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Advertising - Account Management

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Program Code: 15051 Credential: Ontario Graduate Certificate Program Length: 3 semesters
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Program Overview

Looking to combine expertise in strategy, creativity and process management with writing, presentation and communication skills in order to contribute to the fast-paced, creative world of advertising? This program may be for you.

Humber’s Advertising - Account Management graduate certificate program will prepare you to effectively manage the creative process for the benefit of clients within an advertising agency or a marketing department.

Develop client solutions by leveraging brand strategy, digital planning and client-agency relationships, and prepare to be part of a team capable of driving strong communication.

In the AAM program, you will develop a greater understanding of the world of creative advertising. Over eight months you will prepare to be part of a team capable of driving effective communication to target audiences. Internships begin after successful completion of all courses in May.

This program is primarily directed at advertising agency account managers but is adaptable to other communication or design-based companies in need of skillful client, media and project management.

The AAM program is a unique, writing-intensive program that explores skills from the advertising and creative side and the project management process. 

An underpinning of the coursework investigates how digital marketing and social media impact advertising today. Speakers from the industry, current communication challenges, in-class activities and case studies are also used to make classes engaging. Humber’s approach to the practical application of knowledge will enable you to confidently present effective and efficient solutions. Building on your strong writing skills, you will develop your presentation and communication skills in order to better liaise with creative and client-side teams. 

By incorporating people skills and critical thinking, you will acquire the essential knowledge to contribute to the fast-paced, creative world of advertising.

As a graduate, you will be an asset in three key areas:

  • client relationships
  • creativity
  • process management

Ultimately, you will learn to solve specific advertising and marketing communications challenges by providing strategic insights into consumer behaviour. You will also learn the link between successful creative and client success criteria including return on investment (ROI) and revenue goals, and how to develop briefs that inspire grounded, effective and exciting works.

Digital storytelling and new communications platforms are integrated throughout the program. An in-depth understanding of integrated marketing communications and its relationship to business will help you succeed in this complex and challenging field.  In support of the internship process, the Humber AAM program offers dedicated support as you progress through your internship search. While your experience in the year may differ, we strive to support each student as they carve out their niche in the industry and find their own fit. Visit wellsuitedhumber.com to see the internship site for this program. 

When you join this program, you will also meet other postgraduate students who hope to work in the industry alongside you. Humber offers certificates in Advertising Copywriting, Account Management and Art Direction where these students have combined Fundamentals of Advanced Advertising (FAA) courses to learn the necessary skills in a new, innovative format. The Ad Studio FFA course replicates the advertising industry, and students work within cross disciplines in these classes. 

Students from the three advertising disciplines take classes together to learn every aspect of the industry and work together in creative teams... your networking begins day one.

Just like in the real world. Only at Humber.

Is this program right for me?

A career in advertising is demanding but exciting. But how will you know if the Advertising - Account Management program is right for you?

Ask yourself these questions:

  • Do you want to start networking on day one?
  • Are you interested in understanding how advertising strategies come to life?
  • Do you have strong writing skills?
  • Are you excited about creating plans and watching them come to life?
  • Do you want to come to work with teams of creative and business minds?
  • Do you want to work at or with some of the world’s best agencies and/or brands?
  • Do you want to meet others who will be in the industry with you including copywriters and art directors?

If you answered yes to these questions, then this program may be the right path for you.

Courses Program Standards

Upon successful completion of the program, a graduate will:

  1. Solve specific advertising and marketing communications* challenges by providing strategic insights into target markets/audiences* and consumer behaviour.
  2. Develop and persuasively present and defend a professional, integrated advertising and marketing communications* plan based on research evidence
  3. Manage the execution of an advertising and marketing communications* plan from conception to completion
  4. Evaluate the effectiveness of an advertising and marketing communications* initiative.
  5. Identify and adhere to advertising and marketing communications* standards and practices in accordance with relevant Canadian legislation and established international business practices.
  6. Complete all work in a professional, ethical and timely manner.


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Work Placement

Students will gain practical, hands-on experience in the industry by completing a mandatory work placement in their final semester of study.

The Humber Advantage

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BuildingF (formerly the AdCentre) brings marketers and agencies together with advanced students from virtually any Humber program to produce strategic creative content and technology solutions.

Instead of just being given a grade for assignments, students are provided with a chance to work with real clients, on actual accounts, receiving first-hand experience in the field.

The disciplines that can be accessed through BuildingF include anything found in a modern advertising, design or PR agency, including brand experience design, communications marketing, advertising design, writing, production, and much more.

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jeep

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"University was a great way to explore and debate a range of theories in a safe bubble. I had a great experience but felt I was still missing the practical experience needed to kick-start my career in advertising. Humber’s AAM program was the perfect boot camp to prepare me for the ad industry. I learned from seasoned industry vets with decades of experience, while being thrust into simulated real-world situations—my favourite being our pitch competition through the Humber Ad Centre. You’ll deal with surprises every day in this industry but the AAM program will fill in a lot of initial blanks. Looking back now, I can’t imagine starting my internship right out of university. I owe a lot to AAM to allow me to hit the ground running."

- Luke Whitty, Account Manager at Lg2


"Going back to school and doing the AAM program at Humber was the best choice I have made for myself. This program opened me up to the exciting world of advertising and helped set me up for success in this industry. The classes are interactive and prepare you with skills and knowledge to be an amazing Account Manager. The professors provide unique perspectives, making each class different, interesting, and fun!"

- Emily Bernatt, Account Coordinator at JAM Direct Inc.


"From the first few classes in the AAM program, I knew that I’d found the right career as well as the right place to learn about it. I was able to explore my own strengths and weaknesses, gain valuable understanding of the advertising business, and make connections with the top agencies in the country as the program came to a close. I hit the ground running thanks to AAM and I believe it set me apart in a competitive industry."

- Jay Fleming, Senior Strategist at No Fixed Address Inc.


"Humber AAM gave me the confidence and ability to contribute immediately upon entering the industry. The program allowed me to gain practical skills such as writing briefs, collaborating and presenting with creative teams, and putting together timelines, while also making sure I gained a thorough understanding of various industries and relevant business problems for each. It was made that much better by the professors and peers who pushed me to take risks and never stop growing, which is something I'll always carry with me."

- Gib Hassan, Account Manager at Rethink.


"My time at Humber was significant to my personal development on many levels. The program made me consider how I present myself to others, how to work with people according to their strengths and how to delicately handle client communication. I'm grateful to all the Professors from whom I sought insight and advice. Their genuine interest in student development was apparent on many occasions, and was crucially important as I prepared to enter the Advertising industry. Thank you Humber, Hello AdWorld!"

- Ben Goss, former Account Executive at BBDO and current Alumni Relations Manager at the University of Toronto.

A Virtual Networking Event

Historically, Well Suited has been an in-person event where industry professionals and aspiring Advertising Account Management interns can mingle and get to know one another. With this no longer an option due to the current Covid-19 restrictions, we have transformed Well Suited into a website that displays each student’s profile with the ability to schedule one-on-one interviews, for your consideration.

Expert Faculty

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Humber Advertising Account Management (AAM) professors are award winning and industry recognized. The AAM team includes highly qualified full-time and part-time instructors including program lead Marilyn A. Cresswell, whose successes in industry and contributions to branding and media are recognized by regular invitations to work as a judge. The teaching staff also includes Dr. Colin Flint, Elizabeth Dempster, Merrill Pierce, R. Thompson, and Anika Chabra. This diverse cross-section of instructors remains closely connected with the branding, marketing and advertising industries on both the client and agency side in order to drive your success as a graduate. Their consistent delivery of high-quality and relevant content recently earned the program recognition as a “Jewel in the Crown” of Humber.

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Elizabeth Dempster

Liz is currently a professor in the Bachelor of Creative Advertising, the Post Graduate certificate in Account Management, and the Diploma in Advertising and Graphic Design programs. Her industry experience ranges from agency, media, and in-house; working with clients like: Rogers, Kraft, Unilever, P&G, Reckitt Benckiser, SC Johnston, Campbell's, and Cadbury. Educationally, Liz has always had a focus on design and art direction with her Undergrad, Post Graduate, and Masters work/research all centering on design thinking.

Your Career

Our graduates find jobs on both the client and agency side with local, national and international advertising agencies, marketing strategy agencies, and leading business and consumer brands. Typical roles include:

  • account executive/liaison officer
  • account co-ordinator/manager
  • advertising and account manager
  • assistant account manager
  • brand manager
  • digital strategist
  • junior account manager
  • media sales representative
  • process manager
  • project manager
  • social media manager

Opportunities are changing, and your skills will allow you to change with them.

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Program Availability

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September 2022 Lakeshore Open
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September 2022 Lakeshore Waitlisted

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Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.

On October 21, 2019, the Provincial Government of Ontario announced the renaming of the Ministry of Training, Colleges and Universities (MTCU) to the Ministry of Colleges and Universities (MCU). Both names may appear on this website.

Admission Requirements

Applicants must meet all the requirements below in order to meet minimum program eligibility. Meeting minimum eligibility requirements does not guarantee an offer of admission. Admission decisions will be available via MyHumber, or by email and mail. Admission decisions will not be released by phone.

Admission selection is based on the following 4 requirements:

  • Academic

    To be eligible for admission, you must possess the following:

    • A bachelor’s degree or advanced diploma

    Mature Applicants

    Diplomas and Certificates

    An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older as of the first day of classes. Humber will invite you for testing to demonstrate that you meet program eligibility.

    Degrees

    An applicant is considered a mature applicant if they have not completed secondary school or attended postsecondary studies, and will be 21 or older as of the first day of classes. Mature applicants for degree programs will be required to meet course requirements at the U/M level or equivalent.

    College Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility. Applicants must have an overall minimum grade point average (GPA) of 65 per cent in the program. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

    University Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

  • Resume and Cover Letter

  • Applicants are required to submit a resume and cover letter that describes their interest and background in this field of study. Experience in this field is not required. Some work experience is considered an asset.

    Submission Instructions

  • English Language Proficiency

    All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

  • International Credit Evaluation

    Canadian citizens or permanent residents with international education are required to provide a WES or ICAS evaluation.

INTERNATIONAL ACADEMIC EQUIVALENCY

Admission equivalencies for Humber depend on your country of study. Please enter your location or choose detect my location to see the requirements for your country below.

Post-Admission Requirements

Once you have been accepted, and have confirmed your offer, you may need to complete a further set of requirements related to your program (Post-Admission Requirements).

Not available

Equipment & Device Requirements

Fall and Winter

Details and Specifications Minimum Specifications Recommended Specifications
Mac or PC Ability to run Adobe Creative Suite MAC 10.14 (Mojave), PC Windows 10
Other Headphones

Contact Information

If you have questions about these Equipment & Device Requirements contact:

Marilyn Cresswell, program co-ordinator
416.675.6622 ext. 3022
marilyn.cresswell@humber.ca

Fees

The 2021-2022 fee for three semesters was:

  • domestic: $5,779.34
  • international: $18,048.00

Fees are subject to change.

Fees by Semester

Domestic Fees International Fees

Scholarships

Humber Scholarships

Find out more about scholarships and bursaries that you may be eligible for, visit Student Scholarships. International students can visit International Student Scholarships.

Humber Bursaries

Bursaries are available for Certificate, Diploma and Degree programs primarily based on financial need, visit Humber Bursaries.

External Awards, Bursaries & Scholarships

Find out more information about external scholarships and bursaries, visit External Awards.

Indigenous Student Awards, Bursaries & Scholarships

Humber offers a variety of bursaries and scholarships for Indigenous students, visit Indigenous Student Awards.

Pathways

Pathways are academic routes that students can take to move from one credential to another.

PATHWAYS OUT TO ANOTHER PROGRAM:

TO A PARTNER INSTITUTION

Master of Leadership and Public Administration

Humber and Centenary University have entered into an agreement to facilitate the transfer of Humber graduates with appropriate prerequisite qualifications and grades for advanced standing into Centenary University.  

Graduates with a GPA of 3.0 or 75% may receive up to 6 credits towards the Masters of Leadership and Public Administration (MLPA) program.  Thirty-three (33) remaining credits may be required for program completion.  Final advanced standing granted to an applicant requires an assessment of transcripts and electives taken.

Humber applicants are required to submit the following to Centenary:

  • a completed application form (with essay where applicable) along with the application fee
  • official Humber transcript sent directly to Centenary from Humber
  • verification of high school graduation
  • Letter of Recommendation from a Humber Program Coordinator, specifying why the student is a good candidate for the program.

Admission to the academic programs listed is at the sole discretion of the partner post-secondary institution. Please contact the institution for detailed admission requirements.

Coordinator of Study Abroad and International Student Admissions
Patricia.Mahaffey@CentenaryUniversity.edu

Contact Us

Admissions Questions

Domestic Students  

Phone: 416-675-5000
Email: enquiry@humber.ca

International Students  

Contact the International Centre

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Sign-up for more info on Humber, including programs, special events and more!

Contact Information

Marilyn Cresswell, program co-ordinator
416.675.6622 ext. 3022
marilyn.cresswell@humber.ca

How to Apply

Applications to Humber are made through ontariocolleges.ca. Be sure to submit your application by the equal consideration deadline of February 1. You may apply after February 1, however, post-February 1 applications will be considered on a first-come, first-served basis depending on the availability of the space in the program. To check program availability refer to the Campus/Availability listing on Humber's program pages or ontariocolleges.ca.

Admissions Road Map

Apply through Ontario Colleges

INTERNATIONAL STUDENTS

If you’re an international student, you can apply directly to Humber via our International Centre.

Apply through the International Centre

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