Humber’s Advertising - Account Management graduate certificate program will prepare you to effectively manage the creative process for the benefit of clients at an advertising agency or within a client’s marketing department. You will develop a greater understanding of the world of creative advertising, media buying and client-agency relationships, and prepare to be part of a team driving strong communication to their target audiences. This program is primarily directed at advertising agency account manager roles but is adaptable to other communication or design-based companies in need of skilful client management.
This unique, writing-intensive program prepares account managers for the advertising industry by exploring a balance of skills from the advertising and creative side of the communication process. An underpinning of the course work investigates how digital marketing and social media impact advertising today. Speakers from the industry, combined with current case studies, enable you to confidently present effective and efficient solutions. Building on your strong writing skills, you will develop other presentation and communication skills in order to better liaise with creative and commercial forces. By incorporating people skills and critical thinking skills, you will acquire the essential knowledge required to thrive in the fast-paced, creative world of advertising.
Graduates will be an asset in three key areas - client relationships, creativity and process management.
You will learn about the link between successful creative and client success criteria including return on investment (ROI) and revenue goals, and how to develop briefs that inspire grounded, effective and exciting work. Digital storytelling and new media are integrated throughout the program. An in-depth understanding of integrated marketing communications and its relationship to other aspects of the business will help you succeed in a complex and challenging field.Courses Program Standards
Upon successful completion of the program, a graduate will:
Students will participate in a mandatory work placement which follows the last semester of study.
This program is hosting an Information Session in January 2020.
BuildingF brings marketers and agencies together with advanced students from virtually any Humber program to produce strategic creative content and technology solutions. Instead of just being given a grade for assignments, students are provided with a chance to work with real clients, on actual accounts, receiving first-hand experience in the field.
The disciplines that can be accessed through BuildingF include anything found in a modern advertising, design or PR agency, including brand experience design, communications marketing, advertising design, writing, production, and much more.
Humber Advertising Account Management (AAM) professors are award winning and industry recognized. The AAM team includes highly qualified full-time and part-time instructors including program lead Marilyn A. Cresswell, whose successes in industry and contributions to branding and media are recognized by regular invitations to work as a judge. The teaching staff also includes Dr. Colin Flint, Elizabeth Dempster, Merrill Pierce, R. Thompson, and Anika Chabra. This diverse cross-section of instructors remains closely connected with the branding, marketing and advertising industries on both the client and agency side in order to drive your success as a graduate. Their consistent delivery of high-quality and relevant content recently earned the program recognition as a “Jewel in the Crown” of Humber.
Graduates of this program may find employment as advertising and account managers, advertising managers, junior account managers, assistant account managers, account executives, and account liaison officers. Graduates will have the skills to work client-side, or in an agency team, in for-profit, not-for-profit and/or government marketing teams. Acquired skills can be put towards running your own company or working with in-house creative/marketing communications departments in organizations of all sizes.
Credential: Ontario Graduate Certificate
Length: 2 semesters
Credential: Ontario Graduate Certificate
Length: 2 semesters
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Watch the video to learn more about the Pixel Perfect event.
Grad Spotlight: Ross Munro
Tue, January 21, 2020
Ross Munro graduated in 1986 from the Film & Television Production Program. We asked Ross about his journey from Humber student to filmmaker.
What are you doing now and what was your career path to get here?
After gaining valuable experience in all facets of film work, I decided to specialize in Screenwriting and, a few years after graduating, found myself writing and directing my first feature film "Brewster McGee" which was shot on 16mm black and white film. Over the next several years, I continued my filmmaking journey here in Vancouver with my documentary short "Broken Palace" as well as my most recent feature film "A Legacy of Whining" (which I also acted in). I have just completed (along with my Producer/wife Maria) our new documentary "European Tour '73".
Tell us some of your favourite Humber memories.
The memories that I cherish most from my time at Humber are of the many great friendships that I made with my fellow Humber film students and the amazing (and sometimes nerve wracking) moments we spent getting our film projects across the finish line in time!
Also, upon arriving at Humber College, I immediately found the offices of the campus newspaper "The Humber Voice" and became the film critic for the paper for the next three years. This allowed me to received a press pass to cover the Toronto International Film Festival which was enormously exciting ("Hey! Is that Roger Ebert getting on the elevator...!).
How did Humber help you get where you are now?
I think the best thing about studying film at Humber College was how well it prepared me for real life in the film world. Just like in the film business, we had to learn how to exist and get along within a group of fellow crew members and be able to respect and listen to each other's creative ideas and to balance and be productive amongst all the different personalities and viewpoints involved. Also, the course's expectation of having us learn all the different functions and duties in the film world gave us a very well-rounded and valuable opportunity for some incredible hands-on learning.
Share a tip for upcoming filmmakers.
I think it's important for potential filmmakers to get a solid understanding of their craft - whether it's going to film school or learning online or especially going to as many movies as possible - that's key. When I went to Humber, I used to jump on a bus downtown almost everyday after class and see as many movies as I could (they used to have a collection of very cool repertory movie houses that featured amazing film titles from North America and around the world!).
Also, I think it shouldn't be overlooked just how important it is for filmmakers to get out and meet as many like-minded individuals as possible (yes, that dreaded word "networking"!). Making a film is a social experiment at all times and you will need as many people pulling in the same direction as you as possible. Get out of your comfort zone and start being part of your chosen community! Help other filmmakers on their sets, support other filmmakers and creatives - the love will make its way back to you!
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