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Advertising and Marketing Communications

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Program Code: 04621
CIP Code: 9.0903
Credential: Diploma
Start Dates: January, September
Program Length: 4 semesters
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Program Overview

Humber’s Advertising and Marketing Communications diploma program will equip you with promotional writing, presentation and organizational skills, as well as introductory design, basic production and supplier management skills. Courses in advertising, marketing communications, public relations and project co-ordination will give you a keen awareness of the breadth of your employment opportunities.

This program focuses on providing you with skills that enable you to work with advertising creatives including copywriters, graphic and interactive designers, art directors, and suppliers with an emphasis on media planning. Opportunities to work with NEXT (formerly known as BuildingF), Humber’s in-house advertising and communications agency, will allow you to start building a professional network while working with peers on real-world briefs.

Your first semester is shared with the Advertising and Graphic Design, Journalism, Public Relations, and Media Communications diploma programs, giving you the freedom to change the direction of your studies in the second semester.

Work-Integrated Learning  

Work-Integrated Learning courses serve as the vital link between academic learning and real-world application. Within this framework, students actively participate in the Professional Practice course, equipping you with the necessary skills and confidence to secure your own field experience. Throughout this journey, a dedicated career & work-integrated learning advisor offers personalized guidance and support. 

In Semester 4, students immerse themselves in the Field Experience course, committing 140 hours of practical application within the field. Whether pursuing paid or unpaid opportunities, all experiences undergo approval by your career & work-integrated learning advisor to ensure relevance. 

Carlos Anthony speaking during interview

Humber Grad Leverages Success to Support Others in the Arts Community

Carlos Anthony, Advertising and Marketing Communications, 2015, is an Amazon bestselling author, the Director of Program Operations at the Windsor International Black Film Festival, and the Co-Founder of Millennial X, a CBC-funded mentorship program supporting diverse and aspiring filmmakers.

Vote for the future video

Media, Creative Arts, and Design Students Vote for the Future

Students from more than eight Media, Creative Arts, and Design programs worked with Villamedia to test the company's AI-driven generative art project, Vote for Peace, and to learn how the technology may be used in the future.

BuildingF (formerly the AdCentre) brings marketers and agencies together with advanced students from virtually any Humber program to produce strategic creative content and technology solutions.

Instead of just being given a grade for assignments, students are provided with a chance to work with real clients, on actual accounts, receiving first-hand experience in the field.

The disciplines that can be accessed through BuildingF include anything found in a modern advertising, design or PR agency, including brand experience design, communications marketing, advertising design, writing, production, and much more.

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One Common Semester

The Communication Platform offers a shared first semester between five programs giving you the freedom to change your area of study in the second semester to any of the five.

Core Skills Gained in Semester 1

  • Innovative Design
  • Web Design
  • Presentation Skills
  • Interviewing Skills
  • Digital Imaging
  • Visual Communications
  • Intro to Media Studies

The program will focus on providing students with skills that will enable them to work with advertising agencies, copywriters, graphic and interactive designers, art directors and suppliers.

Note: This program will be of most interest to Ontario Secondary School Diploma (OSSD) graduates and transfer students from other advertising-related programs.

Expert Faculty

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Lea Conte

Lea Conte is an experienced designer, art director and post-secondary educator in Toronto. With over ten years of industry experience and over five years as an instructor, she is driven by her passion for design and love of teaching. Lea has a seasoned background of education and professional experience. She retains a BA in cultural anthropology, which has complemented her curiosity for teaching and understanding cultural dynamics.

Pursuing her natural creative interests, Lea went on to study fashion arts and graphic design, then went on to become a successful art director. Sensing the need to foster her academic and cultural mind, Lea found herself teaching in the post-secondary environment.

Currently, Lea wholeheartedly believes she has combined her passion for cultural understanding and design problem solving into a successful and fulfilling career. Lea takes the utmost pride in providing a high-quality learning experience for her students, keeping them up to date with contemporary design practices and principles.

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Duncan Fletcher

Duncan Fletcher has an Honours BA in Political Studies from Trent University, a Professional Certification in Marketing from York University and a Master in Business Administration with Distinction from University of Bradford (U.K.)

An early career in hospitality management was followed by 25 years in media serving first with Torstar Media Group as a Director of Media Sales and General Manager of a new product development division, Dynamic Media and Events Management. More recently he formed News Review Media Inc. specializing in custom and community-news publishing.

He has taught at Humber since 2014, first in the Longo Faculty of Business, before transitioning to his current role in the Faulty of Media and Creative Arts.

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Jessica Fowler

Professor Fowler has several years experience in the field of marketing, communications, and public relations, specializing in investor relations. She also has a strong background in business, completing her MBA in 2010 and since 2016, has been running a boutique marketing and communications agency in Toronto.

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Riddell Murcia

Riddell is a seasoned digital marketing professional with over ten years of experience in the industry. Specializing in digital marketing, Riddell has worked across diverse sectors including healthcare, entertainment, non-profit, and governmental organizations.

Riddell's expertise spans across multiple facets of digital marketing, from content creation and social media management to strategic advertising and data-driven decision-making. His ability to adapt to the unique demands of different industries has allowed them to deliver tailored marketing solutions that resonate with diverse audiences.

Riddell has shared his expertise with students at Humber College in the Longo Faculty of Business and the Faculty of Media, Creative Arts, and Design.

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Mike Rukavina

Mike began his career in the grocery retail sector as a store manager before going on to a long career as a senior sales and marketing manager, the majority with Coca-Cola and Vincor Canada in the wine industry. For the last five years, Mike has taught part time in both the Advertising and Marketing Communications program and the University of Guelph-Humber Media Studies program.

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Anna Santilli

Anna Santilli is the Program Coordinator/Professor for Advertising and Marketing Communications Diploma Program, located at Humber’s Lake Shore Campus.

Anna holds a Masters in Adult Education from Central Michigan University and completed a Honour Bachelor of Arts degree from University of Toronto. She is currently completing a Coaching accreditation though CTI.

Anna is a seasoned marketing consultant trained in the United Kingdom. There she started her career as a market research consultant in the financial services sector. Upon her return to Canada she worked as internal consultant at Bank of Montreal and then with various marketing agencies before she established her own consulting firm. By putting consumer truths at the heart of business and marketing strategy development she developed a strong consulting practice in Corporate Imagery, Advertising and Marketing Communication, Branding and Brand Equity Measurement.

Anna has been teaching at Humber College, in the Business School and in the School of Media Studies and Information Technology, since 2000. She has been the Program Coordinator of Advertising and Marketing Communications at Humber since 2013.

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Pasquale Veltri

Pasquale Veltri is an award-winning Canadian writer, filmmaker, and photographer, and the founder of the production company Broken Myths. He has over twenty years of experience in film production, photography, and commercial work. Veltri's films and photography have travelled the world, screening at film festivals and on multiple streaming platforms.

Your Career

Our graduates can find employment in entry-level positions on both the client and agency side. Graduates are hired for employment at advertising agencies, media agencies, client companies and within the not-for-profit industry. Upon completion of the program, students may have the opportunity to enter into many roles including:

  • account co-ordinator
  • advertising traffic co-ordinator
  • brand co-ordinator
  • digital media co-ordinator
  • market researcher
  • marketing/advertising specialist
  • marketing co-ordinator
  • media buyer
  • media researcher
  • programmatic campaign co-ordinator
  • social media co-ordinator

Program Availability

Start dates between Sept 2024 - Aug 2025
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Jan 2025 Block-Based Lakeshore Open
Jan 2025   Online Open
Start dates between Sept 2025 - Aug 2026
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Sep 2025   Lakeshore Open
Jan 2026   Lakeshore Open
Start dates between Sept 2024 - Aug 2025
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Humber is a publicly funded institution. International students graduating from a PGWP Eligible program at Humber are eligible to apply for a Post-Graduation Work Permit.

International students in Canada could be eligible for an automatic scholarship*.  Apply now!

Check out the step-by-step Admissions Road Map for helpful information and additional resources.

Start dates between Sept 2024 - Aug 2025
START DELIVERY LOCATION STATUS
Jan 2025 Block-Based Lakeshore Open
Jan 2025   Online Not Available
Start dates between Sept 2025 - Aug 2026
START DELIVERY LOCATION STATUS
Sep 2025   Lakeshore Open
Jan 2026   Lakeshore Opening Soon

Humber is a publicly funded institution. International students graduating from a PGWP Eligible program at Humber are eligible to apply for a Post-Graduation Work Permit.

International applicants outside of Canada can apply through Humber International. Check out the step-by-step Admissions Road Map for helpful information and additional resources.

Advertising and Marketing Communications: Foundation for Success

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Watch the video to learn more about the Advertising & Marketing Communications program and what makes this program special.


News Feed

Industry Insights – Three Questions for Three Leaders

Industry Insights – Three Questions for Three Leaders

Tue, October 20, 2020

We spoke with three industry professionals and heard their thoughts on how the industry is changing and what students can do to keep up and stand out.

Read More

No news at this time.

Every attempt is made to ensure that information contained on this website is current and accurate. Humber Polytechnic reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.

GET YOUR $125 APPLICATION FEE BACK*

Apply On Us This September!

Apply through OCAS between June 14 - July 19, 2024 and be registered full-time on Tuesday, September 17, 2024 and receive a $125 credit equal to the domestic application fee.

To qualify, get started by filling out the APPLY ON US form.

*This promotion is open to domestic applications for the September 2024 program intakes only. Offer not valid for existing applicants or applications.

International Students with a valid Study Permit or Letter of Introduction (LOI)* can receive a Waiver Code to cover the $100 September 2024 application fee.

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How to Apply

Domestic Students

Applications to Humber are made through ontariocolleges.ca. Be sure to submit your application by July 15, 2024 to receive your Application Fee Credit. Applications for September will remain open as long as the program availability status shows Open.

To check program availability refer to the Campus/Availability listing on Humber’s program pages, search by availability, or ontariocolleges.ca.

To see where you are in the admissions process, visit the Admissions Road Map.

International Students

If you’re an international student, you can apply directly to Humber via our International Centre.

Contact Us

Admissions Questions

General Enquiries

Call 416-675-3111 or email enquiry@humber.ca. If you have already applied, be sure to check your application status on myhumber.ca.

Domestic Applicants Enquiries

Domestic applicants can book a one-on-one advising appointment with an admissions representative.

International Applicants Enquiries

Contact the International Centre for information about full-time programs (including the International Graduate School), how to apply and to follow up on your submitted application.

Program-Specific Questions

Speak to the Program Co-ordinator about the course curriculum, projects and career options.

Anna Santilli, program co-ordinator
416.675.6622 ext. 75490
anna.santilli@humber.ca

Campus Information

Book a campus tour to take a closer look at what it's like to be a student at Humber.

Want More Info?

Find out more about the student experience and everything that Humber has to offer Future Students.

for more info on Humber, including programs, special events and more!

How To Become An Apprentice

Becoming an Apprentice

Find an employer willing to sponsor you as an apprentice.

Contact the Ministry of Labour, Immigration, Training and Skills Development to register as an apprentice.

Work with your employer approximately one year before attending Humber.

View Instructions 

Ontario Youth Apprenticeship Program (OYAP)

If you’re in high school – grade 11 or 12 – you can earn co-op education credits through work placements in some skilled trades.

Visit OYAP 

How to Apply

Domestic Students

Applications to Humber are made through ontariocolleges.ca. Be sure to submit your application by the equal consideration deadline of February 1. You may apply after February 1, however, post-February 1 applications will be considered on a first-come, first-served basis depending on the availability of the space in the program.

To check program availability refer to the Campus/Availability listing on Humber’s program pages, search by availability, or ontariocolleges.ca.

To see where you are in the admissions process, visit the Admissions Road Map.

International Students

If you’re an international student, you can apply directly to Humber via our International Centre.

Need Advice?

Program Advising Appointments

Get help narrowing down your program options or book a one-on-one pre-enrolment advising appointment with one of our Recruitment Officers.

Transfer & Pathway Advising

Book a virtual appointment with a Student Mobility Advisor learn more about getting Transfer Credit(s) for previous post-secondary experience, Prior Learning Assessment and Recognition (PLAR), and Pathways options.

Admission Requirements

Admission selection is based on the academic criteria indicated. Meeting minimum eligibility requirements does not guarantee admission.

Admission selection is based on the following three requirements:

  • Academic

    To be eligible for admission, you must possess the following:

    • Ontario Secondary School Diploma (OSSD) or equivalent including these required courses:
      • Grade 12 English (ENG4C or ENG4U or equivalent)
      • Three Grade 11 or Grade 12 C, M or U courses in addition to those listed above

    or

    or

    Mature Applicants

    Diplomas and Certificates

    An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older as of the first day of classes. Humber will invite you for testing to demonstrate that you meet all listed course requirements.

    Degrees

    An applicant is considered a mature applicant if they have not completed secondary school or attended postsecondary studies, and will be 21 or older as of the first day of classes. Mature applicants for degree programs will be required to meet course requirements at the U/M level or equivalent.

    College Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility. Applicants must have an overall minimum grade point average (GPA) of 65 per cent in the program. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

    University Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

  • English Language Proficiency

    All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

  • International Credit Evaluation

    Canadian citizens or permanent residents with international education are required to provide a credential evaluation. Note, for international High school education course by course evaluations, ICAS must be used. For international post-secondary education, a WES evaluation must be provided. In situations where you expect to apply for transfer credit, it is recommended that a course by course WES evaluation is completed.

International Academic Equivalency

Admission equivalencies for Humber depend on your country of study. Please enter your location or choose detect my location to see the requirements for your country below.

Post-Admission Requirements

Once you have been accepted, and have confirmed your offer, you may need to complete a further set of requirements related to your program (Post-Admission Requirements).

Equipment & Device Requirements

Semester 1, 3

Details and Specifications Minimum Specs Recommended Specs
No specific requirements although something with rapid processing speed may be beneficial. 16 gb ram None

Program-Specific Questions

Speak to the Program Co-ordinator about the course curriculum, projects and career options.

Anna Santilli, program co-ordinator
416.675.6622 ext. 75490
anna.santilli@humber.ca

Fees & Financial Aid

The 2024/2025 fee for two semesters was:

  • domestic: $3,985.24
  • international: $17,589.38

Fees are subject to change.

Fees by Semester

Domestic Fees International Fees

Additional Costs

Approximately $500 - textbooks and printing costs (for one semester). A home computer is encouraged.

Financial Aid, Scholarships and Bursaries

Understand the costs associated with coming to Humber and explore resources available from first year to your final year on Student Fees and Financial Resources.

Scholarships

Humber Scholarships

Find out more about scholarships and bursaries that you may be eligible for, visit Student Scholarships. International students can visit International Student Scholarships.

Humber Bursaries

Bursaries are available for Certificate, Diploma and Degree programs primarily based on financial need, visit Humber Bursaries.

External Awards, Bursaries & Scholarships

Find out more information about external scholarships and bursaries, visit External Awards.

Indigenous Student Awards, Bursaries & Scholarships

Humber offers a variety of bursaries and scholarships for Indigenous students, visit Indigenous Student Awards.

Explore Opportunities through Humber Pathways

Humber Pathways include:

  • Opportunities to build on your college education and complete your diploma or degree at Humber.
  • Degree and graduate study opportunities at other institutions in Ontario, Canada and abroad.
View Pathways Into This Program  
View Transfer Out Opportunities From This Program  
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