work Term


Upon successful completion of the program, a graduate will:

  1. Integrate myriad contextual and theoretical considerations that influence design decisions in order to articulate a practical design philosophy.
  2. Select and use appropriate design principles, tools and methods to discover and address worthy design problems and insights regarding human experiences.
  3. Create contemporary experience design solutions in response to well-researched human problems using both time-honoured and emerging design technologies and methods.
  4. Communicate questions, stories, and design solutions regarding user experience by effective means including verbal, non-verbal, visual, written, and interactive forms suitable to the specific purpose and audience.
  5. Assess the reasonable limits to design knowledge and practice which explicitly or implicitly constrain proposed solutions to user experience challenges.
  6. Demonstrate professional demeanor through words and actions exemplifying respect, integrity, accountability, interdependence, and relentless curiosity.


Work Placement

You will participate in one or more supervised work placements totalling 420 hours, usually completed in the Spring/Summer term after Semester 6. Placement opportunities cover a wide range of organizations such as design agencies, financial services, health-care settings or service environments. You will acquire hands-on experience in defining and implementing design projects and developing client relationships.

Broadly, UX is the practice of designing digital products, including websites, software, apps, smart devices, voice interfaces and other technology interfaces.

UX Design focuses not only on how things look, but also on how things work. UX Design is a human-centered discipline, based on meeting the needs of the end users of a product. Some of the goals of UX are to remove frustrations and barriers to technology, and simplify our interactions with systems. UX Designers create technology products that are user-friendly, enjoyable, and meaningful; and ultimately develop solutions that drive social change.

Venn Diagram

Is This Program Right For You?

  • Are you curious?
  • Do you question why things work the way they do?
  • Do you pay attention to details?
  • Are you technologically savvy?
  • Are you a strategic problem-solver?
  • Are you ready for new and changing challenges?
  • Do you wonder what drives people?
  • Do you like to experiment with new ideas? 

This program attracts hard-working problem solvers with a wide range of interests and backgrounds.

Group of students working on a project

Program Area of Focus

Design is a practice that appeals to the head, heart and hand; blending critical thinking, empathy for end users, and hands-on design skills. The program offers a mix of theory and practice from these 3 key focus areas:

man brainstorming with sticky notes on whiteboard

Ideation and Design Strategy

Students engage in a variety of high-level requirements gathering and ideation sessions early in the design process to help identify and find problems to be solved. Student develop the skills to prioritize, identify risk and critically assess the quality of product concepts, collaborating with peers and stakeholders to create strategic directions for products and services that benefit both clients and users.

Related activities and skills:

  • Requirements gathering
  • Competitive and product review
  • Brainstorming and ideation techniques
  • Content and feature inventories
  • Journey maps
  • Service blueprints
  • Strategic plans

students working on a research project

Design Research

In order to design a product that meets user needs, you need to understand who that user is. Research is an integral part of design process, helping you empathize with end-users.

Students will engage in both informal and formal research methods, both on campus and in the field. Students will have the opportunity to engage in usability testing of their design work, iterating their designs and fine-tuning their work to improve the quality and impact of their designs.

Related activities and skills:

  • Interviews
  • Surveys
  • Social media monitoring
  • Focus groups
  • Contextual observation
  • Secondary research
  • Usability testing (including eye-tracking)
  • Research planning, analysis and reporting
  • User profiles, personas and requirements

students looking through app prototypes

Design Practice

Students will be immersed in design practice, transforming their analysis of the research and design strategy into wireframes, prototypes and design specifications for digital products and services.

Our focus is on prototyping and iterating design work based on user research. Students are encouraged to be creative and explore multiple options for design solutions, adopting the “fail forward” model used within the design industry.

The program encourages collaboration with peers both within the program and from other Humber programs, encouraging students to build soft skills that are essential to modern design careers.

Related activities and skills:

  • Wireframing
  • Prototyping
  • User flow mapping
  • Creative strategy
  • User interface design / graphic design

The Usability Lab is a full-fledged usability testing facility where researchers can capture & assess the interaction between users and designs.

This Usability Lab is purposefully built for usability studies to ensure that the research environment does not interfere with the testing. Designed with flexibility at its core, it has been equipped with a broad variety of technology, supporting usability testing at many different levels of sophistication.

Our students can participate in and lead experiments that will evaluate the designs they have developed, to make sure their work meets the needs of the target audience.

Usability Lab

Watch the video to learn more about the Usability Lab.

Jimmy Phan, Year 1
Nadiyah Foyjeen, Year 1
Nadiyah Foyjeen, Year 1
Gerolle Stanev, Year 1
Dashawn Adams, Year 1
Sierra Highfield, Year 1
Kylie Lenatowicz, Year 1
Aisha Bacchus, Year 1
Sarah Saccamanno, Year 2
Sarah Saccamanno, Year 2
Thomas King, Year 2
Sumeet Dhami, Year 2

Humber’s Faculty of Media & Creative Arts encourages students to expand their academic experience through a variety of study abroad opportunities, including semester exchanges, summer programs, and international work placements.

Expert Faculty


You'll learn from professors with real-world experience and are active in the industry. Our professors are committed to providing you with practical, hands-on training to help you achieve the career you want.

View Credentials

Adam Thomas

MA (Learning and Technology) - Royal Roads University

Asma Arslan

Master of Digital Media - Ryerson University
B.Des. (Communication Design) - National College of Arts, Pakistan

Bianca DiPietro

MDes – York University
BDes – York University/Sheridan College
RGD – Board of Directors, Association of Registered Graphic Designers

George Paravantes

MFA IxD - Umea Institute of Design

Greg Goralski

MBA (Innovation and Technology) - Ryerson University
CFC Media Lab - Canadian Film Centre
BA - York University

Kristopher Ohlendorf

MA (Media Studies) - Western University
B.Sc. (Radio-Television-Film) - The University of Texas at Austin 
B.Sc. (Communication Studies) - The University of Texas at Austin 


Leanna Palmer

MA - Bard Graduate Centre
BFA - Concordia University

Mark Anthony Karam

M.Ed. (Learning & Technology) - Royal Roads University

Vishaal Bedi

M.Eng. - University of Toronto
B.Eng. - Ryerson University

Yvonne Shek

MSc (Human Factors / Ergonomics) – University College London, UK
BSc (Psychology and Anthropology) – University of Toronto, Canada


faculty image
Asma Asad Khan

Asma is a Design Professor and thorough Creative with a history of working in the innovation and design industry and higher education both. Her forte is Interaction Design, Experience Design, UI, Design Thinking, Visual Design, Storytelling and tinkering with other emerging design and multimedia practices. Her classroom is more like a playing field with two way communication of thoughts, ideas and design process based in empathy and creative problem solving.

Asma has worked internationally and locally for more than a decade doing advertising and design. Her portfolio includes various multinational brands and tech start ups. Besides digital media, some of her interests that add soulfulness to her work and class environment are inclusive design and culture, teaching yoga and spirituality.

faculty image
Mark-Anthony Karam

Mark-Anthony Karam is a design educator with over 15 years of industry and entrepreneurial experience as a graphic and interactive designer. Mark began teaching graphic design and web design at Humber College in 2008. With a master's in Education and Technology, Mark strives to enhance and expand the student learning experience by using technology mediated strategies that support collaborative learning, accessibility, and inclusion within face-to-face and online learning environments.

Over the course of his professional and academic career, Mark has designed, facilitated, and promoted various courses, design events, and initiatives within the University of Guelph-Humber and Humber College’s Faculty of Media & Creative Arts. Recently, Mark has researched and developed pedagogy for teaching and learning ICT literacy skills and interprofessional skills by way of social constructive collaboration. With his research and development of the Hackathon Environment Learning Plan (H.E.L.P.), Mark focuses on integrating web-based 2.0 design technologies within face-to-face and remote/virtual e-learning environments with the learners experience in mind.

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Kristopher Ohlendorf

Kristopher's interest in digital media has driven his personal and professional life. His academic background includes BS degrees in Radio-Television-Film and Communication Studies from The University of Texas at Austin and an MA in Media Studies from Western University. Kristopher has worked as a freelancer, at various start-ups, and in an agency on projects related to web/graphic design, branding, social media management, digital strategy, digital media production, and basically producing anything that could exist online. He currently teaches courses at Humber covering writing, audio design, creative thinking, and multiplatform storytelling. Outside of teaching, you can find him subsumed listening to music while tending to his pet fish (Zimmy) and two guinea pigs (Maple and Molasses).

faculty image
Leanna Palmer

Leanna Palmer is a multi-disciplinary Creative Director and design educator. She has been a professor at Humber since 2016 and holds a Bachelor of Fine Arts in Design Art from Concordia University, and a Master of Arts from the Bard Graduate Center in New York City.

For the last 15 years, Leanna has been actively involved in the ever-expanding field of design in an array of environments: large established companies, start-ups, agency, in-house, and as a freelancer. She uses her deep digital expertise and extensive knowledge of the industry as a catalyst for inspiration in the classroom.

Leanna is a creative thinker who enjoys solving user-centric problems and has worked with some of Canada’s biggest companies including: Online Creative Director at Indigo head office, Digital Art Director at the CBC, and an Art Director at the Havas Agency. An innate curiosity has also led her to explore digital materiality and interaction design through some interesting collaborations with artists at Eyebeam Art and Technology Center in New York City, and Hexagram in Montreal.

faculty image
Yvonne Shek

As a User Experience (UX) practitioner with over 25 years experience in the field, I’m excited to bring my passion and experience to my new role at Humber College.

My own journey in UX started at the University of Toronto, where I majored in cognitive psychology and minored in anthropology and industrial engineering. My interests led me to pursue a master's degree at the University College London in ergonomics.

Since then, I’ve worked at the Department of National Defence in human factors research, media and design agencies, consulting firms, and started my own UX consulting firm in 2013. I’ve completed hundreds of client projects. The industries I’ve worked in span real estate, food and hospitality, government, financial institutions, retail, telecommunications, education, healthcare, automotive, entertainment, non-profit, and others. I enjoy public speaking and have spoken at CanUX, The IA Summit, Euro IA, and the UPA.

My personal areas of interest include UX research, service design, design for the greater good, continuous improvement, personal growth, upstream thinking, decision making, and problem solving. My vision for my students intersects my areas of interest--exactly. My goal is to help coach the next generation of design thinkers to solve wicked, complex, and seemingly impossible problems.

Your Career

Graduates of this program will find work as user experience (UX) designers, UI designers, design thinkers, information architects, and design researchers in fields including retail service, brand experience, social service interactions, health-care provision, travel and hospitality, financial services, safety and security, entertainment, and leisure. 

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Program Availability

Start dates between Sept 2022 - Aug 2023
September 2022 North Open
Start dates between Sept 2022 - Aug 2023
September 2022 North Open

News Feed

Grad Feature: Cassandra DePetrillo

Grad Feature: Cassandra DePetrillo

Wed, April 07, 2021

Cassandra DePetrillo has been working in the film and television industry since she graduated from the Film and Television Production program in 2011.

Read More

No news at this time.

News Feed

Senior Dean Update: Media & Creative Arts Anti-Racism Action Plan

Senior Dean Update: Media & Creative Arts Anti-Racism Action Plan

Fri, October 15, 2021

In June 2020, I committed the FMCA to seven action items to address the attitudes, behaviours and structures that act as barriers for students from Indigenous and equity-deserving communities.

Read More

No news at this time.

News Feed

Meet Yvonne Shek, M.Sc.

Meet Yvonne Shek, M.Sc.

Mon, December 14, 2020

As a user experience (UX) practitioner with over 20 years’ experience in the field, I’m excited to bring my passion and experience to my new role at Humber College.

Read More

No news at this time.

Ministry Consent

Humber College has been granted a consent by the Ministry of Colleges and Universities to offer this applied degree for a seven-year term starting July 6, 2017. Humber College shall ensure that all students admitted to the above-named program during the period of consent will have the opportunity to complete the program within a reasonable time frame.

Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.

On October 21, 2019, the Provincial Government of Ontario announced the renaming of the Ministry of Training, Colleges and Universities (MTCU) to the Ministry of Colleges and Universities (MCU). Both names may appear on this website.

Admission Requirements

Applicants must meet all the requirements below in order to meet minimum program eligibility. Meeting minimum eligibility requirements does not guarantee an offer of admission. Admission decisions will be available via MyHumber, or by email and mail. Admission decisions will not be released by phone.

Admission selection is based on the following 3 requirements:

  • Academic

    To be eligible for admission, you must possess the following:

    Ontario Secondary School Diploma (OSSD) or equivalent including these required courses:

    • Grade 12 English (ENG4U or equivalent) minimum 70 per cent
    • One of Grade 12 U or M level course from among the following subject areas: Computer Science, Visual Arts, Media Arts, Computer Engineering Technology or Business Leadership Management minimum 65 per cent
    • Four Grade 12 Electives at the M or U Level or Equivalent
    • Overall minimum grade point average (GPA) 65 per cent



    Mature Applicants

    Diplomas and Certificates

    An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older as of the first day of classes. Humber will invite you for testing to demonstrate that you meet all listed course requirements.


    An applicant is considered a mature applicant if they have not completed secondary school or attended postsecondary studies, and will be 21 or older as of the first day of classes. Mature applicants for degree programs will be required to meet course requirements at the U/M level or equivalent.

    College Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility.


    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility. Applicants must have an overall minimum grade point average (GPA) of 65 per cent in the program. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

    University Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility.


    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

  • English Language Proficiency

    All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

  • International Credit Evaluation

    Canadian citizens or permanent residents with international education are required to provide a WES or ICAS evaluation.


Admission equivalencies for Humber depend on your country of study. Please enter your location or choose detect my location to see the requirements for your country below.

Post-Admission Requirements

Once you have been accepted, and have confirmed your offer, you may need to complete a further set of requirements related to your program (Post-Admission Requirements).

Not available

Equipment & Device Requirements

All Semesters

Details and Specifications Minimum Specs
Processor Multicore Intel processor with 64-bit support
OS Mac: MacOS Mojave (if new, computers will come with the latest MacOS Catalina)/PC: Windows 10
Memory 16GB or higher
Storage Hard drive should be 500 SSD or bigger
Monitor 15" or larger
Other Multifunction Computer Mouse
Software Adobe Creative Cloud and Microsoft Office

Contact Information

Program co-ordinator


The 2022-2023 fee for two semesters is:

  • domestic: $7,448.36
  • international: $19,615.00

Fees are subject to change.

Fees by Semester

Domestic Fees International Fees


Humber Degree Scholarships

Humber awards degree scholarships automatically to graduating high school students based on academic achievement. See this following chart for details. Some of the scholarships are renewable each year if you maintain an average of 80 per cent or more.

95%+ $4,000 renewable
90 - 94.9% $3,500 renewable
85 - 89.9% $3,000 renewable
80 - 84.9% $2,000 renewable
75 - 79.9% $1,500 one time

Diploma to Degree Transfer Student Scholarship

Humber awards degree scholarships automatically to students entering any Humber degree program who have completed a two or three-year diploma from a publicly-funded college. Students who have achieved a program GPA of 80% or better will be awarded a one-time scholarship of $2,500 in recognition of their academic achievement at the diploma level. Diplomas do not have to be related to the degree program of choice and are not tied to the eligibility for advanced standing or transfer credit. No application is required. View Terms & Conditions of Degree Scholarships.

Humber Scholarships

Find out more about scholarships and bursaries that you may be eligible for, visit Student Scholarships. International students can visit International Student Scholarships.

Humber Bursaries

Bursaries are available for Certificate, Diploma and Degree programs primarily based on financial need, visit Humber Bursaries.

External Awards, Bursaries & Scholarships

Find out more information about external scholarships and bursaries, visit External Awards.

Indigenous Student Awards, Bursaries & Scholarships

Humber offers a variety of bursaries and scholarships for Indigenous students, visit Indigenous Student Awards.

Explore Opportunities through Humber Pathways

Humber Pathways include:

  • Opportunities to build on your college education and complete your diploma or degree at Humber.
  • Degree and graduate study opportunities at other institutions in Ontario, Canada and abroad.
View Pathways into this program  
View Transfer Out Opportunities from this program  

Contact Us

Admissions Questions

Domestic Students  

Phone: 416-675-5000

International Students  

Contact the International Centre

Want More Info?

Sign-up for more info on Humber, including programs, special events and more!

Contact Information

Program co-ordinator

How to Apply

Applications to Humber are made through Be sure to submit your application by the equal consideration deadline of February 1. You may apply after February 1, however, post-February 1 applications will be considered on a first-come, first-served basis depending on the availability of the space in the program. To check program availability refer to the Campus/Availability listing on Humber's program pages or

Admissions Road Map

Apply through Ontario Colleges


If you’re an international student, you can apply directly to Humber via our International Centre.

Apply through the International Centre

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