Upon successful completion of the program, a graduate will:
Develop carefully considered, holistic strategies and tactics for the establishment of a credible, viable and trustworthy online presence for an organization or agency in order to optimize web-based business assets.
Conduct a qualitative and quantitative audit of existing content inventory in order to assess it for accuracy, currency, usefulness, usability and findability.
Analyze internal and external factors and trends that impact the creation, delivery and governance of an organizations’ content in order to maintain relevancy, currency and alignment with business goals.
Present clear recommendations for content creation, delivery and governance that meet business goals and user needs for current and relevant information, advice and direction, procedures to follow, and relationship building.
Design and manage a workflow that defines the people, processes and timelines required for effective content creation, delivery and governance.
Help online readers to find information, solve problems and complete tasks by publishing effectively written original content and sourcing relevant curated material.
Deliver quality accessible, branded content consistently across selected digital channels that is appropriate for the target audience.
Develop policies, standards and guidelines for the maintenance of content accuracy, consistent brand messaging and user engagement that complies with relevant law, industry standards and business best practices.
Conduct a retrospective review using qualitative data and evidence from web analytics to measure the impact of a content strategy on business outcomes.
Identify and address the implicit and explicit biases of self, team members and audience in order to curate socially, culturally and environmentally sensitive content that strengthens brand equity.
Students will participate in a mandatory work placement following the last semester of study.
Program co-ordinator Cynthia Young has over 20 years’ experience in design, marketing, advertising, and brand communications. She is a full-time professor working alongside the UX-, design- and product-makers to integrate course content and classroom knowledge sharing. She was formerly head of audience at The Globe and Mail where she lead content strategy, analytics and user experience.
There is a growing demand for media and digital communication specialists. Graduates from this program may find employment in the media and digital communications fields with positions such as junior digital strategist, junior content strategist, digital marketing strategist, content analyst, digital content co-ordinator and content specialist.
Credential: Advanced Diploma
Length: 6 semesters
User Experience (UX) Design
Credential: Ontario Graduate Certificate
Length: 2 semesters
Design, Bachelor of
Credential: Honours Degree
Length: 8 semesters
Grad Spotlight: Fadi Sara
Tue, January 21, 2020
Fadi Sara graduated from 3D Animation in 2015 and is now the Tracking and Layout Department Lead at Mr. X in Toronto.
Fadi was recently featured in The Focus Magazine for his team's work on the dramatic scene where Brad Pitt's character plummets 80,000 feet to Earth from an antenna that extends outside the planet's atmosphere.
We caught up with Fadi to find out more about what he does and how Humber helped him get there.
What is your current job title and what does that mean on a daily basis?
My current job title is "Tracking and Layout Department Lead" at Mr.X Inc in Toronto, Ontario. The tasks I perform in a day can vary, so here are some of the things that I do:
Lead - I oversee a team of 8 others on a daily basis as part of my duties as lead. I work with them to address any issues or concerns they have, as well as just general supervision, support, and direction.
New Show Setup – I work with the technical leads in the studio to set up new shows. I help ingest the data that’s been given to us by clients and set up the foundation required for each show so they’re ready for our artists to work with. This includes things like dictating render resolutions, color spaces, and software templates.
Interviews – I conduct interviews alongside my manager to scout for potential new hires in the Toronto tracking and layout department.
General Troubleshooting – I work alongside all the artists in my department to help them with any issues they may have. This can be related to the specific shot/show that they’re working on, or it could be one of our proprietary tools that needs bug fixes.
Pipeline Overseeing – I manage and oversee the pipeline for the Tracking and Layout department across all 3 locations. The "pipeline" is the technical term for the proprietary toolsets that allow for the transfer of data from one department to the other. I discuss, oversee and approve any development that affects the data coming into or going out of the tracking and layout team.
Training – Having worked with a team to pioneer the current training system in place for Tracking and Layout, I still oversee the training to this day. New hires for Toronto are seated next to me and get 1-on-1 time as they are introduced to the tools and workflow. Once they’re at a comfortable level, we put them into production. During this phase, they continue to sit next to me so I can oversee their work and troubleshoot any hiccups they may experience.
Shot Work – If there’s nothing from the above list on my plate for that day, I work on individual shots alongside my team.
What was your career path to get where you are now?
My career path after leaving Humber has been fairly single track. I was hired at Mr. X while still in my third year and have been here ever since. I was brought in as an "Entry Level Tracking Artist". Over the years, I was presented with more responsibility and higher-level tasks as my skillset, knowledge, and experience grew.
In the fall of 2017, I worked with my supervisors to restructure and establish an entirely updated training program for new hires in our department. This training has been widely successful. Over 10 artists have gone through it since and almost all are now at a senior level.
In the spring of 2018, I was given the opportunity to travel to India. We opened a branch in Bangalore and I was sent there to train the staff of the tracking and layout department in our proprietary toolsets and workflows. I held live demos, recorded hours of video training documentation, established personal connections and rapport with the individual artists, and continued communication with them afterwards, overseeing their work and progress.
In the fall of 2019, the position for department lead became available and I was presented with the promotion. I’ve been in that role since.
How did your time at Humber prepare you for what you’re doing now?
Humber did a fantastic job of preparation me for my career.
The education I received allowed me to build a portfolio that helped me acquire the position in the first place.
The outreach to former students and industry professionals prepared me by helping set up an in-depth network of resources and contacts. This helped me understand the importance of communication and references. It was a Humber grad I met through this networking that recommended me for the position at Mr. X, helping me secure the job.
Studio tours and guest speakers hosted by the professors gave me insider knowledge about the workings of the industry, and supported everything the instructors were telling us. Humber also helped prepare me with useful pointers on how to set up my demo reel, website, and resume to stand out more than other applicants.
Find out more about Fadi Sara on IMDB and read the articles where he and his team were featured:
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