Looking to combine expertise in strategy, creativity and process management with writing, presentation and communication skills in order to contribute to the fast-paced, creative world of advertising? This program may be for you.
Humber’s Advertising - Account Management graduate certificate program will prepare you to effectively manage the creative process for the benefit of clients within an advertising agency or a marketing department.
Develop client solutions by leveraging brand strategy, digital planning and client-agency relationships, and prepare to be part of a team capable of driving strong communication.
In the AAM program, you will develop a greater understanding of the world of creative advertising. Over eight months you will prepare to be part of a team capable of driving effective communication to target audiences. Internships begin after successful completion of all courses in May.
This program is primarily directed at advertising agency account managers but is adaptable to other communication or design-based companies in need of skillful client, media and project management.
The AAM program is a unique, writing-intensive program that explores skills from the advertising and creative side and the project management process.
An underpinning of the coursework investigates how digital marketing and social media impact advertising today. Speakers from the industry, current communication challenges, in-class activities and case studies are also used to make classes engaging. Humber’s approach to the practical application of knowledge will enable you to confidently present effective and efficient solutions. Building on your strong writing skills, you will develop your presentation and communication skills in order to better liaise with creative and client-side teams.
By incorporating people skills and critical thinking, you will acquire the essential knowledge to contribute to the fast-paced, creative world of advertising.
As a graduate, you will be an asset in three key areas:
Ultimately, you will learn to solve specific advertising and marketing communications challenges by providing strategic insights into consumer behaviour. You will also learn the link between successful creative and client success criteria including return on investment (ROI) and revenue goals, and how to develop briefs that inspire grounded, effective and exciting works.
Digital storytelling and new communications platforms are integrated throughout the program. An in-depth understanding of integrated marketing communications and its relationship to business will help you succeed in this complex and challenging field. In support of the internship process, the Humber AAM program offers dedicated support as you progress through your internship search. While your experience in the year may differ, we strive to support each student as they carve out their niche in the industry and find their own fit. Visit wellsuitedhumber.com to see the internship site for this program.
When you join this program, you will also meet other postgraduate students who hope to work in the industry alongside you. Humber offers certificates in Advertising Copywriting, Account Management and Art Direction where these students have combined Fundamentals of Advanced Advertising (FAA) courses to learn the necessary skills in a new, innovative format. The Ad Studio FFA course replicates the advertising industry, and students work within cross disciplines in these classes.
Students from the three advertising disciplines take classes together to learn every aspect of the industry and work together in creative teams... your networking begins day one.
Just like in the real world. Only at Humber.
Is this program right for me?
A career in advertising is demanding but exciting. But how will you know if the Advertising - Account Management program is right for you?
Ask yourself these questions:
If you answered yes to these questions, then this program may be the right path for you.
Upon successful completion of the program, a graduate will:
Students will gain practical, hands-on experience in the industry by completing a mandatory work placement in their final semester of study.
BuildingF (formerly the AdCentre) brings marketers and agencies together with advanced students from virtually any Humber program to produce strategic creative content and technology solutions.
Instead of just being given a grade for assignments, students are provided with a chance to work with real clients, on actual accounts, receiving first-hand experience in the field.
The disciplines that can be accessed through BuildingF include anything found in a modern advertising, design or PR agency, including brand experience design, communications marketing, advertising design, writing, production, and much more.
"University was a great way to explore and debate a range of theories in a safe bubble. I had a great experience but felt I was still missing the practical experience needed to kick-start my career in advertising. Humber’s AAM program was the perfect boot camp to prepare me for the ad industry. I learned from seasoned industry vets with decades of experience, while being thrust into simulated real-world situations—my favourite being our pitch competition through the Humber Ad Centre. You’ll deal with surprises every day in this industry but the AAM program will fill in a lot of initial blanks. Looking back now, I can’t imagine starting my internship right out of university. I owe a lot to AAM to allow me to hit the ground running."
- Luke Whitty, Account Manager at Lg2
"Going back to school and doing the AAM program at Humber was the best choice I have made for myself. This program opened me up to the exciting world of advertising and helped set me up for success in this industry. The classes are interactive and prepare you with skills and knowledge to be an amazing Account Manager. The professors provide unique perspectives, making each class different, interesting, and fun!"
- Emily Bernatt, Account Coordinator at JAM Direct Inc.
"From the first few classes in the AAM program, I knew that I’d found the right career as well as the right place to learn about it. I was able to explore my own strengths and weaknesses, gain valuable understanding of the advertising business, and make connections with the top agencies in the country as the program came to a close. I hit the ground running thanks to AAM and I believe it set me apart in a competitive industry."
- Jay Fleming, Senior Strategist at No Fixed Address Inc.
"Humber AAM gave me the confidence and ability to contribute immediately upon entering the industry. The program allowed me to gain practical skills such as writing briefs, collaborating and presenting with creative teams, and putting together timelines, while also making sure I gained a thorough understanding of various industries and relevant business problems for each. It was made that much better by the professors and peers who pushed me to take risks and never stop growing, which is something I'll always carry with me."
- Gib Hassan, Account Manager at Rethink.
"My time at Humber was significant to my personal development on many levels. The program made me consider how I present myself to others, how to work with people according to their strengths and how to delicately handle client communication. I'm grateful to all the Professors from whom I sought insight and advice. Their genuine interest in student development was apparent on many occasions, and was crucially important as I prepared to enter the Advertising industry. Thank you Humber, Hello AdWorld!"
- Ben Goss, former Account Executive at BBDO and current Alumni Relations Manager at the University of Toronto.
Historically, Well Suited has been an in-person event where industry professionals and aspiring Advertising Account Management interns can mingle and get to know one another. With this no longer an option due to the current Covid-19 restrictions, we have transformed Well Suited into a website that displays each student’s profile with the ability to schedule one-on-one interviews, for your consideration.
Humber Advertising Account Management (AAM) professors are award winning and industry recognized. The AAM team includes highly qualified full-time and part-time instructors including program lead Marilyn A. Cresswell, whose successes in industry and contributions to branding and media are recognized by regular invitations to work as a judge. The teaching staff also includes Dr. Colin Flint, Elizabeth Dempster, Merrill Pierce, R. Thompson, and Anika Chabra. This diverse cross-section of instructors remains closely connected with the branding, marketing and advertising industries on both the client and agency side in order to drive your success as a graduate. Their consistent delivery of high-quality and relevant content recently earned the program recognition as a “Jewel in the Crown” of Humber.
Liz is currently a professor in the Bachelor of Creative Advertising, the Post Graduate certificate in Account Management, and the Diploma in Advertising and Graphic Design programs. Her industry experience ranges from agency, media, and in-house; working with clients like: Rogers, Kraft, Unilever, P&G, Reckitt Benckiser, SC Johnston, Campbell's, and Cadbury. Educationally, Liz has always had a focus on design and art direction with her Undergrad, Post Graduate, and Masters work/research all centering on design thinking.
Our graduates find jobs on both the client and agency side with local, national and international advertising agencies, marketing strategy agencies, and leading business and consumer brands. Typical roles include:
Opportunities are changing, and your skills will allow you to change with them.
Meet Humber Advertising & Graphic Design Graduate, Meghan Vanderstoep
Wed, January 27, 2021
Meghan Vanderstoep graduated from the Advertising & Graphic Design program in 2019.
Which Media & Creative Arts program is for you?
Thu, November 19, 2020
Find out at an upcoming program information session!
From Monday, November 23, 2020, to Friday, January 29, 2021, the Faculty of Media & Creative Arts is hosting one-hour virtual information sessions at various times. Connect with our professors to hear how you'll get hands-on experience through Live Labs, performances, and ongoing work-integrated learning, and learn the industry-specific business skills needed wherever your career and your story take you. Your professional future starts here.
No news at this time.
Senior Dean Update: Media & Creative Arts Anti-Racism Action Plan
Fri, October 15, 2021
In June 2020, I committed the FMCA to seven action items to address the attitudes, behaviours and structures that act as barriers for students from Indigenous and equity-deserving communities.
Update: Humber Music Solidarity One Year On
Fri, October 15, 2021
In June 2020, Humber Music faculty pledged to address systemic racism and gender discrimination in the music programs by working with students, alumni, administrators, and industry experts
No news at this time.
Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.
On October 21, 2019, the Provincial Government of Ontario announced the renaming of the Ministry of Training, Colleges and Universities (MTCU) to the Ministry of Colleges and Universities (MCU). Both names may appear on this website.
Scroll down to close
Applicants must meet all the requirements below in order to meet minimum program eligibility. Meeting minimum eligibility requirements does not guarantee an offer of admission. Admission decisions will be available via MyHumber, or by email and mail. Admission decisions will not be released by phone.
To be eligible for admission, you must possess the following:
An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older as of the first day of classes. Humber will invite you for testing to demonstrate that you meet all listed course requirements.
An applicant is considered a mature applicant if they have not completed secondary school or attended postsecondary studies, and will be 21 or older as of the first day of classes. Mature applicants for degree programs will be required to meet course requirements at the U/M level or equivalent.
An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility.
An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility. Applicants must have an overall minimum grade point average (GPA) of 65 per cent in the program. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.
An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility.
An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.
Applicants are required to submit a resume and cover letter that describes their interest and background in this field of study. Experience in this field is not required. Some work experience is considered an asset.
All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.
Canadian citizens or permanent residents with international education are required to provide a WES or ICAS evaluation.
Admission equivalencies for Humber depend on your country of study. Please enter your location or choose detect my location to see the requirements for your country below.
Once you have been accepted, and have confirmed your offer, you may need to complete a further set of requirements related to your program (Post-Admission Requirements).
Fall and Winter
Details and Specifications | Minimum Specifications | Recommended Specifications |
Mac or PC | Ability to run Adobe Creative Suite | MAC 10.14 (Mojave), PC Windows 10 |
Other | Headphones |
Marilyn Cresswell, program co-ordinator
416.675.6622 ext. 3022
marilyn.cresswell@humber.ca
Fees are subject to change.
Fees by Semester
Domestic Fees International FeesSemester 1 | 2022-23 Fees |
Tuition | $2,168.51 |
Compulsory Ancillary Fee | $340.39 |
Compulsory Student Union Fee | $64.00 |
IGNITE Health and Dental Insurance Fee | $104.23 |
Enhanced Student Experience Fee (Optional) | $20.00 |
Program Ancillary Fee | $0.00 |
Co-op/Placement | $0.00 |
Total | $2,697.13 |
Semester 2 | 2022-23 Fees |
Tuition | $2,168.51 |
Compulsory Ancillary Fee | $340.39 |
Compulsory Student Union Fee | $64.00 |
IGNITE Health and Dental Insurance Fee | $104.23 |
Enhanced Student Experience Fee (Optional) | $20.00 |
Program Ancillary Fee | $0.00 |
Co-op/Placement | $0.00 |
Total | $2,697.13 |
Semester 3 | 2022-23 Fees |
Tuition | $440.00 |
Compulsory Ancillary Fee | $0.00 |
Compulsory Student Union Fee | $0.00 |
IGNITE Health and Dental Insurance Fee | $0.00 |
Enhanced Student Experience Fee (Optional) | $0.00 |
Program Ancillary Fee | $0.00 |
Co-op/Placement | $0.00 |
Total | $440.00 |
Semester 1 | 2022-23 Fees |
Tuition | $8,280.38 |
Compulsory Ancillary Fee | $340.39 |
Compulsory Student Union Fee | $64.00 |
IGNITE Health and Dental Insurance Fee | $104.23 |
Enhanced Student Experience Fee (Optional) | $20.00 |
Program Ancillary Fee | $0.00 |
Co-op/Placement | $0.00 |
Total | $8,809.00 |
Semester 2 | 2022-23 Fees |
Tuition | $8,280.38 |
Compulsory Ancillary Fee | $340.39 |
Compulsory Student Union Fee | $64.00 |
IGNITE Health and Dental Insurance Fee | $104.23 |
Enhanced Student Experience Fee (Optional) | $20.00 |
Program Ancillary Fee | $0.00 |
Co-op/Placement | $0.00 |
Total | $8,809.00 |
Semester 3 | 2022-23 Fees |
Tuition | $440.00 |
Compulsory Ancillary Fee | $0.00 |
Compulsory Student Union Fee | $0.00 |
IGNITE Health and Dental Insurance Fee | $0.00 |
Enhanced Student Experience Fee (Optional) | $0.00 |
Program Ancillary Fee | $0.00 |
Co-op/Placement | $0.00 |
Total | $440.00 |
*Plus Mandatory Health Insurance fee once per academic year: Fall start - $420 Winter start - $280 Summer start - $140
Find out more about scholarships and bursaries that you may be eligible for, visit Student Scholarships. International students can visit International Student Scholarships.
Bursaries are available for Certificate, Diploma and Degree programs primarily based on financial need, visit Humber Bursaries.
Find out more information about external scholarships and bursaries, visit External Awards.
Humber offers a variety of bursaries and scholarships for Indigenous students, visit Indigenous Student Awards.
Humber Pathways include:
Phone: 416-675-5000
Email: enquiry@humber.ca
Sign-up for more info on Humber, including programs, special events and more!
Marilyn Cresswell, program co-ordinator
416.675.6622 ext. 3022
marilyn.cresswell@humber.ca
Applications to Humber are made through ontariocolleges.ca. Be sure to submit your application by the equal consideration deadline of February 1. You may apply after February 1, however, post-February 1 applications will be considered on a first-come, first-served basis depending on the availability of the space in the program. To check program availability refer to the Campus/Availability listing on Humber's program pages or ontariocolleges.ca.
If you’re an international student, you can apply directly to Humber via our International Centre.
Additional information will be made available to students from their program before the beginning of the Winter term. Courses with in-person requirements will likely also have online components. The delivery mode of some courses is still being determined. Humber may need to change plans for in-person learning, subject to government and public health directives and/or additional health and safety considerations.
You can find a complete list of programs with downloads including program and course details at Current Student Resources
Students in programs marked as online/in-person will have a combination of those two types of delivery. Additional information will be made available to students from their program in the first week of June. Courses with in-person requirements will likely also have online components. The delivery mode of some courses is still being determined. Humber may need to change plans for in-person learning, subject to government and public health directives and/or additional health and safety considerations.