You’re smart. That’s a good start. Also funny, and creative. You’ve been called “talented.” You do stuff like write, draw, paint, design posters, dance, play music, DJ, take cool photos, do stand-up, shoot your own videos, create animated GIFs. You like to make things, and get stuff done. You’re the one who organizes the stage crew and the Talent Night. Maybe you’ve already done some other study – Anthropology, English, History, Psychology, Graphic Design, Photography. And you’re wondering: “Can I make a career out of any of this?”
We certainly think so. How about: Art Director, Copywriter, Strategist, or Account Executive, in the world of advertising – probably the most fun business you can be in while actually being paid (well) to be creative.
In Humber’s Bachelor of Creative Advertising program, you’ll work hard. You’ll get a lot of depth and theory, but you’ll do even more hands-on work that puts that theory to real-world use. You'll build skills you never knew you had. You’ll have fun. You’ll meet life-long friends and creative collaborators who will become the core of your future professional network. You’ll mix and work with industry professionals, build a killer portfolio, and launch your career with a 14-week internship – probably at one of the better agencies in the country.
The Bachelor of Creative Advertising program is unique in Canada, providing a deep, 360-degree education in the key aspects of modern advertising: art direction, copywriting, account management and creative strategy. Over the four years of the degree, this allows you to discover your own particular creative strengths and identify your ideal career path, while working in industry-standard teams and learning how to develop powerful, effective advertising campaigns.
Courses Learning Outcomes
Upon successful completion of the program, a graduate will:
Discuss key historical influences on current practices in creative advertising
Identify relevant legal, regulatory and ethical considerations that apply to specific advertising areas
Analyze the social, cultural, political, economic and technological influences on consumer behaviours
Conduct effective primary and secondary research to derive insights applicable to advertising or marketing issues
Employ a variety of creative strategies to generate ideas for solving advertising or marketing problems
Create a campaign to solve an identified business challenge that influences the attitudes and behaviours of a described target audience
Develop a targeted creative brief informed by insightful interpretations of marketing demographic and user experience research
Contribute to a creative advertising team using acquired specialized competencies in one of creative strategy, art direction, or copywriting
Express concepts, ideas, information, brand stories and research insights presented through refined verbal and visual techniques appropriate to the audience
Questions assumptions and biases through listening, reading and observing critically
Self-assess continuously to appreciate the lessons available in failure and the place of critique in the improvement process
Collaborate effectively in team environments to achieve identifiable goals
Employ entrepreneurial skills and thinking to identify market opportunities.
Develop a showcase portfolio to represent industry ready competency in creative advertising
Work placements are 13 weeks and take place in the Winter Term of 4th year (January-May). Most placements are paid, and many of our students are hired out of their placements. As a result, the concluding Summer Term (Term 8) is fully online, to facilitate students continuing at their agencies. Summer term ends in mid-August. Students graduate in the Fall, following the Summer term.
As a four-year degree program, Bachelor of Creative Advertising gives you the luxury of going deep: discovering what you’re really good at, and what you love to do. Does it work? Check out our grads and meet the future you.
Bachelor of Creative Advertising graduates are pretty successful. Since our first graduating class in 2009, alumni have won a lot of major advertising industry awards, including:
In the most recent Strategy Magazine Creative Report Card (2019), 25 BoCA program grads made the list of Canada’s top advertising creatives, and two were in the Top Ten.
Bachelor of Creative Advertising has an extensive graduate network in first-tier agencies in Canada and internationally. As well as major agencies in Canada, our students also work in New York, San Francisco, Los Angeles, London, Dublin, Amsterdam, Dubai and Melbourne, at agencies like Cossette, Anomaly, DDB, BBDO, FCB, Taxi, Publicis, Grip, Leo Burnett, Mother, J. Walter Thompson, Ogilvy, john st., Rethink, Taxi, Sid Lee and Goodby Silverstein, among many others.
Seventy-nine percent of our graduates since 2009 are currently employed in advertising or related industries (marketing, design, PR, communications), and 60% of our 2018 cohort was hired before they had even completed their last semester of study. Bachelor of Creative Advertising graduates have also gone on to graduate studies in law, medicine, architecture, and business.
The Humber BoCA program is taught in beautifully restored, 19th-century red-brick buildings that are the former home of the historic Queen Street Mental Health Centre, which is situated in a large park on the shores of Lake Ontario. Our labs and equipment, however, are 21st century industry-standard, and Mac-based.
Real (paid) work for real clients, in school!
Unique to Humber is our in-house ad agency, BuildingF. BuildingF (named after the iconic home of the Bachelor of Creative Advertising program on the Lakeshore Campus) co-ordinates client work for the students Humber's advertising, design and PR programs. Bachelor of Creative Advertising students have produced campaigns for Winner's, Toronto Policy Services (Anti-Fentanyl campaign), Daily Bread Food Bank, Trillium Gift of Life, Ontario Human Rights Commission, University of Guelph, Canada Bread (Dempster's), Goodwill and many others. This is live experience for paying clients and it is built right into our curriculum.
We have a dedicated faculty of 8 (3 Ph.D., 5 M.A., M.B.A., M.F.A), plus an industry-affiliated Creative Director in Residence, who together have combined industry experience of over 175 years. Many faculty continue to provide services to various aspects of the industry, and all maintain extensive networks of creative industry contacts.View Credentials
DPhil – University of Oxford, Oxford, UK
MPhil – University of Oxford, Oxford, UK
B.Sc. – University College, UK
MA – Dublin Institute of Technology, UK
Graduate Certificate – Concordia University
BA – Brock University
RGD (Registered Graphic Designer of Ontario)
PhD - The Glasgow School of Art, University of Glasgow, Glasgow, UK
B.Des. (Honours) - York University/Sheridan College
MBA – McMaster University
Post Graduate Diploma (Management Studies) – Wilfrid Laurier University
BA – Wilfrid Laurier University
MFA (Advertising Design) – Syracuse University, USA
BFA (Advertising Design) – Syracuse University, USA
MA – University of Warwick, UK
BA – University of Toronto
Professor and Program Co-ordinator
MFA – NSCAD University, Halifax, NS
BA – University of Guelph
Diploma (Digital Media) – George Brown College
MA - Athabaska University
BA – Trinity College, University of Toronto
Our program allows you to develop and hone your strong creative skills, giving you the tools to work in a broad range of agency and corporate environments within the advertising industry. Working initially as an art director, copywriter or account co-ordinator, you may look forward to a career as a creative director or account supervisor or you can choose to pursue graduate studies.
Upon graduation, you’ll stand out from the crowd with a background that includes:
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Watch the video above to learn more about Humber's in-house advertising agency where students get to work on advertising projects for real-life clients.
Fri, January 24, 2020
Ashley Shields-Muir graduated from Humber’s Television Writing and Producing program in 2008.
Fri, January 24, 2020
Sarah Larsen graduated from Humber's Television Writing & Producing program in 2012.
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Faculty of Media & Creative Arts News
Radio Humber and BRTV Collaborate to showcase Indie Canadian Artists
Thu, June 13, 2019
96.9 Radio Humber teamed up with the Broadcast Television/Videography Program to bring Canadian artists on campus for an interview and performance.
Faculty of Media and Creative Arts Students Win Big at this Year's Skills Ontario Competition
Mon, May 27, 2019
The Faculty of Media and Creative Arts would like to congratulate four of our students who won at Skills Ontario this spring.
No news at this time.
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On June 29, 2018, the Provincial Government of Ontario announced the renaming of the Ministry of Advanced Education and Skills Development (MAESD) to the Ministry of Training, Colleges and Universities (MTCU). Both names may appear on this website.