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Public Relations

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Program Code: 04761 Credential: Advanced Diploma Program Length: 6 semesters Delivery Mode (Semester 1 Delivery Fall 2021)  : Online/In-personCurrent Students can view program delivery details at Current Student Resources  
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Program Details

Employers in Canada and globally recognize the value of Humber's Public Relations advanced diploma program. 

Our program provides applied learning and develops skills in professional business writing, strategic communications planning, presentation skills, social and digital media content development, social and digital media analytics, media relations, research, agency public relations, government relations, and crisis management.

Humber’s faculty has extensive real-world experience, subject matter expertise and industry connections. Your professors also get to know you by name and offer personalized instruction. To keep the program content current and market relevant, external industry experts regularly review the curriculum.  

In the first semester of the program, your courses include other media disciplines such as advertising and graphic design, journalism, media communications, advertising and marketing communications. This allows you to keep your options open should you wish to head in a different direction in your second semester.

Courses Program Standards

Semester 6

PRD 350: Internship

Current students, please make sure to review your MyHumber Academic Progress report to confirm which courses you should register into for your Winter semester. Courses with in-person requirements will likely also have online components. Humber may need to change plans for in-person learning, subject to government and public health directives and/or additional health and safety considerations.


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Upon successful completion of the program, a graduate will:

  • Coordinate and contribute to the planning of public relations activities, including the development of clear, measurable communication objectives and project or tactical budgets and selection of strategies, tactics, tools and resources, to manage a range of stakeholder* relationships and support organizational objectives.
  • Coordinate and contribute to the implementation of strategies and tactics and the management of budgets and resources for a range of public relations activities to achieve communication objectives and meet activity guidelines and requirements.
  • Write and edit clear, accurate, targeted copy aligned to organizational objectives, appropriate for the chosen channel(s)* and to a specified deadline.
  • Apply visual, audio, multimedia and interactive elements, fundamental design principles and accessibility standards, independently and collaboratively, to enhance the production of effective, timely communications appropriate for diverse channels* and audiences.
  • Select information sources, research tools and results, and apply analytical skills to guide the development of communication objectives, selection of strategies and tactics and evaluation of the impact of public relations activities.
  • Engage stakeholders* by adapting language, tone and presentation style to the public relations purpose, situation, audience and channel(s)*.
  • Comply with and support others to work in accordance with relevant professional association and industry codes of ethics, public relations professional standards and practices, and legal obligations, protocols and policies.
  • Keep current with emerging social and economic trends, and local, national and global issues to enhance public relations plans and activities, support organizational effectiveness and stakeholder* relationships, and guide ongoing personal professional development.
  • Select and use current and emerging technologies to enhance the quality and delivery of public relations activities and support organizational effectiveness.
  • Select strategies and tools to build and maintain professional relationships to support public relations activities, organizational objectives and career development.


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Work Placement

Students will participate in a mandatory work placement which takes place in the last semester of study.

The Humber Advantage

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BuildingF (formerly the AdCentre) brings marketers and agencies together with advanced students from virtually any Humber program to produce strategic creative content and technology solutions.

Instead of just being given a grade for assignments, students are provided with a chance to work with real clients, on actual accounts, receiving first-hand experience in the field.

The disciplines that can be accessed through BuildingF include anything found in a modern advertising, design or PR agency, including brand experience design, communications marketing, advertising design, writing, production, and much more.

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This program has a common platform with 1 common semester, giving you 5 choices.

Expert Faculty

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Our professors are established, well-respected communications professionals with substantial experience. Program co-ordinator Robert J. Plant worked corporately at Amex Canada and municipally for the City of Hamilton. A Humber graduate, Robert brings his communications and 10-plus years teaching experience to meet the unique needs of tomorrow’s practitioners. The faculty is comprised of full-time professors, including Trilby Bittle, Lisa McLachlan and Audrey Wubbenhorst, along with part-time faculty who work in the industry.

Trilby brings her passion for writing and editing from a stint working in (West) Germany in magazine journalism. At the Royal Ontario Museum (ROM), Trilby was a publicist, oversaw media relations and in her marketing role strove to make the ROM more approachable and relevant.

Lisa McLachlan led the world’s largest rebranding of the global professional services organization Accenture. She comes with over 25 years in senior leadership positions in communications and marketing.

Audrey leveraged her passion for teaching and research to the classroom recently studying Leadership in the Time of Covid. She brings her vast communications experience from consulting with the Federation of Canadian Municipalities and in internal communications at BMO.

These instructors come from an array of industries and professional backgrounds, enhancing classroom learning with the depth and diversity of their experience.

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Trilby Bittle
Trilby Bittle is a Professor, Public Relations at Humber College since August 1999. Her work in magazine journalism in (West) Germany brings together her professional passions of writing and editing to provide the two-perspective backbone needed to teach media writing in Humber’s three-year Advanced Diploma program. Her never-say-never motto allowed her to secure senior-level employment with two publishing firms in Frankfurt where English-speaking jobs were scarce and visa barriers enormous. Prior to returning to Canada after five years, she took an around-the-world trip to add India, China, Japan, Australia and Hawaii to the over 45 countries she has visited. A second career milestone occurred during her 10-year tenure at the Royal Ontario Museum (ROM), first as Senior Publicist, then Manager, Media Relations and finally Head of the Marketing Communications Department. There she finally won-over the Board of Trustees to let her hire an ad agency to make the ROM more approachable and relevant. The advertising campaigns skyrocketed attendance and won multiple industry awards. She says the ROM was the most fascinating place to work: one day promoting an exhibition of haute couture and the next promoting new species of spiders found in Vietnam. Trilby brings her experience and many stories in marketing communications to the course dedicated to this subject. Presentation Skills is another favourite. Ever since she was a little girl in public school, Trilby would enter annual public speaking competitions with quirky topics such as Colour, Noise or Garbage capturing the top or runner-up prizes. An Ontario Scholar, Trilby Bittle graduated (with Honours) from Humber’s three-year Advanced Diploma in Journalism Print-Broadcast (1982) and received the President’s Letter for the highest marks in the program for two years running. During and then straight after graduation, she worked at CTV National News on the assignment desk and then co-produced CTV’s daily syndicated news feed. She began teaching at Humber part-time/sessional and took bridging courses to enter and complete a MA, Communication-Journalism at Charles Sturt University, Australia (2004).   It seems Humber College runs in the “Bittle” blood. Trilby’s late father was a program coordinator in the Business School for almost 20 years, her younger brother taught statistics part-time, her daughter teaches web development and her son graduated from the University of New Brunswick-Humber nursing degree. He is currently an RN Toronto Public Health on the COVID crisis and is applying for medical school Trilby’s love of words brings an insatiable appetite for reading. She prefers the classics and reads all the works by one author at a time. Her favourite novelist is Charles Dickens, especially The Pickwick Papers and Bleak House. She likes to cook, vacation (far easier than travelling), play Scrabble and Euchre and has a penchant for continually redecorating. Trilby always shares her favourite quote, from legendary football coach, Vince Lombardi, who said, “The only place success comes before work is in the dictionary."
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Kenneth Dyment
As a graduate of the Ontario College of Art and Design University, Kenneth began his career in sports marketing and event management for clients such as the National Hockey League, Major League Baseball, and General Motors. He transitioned to senior design and art direction roles with marketing and design agencies prior to opening a design business in 2003. Practicing in various segments of design such as visual brand development, design for publications, package design, and writing, Kenneth maintains an active clientele that includes authors, boutique wine and commercial food producers, public relations organizations, and several small businesses. Kenneth began teaching at Ontario colleges in 2010 and deems it to be the most enjoyable and rewarding aspect of his career thus far.
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Lisa McLachlan
Regarded as one of Canada's leading marketing and communications leaders holding more than 25 years of senior strategic communications experience across the corporate, professional services, and consulting sectors. I was on the cover of ""Marketing"" magazine when I led the world's largest corporate re-branding for Accenture. I also held communications leadership roles at EY, Unilever, and the Air Miles Reward Program. Ten years ago, I started teaching at Humber in the Business School for the Marketing Management and Global Business Management Post-Grad Certificates. In 2014, I landed the wonderful role of Professor and Program Coordinator in our renowned PRD program. Humber PR has a stellar reputation in industry. I used to hire grads of this program on to my teams. Thanks, Lisa McLachlan
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Marlo Palko Taylor
Marlo is the Managing Partner of Gage Communications Inc.Marlo has more than 20 years’ experience in public relations and communications, providing senior-level counsel to clients across a variety of Canadian industries. In addition to strategic communications planning and execution, Marlo also helps her clients navigate complex industry issues and mitigate crisis.Marlo also helps her clients activate powerful traditional and online communications campaigns that engage key stakeholders and/or decision makers in the process of positive and productive change.Marlo is a graduate of Queen’s University, has a certificate in graphic design from Lambton College and holds a post-graduate certificate in Public Relations from Humber College. Marlo has taught at Humber College in the Public Relations program since 2016.
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Andrew Pelletier
Andrew Pelletier holds more than 30 years of high-profile public relations experience across the corporate, government and consulting sectors. His background includes the roles of vice president of corporate affairs and sustainability for Walmart, communications executive for the Sears corporation, communications officer for the Ontario Government, and consultant with one of Canada’s oldest public relations firms. Andrew’s work has been both national and international in scope, taking him across the globe to Europe, Asia, Latin America, throughout the United States and across Canada. His expertise spans high-stakes issues and crisis management, marketing communications, labour relations, government affairs, corporate social responsibility and investor relations. He has guest lectured at several institutions including the University of Toronto, York University and Queen’s University. Andrew is a graduate of Simon Fraser University in political science and sociology, and he holds two postgraduate designations in public relations, APR and ABC. He teaches a range of subject areas including government relations, not-for-profit public relations, research for public relations, event management and corporate public relations.
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Audrey Wubbenhorst
Audrey Wubbenhorst is a professor and board director. She currently teaches public relations and corporate communications at Humber College where she has received several research grants to research and write case studies on the impact of social media on business. Prior to joining Humber, Audrey spent over a dozen years at BMO Bank of Montreal. She worked in a wide variety of roles including communications, marketing, human resources and commercial banking. She has served on several boards including the National Diabetes Trust (NDT), Central LHIN, Build Toronto, Toronto Community Housing Corporation and Ernestine’s Women’s Shelter. Audrey has an MA in Communications as well as an MBA. She graduated with a BA (Hons) from McGill University and has a certificate in Corporate Social Responsibility from St. Michael’s College (University of Toronto). She has also completed her ICD.D. designation with the Rotman School of Management.
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Spencer Wynn
A recognized documentarian and visual journalist, photographer, Spencer Wynn is known for his sensitive eye for human interest stories. Wynn is also an educator at Humber College where he has enjoyed three years of working with students to develop their passion for connecting with others through compelling visual narratives. Wynn is a restless observer of the world, seeing stories everywhere. Each week, Wynn encourages his students to see again, the world around them while creating visual documentaries with sensitivity and passion. From the High Arctic, to Tibet, China, Greenland, India, Turkey, Europe and numerous road trips around North America. Wynn has lived in caves, slums, on ice flows and in First Nations communities photographing the stories of diverse cultures, tragedy, triumph and love. Wynn shares his knowledge and skills as a photographer and observer with those attending his classes, workshops, speaking engagements and photo trips. Patient and understanding, he encourages those with whom he meets to strive for originality and brilliance – all the while having fun and enjoying the process.

Your Career

Upon graduation, you will have the knowledge to plan, develop and execute effective communications plans. Opportunities include employment in corporations, government, and communications agencies. Our graduates have landed positions at Rogers, ONEX, the Ontario Government, Government of Canada, Molson, Bell, MLSE, BMO, RBC, NKPR, Faulhaber Communications, Veritas, Edelman and North Strategic.

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Social & Media Communications Programs

Program Availability

START DATE LOCATION STATUS
September 2021 Lakeshore Open
START DATE LOCATION STATUS
September 2021 Lakeshore Waitlisted

Public Relation Programs

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Watch the video to find out why we are recognized by industry as one of the country’s leading training grounds for PR professionals.


Media, Public Relations & Marketing Success Stories

From classroom to boardroom: Humber student launches eco-friendly business

From classroom to boardroom: Humber student launches eco-friendly business

Thu, April 15, 2021

Xana Mills is a graduating Bachelor of Digital Communications student. We caught up with Xana via email to hear more about her business and how it developed over her time at Humber.

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Grad Feature: Alfredo Films - Alexander, Holly and Shivam

Grad Feature: Alfredo Films - Alexander, Holly and Shivam

Wed, April 07, 2021

Alexander Henry, Holly Rowden, and Shivam Pandya graduated from the Bachelor of Film and Media Production in 2016.

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No news at this time.

Faculty of Media & Creative Arts News

Maria Saba Wins 2020 Writers-in-Exile Scholarship

Maria Saba Wins 2020 Writers-in-Exile Scholarship

School for Writers

Mon, October 26, 2020

Meet thethe recipient of the 2020 PEN Canada-Humber College Writers-in-Exile Scholarship, Maria Saba.

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No news at this time.

Program Events

Current

Current

Humber

Mon, April 19, 2021 to Thu, June 03, 2021
Online

Current is a festival of arts, media and design showcasing the work of graduating students from the Faculty of Media & Creative Arts.

Featuring live and recorded performances, screenings, exhibits, networking events, and portfolio shows, Current celebrates the ingenuity and professionalism of an electric group of storytellers. Connect with them at humbercurrent.ca starting April 19, or visit the website now to reserve your free ticket to a live event!

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Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.

On October 21, 2019, the Provincial Government of Ontario announced the renaming of the Ministry of Training, Colleges and Universities (MTCU) to the Ministry of Colleges and Universities (MCU). Both names may appear on this website.

Admission Requirements

Applicants must meet all the requirements below in order to meet minimum program eligibility. Meeting minimum eligibility requirements does not guarantee an offer of admission. Admission decisions will be available via MyHumber, or by email and mail. Admission decisions will not be released by phone.

Admission selection is based on the following 3 requirements:

  • Academic

    To be eligible for admission, you must possess the following:

    • Ontario Secondary School Diploma (OSSD) or equivalent including these required courses: 
      • Grade 12 English (ENG4C or ENG4U or equivalent) 
      • Three Grade 11 or Grade 12 C, M or U courses in addition to those listed above

    or

    or

    Mature Applicants

    Diplomas and Certificates

    An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older as of the first day of classes. Humber will invite you for testing to demonstrate that you meet program eligibility.

    Degrees

    An applicant is considered a mature applicant if they have not completed secondary school or attended postsecondary studies, and will be 21 or older as of the first day of classes. Mature applicants for degree programs will be required to meet course requirements at the U/M level or equivalent.

    College Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility. Applicants must have an overall minimum grade point average (GPA) of 65 per cent in the program. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

    University Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

  • English Language Proficiency

    All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

  • International Credit Evaluation

    Canadian citizens or permanent residents with international education are required to provide a WES or ICAS evaluation.

INTERNATIONAL ACADEMIC EQUIVALENCY

Admission equivalencies for Humber depend on your country of study. Please enter your location or choose detect my location to see the requirements for your country below.

Post-Admission Requirements

Once you have been accepted, and have confirmed your offer, you may need to complete a further set of requirements related to your program (Post-Admission Requirements).

Not available

Equipment & Device Requirements

Semester 1, 2, 3, 4, 5, 6

Details and Specifications Minimum Specs Recommended Specs
Microsoft Office Excel, Word, Powerpoint Excel, Word, Powerpoint

Contact Information

If you have questions about these Equipment & Device Requirements contact:

Robert Plant, program co-ordinator
416.675.6622 ext. 3004
robert.plant@humber.ca

Fees

The 2020-2021 fee for two semesters was:

  • domestic: $3,740.64
  • international: $15,874.00

Fees are subject to change.

Fees by Semester

Domestic Fees International Fees

Additional Costs

$1,000 – textbooks; Globe & Mail subscriptions; portfolio case; student memberships in both professional associations: Canadian Public Relations Society and International Association of Business Communicators.

Scholarships

Humber Scholarships

Find out more about scholarships and bursaries that you may be eligible for, visit Student Scholarships.

Humber Bursaries

Bursaries are available for Certificate, Diploma and Degree programs primarily based on financial need, visit Humber Bursaries.

External Awards, Bursaries & Scholarships

Find out more information about external scholarships and bursaries, visit External Awards.

Indigenous Student Awards, Bursaries & Scholarships

Humber offers a variety of bursaries and scholarships for Indigenous students, visit Indigenous Student Awards.

Pathways

Pathways are academic routes that students can take to move from one credential to another.

PATHWAYS OUT TO ANOTHER PROGRAM:

WITHIN HUMBER

View Honours Degree 

Graduates with an overall grade point average (GPA) of 65 per cent or more may be considered for admission. Graduates may then complete the degree with the equivalent of four semesters of full-time study plus a work term. Successful applicants must also possess:

  • ENG4U or Humber’s WRIT 100 or 200 level course, or equivalent, with a minimum grade of 65 per cent.

Admission will be based on availability in the program.

*The advanced standing outlined is a general guideline. Diploma graduates may be required to take courses in lower semesters in order to meet the overall degree learning outcomes.

 

Apply for this degree starting in Fall >   

$2500.00 Diploma to Degree Transfer Student Scholarship

All students who have achieved a cumulative program grade point average (GPA) of 80% or better upon graduation of their Ontario college diploma will be automatically awarded a one-time scholarship of $2,500 in recognition of their academic achievement at the diploma level.

TO A PARTNER INSTITUTION

Bachelor of Public Relations and Communication (Nathan and Gold Coast)

Applicants from Humber College who meet the requirements will be eligible for admission to Griffith University (Nathan and Gold Coast) with full block transfer credit, provided all other entrance criteria are met and space remains available in the related program of study.

Admission to the academic programs listed is at the sole discretion of the partner post-secondary institution.

Please contact the institution for detailed admission requirements.

Bachelor of Media and Communications - Public Relations and Social Media

Humber students who have successfully completed the Advertising and Marketing Communications Diploma or the Public Relations Advanced Diploma with a GPA of 2.5 out of 4.0 (62.5%) or 4.5 out of 7.0 and who meet all other admission requirements will be granted 36 credit points (1.5 years) towards the Bachelor of Media and Communications - Public Relations and Social Media at Macquarie University.  Please contact the institution for detailed admission requirements.

Admission to the academic programs listed is at the sole discretion of the partner post-secondary institution.

Honours Bachelor of Interdisciplinary Studies

Humber and Seneca Colleges have entered into an agreement that increases student opportunities for degree completion at both institutions.  Humber graduates may transfer into Seneca’s Honours Bachelor of Interdisciplinary Studies with entry into Semester 5, Year 3 of the program.    

Admissions:

All applicants to Seneca degree programs are required to have successfully completed the related Humber program with a minimum overall Grade Point Average (GPA) of 3.0 (70%).

All applicants may apply through the Ontario College Application Service and must submit an official academic transcript for all course work completed at the postsecondary level.  The application must be received no later than the stated deadline for the given term being applied for in order to qualify for admission.

For further information, please contact:  academic.pathways@senecacollege.ca

Admission to the academic programs listed is at the sole discretion of the partner post-secondary institution. Please contact the institution for detailed admission requirements.

Contact Us

Admissions Questions

Domestic Students  

Phone: 416-675-5000
Email: enquiry@humber.ca

International Students  

Contact the International Centre

Want More Info?

Sign-up for more info on Humber, including programs, special events and more!

Program Specific Questions

Robert Plant, program co-ordinator
416.675.6622 ext. 3004
robert.plant@humber.ca

How to Apply

Applications to Humber are made through ontariocolleges.ca. Be sure to submit your application by the equal consideration deadline of February 1. You may apply after February 1, however, post-February 1 applications will be considered on a first-come, first-served basis depending on the availability of the space in the program. To check program availability refer to the Campus/Availability listing on Humber's program pages or ontariocolleges.ca.

Admissions Road Map

Apply through Ontario Colleges

INTERNATIONAL STUDENTS

If you’re an international student, you can apply directly to Humber via our International Centre.

Apply through the International Centre

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