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Content StrategyNEW

Start Date Between:  
Program Code: CS511 Credential: Ontario Graduate Certificate Program Length: 2 semesters
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Program Overview

The Content Strategy graduate certificate program, the first of its kind in Ontario, is designed to prepare students for the emerging and exciting field of content strategy. Content strategists help organizations and agencies establish and maintain a credible, viable and trustworthy online presence.

Content strategists oversee the publishing of public information, providing advice and direction to improve internal communications, public relations and user experience. Students engage with all aspects of the content lifecycle, from creating and curating content to conducting content audits, to making holistic, strategic recommendations for content based on thorough content analysis.

Some courses will combine online and in-class instruction.

Courses Learning Outcomes

Upon successful completion of the program, a graduate will:

  • Develop carefully considered, holistic strategies and tactics for the establishment of a credible, viable and trustworthy online presence for an organization or agency in order to optimize web-based business assets.

  • Conduct a qualitative and quantitative audit of existing content inventory in order to assess it for accuracy, currency, usefulness, usability and findability.

  • Analyze internal and external factors and trends that impact the creation, delivery and governance of an organizations’ content in order to maintain relevancy, currency and alignment with business goals.

  • Present clear recommendations for content creation, delivery and governance that meet business goals and user needs for current and relevant information, advice and direction, procedures to follow, and relationship building.

  • Design and manage a workflow that defines the people, processes and timelines required for effective content creation, delivery and governance.

  • Help online readers to find information, solve problems and complete tasks by publishing effectively written original content and sourcing relevant curated material.

  • Deliver quality accessible, branded content consistently across selected digital channels that is appropriate for the target audience.

  • Develop policies, standards and guidelines for the maintenance of content accuracy, consistent brand messaging and user engagement that complies with relevant law, industry standards and business best practices.

  • Conduct a retrospective review using qualitative data and evidence from web analytics to measure the impact of a content strategy on business outcomes.

  • Identify and address the implicit and explicit biases of self, team members and audience in order to curate socially, culturally and environmentally sensitive content that strengthens brand equity.


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Work Placement

Students will participate in a mandatory work placement following the last semester of study.

The Humber Advantage

Expert Faculty

Program co-ordinator Cynthia Young has over 20 years’ experience in design, marketing, advertising, and brand communications. She is a full-time professor working alongside the UX-, design- and product-makers to integrate course content and classroom knowledge sharing. She was formerly head of audience at The Globe and Mail where she lead content strategy, analytics and user experience.

Your Career

There is a growing demand for media and digital communication specialists. Graduates from this program may find employment in the media and digital communications fields with positions such as junior digital strategist, junior content strategist, digital marketing strategist, content analyst, digital content co-ordinator and content specialist. 

Program Availability

START DATE LOCATION STATUS INTERNATIONAL STATUS
September 2020 Lakeshore Open Open
January 2021 Lakeshore Open Open

Humber

Grad Spotlight: Fadi Sara

Grad Spotlight: Fadi Sara

Tue, January 21, 2020

Fadi Sara graduated from 3D Animation in 2015 and is now the Tracking and Layout Department Lead at Mr. X in Toronto. 

Fadi was recently featured in The Focus Magazine for his team's work on the dramatic scene where Brad Pitt's character plummets 80,000 feet to Earth from an antenna that extends outside the planet's atmosphere.

We caught up with Fadi to find out more about what he does and how Humber helped him get there.

What is your current job title and what does that mean on a daily basis?

My current job title is "Tracking and Layout Department Lead" at Mr.X Inc in Toronto, Ontario. The tasks I perform in a day can vary, so here are some of the things that I do:

Lead - I oversee a team of 8 others on a daily basis as part of my duties as lead. I work with them to address any issues or concerns they have, as well as just general supervision, support, and direction.

New Show Setup – I work with the technical leads in the studio to set up new shows. I help ingest the data that’s been given to us by clients and set up the foundation required for each show so they’re ready for our artists to work with. This includes things like dictating render resolutions, color spaces, and software templates.

Interviews – I conduct interviews alongside my manager to scout for potential new hires in the Toronto tracking and layout department.

General Troubleshooting – I work alongside all the artists in my department to help them with any issues they may have. This can be related to the specific shot/show that they’re working on, or it could be one of our proprietary tools that needs bug fixes.

Pipeline Overseeing – I manage and oversee the pipeline for the Tracking and Layout department across all 3 locations. The "pipeline" is the technical term for the proprietary toolsets that allow for the transfer of data from one department to the other. I discuss, oversee and approve any development that affects the data coming into or going out of the tracking and layout team.

Training – Having worked with a team to pioneer the current training system in place for Tracking and Layout, I still oversee the training to this day. New hires for Toronto are seated next to me and get 1-on-1 time as they are introduced to the tools and workflow. Once they’re at a comfortable level, we put them into production. During this phase, they continue to sit next to me so I can oversee their work and troubleshoot any hiccups they may experience.

Shot Work – If there’s nothing from the above list on my plate for that day, I work on individual shots alongside my team.

What was your career path to get where you are now?

My career path after leaving Humber has been fairly single track. I was hired at Mr. X while still in my third year and have been here ever since. I was brought in as an "Entry Level Tracking Artist". Over the years, I was presented with more responsibility and higher-level tasks as my skillset, knowledge, and experience grew.

In the fall of 2017, I worked with my supervisors to restructure and establish an entirely updated training program for new hires in our department. This training has been widely successful. Over 10 artists have gone through it since and almost all are now at a senior level.

In the spring of 2018, I was given the opportunity to travel to India. We opened a branch in Bangalore and I was sent there to train the staff of the tracking and layout department in our proprietary toolsets and workflows. I held live demos, recorded hours of video training documentation, established personal connections and rapport with the individual artists, and continued communication with them afterwards, overseeing their work and progress.

In the fall of 2019, the position for department lead became available and I was presented with the promotion. I’ve been in that role since.

How did your time at Humber prepare you for what you’re doing now?

Humber did a fantastic job of preparation me for my career.

The education I received allowed me to build a portfolio that helped me acquire the position in the first place.

The outreach to former students and industry professionals prepared me by helping set up an in-depth network of resources and contacts. This helped me understand the importance of communication and references. It was a Humber grad I met through this networking that recommended me for the position at Mr. X, helping me secure the job.

Studio tours and guest speakers hosted by the professors gave me insider knowledge about the workings of the industry, and supported everything the instructors were telling us. Humber also helped prepare me with useful pointers on how to set up my demo reel, website, and resume to stand out more than other applicants.

Find out more about Fadi Sara on IMDB and read the articles where he and his team were featured: 

https://www.thefocus.com/news/ad-astra-fall-brad-pitt-mr-x-fall-from-space

https://www.thefocus.com/news/ad-astra-brad-pitt-fall-mr-x-visually-chaotic

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Faculty of Media & Creative Arts News

Radio Humber and BRTV Collaborate to showcase Indie Canadian Artists

Radio Humber and BRTV Collaborate to showcase Indie Canadian Artists

Thu, June 13, 2019

96.9 Radio Humber teamed up with the Broadcast Television/Videography Program to bring Canadian artists on campus for an interview and performance.

Read the Full Article

No news at this time.

Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.

On June 29, 2018, the Provincial Government of Ontario announced the renaming of the Ministry of Advanced Education and Skills Development (MAESD) to the Ministry of Training, Colleges and Universities (MTCU). Both names may appear on this website.

Admission Requirements

Applicants must meet all the requirements below in order to meet minimum program eligibility. Meeting minimum eligibility requirements does not guarantee an offer of admission. Admission decisions will be available via MyHumber, or by email and mail. Admission decisions will not be released by phone.

Admission selection is based on the following 2 requirements:

  • Academic

    To be eligible for admission, you must possess the following:

    • A bachelor’s degree, advanced diploma or diploma

    Mature Applicants

    Diplomas and Certificates

    An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older as of the first day of classes. Humber will invite you for testing to demonstrate that you meet program eligibility.

    Degrees

    An applicant is considered a mature applicant if they have not completed secondary school or attended postsecondary studies, and will be 21 or older as of the first day of classes. Mature applicants for degree programs will be required to meet course requirements at the U/M level or equivalent.

    College Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility. Applicants must have an overall minimum grade point average (GPA) of 65 per cent in the program. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

    University Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

  • English Language Proficiency

    All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

INTERNATIONAL ACADEMIC EQUIVALENCY

Admission equivalencies for Humber depend on your country of study. Please enter your location or choose detect my location to see the requirements for your country below.

Post-Admission Requirements

Once you have been accepted, and have confirmed your offer, you may need to complete a further set of requirements related to your program (Post-Admission Requirements).

Not available

Fees

The 2020-2021 fee for two semesters is:

  • domestic: $5,845.98
  • international: $17,027.00

Fees are subject to change.

Scholarships

Humber offers a variety of scholarships each year.

Learn more

Fees by Semester 

Fees by Semester

Semester 1 Domestic Fee International Fee*
Total $2,922.99 $8,303.50
Tuition $2,397.15 $7,777.66
Compulsory Ancillary Fee $469.89 $469.89
Enhanced Student Experience Fee (Optional) $55.95 $55.95
Program Ancillary Fee $0.00 $0.00
Co-op/Placement $0.00 $0.00

 

Semester 2 Domestic Fee International Fee*
Total $2,922.99 $8,303.50
Tuition $2,397.15 $7,777.66
Compulsory Ancillary Fee $469.89 $469.89
Enhanced Student Experience Fee (Optional) $55.95 $55.95
Program Ancillary Fee $0.00 $0.00
Co-op/Placement $0.00 $0.00

*Plus Mandatory Health Insurance fee once per academic year: Fall start - $420 Winter start - $280 Summer start - $140

Pathways

Pathways are academic routes that students can take to move from one credential to another.

Contact Us

Program Specific Questions

Cynthia Young, Program Co-ordinator
416.675.6622 ext. 3013
cynthia.young@humber.ca

Admissions Questions

Domestic Students  

Phone: 416-675-5000
Email: enquiry@humber.ca

International Students  

Contact the International Centre

How to Apply

Applications to Humber are made through ontariocolleges.ca. Be sure to submit your application by the equal consideration deadline of February 1. You may apply after February 1, however, post-February 1 applications will be considered on a first-come, first-served basis depending on the availability of the space in the program. To check program availability refer to the Campus/Availability listing on Humber's program pages or ontariocolleges.ca.

Admissions Road Map

INTERNATIONAL STUDENTS

If you’re an international student, you can apply directly to Humber via our International Centre.

Apply through the International Centre

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