Humber’s Advertising - Account Management graduate certificate program will prepare you to effectively manage the creative process for the benefit of clients at an advertising agency or within a client’s marketing department. You will develop a greater understanding of the world of creative advertising, media buying and client-agency relationships, and prepare to be part of a team driving strong communication to their target audiences. This program is primarily directed at advertising agency account manager roles but is adaptable to other communication or design-based companies in need of skilful client management.
This unique, writing-intensive program prepares account managers for the advertising industry by exploring a balance of skills from the advertising and creative side of the communication process. An underpinning of the course work investigates how digital marketing and social media impact advertising today. Speakers from the industry, combined with current case studies, enable you to confidently present effective and efficient solutions. Building on your strong writing skills, you will develop other presentation and communication skills in order to better liaise with creative and commercial forces. By incorporating people skills and critical thinking skills, you will acquire the essential knowledge required to thrive in the fast-paced, creative world of advertising.
Graduates will be an asset in three key areas - client relationships, creativity and process management.
You will learn about the link between successful creative and client success criteria including return on investment (ROI) and revenue goals, and how to develop briefs that inspire grounded, effective and exciting work. Digital storytelling and new media are integrated throughout the program. An in-depth understanding of integrated marketing communications and its relationship to other aspects of the business will help you succeed in a complex and challenging field.Courses Program Standards
Upon successful completion of the program, a graduate will:
Students will participate in a mandatory work placement which follows the last semester of study.
BuildingF brings marketers and agencies together with advanced students from virtually any Humber program to produce strategic creative content and technology solutions. Instead of just being given a grade for assignments, students are provided with a chance to work with real clients, on actual accounts, receiving first-hand experience in the field.
The disciplines that can be accessed through BuildingF include anything found in a modern advertising, design or PR agency, including brand experience design, communications marketing, advertising design, writing, production, and much more.
Humber Advertising Account Management (AAM) professors are award winning and industry recognized. The AAM team includes highly qualified full-time and part-time instructors including program lead Marilyn A. Cresswell, whose successes in industry and contributions to branding and media are recognized by regular invitations to work as a judge. The teaching staff also includes Dr. Colin Flint, Elizabeth Dempster, Merrill Pierce, R. Thompson, and Anika Chabra. This diverse cross-section of instructors remains closely connected with the branding, marketing and advertising industries on both the client and agency side in order to drive your success as a graduate. Their consistent delivery of high-quality and relevant content recently earned the program recognition as a “Jewel in the Crown” of Humber.
Graduates of this program may find employment as advertising and account managers, advertising managers, junior account managers, assistant account managers, account executives, and account liaison officers. Graduates will have the skills to work client-side, or in an agency team, in for-profit, not-for-profit and/or government marketing teams. Acquired skills can be put towards running your own company or working with in-house creative/marketing communications departments in organizations of all sizes.
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Watch the video to learn more about the Pixel Perfect event.
Data Driven 2019
Fri, November 15, 2019 | 08:00 AM - 04:00 PM
Off Campus, All Campuses
Please join us for the third annual Data Driven conference dedicated to exploring data-driven storytelling in Canadian journalism.
This one-day symposium features some of Canada’s most prolific investigative reporters, news developers and data advocates providing an in-depth look into the strategies they use to turn raw data into tomorrow’s headlines.
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Faculty of Media & Creative Arts Events
Fall 2019 Open House
Sat, November 16, 2019 | 10:00 AM - 02:00 PM
See the Open House schedule for Media & Creative Arts programs and plan your visit!
Faculty of Media & Creative Arts News
Radio Humber and BRTV Collaborate to showcase Indie Canadian Artists
Thu, June 13, 2019
96.9 Radio Humber teamed up with the Broadcast Television/Videography Program to bring Canadian artists on campus for an interview and performance.
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On June 29, 2018, the Provincial Government of Ontario announced the renaming of the Ministry of Advanced Education and Skills Development (MAESD) to the Ministry of Training, Colleges and Universities (MTCU). Both names may appear on this website.