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Public Relations

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Program Code: 04761 Credential: Advanced Diploma Program Length: 6 semesters
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Program Overview

Employers in Canada and globally recognize the value of Humber's Public Relations advanced diploma program. 

Our program provides applied learning and develops skills in professional business writing, strategic communications planning, presentation skills, social and digital media content development, social and digital media analytics, media relations, research, agency public relations, government relations, and issues/crisis management.

Humber’s faculty has extensive real-world experience, subject matter expertise and industry connections. Your professors also get to know you by name and offer personalized instruction. To keep the program content current and market relevant, external industry experts regularly review the curriculum.  

In the first semester of the program, your courses include other media disciplines such as advertising and graphic design, journalism, media communications, advertising and marketing communications. This allows you to keep your options open should you wish to head in a different direction in your second semester.

Courses Program Standards

Upon successful completion of the program, a graduate will:

  1. Coordinate and contribute to the planning of public relations activities, including the development of clear, measurable communication objectives and project or tactical budgets and selection of strategies, tactics, tools and resources, to manage a range of stakeholder* relationships and support organizational objectives.
  2. Coordinate and contribute to the implementation of strategies and tactics and the management of budgets and resources for a range of public relations activities to achieve communication objectives and meet activity guidelines and requirements.
  3. Write and edit clear, accurate, targeted copy aligned to organizational objectives, appropriate for the chosen channel(s)* and to a specified deadline.
  4. Apply visual, audio, multimedia and interactive elements, fundamental design principles and accessibility standards, independently and collaboratively, to enhance the production of effective, timely communications appropriate for diverse channels* and audiences.
  5. Select information sources, research tools and results, and apply analytical skills to guide the development of communication objectives, selection of strategies and tactics and evaluation of the impact of public relations activities.
  6. Engage stakeholders* by adapting language, tone and presentation style to the public relations purpose, situation, audience and channel(s)*.
  7. Comply with and support others to work in accordance with relevant professional association and industry codes of ethics, public relations professional standards and practices, and legal obligations, protocols and policies.
  8. Keep current with emerging social and economic trends, and local, national and global issues to enhance public relations plans and activities, support organizational effectiveness and stakeholder* relationships, and guide ongoing personal professional development.
  9. Select and use current and emerging technologies to enhance the quality and delivery of public relations activities and support organizational effectiveness.
  10. Select strategies and tools to build and maintain professional relationships to support public relations activities, organizational objectives and career development.


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Work Placement

Students will participate in a mandatory work placement which takes place in the last semester of study.

The Humber Advantage

BuildingF (formerly the AdCentre) brings marketers and agencies together with advanced students from virtually any Humber program to produce strategic creative content and technology solutions.

Instead of just being given a grade for assignments, students are provided with a chance to work with real clients, on actual accounts, receiving first-hand experience in the field.

The disciplines that can be accessed through BuildingF include anything found in a modern advertising, design or PR agency, including brand experience design, communications marketing, advertising design, writing, production, and much more.

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One Common Semester

The Communication Platform offers a shared first semester between five programs giving you the freedom to change your area of study in the second semester to any of the five.

Core Skills Gained in Semester 1

  • Innovative Design
  • Web Design
  • Presentation Skills
  • Interviewing Skills
  • Digital Imaging
  • Visual Communications
  • Intro to Media Studies

Trevon Mendez

Did you know that a Humber intern worked on McDonald's bonus McNugget Valentine's Day campaign? Hailing from our Public Relations advanced diploma program, Trevon has been working with Weber Shandwick for his work placement experience.

As the integrated media intern, Trevon works with some of Weber's biggest clients, like McDonald's, Coca-Cola, Ancestry, and Air Canada. A few of his most important responsibilities include creating media and influencer lists, monitoring issues, and creating pitches.

Keep an eye out in the near future as Trevon has yet another campaign coming out for McDonald's - created from one of his pitches! #InspiredWIL #HumberWILPower


Devan Diamond

Say hello to Devan! One of our amazing Public Relations advanced diploma students. Devan is interning as the senior technical student at Toronto Hydro, supporting their Media and Public Relations team with a variety of portfolios and functions. More specifically, he's been hard at work helping Toronto Hydro's spokesperson by managing the company's media relations. His most recent success was the creation and the distribution of a news release that was organized amongst Ontario’s largest utility companies.

As he continues his internship at Toronto Hydro, he has been learning the ins and outs of what it takes to work in public relations. We wish him all the best for the remainder of his work experience! #InspiredWIL #HumberWILPower

Expert Faculty

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Trilby Bittle

Trilby Bittle is a professor, public relations, at Humber College since August 1999. Her work in magazine journalism in (West) Germany brings together professional passions for writing and editing to provide the two-perspective backbone needed to teach various levels of media writing in Humber’s three-year Advanced Diploma program among other courses such as marketing communications and presentation skills.

A never-say-never attitude secured senior appointments as editor with two magazine publishing firms in Frankfurt when English-speaking jobs were scarce and work visas even scarcer. Prior to returning to Canada, after five years in Germany, Trilby took an around-the-world trip to add India, Thailand, the Philippines, Hong Kong, China, Japan, Australia and Hawaii to over 40 countries she had already visited.

Another milestone occurred during her 10-year tenure at the Royal Ontario Museum (ROM), first as senior publicist, then manager of media relations and finally head of the Marketing Communications Department responsible for advertising, promotions, media relations/publicity, crisis communications, visitor service and internal communications. For the first time, the ROM used an advertising agency to make the museum more approachable, friendly and relevant. The advertising awareness campaigns caused attendance to soar, to over one million visitors each year, and won numerous industry awards. Working at the ROM was nothing short of fascinating - one day promoting haute couture and, the next, a new species of spiders found in Vietnam.

An Ontario Scholar, Trilby Bittle graduated, with honours, from Humber’s three-year Advanced Diploma in Journalism Print-Broadcast (1982) and, among other awards, received the President’s Letter for the highest marks in the program two years running. During and after graduation, she worked for CTV National News on the assignment desk and news specials including the royal wedding of Charles and Diana; Egyptian President Anwar Sadat’s assassination; and Princess Grace of Monaco’s funeral, followed by co-producing the network’s daily syndicated news feed to CTV affiliates. She began teaching at Humber in 1999 becoming full time in 2004. After applying bridging credits to her Humber advanced diploma, she enrolled in, and earned, a master of arts (MA) degree in communication-journalism from Charles Sturt University, Australia (2004).

Trilby’s love of words brings an insatiable appetite for reading. She prefers the classics and reads all the works by one author at a time. Her favourite novelist is Charles Dickens, especially The Pickwick Papers and Bleak House. She collects Russian Palekh lacquer boxes and likes to cook, vacation (far easier than travelling), practice calligraphy and piano, play Scrabble and euchre, continually redecorate and, post-Covid, has an “en garde” on her bucket list to pursue fencing more seriously.

It seems Humber College runs in the Bittle blood. Trilby’s late father was a program co-ordinator in the Business School for almost 20 years, her younger brother taught statistics part time, her daughter currently teaches web development at the North Campus, and her son graduated from the University of New Brunswick-Humber nursing degree. Her son is currently an RN with Yukon Public Health, tracing COVID contact, and will be applying to medical school out West.

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Kenneth Dyment

As a graduate of the Ontario College of Art and Design University, Kenneth began his career in sports marketing and event management for clients such as the National Hockey League, Major League Baseball, and General Motors. He transitioned to senior design and art direction roles with marketing and design agencies prior to opening a design business in 2003.

Practicing in various segments of design such as visual brand development, design for publications, package design, and writing, Kenneth maintains an active clientele that includes authors, boutique wine and commercial food producers, public relations organizations, and several small businesses.

Kenneth began teaching at Ontario colleges in 2010 and deems it to be the most enjoyable and rewarding aspect of his career thus far.

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Lisa McLachlan

Lisa McLachlan has over 25 years' experience in senior corporate communications roles at Unilever, Air Miles Reward Program Accenture, and Ernst & Young. She has over 11 years of teaching experience with Humber College.

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Marlo Palko Taylor

Marlo is the Managing Partner of Gage Communications Inc.
Marlo has more than 20 years’ experience in public relations and communications, providing senior-level counsel to clients across a variety of Canadian industries.
In addition to strategic communications planning and execution, Marlo also helps her clients navigate complex industry issues and mitigate crisis.
Marlo also helps her clients activate powerful traditional and online communications campaigns that engage key stakeholders and/or decision makers in the process of positive and productive change.
Marlo is a graduate of Queen’s University, has a certificate in graphic design from Lambton College and holds a post-graduate certificate in Public Relations from Humber College. Marlo has taught at Humber College in the Public Relations program since 2016.

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Andrew Pelletier

Andrew Pelletier holds more than 30 years of high-profile public relations experience across the corporate, government and consulting sectors. His background includes the roles of vice president of corporate affairs and sustainability for Walmart, communications executive for the Sears corporation, communications officer for the Ontario Government, and consultant with one of Canada’s oldest public relations firms.

Andrew’s work has been both national and international in scope, taking him across the globe to Europe, Asia, Latin America, throughout the United States and across Canada. His expertise spans high-stakes issues and crisis management, marketing communications, labour relations, government affairs, corporate social responsibility and investor relations. He has guest lectured at several institutions including the University of Toronto, York University and Queen’s University.

Andrew is a graduate of Simon Fraser University in political science and sociology, and he holds two postgraduate designations in public relations, APR and ABC. He teaches a range of subject areas including government relations, not-for-profit public relations, research for public relations, event management and corporate public relations.

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Robert Plant

Robert J. Plant (ABC, MAIS) is the program co-ordinator and a professor in the Advanced Public Relations program. After graduating from Humber’s PR graduate certificate program, Robert spent most of his career working in the corporate sector at GE Capital, Zurich Insurance and American Express and municipally for the City of Hamilton.

At Amex, Robert managed employee communications and the American Express Foundation’s philanthropic arts and cultural program in Canada. At the City of Hamilton, he supported internal clients including Planning & Economic Development and Community Services along with a stint providing counsel to the Mayor’s Office.

A guest speaking opportunity to Mohawk College PR students piqued his interest in education. Robert began teaching part time at the College in 2008 and joined Humber in 2013 instructing in the PR diploma and PR graduate certificate programs. Robert moved into a full-time position in 2017 and became program co-ordinator in 2020.

Robert holds a BA in political science from McMaster University and a master’s degree in Interdisciplinary Studies (MAIS) from Royal Roads University. Robert is an accredited business communicator (ABC). A dedicated volunteer, Robert served as president of the International Association of Business Communicators' (IABC) Golden Horseshoe Chapter and chaired IABC’s Canada Eastern Region Board.

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Audrey Wubbenhorst

Audrey Wubbenhorst is a professor and board director. She currently teaches public relations and corporate communications at Humber College where she has received several research grants to research and write case studies on the impact of social media on business.

Prior to joining Humber, Audrey spent over a dozen years at BMO Bank of Montreal. She worked in a wide variety of roles including communications, marketing, human resources and commercial banking. She has served on several boards including the National Diabetes Trust (NDT), Central LHIN, Build Toronto, Toronto Community Housing Corporation and Ernestine’s Women’s Shelter.

Audrey has an MA in Communications as well as an MBA. She graduated with a BA (Hons) from McGill University and has a certificate in Corporate Social Responsibility from St. Michael’s College (University of Toronto). She has also completed her ICD.D. designation with the Rotman School of Management.

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Spencer Wynn

A recognized documentarian and visual journalist, photographer, Spencer Wynn is known for his sensitive eye for human interest stories. Wynn is also an educator at Humber College where he has enjoyed three years of working with students to develop their passion for connecting with others through compelling visual narratives.

Wynn is a restless observer of the world, seeing stories everywhere. Each week, Wynn encourages his students to see again, the world around them while creating visual documentaries with sensitivity and passion.

From the High Arctic, to Tibet, China, Greenland, India, Turkey, Europe and numerous road trips around North America. Wynn has lived in caves, slums, on ice flows and in First Nations communities photographing the stories of diverse cultures, tragedy, triumph and love.

Wynn shares his knowledge and skills as a photographer and observer with those attending his classes, workshops, speaking engagements and photo trips. Patient and understanding, he encourages those with whom he meets to strive for originality and brilliance – all the while having fun and enjoying the process.

Your Career

Upon graduation, you will have the knowledge to plan, develop and execute effective communications plans. Opportunities include employment in corporations, government and communications agencies. Our graduates have landed positions at Rogers, ONEX, the Ontario Government, Government of Canada, Molson, Bell, MLSE, BMO, RBC, NKPR, Craft PR, Veritas, Edelman and North Strategic.

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Program Availability

Start dates between Sept 2022 - Aug 2023
START DATE LOCATION STATUS
September 2022 Lakeshore Open
Start dates between Sept 2022 - Aug 2023
START DATE LOCATION STATUS
September 2022 Lakeshore Waitlisted

Public Relation Programs

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Watch the video to find out why we are recognized by industry as one of the country’s leading training grounds for PR professionals.


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Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.

On October 21, 2019, the Provincial Government of Ontario announced the renaming of the Ministry of Training, Colleges and Universities (MTCU) to the Ministry of Colleges and Universities (MCU). Both names may appear on this website.

Admission Requirements

Applicants must meet all the requirements below in order to meet minimum program eligibility. Meeting minimum eligibility requirements does not guarantee an offer of admission. Admission decisions will be available via MyHumber, or by email and mail. Admission decisions will not be released by phone.

Admission selection is based on the following 3 requirements:

  • Academic

    To be eligible for admission, you must possess the following:

    • Ontario Secondary School Diploma (OSSD) or equivalent including these required courses: 
      • Grade 12 English (ENG4C or ENG4U or equivalent) 
      • Three Grade 11 or Grade 12 C, M or U courses in addition to those listed above

    or

    or

    Mature Applicants

    Diplomas and Certificates

    An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older as of the first day of classes. Humber will invite you for testing to demonstrate that you meet all listed course requirements.

    Degrees

    An applicant is considered a mature applicant if they have not completed secondary school or attended postsecondary studies, and will be 21 or older as of the first day of classes. Mature applicants for degree programs will be required to meet course requirements at the U/M level or equivalent.

    College Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility. Applicants must have an overall minimum grade point average (GPA) of 65 per cent in the program. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

    University Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

  • English Language Proficiency

    All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

  • International Credit Evaluation

    Canadian citizens or permanent residents with international education are required to provide a WES or ICAS evaluation.

INTERNATIONAL ACADEMIC EQUIVALENCY

Admission equivalencies for Humber depend on your country of study. Please enter your location or choose detect my location to see the requirements for your country below.

Post-Admission Requirements

Once you have been accepted, and have confirmed your offer, you may need to complete a further set of requirements related to your program (Post-Admission Requirements).

Not available

Equipment & Device Requirements

Semester 1, 2, 3, 4, 5, 6

Details and Specifications Minimum Specs Recommended Specs
Microsoft Office Excel, Word, Powerpoint Excel, Word, Powerpoint

Contact Information

Robert Plant, program co-ordinator
416.675.6622 ext. 3004
robert.plant@humber.ca

Fees

The 2022-2023 fee for two semesters is:

  • domestic: $3,760.06
  • international: $16,394.00

Fees are subject to change.

Fees by Semester

Domestic Fees International Fees

Additional Costs

$1,000 – textbooks; Globe & Mail subscriptions; portfolio case; student memberships in both professional associations: Canadian Public Relations Society and International Association of Business Communicators.

Scholarships

Humber Scholarships

Find out more about scholarships and bursaries that you may be eligible for, visit Student Scholarships. International students can visit International Student Scholarships.

Humber Bursaries

Bursaries are available for Certificate, Diploma and Degree programs primarily based on financial need, visit Humber Bursaries.

External Awards, Bursaries & Scholarships

Find out more information about external scholarships and bursaries, visit External Awards.

Indigenous Student Awards, Bursaries & Scholarships

Humber offers a variety of bursaries and scholarships for Indigenous students, visit Indigenous Student Awards.

Explore Opportunities through Humber Pathways

Humber Pathways include:

  • Opportunities to build on your college education and complete your diploma or degree at Humber.
  • Degree and graduate study opportunities at other institutions in Ontario, Canada and abroad.
View Transfer Out Opportunities from this program  

Contact Us

Admissions Questions

Domestic Students  

Phone: 416-675-5000
Email: enquiry@humber.ca

International Students  

Contact the International Centre

Want More Info?

Sign-up for more info on Humber, including programs, special events and more!

Contact Information

Robert Plant, program co-ordinator
416.675.6622 ext. 3004
robert.plant@humber.ca

How to Apply

Applications to Humber are made through ontariocolleges.ca. Be sure to submit your application by the equal consideration deadline of February 1. You may apply after February 1, however, post-February 1 applications will be considered on a first-come, first-served basis depending on the availability of the space in the program. To check program availability refer to the Campus/Availability listing on Humber's program pages or ontariocolleges.ca.

Admissions Road Map

Apply through Ontario Colleges

INTERNATIONAL STUDENTS

If you’re an international student, you can apply directly to Humber via our International Centre.

Apply through the International Centre

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