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Creative Advertising, Bachelor of

Ministry Title: Bachelor of Creative Advertising
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Program Code: 22041 Credential: Honours Degree Program Length: 8 semesters
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Program Overview

You’re smart. That’s a good start. Also funny and creative. You’ve been called “talented.” You do stuff like write, draw, paint, design posters, dance, play music, DJ, take cool photos, do stand-up comedy, shoot your own videos, create animated GIFs. You like to make things and get stuff done. You’re the one who organizes the stage crew and the Talent Night. Maybe you’ve already done some other study – anthropology, English, history, psychology, graphic design, photography. And you’re wondering: “Can I make a career out of any of this?”

We certainly think so. How about art director, copywriter, strategist, or account executive in the world of advertising – probably the most fun business you can be in while actually being paid (well) to be creative.

In Humber’s Bachelor of Creative Advertising program, you’ll work hard. You’ll get a lot of depth and theory, but you’ll do even more hands-on work that puts that theory to real-world use. You'll build skills you never knew you had. You’ll have fun. You’ll meet lifelong friends and creative collaborators who will become the core of your future professional network. You’ll mix and work with industry professionals, build a killer portfolio, and launch your career with a 14-week internship – probably at one of the better agencies in the country.

The Bachelor of Creative Advertising program is unique in Canada, providing a deep, 360-degree education in the key aspects of modern advertising: art direction, copywriting, account management and creative strategy. Over the four years of the degree, this allows you to discover your own particular creative strengths and identify your ideal career path, while working in industry-standard teams and learning how to develop powerful, effective advertising campaigns.

Courses Learning Outcomes

Work Experience - SEM 7C

WORK 4000: Work Experience


Upon successful completion of the program, a graduate will:

  1. Discuss key historical influences on current practices in creative advertising

  2. Identify relevant legal, regulatory and ethical considerations that apply to specific advertising areas

  3. Analyze the social, cultural, political, economic and technological influences on consumer behaviours

  4. Conduct effective primary and secondary research to derive insights applicable to advertising or marketing issues

  5. Employ a variety of creative strategies to generate ideas for solving advertising or marketing problems

  6. Create a campaign to solve an identified business challenge that influences the attitudes and behaviours of a described target audience

  7. Develop a targeted creative brief informed by insightful interpretations of marketing demographic and user experience research

  8. Contribute to a creative advertising team using acquired specialized competencies in one of creative strategy, art direction, or copywriting

  9. Express concepts, ideas, information, brand stories and research insights presented through refined verbal and visual techniques appropriate to the audience

  10. Questions assumptions and biases through listening, reading and observing critically

  11. Self-assess continuously to appreciate the lessons available in failure and the place of critique in the improvement process

  12. Collaborate effectively in team environments to achieve identifiable goals

  13. Employ entrepreneurial skills and thinking to identify market opportunities.

  14. Develop a showcase portfolio to represent industry ready competency in creative advertising


Work Placement

Students will gain practical, hands-on experience in the industry by completing a mandatory work placement in the winter semester of fourth year. As students are often hired directly from their placements, the final summer term is fully online.

As a four-year degree program, Bachelor of Creative Advertising gives you the luxury of going deep: discovering what you’re really good at, and what you love to do. Does it work? Check out our grads and meet the future you.

Bachelor of Creative Advertising graduates are pretty successful. Since our first graduating class in 2009, alumni have won a lot of major advertising industry awards, including:

  • 19 Cannes Lions & Cannes Young Lions
  • 37 Canadian Marketing Awards
  • 25 Marketing magazine Awards
  • 19 National Advertising Challenge Awards
  • 8 Media Innovation Awards
  • 5 Clio Awards
  • 5 D&AD Awards
  • 3 One Show Awards
  • 2 London International Awards
  • 1 Carte Blanche Outdoor Award

The most recent Strategy Magazine Creative Report Card (2020) lists 36 Humber Bachelor of Creative Advertising (BoCA) grads – up from 25 in 2019.

Bachelor of Creative Advertising has an extensive graduate network in first-tier agencies in Canada and internationally. As well as major agencies in Canada, our students also work in New York, San Francisco, Los Angeles, London, Dublin, Amsterdam, Dubai and Melbourne, at agencies like Cossette, Anomaly, DDB, BBDO, FCB, Taxi, Publicis, Grip, Leo Burnett, Mother, J. Walter Thompson, Ogilvy, john st., Rethink, Taxi, Sid Lee and Goodby Silverstein, among many others.

Seventy-nine percent of our graduates since 2009 are currently employed in advertising or related industries (marketing, design, PR, communications), and 60% of our 2018 cohort was hired before they had even completed their last semester of study. Bachelor of Creative Advertising graduates have also gone on to graduate studies in law, medicine, architecture, and business.

The Humber BoCA program is taught in beautifully restored, 19th-century red-brick buildings that are the former home of the historic Queen Street Mental Health Centre, which is situated in a large park on the shores of Lake Ontario. Our labs and equipment, however, are 21st century industry-standard, and Mac-based.

Real (paid) work for real clients, in school!
Unique to Humber is our in-house ad agency, BuildingF. BuildingF (named after the iconic home of the Bachelor of Creative Advertising program on the Lakeshore Campus) co-ordinates client work for the students Humber's advertising, design and PR programs. Bachelor of Creative Advertising students have produced campaigns for Winner's, Toronto Policy Services (Anti-Fentanyl campaign), Daily Bread Food Bank, Trillium Gift of Life, Ontario Human Rights Commission, University of Guelph, Canada Bread (Dempster's), Goodwill and many others. This is live experience for paying clients and it is built right into our curriculum.

people sitting at a table


person working at a computer

Student created ad for Doritos battle featuring Doritos flavours as Luchadores
Student created ad for Ontario Human Rights Legal Support about job discrimination

People running in the street

Vintage photo of a group of men

Student created ad for Jeep about their off-roading Rubicon car
Student created ad for WeVibe for a remote-controlled vibrator

Outside of a diner

Student created ad for SanPellegrino's limonata drink

dress laid out on a bed

Student created billboard for Columbia's winter coat
Student created ad for ecosmart lightbulbs

silhouette of person with purple sky behind them

Student created ad series for Hero Certified Burger about their topping varieties
Student created ad set for Häagen-Dazs about all the reasons to eat their ice cream
Student rendition of a KitKat bar
Student's rendition of a VW van
Student typography poster saying "This is my heart, dive deep"
Student render of wine pouring into a wine glass

Expert Faculty


We have a dedicated faculty of 9 (4 Ph.D., 5 M.A., M.B.A., M.F.A), plus an industry-affiliated Creative Director in Residence, who together have combined industry experience of over 175 years. Many faculty continue to provide services to various aspects of the industry, and all maintain extensive networks of creative industry contacts.

View Credentials

Colin Flint

DPhil – University of Oxford, Oxford, UK
MPhil – University of Oxford, Oxford, UK
B.Sc. – University College, UK

Elizabeth Dempster

MA – Dublin Institute of Technology, UK
Graduate Certificate – Concordia University
BA – Brock University

Janice Fung

RGD (Registered Graphic Designer of Ontario)
PhD - The Glasgow School of Art, University of Glasgow, Glasgow, UK
B.Des. (Honours) - York University/Sheridan College

Marilyn Cresswell

MBA – McMaster University
Post Graduate Diploma (Management Studies) – Wilfrid Laurier University
BA – Wilfrid Laurier University
Professor and Program Coodinator

Michael Rosen

MFA (Advertising Design) – Syracuse University, USA
BFA (Advertising Design) – Syracuse University, USA
Professor and Program Coordinator

Naeema Farooqi

PhD – University of Liverpool, UK
MA – Coventry University, UK
MBA - QAU, Pakistan

Richard Bingham

MA – University of Warwick, UK
BA – University of Toronto
Professor and Program Co-ordinator

Sarah Nasby

MFA – NSCAD University, Halifax, NS
BA – University of Guelph
Diploma (Digital Media) – George Brown College

Suzanne Pope

MA - Athabaska University
BA – Trinity College, University of Toronto


faculty image
Richard Bingham

Richard Bingham is the program co-ordinator for the Bachelor of Creative Advertising program, and was one of its founding faculty. Before coming to Humber, he worked in advertising, design, book publishing, and magazines. He has also produced a feature-length documentary, published a bestselling book, and once co-piloted a blimp.

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Elizabeth Dempster

Liz is currently a professor in the Bachelor of Creative Advertising, the Post Graduate certificate in Account Management, and the Diploma in Advertising and Graphic Design programs. Her industry experience ranges from agency, media, and in-house; working with clients like: Rogers, Kraft, Unilever, P&G, Reckitt Benckiser, SC Johnston, Campbell's, and Cadbury. Educationally, Liz has always had a focus on design and art direction with her Undergrad, Post Graduate, and Masters work/research all centering on design thinking.

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Colin Flint
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Janice Fung

In 2013, Janice Fung joined Humber College primarily teaching in the Bachelor of Creative Advertising program for the Faculty of Media and Creative Arts. She is an accredited Registered Graphic Designer of Ontario (RGD) with an Honours Bachelor of Design from York University and Sheridan College with over 15 years of industry experience working as a freelance graphic designer. Some of her predominant clients included Heart & Stroke Foundation of Canada, Dance Umbrella of Ontario, Government of Canada, and Howard Rideout Architect Inc.

In 2009, Janice's interests in the impact of visual communication, use of three-dimensional space and significance of environmental comfort led her to complete her PhD in Architecture at the Glasgow School of Art, University of Glasgow (UK). With previous undergraduate and graduate appointments at Ryerson University, she continues to explore design and accessibility, in particular for the visually impaired, and enjoys continuous participation in mentorship programs, portfolio reviews and other industry activities through RGD Ontario.

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Gordon Marshall

Gordon is an experienced part time College instructor having taught at Humber for over 10 years. He has also taught at some other Colleges from time to time. He is a seasoned Art Director / Creative Director and industry professional who loves to bring this experience into the classroom.
An Ontario College of Art and Design graduate, he also completed the D&AD concept course in London, England.
He started his career with a small Ad agency in London England. Returning to Canada, Gordon enjoyed success working at Ogilvy, ACDL, SMW, DDB, Taxi and has worked as an freelance Art Director/ Creative Director at most of the tier one Ad agencies in Toronto and a few in New York.
Gordon has worked with as a creative partner with a large number of Toronto’s prominent Creative Directors.
His experiences are wide ranging and include accounts focused on Automotive, Computers, Package Goods, Pharmaceuticals OTC, Fast food. Telcom /Trade Financial and Government.
Gordon’s effort’s have been recognized with creative awards including Medals and Merits at Marketing Awards, Graphis, Cannes, One Show, Clio, Advertising & Design Club of Canada, Bessies, Extras, New York Art Directors, Obies, New York Festivals, Billies, Mobis, Rx, Globals, and some other international shows.
His work has been published in Art Direction Magazine, Archive Magazine, ADS, Adweek, CA.
Some of his ads are currently in student text books on creativity.
Gordon has a passion and curiosity for design and advertising with fresh unexpected ideas that he tries to instill in his students.
Gordon dislikes talking in the 3rd person and loves to hear from former students who have launched successful careers in advertising.

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Sarah Nasby

Sarah Nasby (she/her/hers) is a professor in the Bachelor of Creative Advertising program and the Advertising & Graphic Design diploma program. She completed an MFA at NSCAD University and a BA at the University of Guelph. She is a designer and visual artist. Her work has been shown recently at Access Gallery in Vancouver, Critical Distance Centre for Curators in Toronto as well as a temporary public artwork for the City of Mississauga at Jack Darling Memorial Park, in collaboration with Shannon Linde.

faculty image
Suzanne Pope

Suzanne Pope's copywriting career included positions at some of Canada's most respected agencies, including Ogilvy & Mather, john st. and TAXI. In a career spanning more than three decades, Suzanne has won recognition from The One Show, Communication Arts, the London International Advertising Awards, the New York Festivals, Lürzer's Archive and the Clios. In addition to teaching at Humber, Suzanne runs, a blog devoted to helping young people gain practical skills in advertising.

faculty image
Michael Rosen

BFA Advertising Design, Syracuse University, 1970
MFA Advertising Design, Syracuse University, 1972

Your Career

Our program allows you to develop your strong creative skills, giving you the tools to work in a broad range of agency and corporate environments within the advertising industry. Working initially as an art director, copywriter or account co-ordinator, you may look forward to a career as a creative director or account supervisor, or you can choose to pursue graduate studies.

Upon graduation, you’ll stand out from the crowd with a background that includes:

  • knowledge of agency and corporate advertising best practices, as well as perspectives on consumer and business-to-business (B2B) advertising
  • proficiency using state-of-the-art equipment
  • skills to create the concept, copy and design for all forms of advertising: both traditional – print, radio, and video – and the full range of digital and social platforms
  • a comprehensive portfolio developed through industry-style studio-based classes and participation in national and international student design competitions
  • experience working on creative teams, designing real-world campaigns for clients of BuildingF, Humber’s on-campus advertising agency

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Program Availability

Start dates between Sept 2022 - Aug 2023
September 2022 Lakeshore Open
Start dates between Sept 2022 - Aug 2023
September 2022 Lakeshore Open

Behind the Scenes: BuildingF

people working at a desk

Watch the video above to learn more about Humber's in-house advertising agency where students get to work on advertising projects for real-life clients.

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Ministry Consent

Humber College has been granted a consent by the Ministry of Colleges and Universities to offer this applied degree for a seven-year term starting July 15, 2020.  Humber College shall ensure that all students admitted to the above-named program during the period of consent will have the opportunity to complete the program within a reasonable time frame.

Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.

On October 21, 2019, the Provincial Government of Ontario announced the renaming of the Ministry of Training, Colleges and Universities (MTCU) to the Ministry of Colleges and Universities (MCU). Both names may appear on this website.

Admission Requirements

Applicants must meet all the requirements below in order to meet minimum program eligibility. Meeting minimum eligibility requirements does not guarantee an offer of admission. Admission decisions will be available via MyHumber, or by email and mail. Admission decisions will not be released by phone.

Admission selection is based on the following 4 requirements:

  • Academic

    To be eligible for admission, you must possess the following:

    • Ontario Secondary School Diploma (OSSD) or equivalent including these required courses:
      • Grade 12 English (ENG4U or equivalent) minimum 65 per cent
      • Five Grade 12 U or M courses in addition to those listed above
      • Overall minimum grade point average (GPA) 65 per cent



    Mature Applicants

    Diplomas and Certificates

    An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older as of the first day of classes. Humber will invite you for testing to demonstrate that you meet all listed course requirements.


    An applicant is considered a mature applicant if they have not completed secondary school or attended postsecondary studies, and will be 21 or older as of the first day of classes. Mature applicants for degree programs will be required to meet course requirements at the U/M level or equivalent.

    College Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility.


    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility. Applicants must have an overall minimum grade point average (GPA) of 65 per cent in the program. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

    University Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility.


    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

  • Portfolio

  • In this program, we are looking for creative people who can write, who can design, and (especially) who can think.

    The portfolio requirement is meant to give us an idea of your basic creativity and thinking, either as a designer or as a writer. You may choose to submit either a visually-focused portfolio, or a writing-focused portfolio. But if you're not sure (or you are adept at both), feel free to include work from both categories. In short, show us what you can do!

    Note: the example(s) you submit do not have to be school assignments (but they could be). If you are thinking about submitting something that was a school assignment, consider re-working it and making it better. Make it not a school assignment anymore, but something that is entirely your own. Alternatively, feel free to do something completely new for this portfolio if you want. 

    Option 1: Copywriting Focus

    Submit minimum one, maximum three examples of your best original creative written work. This can be (but is not limited to): stories, poetry, skits (scripts or video), musical performances (especially your own compositions), case studies, or maybe just the smartest essay you ever wrote. What matters is that you believe it is an example of your best creative written work, and that it represents what you are capable of.

    Option 2: Art Direction Focus

    Submit minimum one, maximum three examples of your best original work representing your visual skills. Submissions can include traditional two-dimensional design projects (manually or electronically created) that show your skills with typography, page layout, or image manipulation (e.g., logos, posters, ads). In addition, works such as drawings (traditional or digital media), painting, collage, sculpture, furniture design, apps & web pages, graffiti, photography, video, short films, memes, animation, cosplay costumes, or set designs are all acceptable. 

    What we don't want to see: Yearbooks, self-portraits (any medium).

    Submission Instructions

  • English Language Proficiency

    All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

  • International Credit Evaluation

    Canadian citizens or permanent residents with international education are required to provide a WES or ICAS evaluation.


Admission equivalencies for Humber depend on your country of study. Please enter your location or choose detect my location to see the requirements for your country below.

Post-Admission Requirements

Once you have been accepted, and have confirmed your offer, you may need to complete a further set of requirements related to your program (Post-Admission Requirements).

Not available

Equipment & Device Requirements

All Semesters

Details and Specifications Minimum Specs Recommended Specs
Mac or PC Ability to run Adobe Creative Suite MAC 10.14 (Mojave), PC Windows 10

Contact Information

Richard Bingham, program co-ordinator
416.675.6622 ext. 3018


The 2022-2023 fee for two semesters is:

  • domestic: $7,215.50
  • international: $20,567.00

Fees are subject to change.

Fees by Semester

Domestic Fees International Fees

Additional Costs

For information regarding fees for work terms, refer to Fees.


Humber Degree Scholarships

Humber awards degree scholarships automatically to graduating high school students based on academic achievement. See this following chart for details. Some of the scholarships are renewable each year if you maintain an average of 80 per cent or more.

95%+ $4,000 renewable
90 - 94.9% $3,500 renewable
85 - 89.9% $3,000 renewable
80 - 84.9% $2,000 renewable
75 - 79.9% $1,500 one time

Diploma to Degree Transfer Student Scholarship

Humber awards degree scholarships automatically to students entering any Humber degree program who have completed a two or three-year diploma from a publicly-funded college. Students who have achieved a program GPA of 80% or better will be awarded a one-time scholarship of $2,500 in recognition of their academic achievement at the diploma level. Diplomas do not have to be related to the degree program of choice and are not tied to the eligibility for advanced standing or transfer credit. No application is required. View Terms & Conditions of Degree Scholarships.

Humber Scholarships

Find out more about scholarships and bursaries that you may be eligible for, visit Student Scholarships. International students can visit International Student Scholarships.

Humber Bursaries

Bursaries are available for Certificate, Diploma and Degree programs primarily based on financial need, visit Humber Bursaries.

External Awards, Bursaries & Scholarships

Find out more information about external scholarships and bursaries, visit External Awards.

Indigenous Student Awards, Bursaries & Scholarships

Humber offers a variety of bursaries and scholarships for Indigenous students, visit Indigenous Student Awards.

Explore Opportunities through Humber Pathways

Humber Pathways include:

  • Opportunities to build on your college education and complete your diploma or degree at Humber.
  • Degree and graduate study opportunities at other institutions in Ontario, Canada and abroad.
View Pathways into this program  
View Transfer Out Opportunities from this program  

Contact Us

Admissions Questions

Domestic Students  

Phone: 416-675-5000

International Students  

Contact the International Centre

Want More Info?

Sign-up for more info on Humber, including programs, special events and more!

Contact Information

Richard Bingham, program co-ordinator
416.675.6622 ext. 3018

How to Apply

Applications to Humber are made through Be sure to submit your application by the equal consideration deadline of February 1. You may apply after February 1, however, post-February 1 applications will be considered on a first-come, first-served basis depending on the availability of the space in the program. To check program availability refer to the Campus/Availability listing on Humber's program pages or

Admissions Road Map

Apply through Ontario Colleges


If you’re an international student, you can apply directly to Humber via our International Centre.

Apply through the International Centre

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