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Content Strategy

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Program Code: CS511 Credential: Ontario Graduate Certificate Program Length: 3 semesters Program and course details can be viewed on Current Student Resources  
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Program Overview

The Content Strategy graduate certificate program is designed to prepare students for the emerging and expanding field of content strategy. Content strategists help organizations and agencies establish and maintain credible, viable and trustworthy content - content that has value, content that is inherently inclusive and content that is purposeful. Content strategies are unified visions of digital and analog interactive systems and communications in a platform-agnostic system.

Content strategists oversee the publishing of content by providing advice and direction to improve brand awareness, internal communications, public relations and user experience. Strategists engage with all aspects of the content development lifecycle, from ideating and curating content to creating artifacts and deliverables that allow organizations to analyze content and make holistic, strategic recommendations for the development of content based on thorough analysis.

All courses are hybrid and will combine online and in-class instruction.

Courses Learning Outcomes

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Upon successful completion of the program, a graduate will:

  1. Develop carefully considered, holistic strategies and tactics for the establishment of a credible, viable and trustworthy online presence for an organization or agency in order to optimize web-based business assets.

  2. Conduct a qualitative and quantitative audit of existing content inventory in order to assess it for accuracy, currency, usefulness, usability and findability.

  3. Analyze internal and external factors and trends that impact the creation, delivery and governance of an organizations’ content in order to maintain relevancy, currency and alignment with business goals.

  4. Present clear recommendations for content creation, delivery and governance that meet business goals and user needs for current and relevant information, advice and direction, procedures to follow, and relationship building.

  5. Design and manage a workflow that defines the people, processes and timelines required for effective content creation, delivery and governance.

  6. Help online readers to find information, solve problems and complete tasks by publishing effectively written original content and sourcing relevant curated material.

  7. Deliver quality accessible, branded content consistently across selected digital channels that is appropriate for the target audience.

  8. Develop policies, standards and guidelines for the maintenance of content accuracy, consistent brand messaging and user engagement that complies with relevant law, industry standards and business best practices.

  9. Conduct a retrospective review using qualitative data and evidence from web analytics to measure the impact of a content strategy on business outcomes.

  10. Identify and address the implicit and explicit biases of self, team members and audience in order to curate socially, culturally and environmentally sensitive content that strengthens brand equity.


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Work Placement

Students will participate in a mandatory work placement in their final semester of study.

Expert Faculty

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Cynthia Young

Cynthia has over 25 years of industry experience in strategy and leadership roles in publishing, marketing and advertising with a core focus in content, audience and systems thinking. She spent six years as head of audience for The Globe and Mail newspaper re-engineering the user experience in news and connecting the newsroom to the analytics departments by teaching journalists how to see their value to the audience. Her master’s thesis, Audience Design Thinking, researched how design thinking was used to frame audience news reading behaviors and reading patterns with the value of news readers' attention. This thesis is part of a global Google News initiative teaching on design thinking and systems thinking for newsrooms.

Cynthia has been part of Humber’s teaching community since 2017 and is now the program co-ordinator and a teaching professor for both the Content Strategy graduate certificate and the User Experience Design graduate certificate.  When not walking her dog, she can be found with her head in a book, her hand with a brush painting, doodling, or gardening if the sun is out.

Your Career

There is a growing demand for media and digital communication specialists. Graduates from this program may find employment in the media and digital communications fields with positions such as junior digital strategist, junior content strategist, digital strategist, content analyst, digital content co-ordinator and content specialist. 

Program Availability

START DATE LOCATION STATUS
September 2021 Lakeshore Closed
January 2022 Lakeshore Open
START DATE LOCATION STATUS
September 2021 Lakeshore Closed
January 2022 Lakeshore Waitlisted

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Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.

On October 21, 2019, the Provincial Government of Ontario announced the renaming of the Ministry of Training, Colleges and Universities (MTCU) to the Ministry of Colleges and Universities (MCU). Both names may appear on this website.

Admission Requirements

Applicants must meet all the requirements below in order to meet minimum program eligibility. Meeting minimum eligibility requirements does not guarantee an offer of admission. Admission decisions will be available via MyHumber, or by email and mail. Admission decisions will not be released by phone.

Admission selection is based on the following 2 requirements:

  • Academic

    To be eligible for admission, you must possess the following:

    • A bachelor’s degree, advanced diploma or diploma

    Mature Applicants

    Diplomas and Certificates

    An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older as of the first day of classes. Humber will invite you for testing to demonstrate that you meet program eligibility.

    Degrees

    An applicant is considered a mature applicant if they have not completed secondary school or attended postsecondary studies, and will be 21 or older as of the first day of classes. Mature applicants for degree programs will be required to meet course requirements at the U/M level or equivalent.

    College Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility. Applicants must have an overall minimum grade point average (GPA) of 65 per cent in the program. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

    University Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

  • English Language Proficiency

    All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

INTERNATIONAL ACADEMIC EQUIVALENCY

Admission equivalencies for Humber depend on your country of study. Please enter your location or choose detect my location to see the requirements for your country below.

Post-Admission Requirements

Once you have been accepted, and have confirmed your offer, you may need to complete a further set of requirements related to your program (Post-Admission Requirements).

Not available

Equipment & Device Requirements

All Semesters

Details and Specifications Minimum Specs
OS Mac/Windows
Memory 8GB or Higher
Storage 250 GB storage space
Monitor 13"
Other Microsoft Office

Contact Information

If you have questions about these Equipment & Device Requirements contact:

Cynthia Young, program co-ordinator
416.675.6622 ext. 3013
cynthia.young@humber.ca

Fees

The 2021-2022 fee for three semesters was:

  • domestic: $5,796.62
  • international: $18,048.00

Fees are subject to change.

Fees by Semester

Domestic Fees International Fees

Scholarships

Humber Scholarships

Find out more about scholarships and bursaries that you may be eligible for, visit Student Scholarships. International students can visit International Student Scholarships.

Humber Bursaries

Bursaries are available for Certificate, Diploma and Degree programs primarily based on financial need, visit Humber Bursaries.

External Awards, Bursaries & Scholarships

Find out more information about external scholarships and bursaries, visit External Awards.

Indigenous Student Awards, Bursaries & Scholarships

Humber offers a variety of bursaries and scholarships for Indigenous students, visit Indigenous Student Awards.

Pathways

Pathways are academic routes that students can take to move from one credential to another.

Contact Us

Admissions Questions

Domestic Students  

Phone: 416-675-5000
Email: enquiry@humber.ca

International Students  

Contact the International Centre

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Contact Information

Cynthia Young, program co-ordinator
Faculty of Media & Creative Arts
416.675.6622 ext. 3013
cynthia.young@humber.ca

How to Apply

Applications to Humber are made through ontariocolleges.ca. Be sure to submit your application by the equal consideration deadline of February 1. You may apply after February 1, however, post-February 1 applications will be considered on a first-come, first-served basis depending on the availability of the space in the program. To check program availability refer to the Campus/Availability listing on Humber's program pages or ontariocolleges.ca.

Admissions Road Map

INTERNATIONAL STUDENTS

If you’re an international student, you can apply directly to Humber via our International Centre.

Apply through the International Centre

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