Upon successful completion of the program, a graduate will:
Perform the duties, tasks and activities required of a media communications specialist in business, government and the not-for-profit sectors.
Research and gather information in print, audio and visual formats for communications’ products and strategies.
Analyze clients’ communications needs and implement solutions for business, government and the not-for-profit sectors.
Create audio, visual and print communications according to the client’s purpose and audience.
Design and create content for websites, using current software applications.
Capture, scan, download, save, store, and manipulate digital images using current software applications.
Produce corporate video and audio using current software applications.
Create and manage content for presentations at in-house meetings and media conferences.
Adhere to ethical and legal guidelines in communications practice.
Maintain professional relationships with business associates and clients.
Develop a portfolio of communications’ products and strategies for a variety of projects and audiences.
Students will participate in a mandatory work placement which takes place in the last semester of study. During that time, students hone their skills in professional environments, developing digital communication solutions. They build complete portfolios which, when they graduate, have them standing out from their competitors as corporate communications professionals.
Our professors help students become the multi-skilled media professionals employers are looking for! Program co-ordinator Cathy Bidini is an award-winning commercial and fine art photographer who has been inspiring and mentoring students for over 20 years. Full-time professors Afsina Abbasi and Paul Minstrell are experts in web, design, and motion. We also have part-time professors who are leaders in their field, dedicated to sharing their experience and knowledge to best prepare students for employment opportunities in the industry.
According to a study by Veronis Suhler Stevenson (VSS), a private investment firm, companies are increasing their spending on media relations and communicating their brands with stakeholders. This trend is expected to continue. The skills you learn in our program will prepare you for a career in this expanding field. As a media communications specialist, you will help organizations better engage clients, partners, employees and reporters by developing compelling external and in-house communications that inform, persuade and motivate.
With broad-ranging skills and knowledge in multimedia, marketing, web design and writing, social media, and videography, graduates find work in the marketing and communication departments of businesses, organizations or government departments, and as freelance communications professionals.
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Watch the video to find out why students chose the Media Communications program at Humber.
Grad Spotlight: Fadi Sara
Tue, January 21, 2020
Fadi Sara graduated from 3D Animation in 2015 and is now the Tracking and Layout Department Lead at Mr. X in Toronto.
Fadi was recently featured in The Focus Magazine for his team's work on the dramatic scene where Brad Pitt's character plummets 80,000 feet to Earth from an antenna that extends outside the planet's atmosphere.
We caught up with Fadi to find out more about what he does and how Humber helped him get there.
What is your current job title and what does that mean on a daily basis?
My current job title is "Tracking and Layout Department Lead" at Mr.X Inc in Toronto, Ontario. The tasks I perform in a day can vary, so here are some of the things that I do:
Lead - I oversee a team of 8 others on a daily basis as part of my duties as lead. I work with them to address any issues or concerns they have, as well as just general supervision, support, and direction.
New Show Setup – I work with the technical leads in the studio to set up new shows. I help ingest the data that’s been given to us by clients and set up the foundation required for each show so they’re ready for our artists to work with. This includes things like dictating render resolutions, color spaces, and software templates.
Interviews – I conduct interviews alongside my manager to scout for potential new hires in the Toronto tracking and layout department.
General Troubleshooting – I work alongside all the artists in my department to help them with any issues they may have. This can be related to the specific shot/show that they’re working on, or it could be one of our proprietary tools that needs bug fixes.
Pipeline Overseeing – I manage and oversee the pipeline for the Tracking and Layout department across all 3 locations. The "pipeline" is the technical term for the proprietary toolsets that allow for the transfer of data from one department to the other. I discuss, oversee and approve any development that affects the data coming into or going out of the tracking and layout team.
Training – Having worked with a team to pioneer the current training system in place for Tracking and Layout, I still oversee the training to this day. New hires for Toronto are seated next to me and get 1-on-1 time as they are introduced to the tools and workflow. Once they’re at a comfortable level, we put them into production. During this phase, they continue to sit next to me so I can oversee their work and troubleshoot any hiccups they may experience.
Shot Work – If there’s nothing from the above list on my plate for that day, I work on individual shots alongside my team.
What was your career path to get where you are now?
My career path after leaving Humber has been fairly single track. I was hired at Mr. X while still in my third year and have been here ever since. I was brought in as an "Entry Level Tracking Artist". Over the years, I was presented with more responsibility and higher-level tasks as my skillset, knowledge, and experience grew.
In the fall of 2017, I worked with my supervisors to restructure and establish an entirely updated training program for new hires in our department. This training has been widely successful. Over 10 artists have gone through it since and almost all are now at a senior level.
In the spring of 2018, I was given the opportunity to travel to India. We opened a branch in Bangalore and I was sent there to train the staff of the tracking and layout department in our proprietary toolsets and workflows. I held live demos, recorded hours of video training documentation, established personal connections and rapport with the individual artists, and continued communication with them afterwards, overseeing their work and progress.
In the fall of 2019, the position for department lead became available and I was presented with the promotion. I’ve been in that role since.
How did your time at Humber prepare you for what you’re doing now?
Humber did a fantastic job of preparation me for my career.
The education I received allowed me to build a portfolio that helped me acquire the position in the first place.
The outreach to former students and industry professionals prepared me by helping set up an in-depth network of resources and contacts. This helped me understand the importance of communication and references. It was a Humber grad I met through this networking that recommended me for the position at Mr. X, helping me secure the job.
Studio tours and guest speakers hosted by the professors gave me insider knowledge about the workings of the industry, and supported everything the instructors were telling us. Humber also helped prepare me with useful pointers on how to set up my demo reel, website, and resume to stand out more than other applicants.
Find out more about Fadi Sara on IMDB and read the articles where he and his team were featured:
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Faculty of Media & Creative Arts News
Radio Humber and BRTV Collaborate to showcase Indie Canadian Artists
Thu, June 13, 2019
96.9 Radio Humber teamed up with the Broadcast Television/Videography Program to bring Canadian artists on campus for an interview and performance.
No news at this time.
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