Humber’s Bachelor of Public Relations degree program will prepare you for all aspects of public relations in a variety of sectors including agency, corporate, consumer, government and nonprofit. You will learn how to plan, manage, and implement a full spectrum of public relations initiatives including social and digital media management, marketing communications, media relations, investor and government relations, international PR, and corporate philanthropy.
Anchored in theoretical and real-life examples, this program features skill-based courses in topics such as planning, consulting, research, measurement, writing, social and digital media, presentation skills and public speaking, project management, and proposal development. All of our professors are experienced PR professionals who bring their day-to-day experiences and projects into the classroom, offering students a glimpse into communications trends and issues. Industry guest speakers provide further insight into various PR settings and issues. Additionally, students will have access to networking, mentoring, and career and professional development from the Canadian Public Relations Society and the International Association of Business Communicators.Courses Learning Outcomes
Upon successful completion of the program, a graduate will:
Describe the history and the development of the public relations profession and its practice.
Examine current trends, emerging issues and global best practices in public relations.
Gather, review, evaluate and interpret information using appropriate research methodologies consistent with the RACE formula.
Design, implement, monitor and measure comprehensive, multi-year communication plans that support strategic objectives in line with organizational vision and mission according to specific timelines and budgets applying professional, ethical and legal standards.
Analyze issue and trends, synthesize information to create effective communication strategies to solve a variety of complex organization problems.
Develop a portfolio that demonstrates expertise in a variety of public relations disciplines, including internal communication, media relations, crisis management, social media, public affairs, event management and investor relations.
Write clear, targeted materials that are appropriate for the intended audience and medium.
Produce visually effective print, graphic and digital communications materials.
Present communication strategies utilizing effective verbal and presentation skills.
Analyze the impact of economic, environmental, ethical, legal, political, societal/ demographic and technological factors upon organizations and their communication strategies.
Evaluate organizational challenges to interpret the role of communications.
Collaborate with team members to achieve desired goals and objectives in resolving issues and finding effective means to deal with differing points of view.
Adhere to standards of academic integrity, social responsibility and the ethical guidelines of the public relations profession.
You will participate in one mandatory work placement of 14 weeks where you will gain a broad range of public relations skills. There are a variety of roles in corporate, nonprofit, government or agency settings that range from large multinationals to small proprietorships. It is up to you to apply for and secure the position. We will provide support, working with our contacts and industry partners to help identify employment opportunities.
BuildingF (formerly the AdCentre) brings marketers and agencies together with advanced students from virtually any Humber program to produce strategic creative content and technology solutions.
Instead of just being given a grade for assignments, students are provided with a chance to work with real clients, on actual accounts, receiving first-hand experience in the field.
The disciplines that can be accessed through BuildingF include anything found in a modern advertising, design or PR agency, including brand experience design, communications marketing, advertising design, writing, production, and much more.
Our professors are committed to providing you with practical, hands-on training to help you achieve the career you want.View Credentials
PhD - University of Toronto
MA - Central Michigan University
BA - University of Toronto
MCM - McMaster University
BAS - York University
BAA (Journalism) - Ryerson University
Professor and Program Co-ordinator
MBA - University of Toronto
MA - University of Toronto
BA - University of Toronto
MFA – University of Guelph
BFA – York University
MFA (Creative Nonfiction) - University of King's College
BJ - Carleton University
M.Ed. – University of Toronto
Honours Arts & Business (Drama and Speech Communication) – University of Waterloo
PhD (Philosophy) - University of Toronto
M.Ed. - University of Toronto
Ontario Graduate Certificate (Business Communications) - McGill University
BJ (First Class Honours) - Carleton University
Master of Laws (LLM) – University of Toronto
BA – York University
Bachelor of Laws (LL.B) - University of London, England (UK)
Certificate of Accreditation - University of Toronto, Faculty of Law
MA (Communication and Journalism) – Charles Sturt University, Australia
Advanced Diploma (Print & Broadcast Journalism) – Humber College
Public relations (PR) uses strategic communication to help a business succeed by managing the relationships with its many stakeholders. PR can include working with media, writing news releases and blog posts, and organizing events. Your degree in public relations enables you to work in all sectors and industries because the skills you develop are both transferable and in demand.
Our program is widely recognized and respected by the industry. It will give you the skills you need to succeed in the full breadth of the profession which includes specialist roles such as social media strategist, community relations manager, change management consultant, public relations consultant, fundraiser – and many more.
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Watch the video to find out why we are recognized by industry as one of the country’s leading training grounds for PR professionals.
Faculty of Media & Creative Arts News
Radio Humber and BRTV Collaborate to showcase Indie Canadian Artists
Thu, June 13, 2019
96.9 Radio Humber teamed up with the Broadcast Television/Videography Program to bring Canadian artists on campus for an interview and performance.
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