Current students, please make sure to review your MyHumber Academic Progress report to confirm which courses you should register into for your Winter semester. Courses with in-person requirements will likely also have online components. Humber may need to change plans for in-person learning, subject to government and public health directives and/or additional health and safety considerations.
Upon successful completion of the program, a graduate will:
Develop carefully considered, holistic strategies and tactics for the establishment of a credible, viable and trustworthy online presence for an organization or agency in order to optimize web-based business assets.
Conduct a qualitative and quantitative audit of existing content inventory in order to assess it for accuracy, currency, usefulness, usability and findability.
Analyze internal and external factors and trends that impact the creation, delivery and governance of an organizations’ content in order to maintain relevancy, currency and alignment with business goals.
Present clear recommendations for content creation, delivery and governance that meet business goals and user needs for current and relevant information, advice and direction, procedures to follow, and relationship building.
Design and manage a workflow that defines the people, processes and timelines required for effective content creation, delivery and governance.
Help online readers to find information, solve problems and complete tasks by publishing effectively written original content and sourcing relevant curated material.
Deliver quality accessible, branded content consistently across selected digital channels that is appropriate for the target audience.
Develop policies, standards and guidelines for the maintenance of content accuracy, consistent brand messaging and user engagement that complies with relevant law, industry standards and business best practices.
Conduct a retrospective review using qualitative data and evidence from web analytics to measure the impact of a content strategy on business outcomes.
Identify and address the implicit and explicit biases of self, team members and audience in order to curate socially, culturally and environmentally sensitive content that strengthens brand equity.
Work Placement
Students will participate in a mandatory work placement following the last semester of study.
The Humber Advantage
Expert Faculty
Program co-ordinator Cynthia Young has over 20 years’ experience in design, marketing, advertising, and brand communications. She is a full-time professor working alongside the UX-, design- and product-makers to integrate course content and classroom knowledge sharing. She was formerly head of audience at The Globe and Mail where she lead content strategy, analytics and user experience.
Your Career
There is a growing demand for media and digital communication specialists. Graduates from this program may find employment in the media and digital communications fields with positions such as junior digital strategist, junior content strategist, digital marketing strategist, content analyst, digital content co-ordinator and content specialist.
Related Programs
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User Experience (UX) Design
Credential: Ontario Graduate Certificate
Length: 2 semesters
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Program Availability
Humber
Virtual Information Session: Game Programming
Humber
Mon, January 11, 2021
Online
Do you love gaming? Humber's Game Programming Advanced Diploma helps you develop the skills you need to create your own games.
In this virtual information session, you'll meet program co-ordinator Umer Noor and get your questions answered about the program! Register here.
Humber
TIFF Social Media Specialist Shares Secret to her Success
Mon, December 14, 2020
We sat down with Michelle Nguyen to talk about her role as a social media producer for TIFF, what her creative process looks like, and her experience in the Bachelor of Public Relations program.
No news at this time.
Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.
On October 21, 2019, the Provincial Government of Ontario announced the renaming of the Ministry of Training, Colleges and Universities (MTCU) to the Ministry of Colleges and Universities (MCU). Both names may appear on this website.
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HOW TO APPLY
ADMISSION REQUIREMENTS
EQUIPMENT & DEVICE REQUIREMENTS
FEES
CONTACT US
Post-Admission Requirements
Once you have been accepted, and have confirmed your offer, you may need to complete a further set of requirements related to your program (Post-Admission Requirements).
Equipment & Device Requirements
All Semesters
| Details and Specifications | Minimum Specs |
| OS | Mac/Windows |
| Memory | 8GB or Higher |
| Storage | 250 GB storage space |
| Monitor | 13" |
| Other | Microsoft Office |
Contact Information
If you have questions about these Equipment & Device Requirements contact:
Cynthia Young, program co-ordinator
416.675.6622 ext. 3013
cynthia.young@humber.ca
Fees
The 2020-2021 fee for two semesters was:
- domestic: $5,832.12
- international: $17,027.00
Fees are subject to change.
Pathways
Pathways are academic routes that students can take to move from one credential to another.
How to Apply
Applications to Humber are made through ontariocolleges.ca. Be sure to submit your application by the equal consideration deadline of February 1. You may apply after February 1, however, post-February 1 applications will be considered on a first-come, first-served basis depending on the availability of the space in the program. To check program availability refer to the Campus/Availability listing on Humber's program pages or ontariocolleges.ca.
INTERNATIONAL STUDENTS
If you’re an international student, you can apply directly to Humber via our International Centre.
