Humber’s Bachelor of Public Relations degree program will prepare you for all aspects of public relations in a variety of sectors including agency, corporate, consumer, government and nonprofit. You will learn how to plan, manage, and implement a full spectrum of public relations initiatives including social and digital media management, marketing communications, media relations, investor and government relations, international PR, and corporate philanthropy.
Anchored in theoretical and real-life examples, this program features skill-based courses in topics such as planning, consulting, research, measurement, writing, social and digital media, presentation skills and public speaking, project management, and proposal development. All of our professors are experienced PR professionals who bring their day-to-day experiences and projects into the classroom, offering students a glimpse into communications trends and issues. Industry guest speakers provide further insight into various PR settings and issues. Additionally, students will have access to networking, mentoring, and career and professional development from the Canadian Public Relations Society and the International Association of Business Communicators.Courses Learning Outcomes
Upon successful completion of the program, a graduate will:
Describe the history and the development of the public relations profession and its practice.
Examine current trends, emerging issues and global best practices in public relations.
Gather, review, evaluate and interpret information using appropriate research methodologies consistent with the RACE formula.
Design, implement, monitor and measure comprehensive, multi-year communication plans that support strategic objectives in line with organizational vision and mission according to specific timelines and budgets applying professional, ethical and legal standards.
Analyze issue and trends, synthesize information to create effective communication strategies to solve a variety of complex organization problems.
Develop a portfolio that demonstrates expertise in a variety of public relations disciplines, including internal communication, media relations, crisis management, social media, public affairs, event management and investor relations.
Write clear, targeted materials that are appropriate for the intended audience and medium.
Produce visually effective print, graphic and digital communications materials.
Present communication strategies utilizing effective verbal and presentation skills.
Analyze the impact of economic, environmental, ethical, legal, political, societal/ demographic and technological factors upon organizations and their communication strategies.
Evaluate organizational challenges to interpret the role of communications.
Collaborate with team members to achieve desired goals and objectives in resolving issues and finding effective means to deal with differing points of view.
Adhere to standards of academic integrity, social responsibility and the ethical guidelines of the public relations profession.
You will participate in one mandatory work placement of 14 weeks where you will gain a broad range of public relations skills. There are a variety of roles in corporate, nonprofit, government or agency settings that range from large multinationals to small proprietorships. It is up to you to apply for and secure the position. We will provide support, working with our contacts and industry partners to help identify employment opportunities.
This program is hosting an Information Session in January 2020.
BuildingF (formerly the AdCentre) brings marketers and agencies together with advanced students from virtually any Humber program to produce strategic creative content and technology solutions.
Instead of just being given a grade for assignments, students are provided with a chance to work with real clients, on actual accounts, receiving first-hand experience in the field.
The disciplines that can be accessed through BuildingF include anything found in a modern advertising, design or PR agency, including brand experience design, communications marketing, advertising design, writing, production, and much more.
Our professors are committed to providing you with practical, hands-on training to help you achieve the career you want.View Credentials
PhD - University of Toronto
MA - Central Michigan University
BA - University of Toronto
MCM - McMaster University
BAS - York University
BAA (Journalism) - Ryerson University
Professor and Program Co-ordinator
MBA - University of Toronto
MA - University of Toronto
BA - University of Toronto
MFA – University of Guelph
BFA – York University
MFA (Creative Nonfiction) - University of King's College
BJ - Carleton University
M.Ed. – University of Toronto
Honours Arts & Business (Drama and Speech Communication) – University of Waterloo
PhD (Philosophy) - University of Toronto
M.Ed. - University of Toronto
Ontario Graduate Certificate (Business Communications) - McGill University
BJ (First Class Honours) - Carleton University
Master of Laws (LLM) – University of Toronto
BA – York University
Bachelor of Laws (LL.B) - University of London, England (UK)
Certificate of Accreditation - University of Toronto, Faculty of Law
MA (Communication and Journalism) – Charles Sturt University, Australia
Advanced Diploma (Print & Broadcast Journalism) – Humber College
Public relations (PR) uses strategic communication to help a business succeed by managing the relationships with its many stakeholders. PR can include working with media, writing news releases and blog posts, and organizing events. Your degree in public relations enables you to work in all sectors and industries because the skills you develop are both transferable and in demand.
Our program is widely recognized and respected by the industry. It will give you the skills you need to succeed in the full breadth of the profession which includes specialist roles such as social media strategist, community relations manager, change management consultant, public relations consultant, fundraiser – and many more.
Journalism, Bachelor of
Credential: Honours Degree
Length: 8 semesters
Credential: Advanced Diploma
Length: 6 semesters
|START DATE||LOCATION||STATUS||INTERNATIONAL STATUS|
Watch the video to find out why we are recognized by industry as one of the country’s leading training grounds for PR professionals.
Grad Spotlight: Ross Munro
Tue, January 21, 2020
Ross Munro graduated in 1986 from the Film & Television Production Program. We asked Ross about his journey from Humber student to filmmaker.
What are you doing now and what was your career path to get here?
After gaining valuable experience in all facets of film work, I decided to specialize in Screenwriting and, a few years after graduating, found myself writing and directing my first feature film "Brewster McGee" which was shot on 16mm black and white film. Over the next several years, I continued my filmmaking journey here in Vancouver with my documentary short "Broken Palace" as well as my most recent feature film "A Legacy of Whining" (which I also acted in). I have just completed (along with my Producer/wife Maria) our new documentary "European Tour '73".
Tell us some of your favourite Humber memories.
The memories that I cherish most from my time at Humber are of the many great friendships that I made with my fellow Humber film students and the amazing (and sometimes nerve wracking) moments we spent getting our film projects across the finish line in time!
Also, upon arriving at Humber College, I immediately found the offices of the campus newspaper "The Humber Voice" and became the film critic for the paper for the next three years. This allowed me to received a press pass to cover the Toronto International Film Festival which was enormously exciting ("Hey! Is that Roger Ebert getting on the elevator...!).
How did Humber help you get where you are now?
I think the best thing about studying film at Humber College was how well it prepared me for real life in the film world. Just like in the film business, we had to learn how to exist and get along within a group of fellow crew members and be able to respect and listen to each other's creative ideas and to balance and be productive amongst all the different personalities and viewpoints involved. Also, the course's expectation of having us learn all the different functions and duties in the film world gave us a very well-rounded and valuable opportunity for some incredible hands-on learning.
Share a tip for upcoming filmmakers.
I think it's important for potential filmmakers to get a solid understanding of their craft - whether it's going to film school or learning online or especially going to as many movies as possible - that's key. When I went to Humber, I used to jump on a bus downtown almost everyday after class and see as many movies as I could (they used to have a collection of very cool repertory movie houses that featured amazing film titles from North America and around the world!).
Also, I think it shouldn't be overlooked just how important it is for filmmakers to get out and meet as many like-minded individuals as possible (yes, that dreaded word "networking"!). Making a film is a social experiment at all times and you will need as many people pulling in the same direction as you as possible. Get out of your comfort zone and start being part of your chosen community! Help other filmmakers on their sets, support other filmmakers and creatives - the love will make its way back to you!
No news at this time.
Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.
On June 29, 2018, the Provincial Government of Ontario announced the renaming of the Ministry of Advanced Education and Skills Development (MAESD) to the Ministry of Training, Colleges and Universities (MTCU). Both names may appear on this website.