Content Strategy
Program Overview
The Content Strategy graduate certificate program is designed to prepare students for the emerging and expanding field of content strategy. Content strategists help organizations and agencies establish and maintain credible, viable and trustworthy content - content that has value, content that is inherently inclusive and content that is purposeful. Content strategies are unified visions of digital and analog interactive systems and communications in a platform-agnostic system.
Content strategists oversee the publishing of content by providing advice and direction to improve brand awareness, internal communications, public relations and user experience. Strategists engage with all aspects of the content development lifecycle, from ideating and curating content to creating artifacts and deliverables that allow organizations to analyze content and make holistic, strategic recommendations for the development of content based on thorough analysis.
All courses are hybrid and will combine online and in-class instruction.
Upon successful completion of the program, a graduate will:
Develop carefully considered, holistic strategies and tactics for the establishment of a credible, viable and trustworthy online presence for an organization or agency in order to optimize web-based business assets.
Conduct a qualitative and quantitative audit of existing content inventory in order to assess it for accuracy, currency, usefulness, usability and findability.
Analyze internal and external factors and trends that impact the creation, delivery and governance of an organizations’ content in order to maintain relevancy, currency and alignment with business goals.
Present clear recommendations for content creation, delivery and governance that meet business goals and user needs for current and relevant information, advice and direction, procedures to follow, and relationship building.
Design and manage a workflow that defines the people, processes and timelines required for effective content creation, delivery and governance.
Help online readers to find information, solve problems and complete tasks by publishing effectively written original content and sourcing relevant curated material.
Deliver quality accessible, branded content consistently across selected digital channels that is appropriate for the target audience.
Develop policies, standards and guidelines for the maintenance of content accuracy, consistent brand messaging and user engagement that complies with relevant law, industry standards and business best practices.
Conduct a retrospective review using qualitative data and evidence from web analytics to measure the impact of a content strategy on business outcomes.
Identify and address the implicit and explicit biases of self, team members and audience in order to curate socially, culturally and environmentally sensitive content that strengthens brand equity.
Work Placement
Students will participate in a mandatory work placement which takes place in the last semester of study. After completing a work placement preparation course, students will be supported in marketing themselves to prospective employers in order to find a work placement that aligns with their personal career goals.
The Humber Advantage
Media & Creative Arts Students Vote for the Future
Students from more than eight Media & Creative Arts programs worked with Villamedia to test the company's AI-driven generative art project, Vote for Peace, and to learn how the technology may be used in the future.
Expert Faculty
Cynthia Young
Cynthia has over 25 years of industry experience in strategy and leadership roles in publishing, marketing and advertising with a core focus in content, audience and systems thinking. She spent six years as head of audience for The Globe and Mail newspaper re-engineering the user experience in news and connecting the newsroom to the analytics departments by teaching journalists how to see their value to the audience. Her master’s thesis, Audience Design Thinking, researched how design thinking was used to frame audience news reading behaviors and reading patterns with the value of news readers' attention. This thesis is part of a global Google News initiative teaching on design thinking and systems thinking for newsrooms.
Cynthia has been part of Humber’s teaching community since 2017 and is now the program co-ordinator and a teaching professor for both the Content Strategy graduate certificate and the User Experience Design graduate certificate. When not walking her dog, she can be found with her head in a book, her hand with a brush painting, doodling, or gardening if the sun is out.
Your Career
There is a growing demand for media and digital communication specialists. Graduates from this program may find employment in the media and digital communications fields with positions such as junior digital strategist, junior content strategist, digital strategist, content analyst, digital content co-ordinator and content specialist.
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Program Availability
Humber Students Benefit from Five Centres of Innovation (COIs)
The Humber Centres of Innovation Network demonstrates our strong commitment to providing an experiential learning environment for students. Students and faculty work with industry partners on real-world challenges to prepare them to become the innovative and strategic problem-solvers of tomorrow. Come to Humber and experience interdisciplinary learning across five COIs.
About the COIsNews Feed
Senior Dean Update: Media & Creative Arts Anti-Racism Action Plan
Fri, October 15, 2021
In June 2020, I committed the FMCA to seven action items to address the attitudes, behaviours and structures that act as barriers for students from Indigenous and equity-deserving communities.
Update: Humber Music Solidarity One Year On
Fri, October 15, 2021
In June 2020, Humber Music faculty pledged to address systemic racism and gender discrimination in the music programs by working with students, alumni, administrators, and industry experts
A Message from the Senior Dean: Music Degree Update
Tue, April 27, 2021
Over the past few months, the Faculty of Media & Creative Arts began a review of our Bachelor of Music program delivery.
No news at this time.
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