Bachelor of Creative Advertising

Experienced Marketing, Communications, and Advertising Executive with a Proven Track Record of Success.

Self-motivated, entrepreneurial, mission-oriented marketing director with 13+ years of in-house & agency experience in the health/pharma, professional services, automotive, retail & QSR sectors. Track record of leading and growing cross-functional teams by 4-fold within 5 years, as well as executing comprehensive marketing plans from ideation to closure. Diplomatic, meticulous, and consistently able to find the right opportunities for team members. As a collaborative leader, I excel in team management, building strong relationships, & delivering compelling presentations.

• Presented thought leadership insights on emerging marketing trends at 2 post-secondary institutions.
• Integration of pDOOH, as a new marketing channel strategy for Marc Jacobs & Calvin Klein resulting in a cohesive and consistent brand message across all touchpoints. This effort generated a 25% uplift in brand awareness.
• Led the new marketing penetration campaign & launch of Fiji Airways & Tourism Fiji to the Canadian Market with impactful 360 marketing which led to an increase in visitor arrivals for Q1-Q2 2023.

Daniel Berkal is a globally recognized expert in immersive methodologies who leads the research team at The Palmerston Group.

The recipient of the QRCA “Qually" for excellence in qualitative research, Daniel has worked on the most innovative brands in business and is best known for completely immersing himself in consumer environments. He's been called "Hands down, the most unique, thought-provoking and game-changing qualitative researcher in the business. Period.”

Daniel holds degrees from McGill University and The University of Texas at Austin.

Richard Bingham is the program co-ordinator for the Bachelor of Creative Advertising program, and was one of its founding faculty. Before coming to Humber, he worked in advertising, design, book publishing, and magazines. He has also produced a feature-length documentary, published a bestselling book, and once co-piloted a blimp.

Logan is an award-winning copywriter who prides himself on strategically sound distillations that tackle complex business problems. His decade of experience has had him work on just about everything - from cause marketing to big CPG brand campaigns to being The Most Interesting Man in the World for the Canadian market.

Looking for a professor who lives their classes? Marilyn Cresswell's classes are engaging and the opposite of a snoozefest. Marilyn reaches across degree and postgraduate programs with a focus in business and strategic brand planning. Marilyn has held many roles including professor, program co-ordinator, researcher, speaker, executive consultant, advisor, marketing director, product manager, board chair and past chair, and mentor to name a few, and she brings this relevant experience directly to her classrooms.

Alongside colleagues Daniel Bear and Ashley Hosker-Field, Marilyn was recognized with the President's Research Excellence Award in 2022. This award recognizes full-time faculty and staff members who have made significant contributions to the growth of Humber's research program. Marilyn has received the Humber Innovation Award and is also recognized as a an exemplary professor. Spend some time in her class room and come away with some excellent critical thinking tools.

Liz is currently a professor in the Bachelor of Creative Advertising, the Post Graduate certificate in Account Management, and the Diploma in Advertising and Graphic Design programs. Her industry experience ranges from agency, media, and in-house; working with clients like: Rogers, Kraft, Unilever, P&G, Reckitt Benckiser, SC Johnston, Campbell's, and Cadbury. Educationally, Liz has always had a focus on design and art direction with her Undergrad, Post Graduate, and Masters work/research all centering on design thinking.

- One of very few to win major national and international awards as a writer, art director and director.

- Named top writer in the country by Strategy Magazine.

After spending almost a decade as a Professor of Advertising and Creativity at Sheridan College, Joe Musicco is now a full-time faculty member in the Bachelor of Creative Advertising program at Humber. He holds a BA (Hons) from the University of Western Ontario, a Master of Design in Advertising from OCAD University in Toronto, and is currently pursuing a Doctorate in Business Administration (DBA) at Athabasca University.

As a former creative director at renowned Canadian advertising agencies like Bensimon Byrne, McCann, TBWA\Chiat\Day, and Cheil Worldwide, Joe wrote and created award-winning ad campaigns for international clients like Molson, Hyundai, Samsung, Xbox, Honda, Loblaws, and General Motors.

A featured speaker at conferences and events in Canada and abroad, Joe's research and expertise is focused on branding, creativity, memes, advertising, and storytelling. He has spoken extensively at industry events and educational forums like the international Consumer Culture Theory Conference, the Lilly Conferences on Teaching and Learning in Washington, Anaheim, San Diego and Austin, and the D2L Fusion EdTech conference in Orlando.

Joe is a passionate advocate for the power of curiosity, the importance of creativity, and the value of lifelong learning.

Sarah Nasby (she/her/hers) is a professor in the Bachelor of Creative Advertising program and the Advertising & Graphic Design diploma program. She completed an MFA at NSCAD University and a BA at the University of Guelph. She is a designer and visual artist. Her work has been shown recently at Access Gallery in Vancouver, Critical Distance Centre for Curators in Toronto as well as a temporary public artwork for the City of Mississauga at Jack Darling Memorial Park, in collaboration with Shannon Linde.

Kylie Pinder is a part-time professor in the BOCA program at Humber. Her career in advertising includes positions at some of Canada’s top agencies including Cossette, john st, and Traffik. Kylie specializes in brand strategy, building omni-channel campaigns, and business management. She brings a wealth of knowledge to the program, having lead the work on several award-winning campaigns on some of the country's most well-known brands, including Walmart Canada, Winners, McDonald’s, RMHC, Kellogg’s, Maple Leaf Food, WWF, Dempster's, TD Bank, and Metro.

Suzanne Pope's copywriting career included positions at some of Canada's most respected agencies, including Ogilvy & Mather, john st. and TAXI. In a career spanning more than three decades, Suzanne has won recognition from The One Show, Communication Arts, the London International Advertising Awards, the New York Festivals, Lürzer's Archive and the Clios. In addition to teaching at Humber, Suzanne runs adteachings.com, a blog devoted to helping young people gain practical skills in advertising.