Humber’s Advertising and Graphic Design diploma program is designed to meet industry demand for advertising art directors and graphic designers with solid strategic, visual, conceptual, typographical and technical skills. Classes focus on the study of advertising while emphasizing the development of important skills like creative thinking, problem solving, teamwork and presentation skills.
This program will guide you through the many facets of visual communication including colour theory, conceptual process, typography, design, marketing strategies, interactive media, and digital technology through the use of industry standard tools. You will also have the unique opportunity to apply these skills on briefs for real clients through BuildingF, our in-house creative agency. As you learn fundamental advertising and marketing concepts, linkage projects will connect you with students in the Advertising Copywriting, and Advertising - Account Management programs. These projects will help you hone collaborative and teamwork skills, preparing you for the workplace. Your first semester is shared with the Public Relations advanced diploma, Journalism advanced diploma, Advertising and Marketing Communications diploma, and Media Communications diploma programs, giving you the freedom to change your area of study in the second semester.
Our advisory committee is made up of experienced art directors and designers who regularly review and provide input into our curriculum, ensuring it is always on the leading edge of industry developments. Many of our faculty are part-time instructors and creative advertising masters highly active in the industry, giving you the opportunity to benefit from their experiences, connections and insights.
Courses Learning Outcomes
Upon successful completion of the program, a graduate will:
Students will participate in a mandatory work placement which follows the last semester of study. You will research your field to take advantage of opportunities to market yourself to prospective employers to find your own work placement locally or abroad.
This program has a common platform with 1 common semester, giving you 5 choices.
BuildingF brings marketers and agencies together with advanced students from virtually any Humber program to produce strategic creative content and technology solutions. Instead of just being given a grade for assignments, students are provided with a chance to work with real clients, on actual accounts, receiving first-hand experience in the field.
The disciplines that can be accessed through BuildingF include anything found in a modern advertising, design or PR agency, including brand experience design, communications marketing, advertising design, writing, production, and much more.
Program co-ordinator Laurie LaBelle has 20-plus years’ experience in both agency and studio environments developing leading-edge creative solutions for private and public sector clients. Our program has created a great balance between part-time and full-time professors, and each brings a unique skillset and perspective from their fields. We also gather inter-program professors who bring with them diverse teaching styles that greatly enrich our offering. Some of our other faculty members include Sylvie Pusztaszeri, Catherine Pike, Eric Forest, Blaine Kennedy, Jennifer Mercer, Sarah Nasby, and Janice Fung.
There is little in our world that is not branded, designed, displayed on a screen, printed on paper, or broadcast across the airwaves. Just look around, it is evident that our world is fuelled by media. Corporate identities thrive on marketing their brand, image, and message through every available medium. Whether it is advertising through social media, books, magazines, posters, billboards, etc., most use creative advertising and graphic design to promote awareness and interest in their company and products.
Our graduates have the knowledge to create and successfully implement professional design and advertising campaigns for advertising agencies, design studios, in-house design and marketing departments, interactive studios, sales promotion companies, or magazine editorial designers. Freelance opportunities in art direction and design are expanding and can be very lucrative.
Look around you – there is little in our world that is not branded, designed, on a screen or printed on paper. The field of advertising and graphic design offers you the opportunity to turn artistic flair and creative thinking into a rewarding career. Our world runs on media – corporate identities and brands, books, social media campaigns, magazines, logos, posters, and other graphic communications for both print and screen. Our graduates create and execute professional design and advertising work for advertising agencies, design studios, in-house design departments, marketing departments, digital studios and sales promotion companies. Freelance opportunities in art direction and design are expanding and can be very lucrative.
Watch the video to learn more about the Pixel Perfect event.
Humber Lakeshore Wins at Adobe Creative Jam
Tue, November 26, 2019
Four students in Humber’s Advertising & Graphic Design program won first place in the 2019 Adobe Creative Jam.
Competing in a field of 72 teams from six college, Team “A-Block” -- comprised of Nicolas Diaz, Emily Little, Julia Laing, and Chelsea Speck – created an app to address academic integrity. Check out some images of the app here.
The Adobe Creative Jam is a design challenge that asks students to create a visual or motion design concept based on a theme revealed at the event. After three hours and no rules, the teams present their work to the jury in front of a rapt audience. The 2019 Jam drew over 300 students from Sheridan, George Brown, Seneca, OCADU, Algonquin College, and Humber.
Congratulations to all the students who competed, and especially to Team “A-Block”!
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Faculty of Media & Creative Arts Events
Tue, January 14, 2020 to Wed, January 15, 2020
Join us on January 14th or 15th and speak with our professors and students. Find out which of these Humber programs is right for you.
Faculty of Media & Creative Arts News
Radio Humber and BRTV Collaborate to showcase Indie Canadian Artists
Thu, June 13, 2019
96.9 Radio Humber teamed up with the Broadcast Television/Videography Program to bring Canadian artists on campus for an interview and performance.
Faculty of Media and Creative Arts Students Win Big at this Year's Skills Ontario Competition
Mon, May 27, 2019
The Faculty of Media and Creative Arts would like to congratulate four of our students who won at Skills Ontario this spring.
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On June 29, 2018, the Provincial Government of Ontario announced the renaming of the Ministry of Advanced Education and Skills Development (MAESD) to the Ministry of Training, Colleges and Universities (MTCU). Both names may appear on this website.