Humber’s Bachelor of Creative Advertising degree program will give you the solid foundation necessary for a variety of advertising careers. A wide range of courses cover important topics in digital marketing, communications, copywriting, promotion, persuasion and typography. Many instructors have significant and ongoing industry experience and will help you develop head-turning creative approaches to advertising.
Our program, one of only two programs in Canada that lead to a degree in the creative aspects of advertising, is enriched by opportunities to work in BuildingF, our in-house creative agency, giving you the chance to work on briefs for real clients while gaining valuable experience, connections and skills. With instruction in industry-standard design and production software, marketing and business principles, and content development and production, you will have a thorough understanding of contemporary advertising and insights into its future. Throughout this program, you will work in creative teams and gain the collaborative skills that will prepare you for the agency workplace.
The program is designed to offer you the flexibility to choose an area of focus, be it account management, art direction or copywriting. Should you find an avenue that suits you, you can immerse yourself in Humber’s advertising graduate certificate programs and continue to hone your abilities and marketability.
Courses Learning Outcomes
Upon successful completion of the program, a graduate will:
Discuss key historical influences on current practices in creative advertising
Identify relevant legal, regulatory and ethical considerations that apply to specific advertising areas
Analyze the social, cultural, political, economic and technological influences on consumer behaviours
Conduct effective primary and secondary research to derive insights applicable to advertising or marketing issues
Employ a variety of creative strategies to generate ideas for solving advertising or marketing problems
Create a campaign to solve an identified business challenge that influences the attitudes and behaviours of a described target audience
Develop a targeted creative brief informed by insightful interpretations of marketing demographic and user experience research
Contribute to a creative advertising team using acquired specialized competencies in one of creative strategy, art direction, or copywriting
Express concepts, ideas, information, brand stories and research insights presented through refined verbal and visual techniques appropriate to the audience
Questions assumptions and biases through listening, reading and observing critically
Self-assess continuously to appreciate the lessons available in failure and the place of critique in the improvement process
Collaborate effectively in team environments to achieve identifiable goals
Employ entrepreneurial skills and thinking to identify market opportunities.
Develop a showcase portfolio to represent industry ready competency in creative advertising
Work placements are 13 weeks and take place in the Winter Term of 4th year (January-May). Most placements are paid, and many of our students are hired out of their placements. As a result, the concluding Summer Term (Term 8) is fully online, to facilitate students continuing at their agencies. Summer term ends in mid-August. Students graduate in the Fall, following the Summer term.
BuildingF brings marketers and agencies together with advanced students from virtually any Humber program to produce strategic creative content and technology solutions. Instead of just being given a grade for assignments, students are provided with a chance to work with real clients, on actual accounts, receiving first-hand experience in the field.
The disciplines that can be accessed through BuildingF include anything found in a modern advertising, design or PR agency, including brand experience design, communications marketing, advertising design, writing, production, and much more.
Use your strong creative skills and versatility in a broad range of advertising industry careers in both agency and corporate settings. Courses draw on the constructs and paradigms of fields such as marketing, research, sociology, psychology, ethics, and literature to enrich and extend the understanding of advertising concepts and applications. Students develop and hone their advanced skills using state-of-the-art equipment in our multiple computer labs and digital classrooms.
Our faculty is comprised of professors who are both industry professionals and respected teachers. They teach the creative aspects of advertising through hands-on studio work and then combine that with a theoretical, strategic and historical perspective drawing on sociology, psychology, ethics, literature, marketing and statistics to enrich and extend the understanding of advertising concepts and applications. You will develop advanced creative skills using state-of-the-art equipment in our multiple computer labs and digital classrooms.View Credentials
DPhil – University of Oxford, Oxford, UK
MPhil – University of Oxford, Oxford, UK
B.Sc. – University College, UK
MA – Dublin Institute of Technology, UK
Graduate Certificate – Concordia University
BA – Brock University
RGD (Registered Graphic Designer of Ontario)
PhD - The Glasgow School of Art, University of Glasgow, Glasgow, UK
B.Des. (Honours) - York University/Sheridan College
MBA – McMaster University
Ontario Graduate Certificate (Management Studies) – Wilfrid Laurier University
BA – Wilfrid Laurier University
MFA (Advertising Design) – Syracuse University, USA
BFA (Advertising Design) – Syracuse University, USA
MA – University of Warwick, UK
BA – University of Toronto
Professor and Program Co-ordinator
MFA – NSCAD University, Halifax, NS
BA – University of Guelph
Diploma (Digital Media) – George Brown College
MA - Athabaska University
BA – Trinity College, University of Toronto
Our program allows you to develop and hone your strong creative skills, giving you the tools to work in a broad range of agency and corporate environments within the advertising industry. Working initially as an art director, copywriter or account co-ordinator, you may look forward to a career as a creative director or account supervisor or you can choose to pursue graduate studies.
Upon graduation, you’ll stand out from the crowd with a background that includes:
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Watch the video above to learn more about Humber's in-house advertising agency where students get to work on advertising projects for real-life clients.
Data Driven 2019
Fri, November 15, 2019 | 08:00 AM - 04:00 PM
Off Campus, All Campuses
Please join us for the third annual Data Driven conference dedicated to exploring data-driven storytelling in Canadian journalism.
This one-day symposium features some of Canada’s most prolific investigative reporters, news developers and data advocates providing an in-depth look into the strategies they use to turn raw data into tomorrow’s headlines.
Students design data for future airport installation
Thu, October 17, 2019
The project is part of the Global Affairs Canada division of the Federal Government and aims to highlight the support Consular Services offer to Canadian travellers.
The hackathon event took place in the Barrett Centre for Technology Innovation and started with an introduction to the design challenge and a briefing call with the client where students were provided the information, materials and inspiration they needed to start their projects.
“When a client is involved, the experience is holistic and involves every aspect of working in the field,” says Bianca DiPietro, program coordinator of the Graphic Design program. “The dynamic between client and student is much more professional and holds a certain level of recognition.”
DiPietro and David Neumann, program coordinator of the Web Design and Interactive Media program say the opportunity for their students to work with real-life clients is great exposure—allowing students to communicate effectively, problem solve and work collaboratively with others.
The students gathered in small groups to design a concept while working with their faculty and advisors to complete their project proposals by the end of the day. Faculty will review the submissions and select up to eight concepts based on uniqueness, creativity and execution. The selected submissions will be shared with Global Affairs Canada to consider the concepts further.
For one group, their concept is a three-dimensional, hollow hemisphere that resembles a globe and features data and information within it. User-friendly to all ages, the globe can be tilted or spun around to allow users to see inside the globe and learn about Consular Services.
“Projects like this give validation to the program and show trust in us as working professionals by allowing us to have our work showcased and potentially have our work attached to the Government of Canada,” says Gizaham Jones, third-year Graphic Design student.
Using different skills and methods, a Web Design and Interactive Media group’s concept includes movable Plexiglass panels. With infographics and data printed or engraved onto the materials, the installation will allow natural light in airports like Toronto Pearson Airport to reflect onto it. The concept also features QR codes and Near-field communication (NFC) codes, which lead users to find more information on the government’s website using their smartphones.
“Being able to have clients give you an open-ended project to work with is a great way to get your creativity and development moving and apply what we’ve learned so far,” says Paul Cudmore, second-year Web Design and Interactive Media student.
The hackathon is part of Humber’s Data storyLAB, which is an innovative hub for data-driven storytelling. Based out of the North Campus, the storyLAB will produce year-round research and partnership opportunities for student learning and engagement.
“StoryLAB is an opportunity for students to pair with reporters, developers and coders to discuss the influence data can create in different journalistic settings. The lab demonstrates how data can transform and impact politics, social justice, and the day-to-day lives of Canadians,” says DiPietro.
Humber’s storyLAB and The Pulitzer Center on Crisis Reporting recently created a storyLAB Data Journalism Grant to support independent data-driven journalism.
For the inaugural grant, Humber and The Pulitzer Center are accepting proposals for stories related to Indigenous lands and property rights. The grant will provide up to $10,000 for a freelance journalist or team of journalists to explore a related story from a data-driven perspective.
This article, by Alysia Burdi, was first published by Humber Today on September 20, 2019. Read the article in it's original context.
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Faculty of Media & Creative Arts Events
Fall 2019 Open House
Sat, November 16, 2019 | 10:00 AM - 02:00 PM
Come to Open House and get a solid understanding of what it's really like to be a Humber student.
Visiting the campus is one of the best ways to make a decision about college, so join us and speak to faculty and current students, see the labs and take a tour!
General Sessions & Campus Tours
The journey to college brings many questions about your future career, but what about residence, athletics, transfer options or financial assistance? General sessions are designed to help answer these questions and many more. Find the General Sessions related to your campus and come take a tour with us.
School Program Sessions, Tours and Information Booths
Don't just imagine where you'll be studying at Humber, come see for yourself. Program sessions and lab tours offer a better understanding of the learning environment. Staff will provide detailed information about your program, the scope of the industry today and where your education could take you. Feel free to ask questions about your program, curriculum, career and placement opportunities.
Faculty of Media & Creative Arts News
Radio Humber and BRTV Collaborate to showcase Indie Canadian Artists
Thu, June 13, 2019
96.9 Radio Humber teamed up with the Broadcast Television/Videography Program to bring Canadian artists on campus for an interview and performance.
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On June 29, 2018, the Provincial Government of Ontario announced the renaming of the Ministry of Advanced Education and Skills Development (MAESD) to the Ministry of Training, Colleges and Universities (MTCU). Both names may appear on this website.