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Advertising and Marketing Communications

Credential: DiplomaProgram Code: 04621Length: 4 semestersProgram Starting Between:  

Admission Requirements

Applicants must meet all the requirements below in order to meet minimum program eligibility. Meeting minimum eligibility requirements does not guarantee an offer of admission. Admission decisions will be available via MyHumber, or by email and mail. Admission decisions will not be released by phone.

Admission selection is based on the following 3 requirements:

  • Academic

    To be eligible for admission, you must possess the following:

    • Ontario Secondary School Diploma (OSSD) or equivalent including these required courses:
      • Grade 12 English (ENG4C or ENG4U or equivalent)
      • Three Grade 11 or Grade 12 C, M or U courses in addition to those listed above

    or

    or

    Mature Applicants

    Diplomas and Certificates

    An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older as of the first day of classes. Humber will invite you for testing to demonstrate that you meet program eligibility.

    Degrees

    An applicant is considered a mature applicant if they have not completed secondary school or attended postsecondary studies, and will be 21 or older as of the first day of classes. Mature applicants for degree programs will be required to meet course requirements at the U/M level or equivalent.

    College Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility. Applicants must have an overall minimum grade point average (GPA) of 65 per cent in the program. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

    University Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

  • English Language Proficiency

    All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

  • International Credit Evaluation

    Canadian citizens or permanent residents with international education are required to provide a WES or ICAS evaluation.

INTERNATIONAL ACADEMIC EQUIVALENCY

Admission equivalencies for Humber depend on your country of study. Please enter your location or choose detect my location to see the requirements for your country below.

Post-Admission Requirements

Once you have been accepted, and have confirmed your offer, you may need to complete a further set of requirements related to your program (Post-Admission Requirements).

Not available

Fees

The 2019-2020 fee for two semesters was:

  • domestic: $3,754.50
  • international: $15,412.00

Fees are subject to change.

Scholarships

Humber offers a variety of scholarships each year.

Learn more

Fees by Semester 

Fees by Semester

Semester 1 Domestic Fee International Fee*
Total $1,877.25 $7,496.00
Tuition $1,351.41 $6,970.16
Compulsory Ancillary Fee $469.89 $469.89
Enhanced Student Experience Fee (Optional) $55.95 $55.95
Program Ancillary Fee $0.00 $0.00
Co-op/Placement $0.00 $0.00

 

Semester 2 Domestic Fee International Fee*
Total $1,877.25 $7,496.00
Tuition $1,351.41 $6,970.16
Compulsory Ancillary Fee $469.89 $469.89
Enhanced Student Experience Fee (Optional) $55.95 $55.95
Program Ancillary Fee $0.00 $0.00
Co-op/Placement $0.00 $0.00

 

Semester 3 Domestic Fee International Fee*
Total $1,877.25 $7,496.00
Tuition $1,351.41 $6,970.16
Compulsory Ancillary Fee $469.89 $469.89
Enhanced Student Experience Fee (Optional) $55.95 $55.95
Program Ancillary Fee $0.00 $0.00
Co-op/Placement $0.00 $0.00

 

Semester 4 Domestic Fee International Fee*
Total $1,877.25 $7,496.00
Tuition $1,351.41 $6,970.16
Compulsory Ancillary Fee $469.89 $469.89
Enhanced Student Experience Fee (Optional) $55.95 $55.95
Program Ancillary Fee $0.00 $0.00
Co-op/Placement $0.00 $0.00

*Plus Mandatory Health Insurance fee once per academic year: Fall start - $420 Winter start - $280 Summer start - $140

Additional Costs

Approximately $500 - textbooks and printing costs (for one semester). A home computer is encouraged.

Pathways

Pathways are academic routes that students can take to move from one credential to another.

PATHWAYS OUT TO ANOTHER PROGRAM:

WITHIN HUMBER

View Honours Degree 

Graduates with an overall grade point average (GPA) of 65 per cent or more may be considered for admission. Graduates may then complete the degree with the equivalent of six semesters of full-time study plus a work term. Successful applicants must also possess:

  • ENG4U or Humber’s WRIT 100 or 200 level course, or equivalent, with a minimum grade of 65 per cent

 

Admission will be based on availability in the program.

*The advanced standing outlined is a general guideline. Diploma graduates may be required to take courses in lower semesters in order to meet the overall degree learning outcomes.

Apply for this degree starting in Fall >   

$2500.00 Diploma to Degree Transfer Student Scholarship

All students who have achieved a cumulative program grade point average (GPA) of 80% or better upon graduation of their Ontario college diploma will be automatically awarded a one-time scholarship of $2,500 in recognition of their academic achievement at the diploma level.

TO A PARTNER INSTITUTION

Bachelor of Media - Public Relations and Social Media

Humber students who have successfully completed the Advertising and Marketing Communications Diploma or the Public Relations Advanced Diploma with a GPA of 2.5 out of 4.0 (62.5%) or 4.5 out of 7.0 and who meet all other admission requirements will be granted 36 credit points (1.5 years) towards the Bachelor of Media - Public Relations and Social Media at Macquarie University.

Admission to the academic programs listed is at the sole discretion of the partner post-secondary institution. Please contact the institution for detailed admission requirements.

Bachelor of Public Relations and Communication (Nathan and Gold Coast)

Applicants from Humber College who meet the requirements will be eligible for admission to Griffith University (Nathan and Gold Coast) with full block transfer credit, provided all other entrance criteria are met and space remains available in the related program of study.

Admission to the academic programs listed is at the sole discretion of the partner post-secondary institution. Please contact the institution for detailed admission requirements.

Law LLB

Humber students who have successfully completed a Diploma in any field at Humber College and meet the requirements, will be considered for admission into the University of Gloucestershire's Law LLB (Hons) (2-year fast track). International students should demonstrate and must provide evidence that they have attained a level of English Equivalent to IELTS 6.0 overall. Alternative acceptable English Language qualifications can be found at: http://www.glos.ac.uk/study/international/Pages/international-students.aspx

Admission to the academic programs listed is at the sole discretion of the partner post-secondary institution. Please contact the institution for detailed admission requirements

BBA Marketing

Students who complete a 2 year diploma at Humber will be granted 60 credit hours toward the completion of a bachelor degree program at Davenport University. You will need to complete a minimum of 60 credit hours (approximately two years of full-time attendance) to meet residency and program requirements and to complete your bachelor degree program. Students must complete a minimum total of 120 semester credit hours to earn a bachelor degree. The total credit hours will include the completed 2 year diploma classes plus any courses completed through Davenport University.

Admission to the academic programs listed is at the sole discretion of the partner post-secondary institution. Please contact the institution for detailed admission requirements.

BA (Hons) Media (Taught Route)

Humber and Robert Gordon University (RGU) have entered into an agreement where graduates of Humber's Advertising and Marketing Communications Diploma program may receive advanced entry into Year 3 of RGU's:

Applicants must:

  • have completed Humber's Advertising and Marketing Communications program with a total of 60 credits
  • have acheived a Grade Point Average of 3.0 or above
  • submit a suitable reference from a Humber faculty member
  • provide satisfactory evidence that the applicant meets the general English language requirements of the University (where the applicant's first language is not English)
  • have the requisite visa to enter the United Kingdom for study purposes

Application process:

Students should apply on the website: www.rgu.ac.uk/apply.

For further information, contact: admissions@rgu.ac.uk

Admission to the academic programs listed is at the sole discretion of the partner postsecondary institution. Please contact the institution for detailed admission requirements.

BA (Hons) Public Relations

Humber and Robert Gordon University (RGU) have entered into an agreement where graduates of Humber's Advertising and Marketing Communications Diploma program may receive advanced entry into Year 3 of RGU's:

Applicants must:

  • have completed Humber's Advertising and Marketing Communications program with a total of 60 credits
  • have acheived a Grade Point Average of 3.0 or above
  • submit a suitable reference from a Humber faculty member
  • provide satisfactory evidence that the applicant meets the general English language requirements of the University (where the applicant's first language is not English)
  • have the requisite visa to enter the United Kingdom for study purposes

Application process:

Students should apply on the website: www.rgu.ac.uk/apply.

For further information, contact: admissions@rgu.ac.uk

Admission to the academic programs listed is at the sole discretion of the partner postsecondary institution. Please contact the institution for detailed admission requirements.

BA (Hons) Management with Marketing (Taught Route)

Humber and Robert Gordon University (RGU) have entered into an agreement where graduates of Humber's Advertising and Marketing Communications Diploma program may receive advanced entry into Year 3 of RGU's:

Applicants must:

  • have completed Humber's Advertising and Marketing Communications program with a total of 60 credits
  • have acheived a Grade Point Average of 3.0 or above
  • submit a suitable reference from a Humber faculty member
  • provide satisfactory evidence that the applicant meets the general English language requirements of the University (where the applicant's first language is not English)
  • have the requisite visa to enter the United Kingdom for study purposes

Application process:

Students should apply on the website: www.rgu.ac.uk/apply.

For further information, contact: admissions@rgu.ac.uk

Admission to the academic programs listed is at the sole discretion of the partner postsecondary institution. Please contact the institution for detailed admission requirements.

Bachelor of Applied Management

Graduates of any two-year diploma program at Humber Institute of Technology & Advanced Learning, who have attained a cumulative grade point average of 70% or greater will be eligible to enter year three of the four-year Bachelor of Applied Management (BAM) at the University of New Brunswick, Saint John. 

Depending on the diploma program, students may be exempted from study in certain courses and therefore, requested to take alternate courses offered by the Faculty of Business. 

For more information please contact: admissions@unb.ca.

Please note:  Admission to the academic programs listed is at the sole discretion of the partner post-secondary institution. Please contact the institution for detailed admission requirements.

Contact Us

Program Specific Questions

Anna Santilli-Finn, Program Co-ordinator
416.675.6622 ext. 3014
anna.santilli-finn@humber.ca

Admissions Questions

Domestic Students  

Phone: 416-675-5000
Email: enquiry@humber.ca

International Students  

Contact the International Centre

How to Apply

Applications to Humber are made through ontariocolleges.ca. Be sure to submit your application by the equal consideration deadline of February 1. You may apply after February 1, however, post-February 1 applications will be considered on a first-come, first-served basis depending on the availability of the space in the program. To check program availability refer to the Campus/Availability listing on Humber's program pages or ontariocolleges.ca.

Admissions Road Map

Apply through Ontario Colleges

INTERNATIONAL STUDENTS

If you’re an international student, you can apply directly to Humber via our International Centre.

Apply through the International Centre

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Humber’s Advertising and Marketing Communications diploma program will equip you with promotional writing, presentation and organizational skills, as well as introductory design, basic production and supplier management skills. Courses in advertising, marketing communications, public relations and project co-ordination will give you a keen awareness of the breadth of your employment opportunities.

This program focuses on providing you with skills that enable you to work with advertising creatives including copywriters, graphic and interactive designers, art directors, and suppliers with an emphasis on media planning. Opportunities to work with Humber’s in-house agency, BuildingF, will allow you to start building a professional network while working with peers on real-world briefs.

Your first semester is shared with the Advertising and Graphic Design, Journalism, Public Relations, and Media Communications diploma programs, giving you the freedom to change the direction of your studies in the second semester.

 

Courses Program Standards

Upon successful completion of the program, a graduate will:

  • Identify and respond to clients’ advertising and marketing communications* objectives by applying principles of marketing and communications.
  • Perform a market segmentation* analysis, identify the organization’s target market/audience* and define the consumer behaviour of each segment.
  • Develop an advertising plan and present and defend it persuasively.
  • Contribute to evaluating the effectiveness of advertising and marketing communications* initiatives.
  • Collaborate in the development of advertising and marketing communications* material, in compliance with current Canadian legislation, industry standards and business practices.
  • Participate in the development of creative solutions to address advertising and marketing communications* challenges.
  • Contribute to planning, implementing, monitoring and evaluating projects by applying the principles of project management.
  • Complete all work in a professional, ethical and timely manner.


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Work Placement

Gain hands-on experience with a work placement in the industry. Here, you will have the opportunity to apply what you’ve learned in the classroom to a real-world business environment. With our support, you’ll find your placement at any number of local, national or international advertising, marketing and /or media-related agencies, companies or brands in the Greater Toronto Area.

The Humber Advantage

Communication Platform

This program has a common platform with 1 common semester, giving you 5 choices.


BuildingF

BuildingF brings marketers and agencies together with advanced students from virtually any Humber program to produce strategic creative content and technology solutions. Instead of just being given a grade for assignments, students are provided with a chance to work with real clients, on actual accounts, receiving first-hand experience in the field.

The disciplines that can be accessed through BuildingF include anything found in a modern advertising, design or PR agency, including brand experience design, communications marketing, advertising design, writing, production, and much more.

Live Labs

BuildingF Logo

people sitting at a table

jeep

person working on a computer


Expert Faculty

Advertising and Marketing Communications faculty bring recent, real-world experience to their teaching, and many continue to consult in the industry. Amongst our full-time faculty, professor and program co-ordinator Anna Santilli has been a senior marketer in both Canada and the UK. Jennifer Leonard has held a number of senior roles in PR, including internal communications manager for Bell Canada. Naeema Farooqi is a successful entrepreneur and social media specialist who has worked as a publisher in both Canada and Pakistan. Robin Heisey has held a number of senior advertising creative and management roles, most recently as chief creative officer of FCB Canada, and our newest faculty member, Duncan Fletcher, has deep experience in media, including roles as director of sales at Torstar and general manager of News Review Media.


Curriculum Highlights

The program will focus on providing students with skills that will enable them to work with advertising agencies, copywriters, graphic and interactive designers, art directors and suppliers.

Note

This program will be of most interest to Ontario Secondary School Diploma (OSSD) graduates and transfer students from other advertising-related programs.

Your Career

Our graduates can find employment on both the client and agency side, in entry-level positions.  Students are hired for employment at advertising agencies, media agencies, client companies and within the not-for-profit industry. Upon completion of the program, students may have the opportunity to enter into many roles including:

  • account co-ordinator
  • advertising traffic co-ordinator
  • marketing/advertising specialist
  • media buyer
  • media researcher
  • programmatic campaign co-ordinator
  • social media co-ordinator
  • market researcher
  • digital media co-ordinator
  • marketing co-ordinator
  • brand co-ordinator

Program Availability

START DATE LOCATION STATUS INTERNATIONAL STATUS
September 2020 Lakeshore Open Open

Advertising and Marketing Communications

man and woman sitting

Watch the video to learn more about the Advertising & Marketing Communications program and why industry leaders want to hire our graduates.


Humber

Humber Lakeshore Wins at Adobe Creative Jam

Humber Lakeshore Wins at Adobe Creative Jam

Tue, November 26, 2019

Four students in Humber’s Advertising & Graphic Design program won first place in the 2019 Adobe Creative Jam.

Competing in a field of 72 teams from six college, Team “A-Block” -- comprised of Nicolas Diaz, Emily Little, Julia Laing, and Chelsea Speck – created an app to address academic integrity. Check out some images of the app here.

The Adobe Creative Jam is a design challenge that asks students to create a visual or motion design concept based on a theme revealed at the event. After three hours and no rules, the teams present their work to the jury in front of a rapt audience. The 2019 Jam drew over 300 students from Sheridan, George Brown, Seneca, OCADU, Algonquin College, and Humber.

Congratulations to all the students who competed, and especially to Team “A-Block”!

Read More

No news at this time.

Faculty of Media & Creative Arts Events

Information Sessions

Information Sessions

Humber

Tue, January 14, 2020 to Wed, January 15, 2020
Lakeshore, North

Join us on January 14th or 15th and speak with our professors and students. Find out which of these Humber programs is right for you.

Read More About the Event

Faculty of Media & Creative Arts News

Radio Humber and BRTV Collaborate to showcase Indie Canadian Artists

Radio Humber and BRTV Collaborate to showcase Indie Canadian Artists

Thu, June 13, 2019

96.9 Radio Humber teamed up with the Broadcast Television/Videography Program to bring Canadian artists on campus for an interview and performance.

Read the Full Article

No news at this time.

Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.

On June 29, 2018, the Provincial Government of Ontario announced the renaming of the Ministry of Advanced Education and Skills Development (MAESD) to the Ministry of Training, Colleges and Universities (MTCU). Both names may appear on this website.