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Content StrategyNEW

Credential: Ontario Graduate CertificateProgram Code: CS511Length: 2 semestersProgram Starting Between:  

Admission Requirements

Applicants must meet all the requirements below in order to meet minimum program eligibility. Meeting minimum eligibility requirements does not guarantee an offer of admission. Admission decisions will be available via MyHumber, or by email and mail. Admission decisions will not be released by phone.

Admission selection is based on the following 2 requirements:

  • Academic

    To be eligible for admission, you must possess the following:

    • A bachelor’s degree, advanced diploma or diploma

    Mature Applicants

    Diplomas and Certificates

    An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older as of the first day of classes. Humber will invite you for testing to demonstrate that you meet program eligibility.

    Degrees

    An applicant is considered a mature applicant if they have not completed secondary school or attended postsecondary studies, and will be 21 or older as of the first day of classes. Mature applicants for degree programs will be required to meet course requirements at the U/M level or equivalent.

    College Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility. Applicants must have an overall minimum grade point average (GPA) of 65 per cent in the program. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

    University Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

  • English Language Proficiency

    All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

INTERNATIONAL ACADEMIC EQUIVALENCY

Admission equivalencies for Humber depend on your country of study. Please enter your location or choose detect my location to see the requirements for your country below.

Post-Admission Requirements

Once you have been accepted, and have confirmed your offer, you may need to complete a further set of requirements related to your program (Post-Admission Requirements).

Not available

Fees

The 2019-2020 fee for two semesters was:

  • domestic: $5,845.98
  • international: $16,532.00

Fees are subject to change.

Scholarships

Humber offers a variety of scholarships each year.

Learn more

Fees by Semester 

Fees by Semester

Semester 1 Domestic Fee International Fee*
Total $2,922.99 $8,056.00
Tuition $2,397.15 $7,530.16
Compulsory Ancillary Fee $469.89 $469.89
Enhanced Student Experience Fee (Optional) $55.95 $55.95
Program Ancillary Fee $0.00 $0.00
Co-op/Placement $0.00 $0.00

 

Semester 2 Domestic Fee International Fee*
Total $2,922.99 $8,056.00
Tuition $2,397.15 $7,530.16
Compulsory Ancillary Fee $469.89 $469.89
Enhanced Student Experience Fee (Optional) $55.95 $55.95
Program Ancillary Fee $0.00 $0.00
Co-op/Placement $0.00 $0.00

*Plus Mandatory Health Insurance fee once per academic year: Fall start - $420 Winter start - $280 Summer start - $140

Pathways

Pathways are academic routes that students can take to move from one credential to another.

Contact Us

Program Specific Questions

Cynthia Young, Program Co-ordinator
Faculty of Media & Creative Arts
416.675.6622 ext. 3013
cynthia.young@humber.ca
mediaarts.humber.ca

Admissions Questions

Domestic Students  

Phone: 416-675-5000
Email: enquiry@humber.ca

International Students  

Contact the International Centre

How to Apply

Applications to Humber are made through ontariocolleges.ca. Be sure to submit your application by the equal consideration deadline of February 1. You may apply after February 1, however, post-February 1 applications will be considered on a first-come, first-served basis depending on the availability of the space in the program. To check program availability refer to the Campus/Availability listing on Humber's program pages or ontariocolleges.ca.

Admissions Road Map

INTERNATIONAL STUDENTS

If you’re an international student, you can apply directly to Humber via our International Centre.

Apply through the International Centre

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The Content Strategy graduate certificate program, the first of its kind in Ontario, is designed to prepare students for the emerging and exciting field of content strategy. Content strategists help organizations and agencies establish and maintain a credible, viable and trustworthy online presence.

Content strategists oversee the publishing of public information, providing advice and direction to improve internal communications, public relations and user experience. Students engage with all aspects of the content lifecycle, from creating and curating content to conducting content audits, to making holistic, strategic recommendations for content based on thorough content analysis.

Some courses will combine online and in-class instruction.

Courses Learning Outcomes

Upon successful completion of the program, a graduate will:

  • Develop carefully considered, holistic strategies and tactics for the establishment of a credible, viable and trustworthy online presence for an organization or agency in order to optimize web-based business assets.

  • Conduct a qualitative and quantitative audit of existing content inventory in order to assess it for accuracy, currency, usefulness, usability and findability.

  • Analyze internal and external factors and trends that impact the creation, delivery and governance of an organizations’ content in order to maintain relevancy, currency and alignment with business goals.

  • Present clear recommendations for content creation, delivery and governance that meet business goals and user needs for current and relevant information, advice and direction, procedures to follow, and relationship building.

  • Design and manage a workflow that defines the people, processes and timelines required for effective content creation, delivery and governance.

  • Help online readers to find information, solve problems and complete tasks by publishing effectively written original content and sourcing relevant curated material.

  • Deliver quality accessible, branded content consistently across selected digital channels that is appropriate for the target audience.

  • Develop policies, standards and guidelines for the maintenance of content accuracy, consistent brand messaging and user engagement that complies with relevant law, industry standards and business best practices.

  • Conduct a retrospective review using qualitative data and evidence from web analytics to measure the impact of a content strategy on business outcomes.

  • Identify and address the implicit and explicit biases of self, team members and audience in order to curate socially, culturally and environmentally sensitive content that strengthens brand equity.


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Work Placement

Students will participate in a mandatory work placement following the last semester of study.

Your Career

There is a growing demand for media and digital communication specialists. Graduates from this program may find employment in the media and digital communications fields with positions such as junior digital strategist, junior content strategist, digital marketing strategist, content analyst, digital content co-ordinator and content specialist. 

Program Availability

START DATE LOCATION STATUS INTERNATIONAL STATUS
January 2020 Lakeshore Open Waitlisted
September 2020 Lakeshore Open Open
January 2021 Lakeshore Open Open
Humber and the Pulitzer Centre Create Data Journalism Grant

Humber and the Pulitzer Centre Create Data Journalism Grant

Thu, September 19, 2019

Humber's storyLAB and The Pulitzer Center on Crisis Reporting have created the storyLAB Data Journalism Grant to support independent journalism.

It is the most extensive grant dedicated to Canadian data-driven journalism.

The grant supports projects related to essential and underserved topics affecting Canadians. For the inaugural grant, Humber and Pulitzer are accepting proposals for stories related to Indigenous lands and property rights. The grant will provide up to $10,000 for a freelance journalist or team of journalists to explore a related story from a data-driven perspective.

"Opportunities for enterprise, data-driven journalism in this country are few and far between," says David Weisz, director of storyLAB at Humber College and professor in the Faculty of Media and Creative Arts. "Especially when it comes to covering Indigenous issues, where the cost of travel alone can cause newsrooms to lose their appetite for a particular story. This grant is to ensure that these important stories get told and told properly."

This grant opportunity is now open, and applicants are encouraged to submit their proposals by October 31, 2019. The winner(s) of the grant will be honoured at a cocktail reception on November 15, 2019.

Humber’s storyLAB leverages the multidisciplinary nature of the Faculty of Media & Creative Arts to create collaborative opportunities between Humber staff, students and industry partners. Humber’s Faculty of Media & Creative Arts is committed to fostering data journalism, most recently creating and hosting Data Driven, a data journalism symposium for coders, investigative reporters, developers and data advocates. 

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Fall 2019 Open House

Fall 2019 Open House

Humber

Sat, November 16, 2019 | 10:00 AM
All Campuses

Come to Open House and get a solid understanding of what it's really like to be a Humber student.

Visiting the campus is one of the best ways to make a decision about college, so join us and speak to faculty and current students, see the labs and take a tour!

General Sessions & Campus Tours

The journey to college brings many questions about your future career, but what about residence, athletics, transfer options or financial assistance? General sessions are designed to help answer these questions and many more. Find the General Sessions related to your campus and come take a tour with us.

School Program Sessions, Tours and Information Booths

Don't just imagine where you'll be studying at Humber, come see for yourself. Program sessions and lab tours offer a better understanding of the learning environment. Staff will provide detailed information about your program, the scope of the industry today and where your education could take you. Feel free to ask questions about your program, curriculum, career and placement opportunities.

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Radio Humber and BRTV Collaborate to showcase Indie Canadian Artists

Radio Humber and BRTV Collaborate to showcase Indie Canadian Artists

Thu, June 13, 2019

96.9 Radio Humber teamed up with the Broadcast Television/Videography Program to bring Canadian artists on campus for an interview and performance.

Read the Full Article

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Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.

On June 29, 2018, the Provincial Government of Ontario announced the renaming of the Ministry of Advanced Education and Skills Development (MAESD) to the Ministry of Training, Colleges and Universities (MTCU). Both names may appear on this website.