The Content Strategy graduate certificate program, the first of its kind in Ontario, is designed to prepare students for the emerging and exciting field of content strategy. Content strategists help organizations and agencies establish and maintain a credible, viable and trustworthy online presence.
Content strategists oversee the publishing of public information, providing advice and direction to improve internal communications, public relations and user experience. Students engage with all aspects of the content lifecycle, from creating and curating content to conducting content audits, to making holistic, strategic recommendations for content based on thorough content analysis.
Some courses will combine online and in-class instruction.Courses Learning Outcomes
Upon successful completion of the program, a graduate will:
Develop carefully considered, holistic strategies and tactics for the establishment of a credible, viable and trustworthy online presence for an organization or agency in order to optimize web-based business assets.
Conduct a qualitative and quantitative audit of existing content inventory in order to assess it for accuracy, currency, usefulness, usability and findability.
Analyze internal and external factors and trends that impact the creation, delivery and governance of an organizations’ content in order to maintain relevancy, currency and alignment with business goals.
Present clear recommendations for content creation, delivery and governance that meet business goals and user needs for current and relevant information, advice and direction, procedures to follow, and relationship building.
Design and manage a workflow that defines the people, processes and timelines required for effective content creation, delivery and governance.
Help online readers to find information, solve problems and complete tasks by publishing effectively written original content and sourcing relevant curated material.
Deliver quality accessible, branded content consistently across selected digital channels that is appropriate for the target audience.
Develop policies, standards and guidelines for the maintenance of content accuracy, consistent brand messaging and user engagement that complies with relevant law, industry standards and business best practices.
Conduct a retrospective review using qualitative data and evidence from web analytics to measure the impact of a content strategy on business outcomes.
Identify and address the implicit and explicit biases of self, team members and audience in order to curate socially, culturally and environmentally sensitive content that strengthens brand equity.
Students will participate in a mandatory work placement following the last semester of study.
There is a growing demand for media and digital communication specialists. Graduates from this program may find employment in the media and digital communications fields with positions such as junior digital strategist, junior content strategist, digital marketing strategist, content analyst, digital content co-ordinator and content specialist.
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Humber and the Pulitzer Centre Create Data Journalism Grant
Thu, September 19, 2019
Humber's storyLAB and The Pulitzer Center on Crisis Reporting have created the storyLAB Data Journalism Grant to support independent journalism.
It is the most extensive grant dedicated to Canadian data-driven journalism.
The grant supports projects related to essential and underserved topics affecting Canadians. For the inaugural grant, Humber and Pulitzer are accepting proposals for stories related to Indigenous lands and property rights. The grant will provide up to $10,000 for a freelance journalist or team of journalists to explore a related story from a data-driven perspective.
"Opportunities for enterprise, data-driven journalism in this country are few and far between," says David Weisz, director of storyLAB at Humber College and professor in the Faculty of Media and Creative Arts. "Especially when it comes to covering Indigenous issues, where the cost of travel alone can cause newsrooms to lose their appetite for a particular story. This grant is to ensure that these important stories get told and told properly."
This grant opportunity is now open, and applicants are encouraged to submit their proposals by October 31, 2019. The winner(s) of the grant will be honoured at a cocktail reception on November 15, 2019.
Humber’s storyLAB leverages the multidisciplinary nature of the Faculty of Media & Creative Arts to create collaborative opportunities between Humber staff, students and industry partners. Humber’s Faculty of Media & Creative Arts is committed to fostering data journalism, most recently creating and hosting Data Driven, a data journalism symposium for coders, investigative reporters, developers and data advocates.
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Fall 2019 Open House
Sat, November 16, 2019 | 10:00 AM
Come to Open House and get a solid understanding of what it's really like to be a Humber student.
Visiting the campus is one of the best ways to make a decision about college, so join us and speak to faculty and current students, see the labs and take a tour!
General Sessions & Campus Tours
The journey to college brings many questions about your future career, but what about residence, athletics, transfer options or financial assistance? General sessions are designed to help answer these questions and many more. Find the General Sessions related to your campus and come take a tour with us.
School Program Sessions, Tours and Information Booths
Don't just imagine where you'll be studying at Humber, come see for yourself. Program sessions and lab tours offer a better understanding of the learning environment. Staff will provide detailed information about your program, the scope of the industry today and where your education could take you. Feel free to ask questions about your program, curriculum, career and placement opportunities.
Radio Humber and BRTV Collaborate to showcase Indie Canadian Artists
Thu, June 13, 2019
96.9 Radio Humber teamed up with the Broadcast Television/Videography Program to bring Canadian artists on campus for an interview and performance.
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Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.
On June 29, 2018, the Provincial Government of Ontario announced the renaming of the Ministry of Advanced Education and Skills Development (MAESD) to the Ministry of Training, Colleges and Universities (MTCU). Both names may appear on this website.