Advertising and Marketing Communications
Program Overview
Humber’s Advertising and Marketing Communications diploma program will equip you with promotional writing, presentation and organizational skills, as well as introductory design, basic production and supplier management skills. Courses in advertising, marketing communications, public relations and project co-ordination will give you a keen awareness of the breadth of your employment opportunities.
This program focuses on providing you with skills that enable you to work with advertising creatives including copywriters, graphic and interactive designers, art directors, and suppliers with an emphasis on media planning. Opportunities to work with Humber’s in-house agency, BuildingF, will allow you to start building a professional network while working with peers on real-world briefs.
Your first semester is shared with the Advertising and Graphic Design, Journalism, Public Relations, and Media Communications diploma programs, giving you the freedom to change the direction of your studies in the second semester.
Semester 2 |
|---|
| ADMC 100: Introduction to Advertising |
| ADMC 150: Introduction to Marketing Communications |
| ADMC 153: Research |
| ADMC 201: Digital and Social Media |
| WRIT 200: Workplace Writing Skills |
| Select 1 from the following courses |
| GNED : General Elective |
Upon successful completion of the program, a graduate will:
- Identify and respond to clients’ advertising and marketing communications* objectives by applying principles of marketing and communications.
- Perform a market segmentation* analysis, identify the organization’s target market/audience* and define the consumer behaviour of each segment.
- Develop an advertising plan and present and defend it persuasively.
- Contribute to evaluating the effectiveness of advertising and marketing communications* initiatives.
- Collaborate in the development of advertising and marketing communications* material, in compliance with current Canadian legislation, industry standards and business practices.
- Participate in the development of creative solutions to address advertising and marketing communications* challenges.
- Contribute to planning, implementing, monitoring and evaluating projects by applying the principles of project management.
- Complete all work in a professional, ethical and timely manner.
Work-Integrated Learning
Students will gain practical, hands-on experience in the industry by completing a mandatory following their final semester of study. After completing a field experience preparation course, students will be supported in marketing themselves to prospective employers in order to find a field experience that aligns with their personal career goals.
The Humber Advantage
Humber Grad Leverages Success to Support Others in the Arts Community
Carlos Anthony, Advertising and Marketing Communications, 2015, is an Amazon bestselling author, the Director of Program Operations at the Windsor International Black Film Festival, and the Co-Founder of Millennial X, a CBC-funded mentorship program supporting diverse and aspiring filmmakers.
Media & Creative Arts Students Vote for the Future
Students from more than eight Media & Creative Arts programs worked with Villamedia to test the company's AI-driven generative art project, Vote for Peace, and to learn how the technology may be used in the future.
BuildingF (formerly the AdCentre) brings marketers and agencies together with advanced students from virtually any Humber program to produce strategic creative content and technology solutions.
Instead of just being given a grade for assignments, students are provided with a chance to work with real clients, on actual accounts, receiving first-hand experience in the field.
The disciplines that can be accessed through BuildingF include anything found in a modern advertising, design or PR agency, including brand experience design, communications marketing, advertising design, writing, production, and much more.
One Common Semester
The Communication Platform offers a shared first semester between five programs giving you the freedom to change your area of study in the second semester to any of the five.
Core Skills Gained in Semester 1
- Innovative Design
- Web Design
- Presentation Skills
- Interviewing Skills
- Digital Imaging
- Visual Communications
- Intro to Media Studies
Your 5 Choices in Semester 2
The program will focus on providing students with skills that will enable them to work with advertising agencies, copywriters, graphic and interactive designers, art directors and suppliers.
Note: This program will be of most interest to Ontario Secondary School Diploma (OSSD) graduates and transfer students from other advertising-related programs.
Expert Faculty
Anna Santilli
Anna Santilli is the Program Coordinator/Professor for Advertising and Marketing Communications Diploma Program, located at Humber’s Lake Shore Campus.
Anna holds a Masters in Adult Education from Central Michigan University and completed a Honour Bachelor of Arts degree from University of Toronto. She is currently completing a Coaching accreditation though CTI.
Anna is a seasoned marketing consultant trained in the United Kingdom. There she started her career as a market research consultant in the financial services sector. Upon her return to Canada she worked as internal consultant at Bank of Montreal and then with various marketing agencies before she established her own consulting firm. By putting consumer truths at the heart of business and marketing strategy development she developed a strong consulting practice in Corporate Imagery, Advertising and Marketing Communication, Branding and Brand Equity Measurement.
Anna has been teaching at Humber College, in the Business School and in the School of Media Studies and Information Technology, since 2000. She has been the Program Coordinator of Advertising and Marketing Communications at Humber since 2013.
Duncan Fletcher
Duncan Fletcher has an Honours BA in Political Studies from Trent University, a Professional Certification in Marketing from York University and a Master in Business Administration with Distinction from University of Bradford (U.K.)
An early career in hospitality management was followed by 25 years in media serving first with Torstar Media Group as a Director of Media Sales and General Manager of a new product development division, Dynamic Media and Events Management. More recently he formed News Review Media Inc. specializing in custom and community-news publishing.
He has taught at Humber since 2014, first in the Longo Faculty of Business, before transitioning to his current role in the Faulty of Media and Creative Arts.
Jessica Fowler
Professor Fowler has several years experience in the field of marketing, communications, and public relations, specializing in investor relations. She also has a strong background in business, completing her MBA in 2010 and since 2016, has been running a boutique marketing and communications agency in Toronto.
Lea Conte
Lea Conte is an experienced designer, art director and post-secondary educator in Toronto. With over ten years of industry experience and over five years as an instructor, she is driven by her passion for design and love of teaching. Lea has a seasoned background of education and professional experience. She retains a BA in cultural anthropology, which has complemented her curiosity for teaching and understanding cultural dynamics.
Pursuing her natural creative interests, Lea went on to study fashion arts and graphic design, then went on to become a successful art director. Sensing the need to foster her academic and cultural mind, Lea found herself teaching in the post-secondary environment.
Currently, Lea wholeheartedly believes she has combined her passion for cultural understanding and design problem solving into a successful and fulfilling career. Lea takes the utmost pride in providing a high-quality learning experience for her students, keeping them up to date with contemporary design practices and principles.
Mike Rukavina
Mike began his career in the grocery retail sector as a store manager before going on to a long career as a senior sales and marketing manager, the majority with Coca-Cola and Vincor Canada in the wine industry. For the last five years, Mike has taught part time in both the Advertising and Marketing Communications program and the University of Guelph-Humber Media Studies program.
Your Career
Our graduates can find employment in entry-level positions on both the client and agency side. Graduates are hired for employment at advertising agencies, media agencies, client companies and within the not-for-profit industry. Upon completion of the program, students may have the opportunity to enter into many roles including:
- account co-ordinator
- advertising traffic co-ordinator
- brand co-ordinator
- digital media co-ordinator
- market researcher
- marketing/advertising specialist
- marketing co-ordinator
- media buyer
- media researcher
- programmatic campaign co-ordinator
- social media co-ordinator
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Advertising and Marketing Communications: Foundation for Success
Watch the video to learn more about the Advertising & Marketing Communications program and what makes this program special.
Humber Students Benefit from Five Centres of Innovation (COIs)
The Humber Centres of Innovation Network demonstrates our strong commitment to providing an experiential learning environment for students. Students and faculty work with industry partners on real-world challenges to prepare them to become the innovative and strategic problem-solvers of tomorrow. Come to Humber and experience interdisciplinary learning across five COIs.
About the COIsNews Feed
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