You’re smart. That’s a good start. Also funny, and creative. You’ve been called “talented.” You do stuff like write, draw, paint, design posters, dance, play music, DJ, take cool photos, do stand-up, shoot your own videos, create animated GIFs. You like to make things, and get stuff done. You’re the one who organizes the stage crew and the Talent Night. Maybe you’ve already done some other study – Anthropology, English, History, Psychology, Graphic Design, Photography. And you’re wondering: “Can I make a career out of any of this?”
We certainly think so. How about: Art Director, Copywriter, Strategist, or Account Executive, in the world of advertising – probably the most fun business you can be in while actually being paid (well) to be creative.
In Humber’s Bachelor of Creative Advertising program, you’ll work hard. You’ll get a lot of depth and theory, but you’ll do even more hands-on work that puts that theory to real-world use. You'll build skills you never knew you had. You’ll have fun. You’ll meet life-long friends and creative collaborators who will become the core of your future professional network. You’ll mix and work with industry professionals, build a killer portfolio, and launch your career with a 14-week internship – probably at one of the better agencies in the country.
The Bachelor of Creative Advertising program is unique in Canada, providing a deep, 360-degree education in the key aspects of modern advertising: art direction, copywriting, account management and creative strategy. Over the four years of the degree, this allows you to discover your own particular creative strengths and identify your ideal career path, while working in industry-standard teams and learning how to develop powerful, effective advertising campaigns.
Courses Learning Outcomes
Upon successful completion of the program, a graduate will:
Discuss key historical influences on current practices in creative advertising
Identify relevant legal, regulatory and ethical considerations that apply to specific advertising areas
Analyze the social, cultural, political, economic and technological influences on consumer behaviours
Conduct effective primary and secondary research to derive insights applicable to advertising or marketing issues
Employ a variety of creative strategies to generate ideas for solving advertising or marketing problems
Create a campaign to solve an identified business challenge that influences the attitudes and behaviours of a described target audience
Develop a targeted creative brief informed by insightful interpretations of marketing demographic and user experience research
Contribute to a creative advertising team using acquired specialized competencies in one of creative strategy, art direction, or copywriting
Express concepts, ideas, information, brand stories and research insights presented through refined verbal and visual techniques appropriate to the audience
Questions assumptions and biases through listening, reading and observing critically
Self-assess continuously to appreciate the lessons available in failure and the place of critique in the improvement process
Collaborate effectively in team environments to achieve identifiable goals
Employ entrepreneurial skills and thinking to identify market opportunities.
Develop a showcase portfolio to represent industry ready competency in creative advertising
Work placements are 13 weeks and take place in the Winter Term of 4th year (January-May). Most placements are paid, and many of our students are hired out of their placements. As a result, the concluding Summer Term (Term 8) is fully online, to facilitate students continuing at their agencies. Summer term ends in mid-August. Students graduate in the Fall, following the Summer term.
This program is hosting an Information Session in January 2020.
As a four-year degree program, Bachelor of Creative Advertising gives you the luxury of going deep: discovering what you’re really good at, and what you love to do. Does it work? Check out our grads and meet the future you.
Bachelor of Creative Advertising graduates are pretty successful. Since our first graduating class in 2009, alumni have won a lot of major advertising industry awards, including:
In the most recent Strategy Magazine Creative Report Card (2019), 25 BoCA program grads made the list of Canada’s top advertising creatives, and two were in the Top Ten.
Bachelor of Creative Advertising has an extensive graduate network in first-tier agencies in Canada and internationally. As well as major agencies in Canada, our students also work in New York, San Francisco, Los Angeles, London, Dublin, Amsterdam, Dubai and Melbourne, at agencies like Cossette, Anomaly, DDB, BBDO, FCB, Taxi, Publicis, Grip, Leo Burnett, Mother, J. Walter Thompson, Ogilvy, john st., Rethink, Taxi, Sid Lee and Goodby Silverstein, among many others.
Seventy-nine percent of our graduates since 2009 are currently employed in advertising or related industries (marketing, design, PR, communications), and 60% of our 2018 cohort was hired before they had even completed their last semester of study. Bachelor of Creative Advertising graduates have also gone on to graduate studies in law, medicine, architecture, and business.
The Humber BoCA program is taught in beautifully restored, 19th-century red-brick buildings that are the former home of the historic Queen Street Mental Health Centre, which is situated in a large park on the shores of Lake Ontario. Our labs and equipment, however, are 21st century industry-standard, and Mac-based.
Real (paid) work for real clients, in school!
Unique to Humber is our in-house ad agency, BuildingF. BuildingF (named after the iconic home of the Bachelor of Creative Advertising program on the Lakeshore Campus) co-ordinates client work for the students Humber's advertising, design and PR programs. Bachelor of Creative Advertising students have produced campaigns for Winner's, Toronto Policy Services (Anti-Fentanyl campaign), Daily Bread Food Bank, Trillium Gift of Life, Ontario Human Rights Commission, University of Guelph, Canada Bread (Dempster's), Goodwill and many others. This is live experience for paying clients and it is built right into our curriculum.
We have a dedicated faculty of 8 (3 Ph.D., 5 M.A., M.B.A., M.F.A), plus an industry-affiliated Creative Director in Residence, who together have combined industry experience of over 175 years. Many faculty continue to provide services to various aspects of the industry, and all maintain extensive networks of creative industry contacts.View Credentials
DPhil – University of Oxford, Oxford, UK
MPhil – University of Oxford, Oxford, UK
B.Sc. – University College, UK
MA – Dublin Institute of Technology, UK
Graduate Certificate – Concordia University
BA – Brock University
RGD (Registered Graphic Designer of Ontario)
PhD - The Glasgow School of Art, University of Glasgow, Glasgow, UK
B.Des. (Honours) - York University/Sheridan College
MBA – McMaster University
Post Graduate Diploma (Management Studies) – Wilfrid Laurier University
BA – Wilfrid Laurier University
MFA (Advertising Design) – Syracuse University, USA
BFA (Advertising Design) – Syracuse University, USA
MA – University of Warwick, UK
BA – University of Toronto
Professor and Program Co-ordinator
MFA – NSCAD University, Halifax, NS
BA – University of Guelph
Diploma (Digital Media) – George Brown College
MA - Athabaska University
BA – Trinity College, University of Toronto
Our program allows you to develop and hone your strong creative skills, giving you the tools to work in a broad range of agency and corporate environments within the advertising industry. Working initially as an art director, copywriter or account co-ordinator, you may look forward to a career as a creative director or account supervisor or you can choose to pursue graduate studies.
Upon graduation, you’ll stand out from the crowd with a background that includes:
Advertising and Marketing Communications
Length: 4 semesters
Digital Communications, Bachelor of
Credential: Honours Degree
Length: 8 semesters
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Watch the video above to learn more about Humber's in-house advertising agency where students get to work on advertising projects for real-life clients.
Grad Spotlight: Fadi Sara
Tue, January 21, 2020
Fadi Sara graduated from 3D Animation in 2015 and is now the Tracking and Layout Department Lead at Mr. X in Toronto.
Fadi was recently featured in The Focus Magazine for his team's work on the dramatic scene where Brad Pitt's character plummets 80,000 feet to Earth from an antenna that extends outside the planet's atmosphere.
We caught up with Fadi to find out more about what he does and how Humber helped him get there.
What is your current job title and what does that mean on a daily basis?
My current job title is "Tracking and Layout Department Lead" at Mr.X Inc in Toronto, Ontario. The tasks I perform in a day can vary, so here are some of the things that I do:
Lead - I oversee a team of 8 others on a daily basis as part of my duties as lead. I work with them to address any issues or concerns they have, as well as just general supervision, support, and direction.
New Show Setup – I work with the technical leads in the studio to set up new shows. I help ingest the data that’s been given to us by clients and set up the foundation required for each show so they’re ready for our artists to work with. This includes things like dictating render resolutions, color spaces, and software templates.
Interviews – I conduct interviews alongside my manager to scout for potential new hires in the Toronto tracking and layout department.
General Troubleshooting – I work alongside all the artists in my department to help them with any issues they may have. This can be related to the specific shot/show that they’re working on, or it could be one of our proprietary tools that needs bug fixes.
Pipeline Overseeing – I manage and oversee the pipeline for the Tracking and Layout department across all 3 locations. The "pipeline" is the technical term for the proprietary toolsets that allow for the transfer of data from one department to the other. I discuss, oversee and approve any development that affects the data coming into or going out of the tracking and layout team.
Training – Having worked with a team to pioneer the current training system in place for Tracking and Layout, I still oversee the training to this day. New hires for Toronto are seated next to me and get 1-on-1 time as they are introduced to the tools and workflow. Once they’re at a comfortable level, we put them into production. During this phase, they continue to sit next to me so I can oversee their work and troubleshoot any hiccups they may experience.
Shot Work – If there’s nothing from the above list on my plate for that day, I work on individual shots alongside my team.
What was your career path to get where you are now?
My career path after leaving Humber has been fairly single track. I was hired at Mr. X while still in my third year and have been here ever since. I was brought in as an "Entry Level Tracking Artist". Over the years, I was presented with more responsibility and higher-level tasks as my skillset, knowledge, and experience grew.
In the fall of 2017, I worked with my supervisors to restructure and establish an entirely updated training program for new hires in our department. This training has been widely successful. Over 10 artists have gone through it since and almost all are now at a senior level.
In the spring of 2018, I was given the opportunity to travel to India. We opened a branch in Bangalore and I was sent there to train the staff of the tracking and layout department in our proprietary toolsets and workflows. I held live demos, recorded hours of video training documentation, established personal connections and rapport with the individual artists, and continued communication with them afterwards, overseeing their work and progress.
In the fall of 2019, the position for department lead became available and I was presented with the promotion. I’ve been in that role since.
How did your time at Humber prepare you for what you’re doing now?
Humber did a fantastic job of preparation me for my career.
The education I received allowed me to build a portfolio that helped me acquire the position in the first place.
The outreach to former students and industry professionals prepared me by helping set up an in-depth network of resources and contacts. This helped me understand the importance of communication and references. It was a Humber grad I met through this networking that recommended me for the position at Mr. X, helping me secure the job.
Studio tours and guest speakers hosted by the professors gave me insider knowledge about the workings of the industry, and supported everything the instructors were telling us. Humber also helped prepare me with useful pointers on how to set up my demo reel, website, and resume to stand out more than other applicants.
Find out more about Fadi Sara on IMDB and read the articles where he and his team were featured:
Grad Spotlight: Ross Munro
Tue, January 21, 2020
Ross Munro graduated in 1986 from the Film & Television Production Program. We asked Ross about his journey from Humber student to filmmaker.
What are you doing now and what was your career path to get here?
After gaining valuable experience in all facets of film work, I decided to specialize in Screenwriting and, a few years after graduating, found myself writing and directing my first feature film "Brewster McGee" which was shot on 16mm black and white film. Over the next several years, I continued my filmmaking journey here in Vancouver with my documentary short "Broken Palace" as well as my most recent feature film "A Legacy of Whining" (which I also acted in). I have just completed (along with my Producer/wife Maria) our new documentary "European Tour '73".
Tell us some of your favourite Humber memories.
The memories that I cherish most from my time at Humber are of the many great friendships that I made with my fellow Humber film students and the amazing (and sometimes nerve wracking) moments we spent getting our film projects across the finish line in time!
Also, upon arriving at Humber College, I immediately found the offices of the campus newspaper "The Humber Voice" and became the film critic for the paper for the next three years. This allowed me to received a press pass to cover the Toronto International Film Festival which was enormously exciting ("Hey! Is that Roger Ebert getting on the elevator...!).
How did Humber help you get where you are now?
I think the best thing about studying film at Humber College was how well it prepared me for real life in the film world. Just like in the film business, we had to learn how to exist and get along within a group of fellow crew members and be able to respect and listen to each other's creative ideas and to balance and be productive amongst all the different personalities and viewpoints involved. Also, the course's expectation of having us learn all the different functions and duties in the film world gave us a very well-rounded and valuable opportunity for some incredible hands-on learning.
Share a tip for upcoming filmmakers.
I think it's important for potential filmmakers to get a solid understanding of their craft - whether it's going to film school or learning online or especially going to as many movies as possible - that's key. When I went to Humber, I used to jump on a bus downtown almost everyday after class and see as many movies as I could (they used to have a collection of very cool repertory movie houses that featured amazing film titles from North America and around the world!).
Also, I think it shouldn't be overlooked just how important it is for filmmakers to get out and meet as many like-minded individuals as possible (yes, that dreaded word "networking"!). Making a film is a social experiment at all times and you will need as many people pulling in the same direction as you as possible. Get out of your comfort zone and start being part of your chosen community! Help other filmmakers on their sets, support other filmmakers and creatives - the love will make its way back to you!
No news at this time.
Faculty of Media & Creative Arts News
Humber a Designated Industry Partner with Telefilm
Thu, January 23, 2020
Are you a Humber Film graduate? You may be eligible for financing through Telefilm’s Talent to Watch Program!
Radio Humber and BRTV Collaborate to showcase Indie Canadian Artists
Thu, June 13, 2019
96.9 Radio Humber teamed up with the Broadcast Television/Videography Program to bring Canadian artists on campus for an interview and performance.
No news at this time.
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