Current students, please make sure to review your MyHumber Academic Progress report to confirm which courses you should register into for your Fall semester. Courses with in-person requirements will likely also have online components. Humber may need to change plans for in-person learning, subject to government and public health directives and/or additional health and safety considerations.
Upon successful completion of the program, a graduate will:
Develop carefully considered, holistic strategies and tactics for the establishment of a credible, viable and trustworthy online presence for an organization or agency in order to optimize web-based business assets.
Conduct a qualitative and quantitative audit of existing content inventory in order to assess it for accuracy, currency, usefulness, usability and findability.
Analyze internal and external factors and trends that impact the creation, delivery and governance of an organizations’ content in order to maintain relevancy, currency and alignment with business goals.
Present clear recommendations for content creation, delivery and governance that meet business goals and user needs for current and relevant information, advice and direction, procedures to follow, and relationship building.
Design and manage a workflow that defines the people, processes and timelines required for effective content creation, delivery and governance.
Help online readers to find information, solve problems and complete tasks by publishing effectively written original content and sourcing relevant curated material.
Deliver quality accessible, branded content consistently across selected digital channels that is appropriate for the target audience.
Develop policies, standards and guidelines for the maintenance of content accuracy, consistent brand messaging and user engagement that complies with relevant law, industry standards and business best practices.
Conduct a retrospective review using qualitative data and evidence from web analytics to measure the impact of a content strategy on business outcomes.
Identify and address the implicit and explicit biases of self, team members and audience in order to curate socially, culturally and environmentally sensitive content that strengthens brand equity.
Students will participate in a mandatory work placement following the last semester of study.
Program co-ordinator Cynthia Young has over 20 years’ experience in design, marketing, advertising, and brand communications. She is a full-time professor working alongside the UX-, design- and product-makers to integrate course content and classroom knowledge sharing. She was formerly head of audience at The Globe and Mail where she lead content strategy, analytics and user experience.
There is a growing demand for media and digital communication specialists. Graduates from this program may find employment in the media and digital communications fields with positions such as junior digital strategist, junior content strategist, digital marketing strategist, content analyst, digital content co-ordinator and content specialist.
Credential: Advanced Diploma
Length: 6 semesters
User Experience (UX) Design
Credential: Ontario Graduate Certificate
Length: 2 semesters
Design, Bachelor of
Credential: Honours Degree
Length: 8 semesters
Journalism students premiere documentary at LA film festival
Wed, October 14, 2020
Pearl Under Pressure, a documentary short by Lucy Lau and Harmony Multani, had its public premiere at the Los Angeles Lift Off Film Festival.
The 12-minute film, the pair's capstone project for the Journalism graduate certificate program, highlights efforts to combat child abuse in Uganda. The film grew out of a health and social change intiative led by Denmark's University College Absalon with partial funding from the Erasmus+ Programme of the European Union.
Read more about Lau and Multani's film and their experience documenting the stories of women and children in Uganda.
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On October 21, 2019, the Provincial Government of Ontario announced the renaming of the Ministry of Training, Colleges and Universities (MTCU) to the Ministry of Colleges and Universities (MCU). Both names may appear on this website.