Humber’s Advertising and Marketing Communications diploma program will equip you with promotional writing, presentation and organizational skills, as well as introductory design, basic production and supplier management skills. Courses in advertising, marketing communications, public relations and project co-ordination will give you a keen awareness of the breadth of your employment opportunities.
This program focuses on providing you with skills that enable you to work with advertising creatives including copywriters, graphic and interactive designers, art directors, and suppliers with an emphasis on media planning. Opportunities to work with Humber’s in-house agency, BuildingF, will allow you to start building a professional network while working with peers on real-world briefs.
Your first semester is shared with the Advertising and Graphic Design, Journalism, Public Relations, and Media Communications diploma programs, giving you the freedom to change the direction of your studies in the second semester.
Courses Program Standards
Upon successful completion of the program, a graduate will:
Gain hands-on experience with a work placement in the industry. Here, you will have the opportunity to apply what you’ve learned in the classroom to a real-world business environment. With our support, you’ll find your placement at any number of local, national or international advertising, marketing and /or media-related agencies, companies or brands in the Greater Toronto Area.
This program has a common platform with 1 common semester, giving you 5 choices.
BuildingF brings marketers and agencies together with advanced students from virtually any Humber program to produce strategic creative content and technology solutions. Instead of just being given a grade for assignments, students are provided with a chance to work with real clients, on actual accounts, receiving first-hand experience in the field.
The disciplines that can be accessed through BuildingF include anything found in a modern advertising, design or PR agency, including brand experience design, communications marketing, advertising design, writing, production, and much more.
Advertising and Marketing Communications faculty bring recent, real-world experience to their teaching, and many continue to consult in the industry. Amongst our full-time faculty, professor and program co-ordinator Anna Santilli has been a senior marketer in both Canada and the UK. Jennifer Leonard has held a number of senior roles in PR, including internal communications manager for Bell Canada. Naeema Farooqi is a successful entrepreneur and social media specialist who has worked as a publisher in both Canada and Pakistan. Robin Heisey has held a number of senior advertising creative and management roles, most recently as chief creative officer of FCB Canada, and our newest faculty member, Duncan Fletcher, has deep experience in media, including roles as director of sales at Torstar and general manager of News Review Media.
The program will focus on providing students with skills that will enable them to work with advertising agencies, copywriters, graphic and interactive designers, art directors and suppliers.
This program will be of most interest to Ontario Secondary School Diploma (OSSD) graduates and transfer students from other advertising-related programs.
Our graduates can find employment on both the client and agency side, in entry-level positions. Students are hired for employment at advertising agencies, media agencies, client companies and within the not-for-profit industry. Upon completion of the program, students may have the opportunity to enter into many roles including:
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Watch the video to learn more about the Advertising & Marketing Communications program and why industry leaders want to hire our graduates.
Humber Lakeshore Wins at Adobe Creative Jam
Tue, November 26, 2019
Four students in Humber’s Advertising & Graphic Design program won first place in the 2019 Adobe Creative Jam.
Competing in a field of 72 teams from six college, Team “A-Block” -- comprised of Nicolas Diaz, Emily Little, Julia Laing, and Chelsea Speck – created an app to address academic integrity. Check out some images of the app here.
The Adobe Creative Jam is a design challenge that asks students to create a visual or motion design concept based on a theme revealed at the event. After three hours and no rules, the teams present their work to the jury in front of a rapt audience. The 2019 Jam drew over 300 students from Sheridan, George Brown, Seneca, OCADU, Algonquin College, and Humber.
Congratulations to all the students who competed, and especially to Team “A-Block”!
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Faculty of Media & Creative Arts Events
Tue, January 14, 2020 to Wed, January 15, 2020
Join us on January 14th or 15th and speak with our professors and students. Find out which of these Humber programs is right for you.
Faculty of Media & Creative Arts News
Radio Humber and BRTV Collaborate to showcase Indie Canadian Artists
Thu, June 13, 2019
96.9 Radio Humber teamed up with the Broadcast Television/Videography Program to bring Canadian artists on campus for an interview and performance.
No news at this time.
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