Advertising - Account Management
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Program Overview
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Courses
At Humber, courses are delivered in a variety of formats:
In-Person - An in-person course is delivered fully on campus.
Online Asynchronous (A) - An online asynchronous course has no fixed class schedule and allows students to engage with the course at different times according to their needs. Faculty provide modules, which are completed independently by the students according to established deadlines.
Online Synchronous (S) - An online synchronous course is delivered fully online and requires faculty and students to participate in real-time according to a fixed schedule. Classes are scheduled for a specific day and time.
Hybrid - A hybrid course is a combination of in-person and online classes and follows a set schedule. Students must be available to attend in-person classes at scheduled times during the semester.
The chart below outlines the delivery options available for each course in this program, by campus. For some academic terms, there may be more than one delivery option available. You’ll be able to select your preferred options when building your course schedule during open enrolment. Preferences for course delivery will be considered on a first come, first served basis. Some Humber programs are also delivered fully online, where all courses are delivered online.
International students: the impact of studying from outside of Canada on Post-Graduation Work Permit (PGWP) eligibility differs significantly based on when you start your program. Please review the PGWP eligibility before choosing your program and course delivery.
| Course code and Name | Delivery Type by Location | ||||
|---|---|---|---|---|---|
| Course Code | Course Name | North | Lakeshore | Downtown | DL/Online |
| Semester 1 | |||||
| AAM 5015 | Project Management 1 | N/A | Hybrid | N/A | Hybrid |
| AAM 5020 | Introduction to Marketing | N/A | In-Person | N/A | N/A |
| AAM 5025 | Client/Agency Relationships | N/A | In-Person | N/A | N/A |
| AAM 5111 | Ideation and Creative for Account Management | N/A | In-Person | N/A | N/A |
| AAM 5115 | Advertising Studio 1 Accounts Management Skills and Perspective | N/A | In-Person | N/A | N/A |
| FAA 5000 | Introduction to Advertising | N/A | In-Person | N/A | N/A |
| FAA 5005 | Creative Brief Development and Strategy | N/A | In-Person | N/A | N/A |
| Semester 2 | |||||
| AAM 5030 | Strategic Brand Planning | N/A | In-Person | N/A | N/A |
| AAM 5035 | Project Management 2 and Data Analytics | N/A | N/A | N/A | Hybrid |
| AAM 5050 | Persuasion and Leadership | N/A | In-Person | N/A | N/A |
| AAM 5055 | Communications Channel Planning | N/A | In-Person | N/A | N/A |
| AAM 5065 | Digital and Social Strategies | N/A | Online (S) | N/A | Online (S) |
| AAM 5215 | Ad Studio 2 Advertising Accounts Skills and Perspective | N/A | In-Person | N/A | N/A |
| FAA 5205 | Professional Practice | N/A | Online (A) | N/A | N/A |
| Semester 3 | |||||
| AAM 5060 | Field Experience - Advertising - Account Management | N/A | Hybrid In-Person Online (A) Online (S) |
N/A | N/A |
Work-Integrated Learning
Work-Integrated Learning courses serve as the vital link between academic learning and real-world application. Within this framework, students actively participate in the Professional Practice course, equipping you with the necessary skills and confidence to secure your own field experience. Throughout this journey, a dedicated career & work-integrated learning advisor offers personalized guidance and support.
In Semester 3, students immerse themselves in the Field Experience course, committing 280 hours of practical application within the field. Whether pursuing paid or unpaid opportunities, all experiences undergo approval by your career & work-integrated learning advisor to ensure relevance.
The Humber Advantage
BuildingF (formerly the AdCentre) brings marketers and agencies together with advanced students from virtually any Humber program to produce strategic creative content and technology solutions.
Instead of just being given a grade for assignments, students work with real clients, on actual accounts, receiving first-hand experience in the field.
The disciplines that can be accessed through BuildingF include anything found in a modern advertising, account management, design or PR agency, including brand experience design, communications marketing, advertising design, writing, production, and much more.
"University was a great way to explore and debate a range of theories in a safe bubble. I had a great experience but felt I was still missing the practical experience needed to kick-start my career in advertising. Humber’s AAM program was the perfect boot camp to prepare me for the ad industry. I learned from seasoned industry vets with decades of experience, while being thrust into simulated real-world situations—my favourite being our pitch competition through the Humber Ad Centre. You’ll deal with surprises every day in this industry but the AAM program will fill in a lot of initial blanks. Looking back now, I can’t imagine starting my internship right out of university. I owe a lot to AAM to allow me to hit the ground running."
- Luke Whitty, Account Supervisor at Lg2
"Going back to school and doing the AAM program at Humber was the best choice I have made for myself. This program opened me up to the exciting world of advertising and helped set me up for success in this industry. The classes are interactive and prepare you with skills and knowledge to be an amazing Account Manager. The professors provide unique perspectives, making each class different, interesting, and fun!"
- Emily Bernatt, Account Manager at JAM Direct Inc.
"From the first few classes in the AAM program, I knew that I’d found the right career as well as the right place to learn about it. I was able to explore my own strengths and weaknesses, gain valuable understanding of the advertising business, and make connections with the top agencies in the country as the program came to a close. I hit the ground running thanks to AAM and I believe it set me apart in a competitive industry."
- Jay Fleming, Senior Director at Rethink.
"From the first few classes in the AAM program, I knew that I’d found the right career as well as the right place to learn about it. I was able to explore my own strengths and weaknesses, gain valuable understanding of the advertising business, and make connections with the top agencies in the country as the program came to a close. I hit the ground running thanks to AAM and I believe it set me apart in a competitive industry."
- Gib Hassan, Account Manager, Global Partnerships at MLSE.
"My time at Humber was significant to my personal development on many levels. The program made me consider how I present myself to others, how to work with people according to their strengths and how to delicately handle client communication. I'm grateful to all the Professors from whom I sought insight and advice. Their genuine interest in student development was apparent on many occasions, and was crucially important as I prepared to enter the Advertising industry. Thank you Humber, Hello AdWorld!"
- Ben Goss, former Account Executive at BBDO and current Alumni Relations Manager at the University of Toronto.
A Virtual Networking Event
Historically, Well Suited has been an in-person event where industry professionals and aspiring Advertising Account Management interns can mingle and get to know one another. With this no longer an option due to the current Covid-19 restrictions, we have transformed Well Suited into a website that displays each student’s profile with the ability to schedule one-on-one interviews, for your consideration.
Internal Scholarship Opportunities for AAM students
Noela was a true professional who believed in the value of meaningful client relationships, so it is only fitting that the Noela Costa Memorial Scholarship will be presented to a student in the Advertising – Account Management (Graduate Certificate) program within the Faculty of Media, Creative Arts, and Design. The student selected will be the one who best exhibits the spirit and traits that made Noela such a special person to those who were fortunate enough to spend time with her. We know this will allow her story to be told and her legacy to continue for many years through the successes of the recipients.
Build transferable skills – and a strong network
The AAM courses are designed for your learning and success. You do not have to have an advertising or marketing background to apply as we ensure you learn and build on advertising practices in each semester. Then we build on your skills learned to ensure your confidence from day one.
This curriculum includes a focus on collaboration, communication, digital fluency, and problem solving in advertising agencies and with clients and brands. You build skills that companies want and can use across roles.
How do you build success?
A variety of approaches to learning and teamwork drive your learning journey. Beyond videos, work with live clients and current relevant case studies. Participate from week one in immersive Advertising Studio classes where students start networking from day one. Build fundamentals through lecture, discussion, case studies, real client projects and presentations and flex your advertising skills on class projects. Network with other post-graduate advertising programs and build your communication skills on your path to success.
Been there – can help with that!
As a student in this program, you will have the advantage of learning from our talented industry experts: award-winning entrepreneurs and creative problem solvers who will bring their experience to each lecture, class exercise and challenge, offering guidance and feedback on every project.
Work-Integrated Learning – and AAM Well Suited Event
The Humber AAM program is respected in part because employers know you understand your role and can get the job done once you have successfully completed the course work and your work-integrated learning. There are several ways Humber supports students to find their placement, including specific courses, connections with the industry and AAM’s own Well Suited website and event.
Your future awaits. Join us today!
Expert Faculty
Humber Advertising Account Management (AAM) professors are award winning and industry recognized. The AAM team includes highly qualified full-time and part-time instructors including program lead Marilyn A. Cresswell, whose successes in industry and contributions to branding and media are recognized by regular invitations to work as a judge. The teaching staff also includes Dr. Colin Flint, Elizabeth Dempster, Merrill Pierce, R. Thompson, and Anika Chabra. This diverse cross-section of instructors remains closely connected with the branding, marketing and advertising industries on both the client and agency side in order to drive your success as a graduate. Their consistent delivery of high-quality and relevant content recently earned the program recognition as a “Jewel in the Crown” of Humber.
Marilyn Cresswell
Looking for a professor who lives their classes? Marilyn Cresswell's classes are engaging and the opposite of a snoozefest. Marilyn reaches across degree and postgraduate programs with a focus in business and strategic brand planning. Marilyn has held many roles including professor, program co-ordinator, researcher, speaker, executive consultant, advisor, marketing director, product manager, board chair and past chair, and mentor to name a few, and she brings this relevant experience directly to her classrooms.
Alongside colleagues Daniel Bear and Ashley Hosker-Field, Marilyn was recognized with the President's Research Excellence Award in 2022. This award recognizes full-time faculty and staff members who have made significant contributions to the growth of Humber's research program. Marilyn has received the Humber Innovation Award and is also recognized as a an exemplary professor. Spend some time in her class room and come away with some excellent critical thinking tools.
Elizabeth Dempster
Liz is currently a professor in the Bachelor of Creative Advertising, the Post Graduate certificate in Account Management, and the Diploma in Advertising and Graphic Design programs. Her industry experience ranges from agency, media, and in-house; working with clients like: Rogers, Kraft, Unilever, P&G, Reckitt Benckiser, SC Johnston, Campbell's, and Cadbury. Educationally, Liz has always had a focus on design and art direction with her Undergrad, Post Graduate, and Masters work/research all centering on design thinking.
Merrill Pierce
Merrill Pierce is the CEO of The Pierce Group - MPSquared Coaching Inc. She is an experienced executive leadership coach and facilitator specializing in the challenges facing today's senior and c-suite executives, particularly leadership resilience, leadership capacity, team effectiveness, and transition planning to name just a few. Merrill has been bringing her experience from industry and the advertising world to the AAM students in creative and completing ways for over a decade.
Your Career
Our graduates find jobs on both the client and agency side with local, national and international advertising agencies, marketing strategy agencies, and leading business and consumer brands. Typical roles include:
- account manager
- account co-ordinator
- account executive
- advertising account manager
- advertising project manager
- advertising traffic co-ordinator
- assistant account manager
- brand co-ordinator
- brand manager/assistant brand manager
- digital media co-ordinator
- digital strategist
- field accounts/field marketing
- junior account manager
- market researcher/assistant market researcher
- marketing/advertising specialist
- media researcher
- media sales representative
- process manager
- programmatic campaign co-ordinator
- social media co-ordinator
- social media manager
- social media strategist
- strategist/junior strategist
Opportunities are changing, and your skills will allow you to change with them.
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Program Availability
| START | DELIVERY | LOCATION | STATUS |
|---|---|---|---|
| Sep 2025 | Course-Based | Lakeshore | Suspended |
| START | DELIVERY | LOCATION | STATUS |
|---|---|---|---|
| Sep 2025 | Course-Based | Lakeshore | Suspended |
Humber is a publicly funded institution. International students graduating from a PGWP Eligible program at Humber are eligible to apply for a Post-Graduation Work Permit.
International students in Canada could be eligible for an automatic scholarship*. Apply now!
Check out the step-by-step Admissions Road Map for helpful information and additional resources.
| START | DELIVERY | LOCATION | STATUS |
|---|---|---|---|
| Sep 2025 | Course-Based | Lakeshore | Suspended |
Humber is a publicly funded institution. International students graduating from a PGWP Eligible program at Humber are eligible to apply for a Post-Graduation Work Permit.
International applicants outside of Canada can apply through Humber International. Check out the step-by-step Admissions Road Map for helpful information and additional resources.
Upcoming Recruitment Events
How Humber Advertising Programs Get You Industry-Ready
Watch the video to learn more about Humber's Advertising programs.
Every attempt is made to ensure that information contained on this website is current and accurate. Humber Polytechnic reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.
