Employers in Canada, and around the world, recognize the value of Humber's Public Relations advanced diploma program.
Our program provides hands-on training and develops skills in professional media writing, strategic communication planning, presentation, social and digital media content development, social media analytics, media relations, and marketing communications to name a few. Over the course of your studies, you will compile an impressive portfolio of work.
Learn from the pros. Humber’s PR faculty has significant work experience, subject matter expertise and industry connections. Many are active in the field and maintain a wide network of clients and suppliers. Your instructors also get to know you by name and offer personalized instruction. To keep the program content current and relevant, external industry experts regularly review the curriculum and are asked to participate in classroom activities, such as guest lectures.
In the first semester of the program, your courses include other media disciplines such as advertising and graphic design, journalism, media communications, advertising and marketing communications. This allows you to keep your options open should you wish to head in a different direction in your second semester.Courses Program Standards
Upon successful completion of the program, a graduate will:
Students will participate in a mandatory work placement which takes place in the last semester of study.
This program is hosting an Information Session in January 2020.
This program has a common platform with 1 common semester, giving you 5 choices.
BuildingF (formerly the AdCentre) brings marketers and agencies together with advanced students from virtually any Humber program to produce strategic creative content and technology solutions.
Instead of just being given a grade for assignments, students are provided with a chance to work with real clients, on actual accounts, receiving first-hand experience in the field.
The disciplines that can be accessed through BuildingF include anything found in a modern advertising, design or PR agency, including brand experience design, communications marketing, advertising design, writing, production, and much more.
Our professors are established, well-respected communications professionals with substantial experience. Program co-ordinator Lisa McLachlan was on the cover of Marketing Magazine, now called Strategy Magazine , where she was featured for her leadership in the world’s largest rebranding of the global professional services organization Accenture. She comes with over 25 years in senior leadership positions in communications and marketing. Other fantastic professors include Trilby Bittle, Audrey Wubbenhorst, and Robert Plant, as well as a variety of part-time professors currently working in communications roles. These instructors come from an array of industries and professional backgrounds, enhancing classroom learning with the depth and diversity of their experience.
Upon graduation, you will have the knowledge to plan, develop and execute effective public relations plans using social and traditional media. Opportunities include employment in corporations, charities, government, PR firms and many others. Our graduates have landed jobs at high-profile companies in a huge variety of sectors ranging from Corus Entertainment, Molson and Bell to MLSE, RBC and Toronto International Film Festival.
Public Relations, Bachelor of
Credential: Honours Degree
Length: 8 semesters
Credential: Advanced Diploma
Length: 6 semesters
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Watch the video to find out why we are recognized by industry as one of the country’s leading training grounds for PR professionals.
Grad Spotlight: Ross Munro
Tue, January 21, 2020
Ross Munro graduated in 1986 from the Film & Television Production Program. We asked Ross about his journey from Humber student to filmmaker.
What are you doing now and what was your career path to get here?
After gaining valuable experience in all facets of film work, I decided to specialize in Screenwriting and, a few years after graduating, found myself writing and directing my first feature film "Brewster McGee" which was shot on 16mm black and white film. Over the next several years, I continued my filmmaking journey here in Vancouver with my documentary short "Broken Palace" as well as my most recent feature film "A Legacy of Whining" (which I also acted in). I have just completed (along with my Producer/wife Maria) our new documentary "European Tour '73".
Tell us some of your favourite Humber memories.
The memories that I cherish most from my time at Humber are of the many great friendships that I made with my fellow Humber film students and the amazing (and sometimes nerve wracking) moments we spent getting our film projects across the finish line in time!
Also, upon arriving at Humber College, I immediately found the offices of the campus newspaper "The Humber Voice" and became the film critic for the paper for the next three years. This allowed me to received a press pass to cover the Toronto International Film Festival which was enormously exciting ("Hey! Is that Roger Ebert getting on the elevator...!).
How did Humber help you get where you are now?
I think the best thing about studying film at Humber College was how well it prepared me for real life in the film world. Just like in the film business, we had to learn how to exist and get along within a group of fellow crew members and be able to respect and listen to each other's creative ideas and to balance and be productive amongst all the different personalities and viewpoints involved. Also, the course's expectation of having us learn all the different functions and duties in the film world gave us a very well-rounded and valuable opportunity for some incredible hands-on learning.
Share a tip for upcoming filmmakers.
I think it's important for potential filmmakers to get a solid understanding of their craft - whether it's going to film school or learning online or especially going to as many movies as possible - that's key. When I went to Humber, I used to jump on a bus downtown almost everyday after class and see as many movies as I could (they used to have a collection of very cool repertory movie houses that featured amazing film titles from North America and around the world!).
Also, I think it shouldn't be overlooked just how important it is for filmmakers to get out and meet as many like-minded individuals as possible (yes, that dreaded word "networking"!). Making a film is a social experiment at all times and you will need as many people pulling in the same direction as you as possible. Get out of your comfort zone and start being part of your chosen community! Help other filmmakers on their sets, support other filmmakers and creatives - the love will make its way back to you!
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