|IXD 5105: Interaction Design Studio 1|
|IXD 5106: Introduction to Design for Interaction|
|MDCS 5110: Introduction to Content Strategy|
|MDCS 5111: Content Strategy Planning|
|MDCS 5112: Content Strategy Analytics 1|
|MDCS 5113: Special Topics in Content Strategy 1|
|IXD 5200: Professional Practice|
|IXD 5205: Interaction Design Studio 2|
|IXD 5206: Project Management|
|MDCS 5211: Content Strategy Management|
|MDCS 5212: Content Strategy Analytics 2|
|MDCS 5213: Special Topics in User Content Strategy 2|
Current students, please make sure to review your MyHumber Academic Progress report to confirm which courses you should register into for your Winter semester. Courses with in-person requirements will likely also have online components. Humber may need to change plans for in-person learning, subject to government and public health directives and/or additional health and safety considerations.
Upon successful completion of the program, a graduate will:
Develop carefully considered, holistic strategies and tactics for the establishment of a credible, viable and trustworthy online presence for an organization or agency in order to optimize web-based business assets.
Conduct a qualitative and quantitative audit of existing content inventory in order to assess it for accuracy, currency, usefulness, usability and findability.
Analyze internal and external factors and trends that impact the creation, delivery and governance of an organizations’ content in order to maintain relevancy, currency and alignment with business goals.
Present clear recommendations for content creation, delivery and governance that meet business goals and user needs for current and relevant information, advice and direction, procedures to follow, and relationship building.
Design and manage a workflow that defines the people, processes and timelines required for effective content creation, delivery and governance.
Help online readers to find information, solve problems and complete tasks by publishing effectively written original content and sourcing relevant curated material.
Deliver quality accessible, branded content consistently across selected digital channels that is appropriate for the target audience.
Develop policies, standards and guidelines for the maintenance of content accuracy, consistent brand messaging and user engagement that complies with relevant law, industry standards and business best practices.
Conduct a retrospective review using qualitative data and evidence from web analytics to measure the impact of a content strategy on business outcomes.
Identify and address the implicit and explicit biases of self, team members and audience in order to curate socially, culturally and environmentally sensitive content that strengthens brand equity.
Students will participate in a mandatory work placement following the last semester of study.
Program co-ordinator Cynthia Young has over 20 years’ experience in design, marketing, advertising, and brand communications. She is a full-time professor working alongside the UX-, design- and product-makers to integrate course content and classroom knowledge sharing. She was formerly head of audience at The Globe and Mail where she lead content strategy, analytics and user experience.
There is a growing demand for media and digital communication specialists. Graduates from this program may find employment in the media and digital communications fields with positions such as junior digital strategist, junior content strategist, digital marketing strategist, content analyst, digital content co-ordinator and content specialist.
Credential: Advanced Diploma
Length: 6 semesters
User Experience (UX) Design
Credential: Ontario Graduate Certificate
Length: 2 semesters
Design, Bachelor of
Credential: Honours Degree
Length: 8 semesters
Virtual Information Session: Game Programming
Mon, January 11, 2021
TIFF Social Media Specialist Shares Secret to her Success
Mon, December 14, 2020
We sat down with Michelle Nguyen to talk about her role as a social media producer for TIFF, what her creative process looks like, and her experience in the Bachelor of Public Relations program.
No news at this time.
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On October 21, 2019, the Provincial Government of Ontario announced the renaming of the Ministry of Training, Colleges and Universities (MTCU) to the Ministry of Colleges and Universities (MCU). Both names may appear on this website.