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Public Relations

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Program Code: 04761 Credential: Advanced Diploma Program Length: 6 semesters Delivery Mode (Semester 1 Delivery Fall 2021)  : Online/In-personProgram and course details can be viewed on Current Student Resources  
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Program Details

Employers in Canada and globally recognize the value of Humber's Public Relations advanced diploma program. 

Our program provides applied learning and develops skills in professional business writing, strategic communications planning, presentation skills, social and digital media content development, social and digital media analytics, media relations, research, agency public relations, government relations, and crisis management.

Humber’s faculty has extensive real-world experience, subject matter expertise and industry connections. Your professors also get to know you by name and offer personalized instruction. To keep the program content current and market relevant, external industry experts regularly review the curriculum.  

In the first semester of the program, your courses include other media disciplines such as advertising and graphic design, journalism, media communications, advertising and marketing communications. This allows you to keep your options open should you wish to head in a different direction in your second semester.

Courses Program Standards

Semester 6

Fall 2021 Delivery
PRD 350: Internship


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Upon successful completion of the program, a graduate will:

  1. Coordinate and contribute to the planning of public relations activities, including the development of clear, measurable communication objectives and project or tactical budgets and selection of strategies, tactics, tools and resources, to manage a range of stakeholder* relationships and support organizational objectives.
  2. Coordinate and contribute to the implementation of strategies and tactics and the management of budgets and resources for a range of public relations activities to achieve communication objectives and meet activity guidelines and requirements.
  3. Write and edit clear, accurate, targeted copy aligned to organizational objectives, appropriate for the chosen channel(s)* and to a specified deadline.
  4. Apply visual, audio, multimedia and interactive elements, fundamental design principles and accessibility standards, independently and collaboratively, to enhance the production of effective, timely communications appropriate for diverse channels* and audiences.
  5. Select information sources, research tools and results, and apply analytical skills to guide the development of communication objectives, selection of strategies and tactics and evaluation of the impact of public relations activities.
  6. Engage stakeholders* by adapting language, tone and presentation style to the public relations purpose, situation, audience and channel(s)*.
  7. Comply with and support others to work in accordance with relevant professional association and industry codes of ethics, public relations professional standards and practices, and legal obligations, protocols and policies.
  8. Keep current with emerging social and economic trends, and local, national and global issues to enhance public relations plans and activities, support organizational effectiveness and stakeholder* relationships, and guide ongoing personal professional development.
  9. Select and use current and emerging technologies to enhance the quality and delivery of public relations activities and support organizational effectiveness.
  10. Select strategies and tools to build and maintain professional relationships to support public relations activities, organizational objectives and career development.


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Work Placement

Students will participate in a mandatory work placement which takes place in the last semester of study.

The Humber Advantage

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BuildingF (formerly the AdCentre) brings marketers and agencies together with advanced students from virtually any Humber program to produce strategic creative content and technology solutions.

Instead of just being given a grade for assignments, students are provided with a chance to work with real clients, on actual accounts, receiving first-hand experience in the field.

The disciplines that can be accessed through BuildingF include anything found in a modern advertising, design or PR agency, including brand experience design, communications marketing, advertising design, writing, production, and much more.

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This program has a common platform with 1 common semester, giving you 5 choices.

Expert Faculty

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Trilby Bittle

Trilby Bittle is a professor, public relations, at Humber College since August 1999. Her work in magazine journalism in (West) Germany brings together professional passions for writing and editing to provide the two-perspective backbone needed to teach various levels of media writing in Humber’s three-year Advanced Diploma program among other courses such as marketing communications and presentation skills.

A never-say-never attitude secured senior appointments as editor with two magazine publishing firms in Frankfurt when English-speaking jobs were scarce and work visas even scarcer. Prior to returning to Canada, after five years in Germany, Trilby took an around-the-world trip to add India, Thailand, the Philippines, Hong Kong, China, Japan, Australia and Hawaii to over 40 countries she had already visited.

Another milestone occurred during her 10-year tenure at the Royal Ontario Museum (ROM), first as senior publicist, then manager of media relations and finally head of the Marketing Communications Department responsible for advertising, promotions, media relations/publicity, crisis communications, visitor service and internal communications. For the first time, the ROM used an advertising agency to make the museum more approachable, friendly and relevant. The advertising awareness campaigns caused attendance to soar, to over one million visitors each year, and won numerous industry awards. Working at the ROM was nothing short of fascinating - one day promoting haute couture and, the next, a new species of spiders found in Vietnam.

An Ontario Scholar, Trilby Bittle graduated, with honours, from Humber’s three-year Advanced Diploma in Journalism Print-Broadcast (1982) and, among other awards, received the President’s Letter for the highest marks in the program two years running. During and after graduation, she worked for CTV National News on the assignment desk and news specials including the royal wedding of Charles and Diana; Egyptian President Anwar Sadat’s assassination; and Princess Grace of Monaco’s funeral, followed by co-producing the network’s daily syndicated news feed to CTV affiliates. She began teaching at Humber in 1999 becoming full time in 2004. After applying bridging credits to her Humber advanced diploma, she enrolled in, and earned, a master of arts (MA) degree in communication-journalism from Charles Sturt University, Australia (2004).

Trilby’s love of words brings an insatiable appetite for reading. She prefers the classics and reads all the works by one author at a time. Her favourite novelist is Charles Dickens, especially The Pickwick Papers and Bleak House. She collects Russian Palekh lacquer boxes and likes to cook, vacation (far easier than travelling), practice calligraphy and piano, play Scrabble and euchre, continually redecorate and, post-Covid, has an “en garde” on her bucket list to pursue fencing more seriously.

It seems Humber College runs in the Bittle blood. Trilby’s late father was a program co-ordinator in the Business School for almost 20 years, her younger brother taught statistics part time, her daughter currently teaches web development at the North Campus, and her son graduated from the University of New Brunswick-Humber nursing degree. Her son is currently an RN with Yukon Public Health, tracing COVID contact, and will be applying to medical school out West.

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Kenneth Dyment

As a graduate of the Ontario College of Art and Design University, Kenneth began his career in sports marketing and event management for clients such as the National Hockey League, Major League Baseball, and General Motors. He transitioned to senior design and art direction roles with marketing and design agencies prior to opening a design business in 2003.

Practicing in various segments of design such as visual brand development, design for publications, package design, and writing, Kenneth maintains an active clientele that includes authors, boutique wine and commercial food producers, public relations organizations, and several small businesses.

Kenneth began teaching at Ontario colleges in 2010 and deems it to be the most enjoyable and rewarding aspect of his career thus far.

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Lisa McLachlan

Lisa McLachlan has over 25 years' experience in senior corporate communications roles at Unilever, Air Miles Reward Program Accenture, and Ernst & Young. She has over 11 years of teaching experience with Humber College.

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Marlo Palko Taylor

Marlo is the Managing Partner of Gage Communications Inc.
Marlo has more than 20 years’ experience in public relations and communications, providing senior-level counsel to clients across a variety of Canadian industries.
In addition to strategic communications planning and execution, Marlo also helps her clients navigate complex industry issues and mitigate crisis.
Marlo also helps her clients activate powerful traditional and online communications campaigns that engage key stakeholders and/or decision makers in the process of positive and productive change.
Marlo is a graduate of Queen’s University, has a certificate in graphic design from Lambton College and holds a post-graduate certificate in Public Relations from Humber College. Marlo has taught at Humber College in the Public Relations program since 2016.

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Andrew Pelletier

Andrew Pelletier holds more than 30 years of high-profile public relations experience across the corporate, government and consulting sectors. His background includes the roles of vice president of corporate affairs and sustainability for Walmart, communications executive for the Sears corporation, communications officer for the Ontario Government, and consultant with one of Canada’s oldest public relations firms.

Andrew’s work has been both national and international in scope, taking him across the globe to Europe, Asia, Latin America, throughout the United States and across Canada. His expertise spans high-stakes issues and crisis management, marketing communications, labour relations, government affairs, corporate social responsibility and investor relations. He has guest lectured at several institutions including the University of Toronto, York University and Queen’s University.

Andrew is a graduate of Simon Fraser University in political science and sociology, and he holds two postgraduate designations in public relations, APR and ABC. He teaches a range of subject areas including government relations, not-for-profit public relations, research for public relations, event management and corporate public relations.

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Robert Plant

Robert J. Plant (ABC, MAIS) is the program co-ordinator and a professor in the Advanced Public Relations program. After graduating from Humber’s PR graduate certificate program, Robert spent most of his career working in the corporate sector at GE Capital, Zurich Insurance and American Express and municipally for the City of Hamilton.

At Amex, Robert managed employee communications and the American Express Foundation’s philanthropic arts and cultural program in Canada. At the City of Hamilton, he supported internal clients including Planning & Economic Development and Community Services along with a stint providing counsel to the Mayor’s Office.

A guest speaking opportunity to Mohawk College PR students piqued his interest in education. Robert began teaching part time at the College in 2008 and joined Humber in 2013 instructing in the PR diploma and PR graduate certificate programs. Robert moved into a full-time position in 2017 and became program co-ordinator in 2020.

Robert holds a BA in political science from McMaster University and a master’s degree in Interdisciplinary Studies (MAIS) from Royal Roads University. Robert is an accredited business communicator (ABC). A dedicated volunteer, Robert served as president of the International Association of Business Communicators' (IABC) Golden Horseshoe Chapter and chaired IABC’s Canada Eastern Region Board.

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Audrey Wubbenhorst

Audrey Wubbenhorst is a professor and board director. She currently teaches public relations and corporate communications at Humber College where she has received several research grants to research and write case studies on the impact of social media on business.

Prior to joining Humber, Audrey spent over a dozen years at BMO Bank of Montreal. She worked in a wide variety of roles including communications, marketing, human resources and commercial banking. She has served on several boards including the National Diabetes Trust (NDT), Central LHIN, Build Toronto, Toronto Community Housing Corporation and Ernestine’s Women’s Shelter.

Audrey has an MA in Communications as well as an MBA. She graduated with a BA (Hons) from McGill University and has a certificate in Corporate Social Responsibility from St. Michael’s College (University of Toronto). She has also completed her ICD.D. designation with the Rotman School of Management.

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Spencer Wynn

A recognized documentarian and visual journalist, photographer, Spencer Wynn is known for his sensitive eye for human interest stories. Wynn is also an educator at Humber College where he has enjoyed three years of working with students to develop their passion for connecting with others through compelling visual narratives.

Wynn is a restless observer of the world, seeing stories everywhere. Each week, Wynn encourages his students to see again, the world around them while creating visual documentaries with sensitivity and passion.

From the High Arctic, to Tibet, China, Greenland, India, Turkey, Europe and numerous road trips around North America. Wynn has lived in caves, slums, on ice flows and in First Nations communities photographing the stories of diverse cultures, tragedy, triumph and love.

Wynn shares his knowledge and skills as a photographer and observer with those attending his classes, workshops, speaking engagements and photo trips. Patient and understanding, he encourages those with whom he meets to strive for originality and brilliance – all the while having fun and enjoying the process.

Your Career

Upon graduation, you will have the knowledge to plan, develop and execute effective communications plans. Opportunities include employment in corporations, government, and communications agencies. Our graduates have landed positions at Rogers, ONEX, the Ontario Government, Government of Canada, Molson, Bell, MLSE, BMO, RBC, NKPR, Faulhaber Communications, Veritas, Edelman and North Strategic.

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Program Availability

START DATE LOCATION STATUS
September 2021 Lakeshore Open
START DATE LOCATION STATUS
September 2021 Lakeshore Waitlisted

Public Relation Programs

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Watch the video to find out why we are recognized by industry as one of the country’s leading training grounds for PR professionals.


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Faculty of Media & Creative Arts News

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Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.

On October 21, 2019, the Provincial Government of Ontario announced the renaming of the Ministry of Training, Colleges and Universities (MTCU) to the Ministry of Colleges and Universities (MCU). Both names may appear on this website.

Admission Requirements

Applicants must meet all the requirements below in order to meet minimum program eligibility. Meeting minimum eligibility requirements does not guarantee an offer of admission. Admission decisions will be available via MyHumber, or by email and mail. Admission decisions will not be released by phone.

Admission selection is based on the following 3 requirements:

  • Academic

    To be eligible for admission, you must possess the following:

    • Ontario Secondary School Diploma (OSSD) or equivalent including these required courses: 
      • Grade 12 English (ENG4C or ENG4U or equivalent) 
      • Three Grade 11 or Grade 12 C, M or U courses in addition to those listed above

    or

    or

    Mature Applicants

    Diplomas and Certificates

    An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older as of the first day of classes. Humber will invite you for testing to demonstrate that you meet program eligibility.

    Degrees

    An applicant is considered a mature applicant if they have not completed secondary school or attended postsecondary studies, and will be 21 or older as of the first day of classes. Mature applicants for degree programs will be required to meet course requirements at the U/M level or equivalent.

    College Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility. Applicants must have an overall minimum grade point average (GPA) of 65 per cent in the program. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

    University Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

  • English Language Proficiency

    All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

  • International Credit Evaluation

    Canadian citizens or permanent residents with international education are required to provide a WES or ICAS evaluation.

INTERNATIONAL ACADEMIC EQUIVALENCY

Admission equivalencies for Humber depend on your country of study. Please enter your location or choose detect my location to see the requirements for your country below.

Post-Admission Requirements

Once you have been accepted, and have confirmed your offer, you may need to complete a further set of requirements related to your program (Post-Admission Requirements).

Not available

Equipment & Device Requirements

Semester 1, 2, 3, 4, 5, 6

Details and Specifications Minimum Specs Recommended Specs
Microsoft Office Excel, Word, Powerpoint Excel, Word, Powerpoint

Contact Information

If you have questions about these Equipment & Device Requirements contact:

Robert Plant, program co-ordinator
416.675.6622 ext. 3004
robert.plant@humber.ca

Fees

The 2021-2022 fee for two semesters is:

  • domestic: $3,705.14
  • international: $16,414.00

Fees are subject to change.

Fees by Semester

Domestic Fees International Fees

Additional Costs

$1,000 – textbooks; Globe & Mail subscriptions; portfolio case; student memberships in both professional associations: Canadian Public Relations Society and International Association of Business Communicators.

Scholarships

Humber Scholarships

Find out more about scholarships and bursaries that you may be eligible for, visit Student Scholarships. International students can visit International Student Scholarships.

Humber Bursaries

Bursaries are available for Certificate, Diploma and Degree programs primarily based on financial need, visit Humber Bursaries.

External Awards, Bursaries & Scholarships

Find out more information about external scholarships and bursaries, visit External Awards.

Indigenous Student Awards, Bursaries & Scholarships

Humber offers a variety of bursaries and scholarships for Indigenous students, visit Indigenous Student Awards.

Pathways

Pathways are academic routes that students can take to move from one credential to another.

PATHWAYS OUT TO ANOTHER PROGRAM:

WITHIN HUMBER

View Honours Degree 

Graduates with an overall grade point average (GPA) of 65 per cent or more may be considered for admission. Graduates may then complete the degree with the equivalent of four semesters of full-time study plus a work term. Successful applicants must also possess:

  • ENG4U or Humber’s WRIT 100 or 200 level course, or equivalent, with a minimum grade of 65 per cent.

Admission will be based on availability in the program.

*The advanced standing outlined is a general guideline. Diploma graduates may be required to take courses in lower semesters in order to meet the overall degree learning outcomes.

 

Apply for this degree starting in Fall >   

$2500.00 Diploma to Degree Transfer Student Scholarship

All students who have achieved a cumulative program grade point average (GPA) of 80% or better upon graduation of their Ontario college diploma will be automatically awarded a one-time scholarship of $2,500 in recognition of their academic achievement at the diploma level.

TO A PARTNER INSTITUTION

Bachelor of Public Relations and Communication (Nathan and Gold Coast)

Applicants from Humber College who meet the requirements will be eligible for admission to Griffith University (Nathan and Gold Coast) with full block transfer credit, provided all other entrance criteria are met and space remains available in the related program of study.

Admission to the academic programs listed is at the sole discretion of the partner post-secondary institution.

Please contact the institution for detailed admission requirements.

Bachelor of Media and Communications - Public Relations and Social Media

Humber students who have successfully completed the Advertising and Marketing Communications Diploma or the Public Relations Advanced Diploma with a GPA of 2.5 out of 4.0 (62.5%) or 4.5 out of 7.0 and who meet all other admission requirements will be granted 36 credit points (1.5 years) towards the Bachelor of Media and Communications - Public Relations and Social Media at Macquarie University.  Please contact the institution for detailed admission requirements.

Admission to the academic programs listed is at the sole discretion of the partner post-secondary institution.

Honours Bachelor of Interdisciplinary Studies

Humber and Seneca Colleges have entered into an agreement that increases student opportunities for degree completion at both institutions.  Humber graduates may transfer into Seneca’s Honours Bachelor of Interdisciplinary Studies with entry into Semester 5, Year 3 of the program.    

Admissions:

All applicants to Seneca degree programs are required to have successfully completed the related Humber program with a minimum overall Grade Point Average (GPA) of 3.0 (70%).

All applicants may apply through the Ontario College Application Service and must submit an official academic transcript for all course work completed at the postsecondary level.  The application must be received no later than the stated deadline for the given term being applied for in order to qualify for admission.

For further information, please contact:  academic.pathways@senecacollege.ca

Admission to the academic programs listed is at the sole discretion of the partner post-secondary institution. Please contact the institution for detailed admission requirements.

Law LLB

Humber students who have successfully completed a Diploma or Advanced Diploma in any field at Humber College and meet the requirements, will be considered for admission into the University of Gloucestershire's Bachelor of Law LLB program. 

International students should demonstrate and must provide evidence that they have attained a level of English equivalent to IELTS 6.5 overall with a minimum of 6.0 in writing. Alternative acceptable English Language qualifications can be found at: www.glos.ac.uk/study/international

Students will be expected to attend an Academic Induction preceding entry to the program. Students admitted to the UoG program will pay the appropriate annual tuition fee rate. The definitive fees will be those published here: http://www.glos.ac.uk/international

Students admitted to UoG from Humber will be eligible to receive the international bursary. This award, and its ruling terms and conditions, is subject to change on an annual basis. For September 2020/January 2021 entry, the applicable bursary is £3,000, and will be automatically applied against tuition for successful applicants from Humber. Please note that the bursary is only available to students who are studying full-time at the UoG on campus in the UK, and completing a full degree (not available for distance learning or master's stage students).

Admission to the academic programs listed is at the sole discretion of the partner post-secondary institution. Please contact the institution for detailed admission requirements.

Contact us for more information:

Shandin Rickard-Hughes
International Marketing & Student Recruitment Manager, Americas
srickardhughes@glos.ac.uk

Contact Us

Admissions Questions

Domestic Students  

Phone: 416-675-5000
Email: enquiry@humber.ca

International Students  

Contact the International Centre

Want More Info?

Sign-up for more info on Humber, including programs, special events and more!

Program Specific Questions

Robert Plant, program co-ordinator
416.675.6622 ext. 3004
robert.plant@humber.ca

How to Apply

Applications to Humber are made through ontariocolleges.ca. Be sure to submit your application by the equal consideration deadline of February 1. You may apply after February 1, however, post-February 1 applications will be considered on a first-come, first-served basis depending on the availability of the space in the program. To check program availability refer to the Campus/Availability listing on Humber's program pages or ontariocolleges.ca.

Admissions Road Map

Apply through Ontario Colleges

INTERNATIONAL STUDENTS

If you’re an international student, you can apply directly to Humber via our International Centre.

Apply through the International Centre

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