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Public Relations, Bachelor of

Ministry Title: Bachelor of Public Relations

Credential: Honours DegreeProgram Code: 22221Length: 8 semestersProgram Starting Between:  

Admission Requirements

Applicants must meet all the requirements below in order to meet minimum program eligibility. Meeting minimum eligibility requirements does not guarantee an offer of admission. Admission decisions will be available via MyHumber, or by email and mail. Admission decisions will not be released by phone.

Admission selection is based on the following 3 requirements:

  • Academic

    To be eligible for admission, you must possess the following:

    • Ontario Secondary School Diploma (OSSD) or equivalent including these required courses: 
      • Grade 12 English (ENG4U or equivalent) minimum 65 per cent 
      • Five Grade 12 U or M courses in addition to those listed above 
      • Overall minimum grade point average (GPA) 65 per cent

    or

    or

    Mature Applicants

    Diplomas and Certificates

    An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older as of the first day of classes. Humber will invite you for testing to demonstrate that you meet program eligibility.

    Degrees

    An applicant is considered a mature applicant if they have not completed secondary school or attended postsecondary studies, and will be 21 or older as of the first day of classes. Mature applicants for degree programs will be required to meet course requirements at the U/M level or equivalent.

    College Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility. Applicants must have an overall minimum grade point average (GPA) of 65 per cent in the program. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

    University Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

  • English Language Proficiency

    All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

  • International Credit Evaluation

    Canadian citizens or permanent residents with international education are required to provide a WES or ICAS evaluation.

INTERNATIONAL ACADEMIC EQUIVALENCY

Admission equivalencies for Humber depend on your country of study. Please enter your location or choose detect my location to see the requirements for your country below.

Post-Admission Requirements

Once you have been accepted, and have confirmed your offer, you may need to complete a further set of requirements related to your program (Post-Admission Requirements).

Not available

Fees

The 2019-2020 fee for two semesters was:

  • domestic: $7,210.12
  • international: $18,340.00

Fees are subject to change.

Scholarships

Humber offers a variety of scholarships each year.

Learn more

Fees by Semester 

Fees by Semester

Semester 1 Domestic Fee International Fee*
Total $3,605.06 $8,960.00
Tuition $2,969.22 $8,324.16
Compulsory Ancillary Fee $469.89 $469.89
Enhanced Student Experience Fee (Optional) $55.95 $55.95
Program Ancillary Fee $0.00 $0.00
Co-op/Placement $110.00 $110.00

 

Semester 2 Domestic Fee International Fee*
Total $3,605.06 $8,960.00
Tuition $2,969.22 $8,324.16
Compulsory Ancillary Fee $469.89 $469.89
Enhanced Student Experience Fee (Optional) $55.95 $55.95
Program Ancillary Fee $0.00 $0.00
Co-op/Placement $110.00 $110.00

 

Semester 3 Domestic Fee International Fee*
Total $3,605.06 $8,960.00
Tuition $2,969.22 $8,324.16
Compulsory Ancillary Fee $469.89 $469.89
Enhanced Student Experience Fee (Optional) $55.95 $55.95
Program Ancillary Fee $0.00 $0.00
Co-op/Placement $110.00 $110.00

 

Semester 4 Domestic Fee International Fee*
Total $3,605.06 $8,960.00
Tuition $2,969.22 $8,324.16
Compulsory Ancillary Fee $469.89 $469.89
Enhanced Student Experience Fee (Optional) $55.95 $55.95
Program Ancillary Fee $0.00 $0.00
Co-op/Placement $110.00 $110.00

 

Semester 5 Domestic Fee International Fee*
Total $3,605.06 $8,960.00
Tuition $2,969.22 $8,324.16
Compulsory Ancillary Fee $469.89 $469.89
Enhanced Student Experience Fee (Optional) $55.95 $55.95
Program Ancillary Fee $0.00 $0.00
Co-op/Placement $110.00 $110.00

 

Semester 6 Domestic Fee International Fee*
Total $3,605.06 $8,960.00
Tuition $2,969.22 $8,324.16
Compulsory Ancillary Fee $469.89 $469.89
Enhanced Student Experience Fee (Optional) $55.95 $55.95
Program Ancillary Fee $0.00 $0.00
Co-op/Placement $110.00 $110.00

 

Semester 7 Domestic Fee International Fee*
Total $3,495.06 $8,960.00
Tuition $2,969.22 $8,434.16
Compulsory Ancillary Fee $469.89 $469.89
Enhanced Student Experience Fee (Optional) $55.95 $55.95
Program Ancillary Fee $0.00 $0.00
Co-op/Placement $0.00 $0.00

 

Semester 8 Domestic Fee International Fee*
Total $3,495.06 $8,960.00
Tuition $2,969.22 $8,434.16
Compulsory Ancillary Fee $469.89 $469.89
Enhanced Student Experience Fee (Optional) $55.95 $55.95
Program Ancillary Fee $0.00 $0.00
Co-op/Placement $0.00 $0.00

*Plus Mandatory Health Insurance fee once per academic year: Fall start - $420 Winter start - $280 Summer start - $140

Additional Costs

For information regarding fees for work terms, refer to Fees.

Pathways

Pathways are academic routes that students can take to move from one credential to another.

PATHWAYS INTO THIS PROGRAM FROM:

HUMBER PROGRAMS

View Advanced Diploma 

Graduates with an overall grade point average (GPA) of 65 per cent or more may be considered for admission. Graduates may then complete the degree with the equivalent of four semesters of full-time study plus a work term. Successful applicants must also possess:

  • ENG4U or Humber’s WRIT 100 or 200 level course, or equivalent, with a minimum grade of 65 per cent.

Admission will be based on availability in the program.

*The advanced standing outlined is a general guideline. Diploma graduates may be required to take courses in lower semesters in order to meet the overall degree learning outcomes.

 

Apply for this degree starting in Fall >   

$2500.00 Diploma to Degree Transfer Student Scholarship

All students who have achieved a cumulative program grade point average (GPA) of 80% or better upon graduation of their Ontario college diploma will be automatically awarded a one-time scholarship of $2,500 in recognition of their academic achievement at the diploma level.

OTHER ONTARIO COLLEGES

Public Relations (Advanced Diploma)

Graduates with an overall grade point average (GPA) of 65 per cent or more may be considered for admission. Graduates may then complete the degree with the equivalent of four semesters of full-time study plus a work term. Successful applicants must also possess:

  • ENG4U or Humber’s WRIT 100 or 200 level course, or equivalent, with a minimum grade of 65 per cent.

Admission will be based on availability in the program.

*The advanced standing outlined is a general guideline. Diploma graduates may be required to take courses in lower semesters in order to meet the overall degree learning outcomes.

 

Apply for this degree >

Diploma to Degree Transfer Student Scholarship

All students who have achieved a cumulative program grade point average (GPA) of 80% or better upon graduation of their Ontario college diploma will be automatically awarded a one-time scholarship of $2,500 in recognition of their academic achievement at the diploma level.

Public Relations (Advanced Diploma)

Graduates with an overall grade point average (GPA) of 65 per cent or more may be considered for admission. Graduates may then complete the degree with the equivalent of four semesters of full-time study plus a work term. Successful applicants must also possess:

  • ENG4U or Humber’s WRIT 100 or 200 level course, or equivalent, with a minimum grade of 65 per cent.

Admission will be based on availability in the program.

*The advanced standing outlined is a general guideline. Diploma graduates may be required to take courses in lower semesters in order to meet the overall degree learning outcomes.

 

Apply for this degree >

Diploma to Degree Transfer Student Scholarship

All students who have achieved a cumulative program grade point average (GPA) of 80% or better upon graduation of their Ontario college diploma will be automatically awarded a one-time scholarship of $2,500 in recognition of their academic achievement at the diploma level.

PATHWAYS OUT TO ANOTHER PROGRAM:

TO A PARTNER INSTITUTION

MA Communication

Humber College and the University of Westminster have partnered to create progression routes to Masters degrees for graduates of Humber's Bachelor of Public Relations.  Students who have successfully completed this Humber Bachelor's degree with a GPA of 3.0 or above may receive direct entry to Westminster's Masters programs as indicated.  Approximate time for program completion is one year in duration.

Admission requirements:

For more information, contact:

Monika Parzych
Regional Manager 
University of Westminster 
E: M.Parzych01@westminster.ac.uk
Skype: monika,universityofwestminster

MA Communications Policy

Humber College and the University of Westminster have partnered to create progression routes to Masters degrees for graduates of Humber's Bachelor of Public Relations.  Students who have successfully completed this Humber Bachelor's degree with a GPA of 3.0 or above may receive direct entry to Westminster's Masters programs as indicated.  Approximate time for program completion is one year in duration.

Admission requirements:

For more information, contact:

Monika Parzych
Regional Manager 
University of Westminster 
E: M.Parzych01@westminster.ac.uk
Skype: monika,universityofwestminster

MA Diversity and the Media

Humber College and the University of Westminster have partnered to create progression routes to Masters degrees for graduates of Humber's Bachelor of Public Relations.  Students who have successfully completed this Humber Bachelor's degree with a GPA of 3.0 or above may receive direct entry to Westminster's Masters programs as indicated.  Approximate time for program completion is one year in duration.

Admission requirements:

For more information, contact:

Monika Parzych
Regional Manager 
University of Westminster 
E: M.Parzych01@westminster.ac.uk
Skype: monika,universityofwestminster

MA Film, Television and Moving Image

Humber College and the University of Westminster have partnered to create progression routes to Masters degrees for graduates of Humber's Bachelor of Public Relations.  Students who have successfully completed this Humber Bachelor's degree with a GPA of 3.0 or above may receive direct entry to Westminster's Masters programs as indicated.  Approximate time for program completion is one year in duration.

Admission requirements:

For more information, contact:

Monika Parzych
Regional Manager 
University of Westminster 
E: M.Parzych01@westminster.ac.uk
Skype: monika,universityofwestminster

MA Global Media

Humber College and the University of Westminster have partnered to create progression routes to Masters degrees for graduates of Humber's Bachelor of Public Relations.  Students who have successfully completed this Humber Bachelor's degree with a GPA of 3.0 or above may receive direct entry to Westminster's Masters programs as indicated.  Approximate time for program completion is one year in duration.

Admission requirements:

For more information, contact:

Monika Parzych
Regional Manager 
University of Westminster 
E: M.Parzych01@westminster.ac.uk
Skype: monika,universityofwestminster

MA International Media Business

Humber College and the University of Westminster have partnered to create progression routes to Masters degrees for graduates of Humber's Bachelor of Public Relations.  Students who have successfully completed this Humber Bachelor's degree with a GPA of 3.0 or above may receive direct entry to Westminster's Masters programs as indicated.  Approximate time for program completion is one year in duration.

Admission requirements:

For more information, contact:

Monika Parzych
Regional Manager 
University of Westminster 
E: M.Parzych01@westminster.ac.uk
Skype: monika,universityofwestminster

MA Media and Development

Humber College and the University of Westminster have partnered to create progression routes to Masters degrees for graduates of Humber's Bachelor of Public Relations.  Students who have successfully completed this Humber Bachelor's degree with a GPA of 3.0 or above may receive direct entry to Westminster's Masters programs as indicated.  Approximate time for program completion is one year in duration.

Admission requirements:

For more information, contact:

Monika Parzych
Regional Manager 
University of Westminster 
E: M.Parzych01@westminster.ac.uk
Skype: monika,universityofwestminster

MA Media, Campaigning and Social Change

Humber College and the University of Westminster have partnered to create progression routes to Masters degrees for graduates of Humber's Bachelor of Public Relations.  Students who have successfully completed this Humber Bachelor's degree with a GPA of 3.0 or above may receive direct entry to Westminster's Masters programs as indicated.  Approximate time for program completion is one year in duration.

Admission requirements:

For more information, contact:

Monika Parzych
Regional Manager 
University of Westminster 
E: M.Parzych01@westminster.ac.uk
Skype: monika,universityofwestminster

MA Public Relations

Humber College and the University of Westminster have partnered to create progression routes to Masters degrees for graduates of Humber's Bachelor of Public Relations.  Students who have successfully completed this Humber Bachelor's degree with a GPA of 3.0 or above may receive direct entry to Westminster's Masters programs as indicated.  Approximate time for program completion is one year in duration.

Admission requirements:

For more information, contact:

Monika Parzych
Regional Manager 
University of Westminster 
E: M.Parzych01@westminster.ac.uk
Skype: monika,universityofwestminster

MA Social Media, Culture and Society

Humber College and the University of Westminster have partnered to create progression routes to Masters degrees for graduates of Humber's Bachelor of Public Relations.  Students who have successfully completed this Humber Bachelor's degree with a GPA of 3.0 or above may receive direct entry to Westminster's Masters programs as indicated.  Approximate time for program completion is one year in duration.

Admission requirements:

For more information, contact:

Monika Parzych
Regional Manager 
University of Westminster 
E: M.Parzych01@westminster.ac.uk
Skype: monika,universityofwestminster

MBA

For those students who complete a 4 year degree at Humber, Davenport University will recognize the student's entire completed bachelor's degree. In order to meet Davenport University residency and program requirements students must complete the minimum number of credit hours in their chosen masters degree program with Davenport University. Completion of your masters degree will depend on how many courses a semester you are able to take. Students must meet all admission requirements to be accepted in the master's degree program of their choice.

 Admission to the academic programs listed is at the sole discretion of the partner post-secondary institution. Please contact the institution for detailed admission requirements.

Master of Management

For those students who complete a 4 year degree at Humber, Davenport University will recognize the student's entire completed bachelor's degree. In order to meet Davenport University residency and program requirements students must complete the minimum number of credit hours in their chosen masters degree program with Davenport University. Completion of your masters degree will depend on how many courses a semester you are able to take. Students must meet all admission requirements to be accepted in the master's degree program of their choice.

 Admission to the academic programs listed is at the sole discretion of the partner post-secondary institution. Please contact the institution for detailed admission requirements.

MBA with Marketing Concentration

For those students who complete a 4 year degree at Humber, Davenport University will recognize the student's entire completed bachelor's degree. In order to meet Davenport University residency and program requirements students must complete the minimum number of credit hours in their chosen masters degree program with Davenport University. Completion of your masters degree will depend on how many courses a semester you are able to take. Students must meet all admission requirements to be accepted in the master's degree program of their choice.

 Admission to the academic programs listed is at the sole discretion of the partner post-secondary institution. Please contact the institution for detailed admission requirements.

Contact Us

Program Specific Questions

Anne Marie Males, program co-ordinator
416.675.6622 ext. 79310
annemarie.males@humber.ca

Admissions Questions

Domestic Students  

Phone: 416-675-5000
Email: enquiry@humber.ca

International Students  

Contact the International Centre

How to Apply

Applications to Humber are made through ontariocolleges.ca. Be sure to submit your application by the equal consideration deadline of February 1. You may apply after February 1, however, post-February 1 applications will be considered on a first-come, first-served basis depending on the availability of the space in the program. To check program availability refer to the Campus/Availability listing on Humber's program pages or ontariocolleges.ca.

Admissions Road Map

Apply through Ontario Colleges

INTERNATIONAL STUDENTS

If you’re an international student, you can apply directly to Humber via our International Centre.

Apply through the International Centre

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Humber’s Bachelor of Public Relations degree program will prepare you for all aspects of public relations in a variety of sectors including agency, corporate, consumer, government and nonprofit. You will learn how to plan, manage, and implement a full spectrum of public relations initiatives including social and digital media management, marketing communications, media relations, investor and government relations, international PR, and corporate philanthropy.

Anchored in theoretical and real-life examples, this program features skill-based courses in topics such as planning, consulting, research, measurement, writing, social and digital media, presentation skills and public speaking, project management, and proposal development. All of our professors are experienced PR professionals who bring their day-to-day experiences and projects into the classroom, offering students a glimpse into communications trends and issues. Industry guest speakers provide further insight into various PR settings and issues. Additionally, students will have access to networking, mentoring, and career and professional development from the Canadian Public Relations Society and the International Association of Business Communicators.

Courses Learning Outcomes


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Upon successful completion of the program, a graduate will:

  • Describe the history and the development of the public relations profession and its practice.

  • Examine current trends, emerging issues and global best practices in public relations.

  • Gather, review, evaluate and interpret information using appropriate research methodologies consistent with the RACE formula.

  • Design, implement, monitor and measure comprehensive, multi-year communication plans that support strategic objectives in line with organizational vision and mission according to specific timelines and budgets applying professional, ethical and legal standards.

  • Analyze issue and trends, synthesize information to create effective communication strategies to solve a variety of complex organization problems.

  • Develop a portfolio that demonstrates expertise in a variety of public relations disciplines, including internal communication, media relations, crisis management, social media, public affairs, event management and investor relations.

  • Write clear, targeted materials that are appropriate for the intended audience and medium.

  • Produce visually effective print, graphic and digital communications materials.

  • Present communication strategies utilizing effective verbal and presentation skills.

  • Analyze the impact of economic, environmental, ethical, legal, political, societal/ demographic and technological factors upon organizations and their communication strategies.

  • Evaluate organizational challenges to interpret the role of communications.

  • Collaborate with team members to achieve desired goals and objectives in resolving issues and finding effective means to deal with differing points of view.

  • Adhere to standards of academic integrity, social responsibility and the ethical guidelines of the public relations profession.


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Work Placement

You will participate in one mandatory work placement of 14 weeks where you will gain a broad range of public relations skills. There are a variety of roles in corporate, nonprofit, government or agency settings that range from large multinationals to small proprietorships. It is up to you to apply for and secure the position. We will provide support, working with our contacts and industry partners to help identify employment opportunities.

The Humber Advantage

BuildingF

BuildingF (formerly the AdCentre) brings marketers and agencies together with advanced students from virtually any Humber program to produce strategic creative content and technology solutions.

Instead of just being given a grade for assignments, students are provided with a chance to work with real clients, on actual accounts, receiving first-hand experience in the field.

The disciplines that can be accessed through BuildingF include anything found in a modern advertising, design or PR agency, including brand experience design, communications marketing, advertising design, writing, production, and much more.

Live Labs

BuildingF logo

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Our Professors

Our professors are committed to providing you with practical, hands-on training to help you achieve the career you want.

View Credentials

Andrea Tavchar

PhD - University of Toronto
MA - Central Michigan University
BA - University of Toronto
Professor

Anne Marie Males

MCM - McMaster University
BAS - York University
BAA (Journalism) - Ryerson University
Professor and Program Co-ordinator

Boyd Neil

MBA - University of Toronto
MA - University of Toronto
BA - University of Toronto
Professor

Dan Schneider

MFA – University of Guelph
BFA – York University
Professor

Helena Moncrieff

MFA (Creative Nonfiction) - University of King's College
BJ - Carleton University
Professor

Kathleen Pierce

M.Ed. – University of Toronto
Honours Arts & Business (Drama and Speech Communication) – University of Waterloo
Professor

Lydia Boyko

PhD (Philosophy) - University of Toronto
M.Ed. - University of Toronto
Ontario Graduate Certificate (Business Communications) - McGill University
BJ (First Class Honours) - Carleton University
Professor

Rachel Bellotti

Master of Laws (LLM) – University of Toronto
BA – York University
Bachelor of Laws (LL.B) - University of London, England (UK)
Certificate of Accreditation - University of Toronto, Faculty of Law
Professor

Trilby Bittle

Trilby Bittle
MA (Communication and Journalism) – Charles Sturt University, Australia
Advanced Diploma (Print & Broadcast Journalism) – Humber College
Professor


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Your Career

Public relations (PR) uses strategic communication to help a business succeed by managing the relationships with its many stakeholders. PR can include working with media, writing news releases and blog posts, and organizing events. Your degree in public relations enables you to work in all sectors and industries because the skills you develop are both transferable and in demand.

Our program is widely recognized and respected by the industry. It will give you the skills you need to succeed in the full breadth of the profession which includes specialist roles such as social media strategist, community relations manager, change management consultant, public relations consultant, fundraiser – and many more.

Program Availability

START DATE LOCATION STATUS INTERNATIONAL STATUS
September 2020 Lakeshore Open Open

Public Relation Programs

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Watch the video to find out why we are recognized by industry as one of the country’s leading training grounds for PR professionals.


Humber

Humber Lakeshore Wins at Adobe Creative Jam

Humber Lakeshore Wins at Adobe Creative Jam

Tue, November 26, 2019

Four students in Humber’s Advertising & Graphic Design program won first place in the 2019 Adobe Creative Jam.

Competing in a field of 72 teams from six college, Team “A-Block” -- comprised of Nicolas Diaz, Emily Little, Julia Laing, and Chelsea Speck – created an app to address academic integrity. Check out some images of the app here.

The Adobe Creative Jam is a design challenge that asks students to create a visual or motion design concept based on a theme revealed at the event. After three hours and no rules, the teams present their work to the jury in front of a rapt audience. The 2019 Jam drew over 300 students from Sheridan, George Brown, Seneca, OCADU, Algonquin College, and Humber.

Congratulations to all the students who competed, and especially to Team “A-Block”!

Read More

No news at this time.

Faculty of Media & Creative Arts Events

Information Sessions

Information Sessions

Humber

Tue, January 14, 2020 to Wed, January 15, 2020
Lakeshore, North

Join us on January 14th or 15th and speak with our professors and students. Find out which of these Humber programs is right for you.

Read More About the Event

Faculty of Media & Creative Arts News

Radio Humber and BRTV Collaborate to showcase Indie Canadian Artists

Radio Humber and BRTV Collaborate to showcase Indie Canadian Artists

Thu, June 13, 2019

96.9 Radio Humber teamed up with the Broadcast Television/Videography Program to bring Canadian artists on campus for an interview and performance.

Read the Full Article

No news at this time.

Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.

On June 29, 2018, the Provincial Government of Ontario announced the renaming of the Ministry of Advanced Education and Skills Development (MAESD) to the Ministry of Training, Colleges and Universities (MTCU). Both names may appear on this website.