The Content Strategy graduate certificate program, the first of its kind in Ontario, is designed to prepare students for the emerging and exciting field of content strategy. Content strategists help organizations and agencies establish and maintain a credible, viable and trustworthy online presence.
Content strategists oversee the publishing of public information, providing advice and direction to improve internal communications, public relations and user experience. Students engage with all aspects of the content lifecycle, from creating and curating content to conducting content audits, to making holistic, strategic recommendations for content based on thorough content analysis.
Some courses will combine online and in-class instruction.Courses Learning Outcomes
Upon successful completion of the program, a graduate will:
Develop carefully considered, holistic strategies and tactics for the establishment of a credible, viable and trustworthy online presence for an organization or agency in order to optimize web-based business assets.
Conduct a qualitative and quantitative audit of existing content inventory in order to assess it for accuracy, currency, usefulness, usability and findability.
Analyze internal and external factors and trends that impact the creation, delivery and governance of an organizations’ content in order to maintain relevancy, currency and alignment with business goals.
Present clear recommendations for content creation, delivery and governance that meet business goals and user needs for current and relevant information, advice and direction, procedures to follow, and relationship building.
Design and manage a workflow that defines the people, processes and timelines required for effective content creation, delivery and governance.
Help online readers to find information, solve problems and complete tasks by publishing effectively written original content and sourcing relevant curated material.
Deliver quality accessible, branded content consistently across selected digital channels that is appropriate for the target audience.
Develop policies, standards and guidelines for the maintenance of content accuracy, consistent brand messaging and user engagement that complies with relevant law, industry standards and business best practices.
Conduct a retrospective review using qualitative data and evidence from web analytics to measure the impact of a content strategy on business outcomes.
Identify and address the implicit and explicit biases of self, team members and audience in order to curate socially, culturally and environmentally sensitive content that strengthens brand equity.
Students will participate in a mandatory work placement following the last semester of study.
Program co-ordinator Cynthia Young has over 20 years’ experience in design, marketing, advertising, and brand communications. She is a full-time professor working alongside the UX-, design- and product-makers to integrate course content and classroom knowledge sharing. She was formerly head of audience at The Globe and Mail where she lead content strategy, analytics and user experience.
There is a growing demand for media and digital communication specialists. Graduates from this program may find employment in the media and digital communications fields with positions such as junior digital strategist, junior content strategist, digital marketing strategist, content analyst, digital content co-ordinator and content specialist.
Humber Lakeshore Wins at Adobe Creative Jam
Tue, November 26, 2019
Four students in Humber’s Advertising & Graphic Design program won first place in the 2019 Adobe Creative Jam.
Competing in a field of 72 teams from six college, Team “A-Block” -- comprised of Nicolas Diaz, Emily Little, Julia Laing, and Chelsea Speck – created an app to address academic integrity. Check out some images of the app here.
The Adobe Creative Jam is a design challenge that asks students to create a visual or motion design concept based on a theme revealed at the event. After three hours and no rules, the teams present their work to the jury in front of a rapt audience. The 2019 Jam drew over 300 students from Sheridan, George Brown, Seneca, OCADU, Algonquin College, and Humber.
Congratulations to all the students who competed, and especially to Team “A-Block”!
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Faculty of Media & Creative Arts Events
Tue, January 14, 2020 to Wed, January 15, 2020
Join us on January 14th or 15th and speak with our professors and students. Find out which of these Humber programs is right for you.
Faculty of Media & Creative Arts News
Radio Humber and BRTV Collaborate to showcase Indie Canadian Artists
Thu, June 13, 2019
96.9 Radio Humber teamed up with the Broadcast Television/Videography Program to bring Canadian artists on campus for an interview and performance.
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On June 29, 2018, the Provincial Government of Ontario announced the renaming of the Ministry of Advanced Education and Skills Development (MAESD) to the Ministry of Training, Colleges and Universities (MTCU). Both names may appear on this website.