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Content Strategy

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Program Code: CS511
Credential: Ontario Graduate Certificate
Start Dates: January, September
Program Length: 3 semesters
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Humber is proud to have the highest graduate employment and employer satisfaction rate of the GTA colleges based on Colleges Ontario’s key performance indicators for college graduates in 2022-2023.

Program Overview

The Content Strategy graduate certificate program is designed to prepare students for the emerging and expanding field of content strategy. Content strategists help organizations and agencies establish and maintain credible, viable and trustworthy content - content that has value, content that is inherently inclusive and content that is purposeful. Content strategies are unified visions of digital and analog interactive systems and communications in a platform-agnostic system.
 
Content strategists oversee the publishing of content by providing advice and direction to improve brand awareness, internal communications, public relations and user experience. Strategists engage with all aspects of the content development lifecycle, from ideating and curating content to creating artifacts and deliverables that allow organizations to analyze content and make holistic, strategic recommendations for the development of content based on thorough analysis.
 
All courses are hybrid and will combine online and in-class instruction.
Courses Open "Courses" to view individual course delivery modes.

Courses

At Humber, courses are delivered in a variety of formats:

In-Person - An in-person course is delivered fully on campus.

Online Asynchronous (A) - An online asynchronous course has no fixed class schedule and allows students to engage with the course at different times according to their needs. Faculty provide modules, which are completed independently by the students according to established deadlines.

Online Synchronous (S) - An online synchronous course is delivered fully online and requires faculty and students to participate in real-time according to a fixed schedule. Classes are scheduled for a specific day and time.

Hybrid - A hybrid course is a combination of in-person and online classes and follows a set schedule. Students must be available to attend in-person classes at scheduled times during the semester.

The chart below outlines the delivery options available for each course in this program, by campus. For some academic terms, there may be more than one delivery option available. You’ll be able to select your preferred options when building your course schedule during open enrolment. Preferences for course delivery will be considered on a first come, first served basis. Some Humber programs are also delivered fully online, where all courses are delivered online.

International students: the impact of studying from outside of Canada on Post-Graduation Work Permit (PGWP) eligibility differs significantly based on when you start your program. Please review the PGWP eligibility before choosing your program and course delivery.

Course code and Name Delivery Type by Location
Course Code Course Name North Lakeshore IGS DL/Online
Semester 1
IXD 5106 Introduction to Design for Interaction In-Person In-Person In-Person N/A
IXD 5206 Product Management In-Person In-Person In-Person N/A
MDCS 5110 Introduction to Content Strategy N/A In-Person N/A Online (S)
MDCS 5111 Content Strategy Planning N/A Hybrid N/A Online (S)
MDCS 5112 Content Strategy Analytics 1 N/A Hybrid N/A Online (S)
MDCS 5113 Special Topics in Content Strategy 1 N/A Hybrid N/A Online (S)
Semester 2
IXD 5105 Interaction Design Studio 1 N/A In-Person N/A Online (S)
IXD 5200 Professional Practice N/A Online (A) N/A Online (A)
IXD 5205 Interaction Design Studio 2 In-Person In-Person In-Person Online (S)
MDCS 5211 Content Strategy Management N/A Hybrid N/A Online (S)
MDCS 5212 Content Strategy Analytics 2 N/A Hybrid N/A Online (S)
MDCS 5213 Special Topics in User Content Strategy 2 N/A Online (A) N/A Online (A)
Semester 3
MDCS 5300 Field Experience - Content Strategy N/A Online (A) N/A Online (A)
MDCS 5310 Capstone N/A In-Person N/A Online (S)

Work-Integrated Learning  

Students will participate in a mandatory which takes place in the last semester of study. After completing a field experience preparation course, students will be supported in marketing themselves to prospective employers in order to find a field experience that aligns with their personal career goals.

The Humber Advantage

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Media, Creative Arts, and Design Students Vote for the Future

Students from more than eight Media, Creative Arts, and Design programs worked with Villamedia to test the company's AI-driven generative art project, Vote for Peace, and to learn how the technology may be used in the future.

Expert Faculty

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Cynthia Young

Cynthia Young is a highly experienced professional with over 25 years of experience in progressively senior roles in publishing, media, marketing, and advertising. She has a focus on deeply understanding the audience/customer using analytical and organizational design frameworks and has experience in brand marketing, media strategy, executive strategy, and product user experience design. Prior to becoming a professor at Humber College, she led the transformation and innovation at the Globe & Mail as their head of audience, moving over 6 million Canadians from paper news to digital news and teaching over 200 journalists the value of listening to their audience. She holds a Master of Business Administration in Creative Leadership from the Berlin School of Creative Leadership, a Teaching Excellence Program and Inclusive Curricular Design Certificate from Humber College, and a Reconciliation Education Certificate from Humber College and First Nations University. She is currently a professor and curriculum lead for Ontario’s first and only post-graduate certificate in Content Strategy at Humber College. She is also a professor in Humber’s three-year Graphic Design program, fostering designs that are embedded with audience-first strategies.

Study Abroad

We offer many global opportunities for you to explore during your time at Humber! We live in a very interconnected world and by participating in a global opportunity, not only will you gain new skills, but you may also be eligible for academic credits and/or co-curricular record (CCR). Some of the global opportunities at Humber includes Summer Abroad, Semester Exchange, faculty-led trips, Humber Global Summer School, and many others! To learn more, please visit Humber Global Opportunities.

Your Career

There is a growing demand for media and digital communication specialists. Graduates from this program may find employment in the media and digital communications fields with positions such as junior digital strategist, junior content strategist, digital strategist, content analyst, digital content co-ordinator and content specialist.

Program Availability

Start dates between Sept 2024 - Aug 2025
START DELIVERY LOCATION STATUS
Sep 2024 Condensed Week North Suspended
Jan 2025 Condensed Week North Open
Start dates between Sept 2024 - Aug 2025
START DELIVERY LOCATION STATUS
Sep 2024 Condensed Week North Suspended
Jan 2025 Condensed Week North Open

Humber is a publicly-funded institution and does not have a public-private partnership. International students graduating from Humber or Humber’s International Graduate School (IGS) are eligible to apply for a Post-Graduation Work Permit.

International Students in Canada who apply for September 2024 start could be eligible for an automatic scholarship*. Apply now

Please note the new International Admissions Process and Provincial Attestation Letters. Read the update

Start dates between Sept 2024 - Aug 2025
START DELIVERY LOCATION STATUS
Sep 2024 Condensed Week North Suspended
Jan 2025 Condensed Week North Open

Humber is a publicly-funded institution and does not have a public-private partnership. International students graduating from Humber or Humber’s International Graduate School (IGS) are eligible to apply for a Post-Graduation Work Permit.

International Students Out of Canada can Apply through Humber International

Please note the new International Admissions Process and Provincial Attestation Letters. Read the update

Recruitment Events

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Can't make it to campus?

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News Feed

Senior Dean Update: Media & Creative Arts Anti-Racism Action Plan

Senior Dean Update: Media & Creative Arts Anti-Racism Action Plan

Fri, October 15, 2021

In June 2020, I committed the FMCA to seven action items to address the attitudes, behaviours and structures that act as barriers for students from Indigenous and equity-deserving communities.

Read More
Update: Humber Music Solidarity One Year On

Update: Humber Music Solidarity One Year On

Fri, October 15, 2021

In June 2020, Humber Music faculty pledged to address systemic racism and gender discrimination in the music programs by working with students, alumni, administrators, and industry experts

Read More
A Message from the Senior Dean: Music Degree Update

A Message from the Senior Dean: Music Degree Update

Tue, April 27, 2021

Over the past few months, the Faculty of Media & Creative Arts began a review of our Bachelor of Music program delivery.

Read More

No news at this time.

Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.

GET YOUR $125 APPLICATION FEE BACK*

Apply On Us This September!

Apply through OCAS between June 14 - July 19, 2024 and be registered full-time on Tuesday, September 17, 2024 and receive a $125 credit equal to the domestic application fee.

To qualify, get started by filling out the APPLY ON US form.

*This promotion is open to domestic applications for the September 2024 program intakes only. Offer not valid for existing applicants or applications.

International Students with a valid Study Permit or Letter of Introduction (LOI)* can receive a Waiver Code to cover the $100 September 2024 application fee.

Bringing You Our A-Game

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How to Apply

Domestic Students

Applications to Humber are made through ontariocolleges.ca. Be sure to submit your application by July 15, 2024 to receive your Application Fee Credit. Applications for September will remain open as long as the program availability status shows Open.

To check program availability refer to the Campus/Availability listing on Humber’s program pages, search by availability, or ontariocolleges.ca.

To see where you are in the admissions process, visit the Admissions Road Map.

International Students

If you’re an international student, you can apply directly to Humber via our International Centre.

Contact Us

Admissions Questions

General Enquiries

Call 416-675-3111 or email enquiry@humber.ca. If you have already applied, be sure to check your application status on myhumber.ca.

Domestic Applicants Enquiries

Domestic applicants can book a one-on-one advising appointment with an admissions representative.

International Applicants Enquiries

Contact the International Centre for information about full-time programs (including the International Graduate School), how to apply and to follow up on your submitted application.

Program-Specific Questions

Speak to the Program Co-ordinator about the course curriculum, projects and career options.

Siddiqah Gulamhusein , program co-ordinator
416.675.6622 ext. 79319
mdcs@humber.ca

Campus Information

Book a campus tour to take a closer look at what it's like to be a student at Humber.

Want More Info?

Find out more about the student experience and everything that Humber has to offer Future Students.

for more info on Humber, including programs, special events and more!

How To Become An Apprentice

Becoming an Apprentice

Find an employer willing to sponsor you as an apprentice.

Contact the Ministry of Labour, Immigration, Training and Skills Development to register as an apprentice.

Work with your employer approximately one year before attending Humber.

View Instructions 

Ontario Youth Apprenticeship Program (OYAP)

If you’re in high school – grade 11 or 12 – you can earn co-op education credits through work placements in some skilled trades.

Visit OYAP 

How to Apply

Domestic Students

Applications to Humber are made through ontariocolleges.ca. Be sure to submit your application by the equal consideration deadline of February 1. You may apply after February 1, however, post-February 1 applications will be considered on a first-come, first-served basis depending on the availability of the space in the program.

To check program availability refer to the Campus/Availability listing on Humber’s program pages, search by availability, or ontariocolleges.ca.

To see where you are in the admissions process, visit the Admissions Road Map.

International Students

If you’re an international student, you can apply directly to Humber via our International Centre.

Need Advice?

Program Advising Appointments

Get help narrowing down your program options or book a one-on-one pre-enrolment advising appointment with one of our Recruitment Officers.

Transfer & Pathway Advising

Book a virtual appointment with a Student Mobility Advisor learn more about getting Transfer Credit(s) for previous post-secondary experience, Prior Learning Assessment and Recognition (PLAR), and Pathways options.

Admission Requirements

Admission selection is based on the academic criteria indicated. Meeting minimum eligibility requirements does not guarantee admission.

Admission selection is based on the following three requirements:

  • Academic

    To be eligible for admission, you must possess the following:

    • A bachelor’s degree, advanced diploma or diploma

    Mature Applicants

    Diplomas and Certificates

    An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older as of the first day of classes. Humber will invite you for testing to demonstrate that you meet all listed course requirements.

    Degrees

    An applicant is considered a mature applicant if they have not completed secondary school or attended postsecondary studies, and will be 21 or older as of the first day of classes. Mature applicants for degree programs will be required to meet course requirements at the U/M level or equivalent.

    College Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility. Applicants must have an overall minimum grade point average (GPA) of 65 per cent in the program. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

    University Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

  • English Language Proficiency

    All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

  • International Credit Evaluation

    Canadian citizens or permanent residents with international education are required to provide a credential evaluation. Note, for international High school education course by course evaluations, ICAS must be used. For international post-secondary education, a WES evaluation must be provided. In situations where you expect to apply for transfer credit, it is recommended that a course by course WES evaluation is completed.

International Academic Equivalency

Admission equivalencies for Humber depend on your country of study. Please enter your location or choose detect my location to see the requirements for your country below.

Post-Admission Requirements

Once you have been accepted, and have confirmed your offer, you may need to complete a further set of requirements related to your program (Post-Admission Requirements).

N/A

Equipment & Device Requirements

All Semesters

Details and Specifications Minimum Specs
OS Mac/Windows
Memory 8GB or Higher
Storage 250 GB storage space
Monitor 13"
Other Microsoft Office

Program-Specific Questions

Speak to the Program Co-ordinator about the course curriculum, projects and career options.

Siddiqah Gulamhusein , program co-ordinator
416.675.6622 ext. 79319
mdcs@humber.ca

Fees & Financial Aid

The 2024/2025 fee for three semesters is:

  • domestic: $6,187.84
  • international: $19,169.12

Fees are subject to change.

Fees by Semester

Domestic Fees International Fees

Financial Aid, Scholarships and Bursaries

Understand the costs associated with coming to Humber and explore resources available from first year to your final year on Student Fees and Financial Resources.

Scholarships

Humber Scholarships

Find out more about scholarships and bursaries that you may be eligible for, visit Student Scholarships. International students can visit International Student Scholarships.

Humber Bursaries

Bursaries are available for Certificate, Diploma and Degree programs primarily based on financial need, visit Humber Bursaries.

External Awards, Bursaries & Scholarships

Find out more information about external scholarships and bursaries, visit External Awards.

Indigenous Student Awards, Bursaries & Scholarships

Humber offers a variety of bursaries and scholarships for Indigenous students, visit Indigenous Student Awards.

Explore Opportunities through Humber Pathways

Humber Pathways include:

  • Opportunities to build on your college education and complete your diploma or degree at Humber.
  • Degree and graduate study opportunities at other institutions in Ontario, Canada and abroad.
View Pathways Into This Program  
View Transfer Out Opportunities From This Program  
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