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Public Relations

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Program Code: 04761 Credential: Advanced Diploma Program Length: 6 semesters
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Program Overview

Employers in Canada and globally recognize the value of Humber's Public Relations advanced diploma program. 

Our program provides applied learning and develops skills in professional business writing, strategic communications planning, presentation skills, social and digital media content development, social and digital media analytics, media relations, research, agency public relations, government relations, and crisis management.

Humber’s faculty has extensive real-world experience, subject matter expertise and industry connections. Your professors also get to know you by name and offer personalized instruction. To keep the program content current and market relevant, external industry experts regularly review the curriculum.  

In the first semester of the program, your courses include other media disciplines such as advertising and graphic design, journalism, media communications, advertising and marketing communications. This allows you to keep your options open should you wish to head in a different direction in your second semester.

Courses Program Standards

Current students, please make sure to review your MyHumber Academic Progress report to confirm which courses you should register into for your Fall semester. Courses with in-person requirements will likely also have online components. Humber may need to change plans for in-person learning, subject to government and public health directives and/or additional health and safety considerations.


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Upon successful completion of the program, a graduate will:

  • Coordinate and contribute to the planning of public relations activities, including the development of clear, measurable communication objectives and project or tactical budgets and selection of strategies, tactics, tools and resources, to manage a range of stakeholder* relationships and support organizational objectives.
  • Coordinate and contribute to the implementation of strategies and tactics and the management of budgets and resources for a range of public relations activities to achieve communication objectives and meet activity guidelines and requirements.
  • Write and edit clear, accurate, targeted copy aligned to organizational objectives, appropriate for the chosen channel(s)* and to a specified deadline.
  • Apply visual, audio, multimedia and interactive elements, fundamental design principles and accessibility standards, independently and collaboratively, to enhance the production of effective, timely communications appropriate for diverse channels* and audiences.
  • Select information sources, research tools and results, and apply analytical skills to guide the development of communication objectives, selection of strategies and tactics and evaluation of the impact of public relations activities.
  • Engage stakeholders* by adapting language, tone and presentation style to the public relations purpose, situation, audience and channel(s)*.
  • Comply with and support others to work in accordance with relevant professional association and industry codes of ethics, public relations professional standards and practices, and legal obligations, protocols and policies.
  • Keep current with emerging social and economic trends, and local, national and global issues to enhance public relations plans and activities, support organizational effectiveness and stakeholder* relationships, and guide ongoing personal professional development.
  • Select and use current and emerging technologies to enhance the quality and delivery of public relations activities and support organizational effectiveness.
  • Select strategies and tools to build and maintain professional relationships to support public relations activities, organizational objectives and career development.


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Work Placement

Students will participate in a mandatory work placement which takes place in the last semester of study.

The Humber Advantage

Communication Platform

This program has a common platform with 1 common semester, giving you 5 choices.


BuildingF

BuildingF (formerly the AdCentre) brings marketers and agencies together with advanced students from virtually any Humber program to produce strategic creative content and technology solutions.

Instead of just being given a grade for assignments, students are provided with a chance to work with real clients, on actual accounts, receiving first-hand experience in the field.

The disciplines that can be accessed through BuildingF include anything found in a modern advertising, design or PR agency, including brand experience design, communications marketing, advertising design, writing, production, and much more.

Live Labs

BuildingF logo

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Expert Faculty

Our professors are established, well-respected communications professionals with substantial experience. Program co-ordinator Lisa McLachlan was on the cover of Marketing Magazine, now called Strategy Magazine , where she was featured for her leadership in the world’s largest rebranding of the global professional services organization Accenture. She comes with over 25 years in senior leadership positions in communications and marketing. Other fantastic professors include Trilby Bittle, Audrey Wubbenhorst, and Robert Plant, as well as a variety of part-time professors currently working in communications roles. These instructors come from an array of industries and professional backgrounds, enhancing classroom learning with the depth and diversity of their experience.

Your Career

Upon graduation, you will have the knowledge to plan, develop and execute effective communications plans. Opportunities include employment in corporations, government, and communications agencies. Our graduates have landed positions at Rogers, ONEX, the Ontario Government, Government of Canada, Molson, Bell, MLSE, BMO, RBC, NKPR, Faulhaber Communications, Veritas, Edelman and North Strategic.

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Program Availability

START DATE LOCATION STATUS INTERNATIONAL STATUS
September 2021 Lakeshore Open Open

Public Relation Programs

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Watch the video to find out why we are recognized by industry as one of the country’s leading training grounds for PR professionals.


Humber

Journalism students premiere documentary at LA film festival

Journalism students premiere documentary at LA film festival

Wed, October 14, 2020

Pearl Under Pressure, a documentary short by Lucy Lau and Harmony Multani, had its public premiere at the Los Angeles Lift Off Film Festival.

The 12-minute film, the pair's capstone project for the Journalism graduate certificate program, highlights efforts to combat child abuse in Uganda. The film grew out of a health and social change intiative led by Denmark's University College Absalon with partial funding from the Erasmus+ Programme of the European Union. 

Read more about Lau and Multani's film and their experience documenting the stories of women and children in Uganda.

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Faculty of Media & Creative Arts News

Media & Creative Arts Anti-Racism Action Plan

Media & Creative Arts Anti-Racism Action Plan

Thu, June 25, 2020

In being accountable to our communities and to ourselves, our Action Plan will ensure transparency and collaboration around the work we need to do.

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Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.

On October 21, 2019, the Provincial Government of Ontario announced the renaming of the Ministry of Training, Colleges and Universities (MTCU) to the Ministry of Colleges and Universities (MCU). Both names may appear on this website.

Admission Requirements

Applicants must meet all the requirements below in order to meet minimum program eligibility. Meeting minimum eligibility requirements does not guarantee an offer of admission. Admission decisions will be available via MyHumber, or by email and mail. Admission decisions will not be released by phone.

Admission selection is based on the following 3 requirements:

  • Academic

    To be eligible for admission, you must possess the following:

    • Ontario Secondary School Diploma (OSSD) or equivalent including these required courses: 
      • Grade 12 English (ENG4C or ENG4U or equivalent) 
      • Three Grade 11 or Grade 12 C, M or U courses in addition to those listed above

    or

    or

    Mature Applicants

    Diplomas and Certificates

    An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older as of the first day of classes. Humber will invite you for testing to demonstrate that you meet program eligibility.

    Degrees

    An applicant is considered a mature applicant if they have not completed secondary school or attended postsecondary studies, and will be 21 or older as of the first day of classes. Mature applicants for degree programs will be required to meet course requirements at the U/M level or equivalent.

    College Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility. Applicants must have an overall minimum grade point average (GPA) of 65 per cent in the program. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

    University Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

  • English Language Proficiency

    All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

  • International Credit Evaluation

    Canadian citizens or permanent residents with international education are required to provide a WES or ICAS evaluation.

INTERNATIONAL ACADEMIC EQUIVALENCY

Admission equivalencies for Humber depend on your country of study. Please enter your location or choose detect my location to see the requirements for your country below.

Post-Admission Requirements

Once you have been accepted, and have confirmed your offer, you may need to complete a further set of requirements related to your program (Post-Admission Requirements).

Not available

Equipment & Device Requirements

Semester 1, 2, 3, 4, 5, 6

Details and Specifications Minimum Specs Recommended Specs
Microsoft Office Excel, Word, Powerpoint Excel, Word, Powerpoint

Contact Information

If you have questions about these Equipment & Device Requirements contact:

Robert Plant, program co-ordinator
416.675.6622 ext. 3004
robert.plant@humber.ca

Fees

The 2020-2021 fee for two semesters was:

  • domestic: $3,740.64
  • international: $15,874.00

Fees are subject to change.

Scholarships

Humber offers a variety of scholarships each year.

Learn more

Fees by Semester

Domestic Fees International Fees

Additional Costs

$1,000 – textbooks; Globe & Mail subscriptions; portfolio case; student memberships in both professional associations: Canadian Public Relations Society and International Association of Business Communicators.

Pathways

Pathways are academic routes that students can take to move from one credential to another.

PATHWAYS OUT TO ANOTHER PROGRAM:

WITHIN HUMBER

View Honours Degree 

Graduates with an overall grade point average (GPA) of 65 per cent or more may be considered for admission. Graduates may then complete the degree with the equivalent of four semesters of full-time study plus a work term. Successful applicants must also possess:

  • ENG4U or Humber’s WRIT 100 or 200 level course, or equivalent, with a minimum grade of 65 per cent.

Admission will be based on availability in the program.

*The advanced standing outlined is a general guideline. Diploma graduates may be required to take courses in lower semesters in order to meet the overall degree learning outcomes.

 

Apply for this degree starting in Fall >   

$2500.00 Diploma to Degree Transfer Student Scholarship

All students who have achieved a cumulative program grade point average (GPA) of 80% or better upon graduation of their Ontario college diploma will be automatically awarded a one-time scholarship of $2,500 in recognition of their academic achievement at the diploma level.

TO A PARTNER INSTITUTION

Bachelor of Media - Public Relations and Social Media

Humber students who have successfully completed the Advertising and Marketing Communications Diploma or the Public Relations Advanced Diploma with a GPA of 2.5 out of 4.0 (62.5%) or 4.5 out of 7.0 and who meet all other admission requirements will be granted 36 credit points (1.5 years) towards the Bachelor of Media - Public Relations and Social Media at Macquarie University.

Admission to the academic programs listed is at the sole discretion of the partner post-secondary institution. Please contact the institution for detailed admission requirements.

Bachelor of Public Relations and Communication (Nathan and Gold Coast)

Applicants from Humber College who meet the requirements will be eligible for admission to Griffith University (Nathan and Gold Coast) with full block transfer credit, provided all other entrance criteria are met and space remains available in the related program of study.

Admission to the academic programs listed is at the sole discretion of the partner post-secondary institution. Please contact the institution for detailed admission requirements.

BBA Marketing

For those students who complete a 3 year diploma at Humber, Davenport University will grant the student 90 credit hours toward the completion of a bachelor degree program. You will need to complete a minimum of 30 credit hours (approximately one year of full-time attendance) to meet residency and program requirements and to complete your bachelor degree program. Students must complete a minimum total of 120 semester credit hours to earn a bachelor degree. The total credit hours will include the completed 3 year diploma classes plus any courses completed through Davenport University.

Admission to the academic programs listed is at the sole discretion of the partner post-secondary institution. Please contact the institution for detailed admission requirements.

Contact Us

Program Specific Questions

Robert Plant, program co-ordinator
416.675.6622 ext. 3004
robert.plant@humber.ca

Admissions Questions

Domestic Students  

Phone: 416-675-5000
Email: enquiry@humber.ca

International Students  

Contact the International Centre

How to Apply

Applications to Humber are made through ontariocolleges.ca. Be sure to submit your application by the equal consideration deadline of February 1. You may apply after February 1, however, post-February 1 applications will be considered on a first-come, first-served basis depending on the availability of the space in the program. To check program availability refer to the Campus/Availability listing on Humber's program pages or ontariocolleges.ca.

Admissions Road Map

Apply through Ontario Colleges

INTERNATIONAL STUDENTS

If you’re an international student, you can apply directly to Humber via our International Centre.

Apply through the International Centre

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