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Advertising and Marketing Communications

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Program Code: 04621 Credential: Diploma Program Length: 4 semesters
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Program Overview

Humber’s Advertising and Marketing Communications diploma program will equip you with promotional writing, presentation and organizational skills, as well as introductory design, basic production and supplier management skills. Courses in advertising, marketing communications, public relations and project co-ordination will give you a keen awareness of the breadth of your employment opportunities.

This program focuses on providing you with skills that enable you to work with advertising creatives including copywriters, graphic and interactive designers, art directors, and suppliers with an emphasis on media planning. Opportunities to work with Humber’s in-house agency, BuildingF, will allow you to start building a professional network while working with peers on real-world briefs.

Your first semester is shared with the Advertising and Graphic Design, Journalism, Public Relations, and Media Communications diploma programs, giving you the freedom to change the direction of your studies in the second semester.

Courses Program Standards

Upon successful completion of the program, a graduate will:

  1. Identify and respond to clients’ advertising and marketing communications* objectives by applying principles of marketing and communications.
  2. Perform a market segmentation* analysis, identify the organization’s target market/audience* and define the consumer behaviour of each segment.
  3. Develop an advertising plan and present and defend it persuasively.
  4. Contribute to evaluating the effectiveness of advertising and marketing communications* initiatives.
  5. Collaborate in the development of advertising and marketing communications* material, in compliance with current Canadian legislation, industry standards and business practices.
  6. Participate in the development of creative solutions to address advertising and marketing communications* challenges.
  7. Contribute to planning, implementing, monitoring and evaluating projects by applying the principles of project management.
  8. Complete all work in a professional, ethical and timely manner.


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Work Placement

Gain hands-on experience with a work placement in the industry. Here, you will have the opportunity to apply what you’ve learned in the classroom to a real-world business environment. With our support, you’ll find your placement at any number of local, national or international advertising, marketing and/or media-related agencies, companies or brands in the Greater Toronto Area.

The Humber Advantage

BuildingF (formerly the AdCentre) brings marketers and agencies together with advanced students from virtually any Humber program to produce strategic creative content and technology solutions.

Instead of just being given a grade for assignments, students are provided with a chance to work with real clients, on actual accounts, receiving first-hand experience in the field.

The disciplines that can be accessed through BuildingF include anything found in a modern advertising, design or PR agency, including brand experience design, communications marketing, advertising design, writing, production, and much more.

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One Common Semester

The Communication Platform offers a shared first semester between five programs giving you the freedom to change your area of study in the second semester to any of the five.

Core Skills Gained in Semester 1

  • Innovative Design
  • Web Design
  • Presentation Skills
  • Interviewing Skills
  • Digital Imaging
  • Visual Communications
  • Intro to Media Studies

The program will focus on providing students with skills that will enable them to work with advertising agencies, copywriters, graphic and interactive designers, art directors and suppliers.

Note: This program will be of most interest to Ontario Secondary School Diploma (OSSD) graduates and transfer students from other advertising-related programs.

Expert Faculty

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Tyler Cheese

Tyler is a freelance copywriter with a decade of agency experience. His work includes traditional media (print, billboard, TV), but his focus has been on social media and digital strategy. Clients he's worked with include RBC, Maple Lodge Farms, Zabiha Halal, Amica Senior Lifestyles, and Lone Star Texas Grill.

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Lea Conte

Lea Conte is an experienced designer, art director and post-secondary educator in Toronto. With over ten years of industry experience and over five years as an instructor, she is driven by her passion for design and love of teaching. Lea has a seasoned background of education and professional experience. She retains a BA in cultural anthropology, which has complemented her curiosity for teaching and understanding cultural dynamics.

Pursuing her natural creative interests, Lea went on to study fashion arts and graphic design, then went on to become a successful art director. Sensing the need to foster her academic and cultural mind, Lea found herself teaching in the post-secondary environment.

Currently, Lea wholeheartedly believes she has combined her passion for cultural understanding and design problem solving into a successful and fulfilling career. Lea takes the utmost pride in providing a high-quality learning experience for her students, keeping them up to date with contemporary design practices and principles.

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Duncan Fletcher

Duncan Fletcher has an Honours BA in Political Studies from Trent University, a Professional Certification in Marketing from York University and a Master in Business Administration with Distinction from University of Bradford (U.K.)

An early career in hospitality management was followed by 25 years in media serving first with Torstar Media Group as a Director of Media Sales and General Manager of a new product development division, Dynamic Media and Events Management. More recently he formed News Review Media Inc. specializing in custom and community-news publishing.

He has taught at Humber since 2014, first in the Faculty of Business, before transitioning to his current role in the Faulty of Media and Creative Arts.

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Jessica Fowler

Professor Fowler has several years experience in the field of marketing, communications, and public relations, specializing in investor relations. She also has a strong background in business, completing her MBA in 2010 and since 2016, has been running a boutique marketing and communications agency in Toronto.

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Alison Gelata

Alison spent more than fifteen years in agency, industry and education leading integrated communications portfolios. Starting out agency-side, she worked for two award-winning public relations firms based in Toronto. Her work has involved integrated campaign management, crisis communications, and, most intensively, digital strategy. Her most recent role before moving to teaching and research was leading digital communications for the University of Waterloo’s Faculty of Engineering. In addition to teaching at Humber, Alison is a sessional lecturer with Ryerson University and the University of Toronto Mississauga through a partnership program in Digital Enterprise Management with Sheridan College.

Alison possesses a master’s degree in Communications Management from McMaster University where she completed research focussed on building trust through digital engagement in the health sector. Earlier in her academic studies she completed her bachelor of arts degree at McMaster University, followed by postgraduate certification in public relations from Humber College.

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Robin Heisey

Robin Heisey is a professor of advertising and marketing at Humber College, and is the creative director of the Humber's BuildingF, a communications agency designed around Humber students and their curriculum. Robin holds an AOCA in fine art from The Ontario College Of Art & Design, a BA in English and history from University College at The University Of Toronto, and an MBA from The Berlin School of Creative Leadership at Steinbeis University.

Robin has worked with a number of Canadian and international advertising agencies over the last 35 years, including Saatchi & Saatchi, Young & Rubicam, McCann Erickson, and Gee, Jeffery & Partners. Most recently, Robin worked with FCB Canada, where he was chief creative officer for Canada, a member of the company’s board of directors, and a member of its Global Creative Council.

Robin has judged at a number of creative festivals, including the Digital Marketing Awards, the London International Festival, the Effies, and Cannes. He has a wide range of interests in the advertising, marketing and cultural spaces, and is an active blogger and content creator under the label of @musicartgeek. Robin recently served on the boards of the National Advertising Benevolent Society, the Canadian Marketing Association and TheatreFront, and currently serves on the Print & Drawing Curatorial Committee of the Art Gallery Of Ontario.

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Peter Power

Peter Power is an Ontario-based award-winning professional photographer and videographer with an emphasis on editorial and corporate portraits and story-telling.

With a wealth of carefully cultivated experience that draws on three decades of work in Canada and abroad Peter is widely considered among the top visual story-tellers in Canada. His proven visual and journalism skills have been honed from years of assignments photographing everything from business leaders to revolutionaries; work that has earned him international recognition with four National Newspaper Awards and five separate Photographer of the Year titles to name a few.

As an independent visuals professional Peter's corporate and commercial client base continues to grow with creative, well produced and consistently high quality location production while still providing editorial clients with the highest standard of images and video.

Canadian Geographic Magazine, The Canadian Press, the CBC, CAMH Foundation, The Globe and Mail, The Toronto Star, AFP Services, Reuters, PostMedia, National Post, Our Kids Media, Communitech, Clothesline Media, Appleby College, and NOMA Event Design are among Peter's growing list of clients.

Peter is happy to share his experience and knowledge through formal college-level instruction, industry workshops and speaking engagements.


AWARDS

Peter has been named Photographer of the Year five times, has won four Canadian National Newspaper Awards (nominated nine times) and has won the prestigious Governor General's Michener Award for Public Service Journalism. His work has been recognized many times by the National Press Photographer's Association (NPPA), News Photographer's Association of Canada (NPAC), Pictures of the Year International (POYi), the Society of Newspaper Design (SND) among others. His multimedia work has been recognized internationally as a Webby Award Honoree three times, a Webby Award Finalist once, a POYi winner, and NPAC POY winner.

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Mike Rukavina

Mike began his career in the grocery retail sector as a store manager before going on to a long career as a senior sales and marketing manager, the majority with Coca-Cola and Vincor Canada in the wine industry. For the last five years, Mike has taught part time in both the Advertising and Marketing Communications program and the University of Guelph-Humber Media Studies program.

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Anna Santilli

Anna Santilli is the Program Coordinator/Professor for Advertising and Marketing Communications Diploma Program, located at Humber’s Lake Shore Campus.

Anna holds a Masters in Adult Education from Central Michigan University and completed a Honour Bachelor of Arts degree from University of Toronto. She is currently completing a Coaching accreditation though CTI.

Anna is a seasoned marketing consultant trained in the United Kingdom. There she started her career as a market research consultant in the financial services sector. Upon her return to Canada she worked as internal consultant at Bank of Montreal and then with various marketing agencies before she established her own consulting firm. By putting consumer truths at the heart of business and marketing strategy development she developed a strong consulting practice in Corporate Imagery, Advertising and Marketing Communication, Branding and Brand Equity Measurement.

Anna has been teaching at Humber College, in the Business School and in the School of Media Studies and Information Technology, since 2000. She has been the Program Coordinator of Advertising and Marketing Communications at Humber since 2013.

Your Career

Our graduates can find employment in entry-level positions on both the client and agency side. Graduates are hired for employment at advertising agencies, media agencies, client companies and within the not-for-profit industry. Upon completion of the program, students may have the opportunity to enter into many roles including:

  • account co-ordinator
  • advertising traffic co-ordinator
  • brand co-ordinator
  • digital media co-ordinator
  • market researcher
  • marketing/advertising specialist
  • marketing co-ordinator
  • media buyer
  • media researcher
  • programmatic campaign co-ordinator
  • social media co-ordinator

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Program Availability

Start dates between Sept 2022 - Aug 2023
START DATE LOCATION STATUS
September 2022 Lakeshore Open
Start dates between Sept 2022 - Aug 2023
START DATE LOCATION STATUS
September 2022 Lakeshore Closed

Advertising and Marketing Communications

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Watch the video to learn more about the Advertising & Marketing Communications program and why industry leaders want to hire our graduates.


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Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.

On October 21, 2019, the Provincial Government of Ontario announced the renaming of the Ministry of Training, Colleges and Universities (MTCU) to the Ministry of Colleges and Universities (MCU). Both names may appear on this website.

Admission Requirements

Applicants must meet all the requirements below in order to meet minimum program eligibility. Meeting minimum eligibility requirements does not guarantee an offer of admission. Admission decisions will be available via MyHumber, or by email and mail. Admission decisions will not be released by phone.

Admission selection is based on the following 3 requirements:

  • Academic

    To be eligible for admission, you must possess the following:

    • Ontario Secondary School Diploma (OSSD) or equivalent including these required courses:
      • Grade 12 English (ENG4C or ENG4U or equivalent)
      • Three Grade 11 or Grade 12 C, M or U courses in addition to those listed above

    or

    or

    Mature Applicants

    Diplomas and Certificates

    An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older as of the first day of classes. Humber will invite you for testing to demonstrate that you meet all listed course requirements.

    Degrees

    An applicant is considered a mature applicant if they have not completed secondary school or attended postsecondary studies, and will be 21 or older as of the first day of classes. Mature applicants for degree programs will be required to meet course requirements at the U/M level or equivalent.

    College Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility. Applicants must have an overall minimum grade point average (GPA) of 65 per cent in the program. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

    University Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

  • English Language Proficiency

    All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

  • International Credit Evaluation

    Canadian citizens or permanent residents with international education are required to provide a WES or ICAS evaluation.

INTERNATIONAL ACADEMIC EQUIVALENCY

Admission equivalencies for Humber depend on your country of study. Please enter your location or choose detect my location to see the requirements for your country below.

Post-Admission Requirements

Once you have been accepted, and have confirmed your offer, you may need to complete a further set of requirements related to your program (Post-Admission Requirements).

Not available

Equipment & Device Requirements

Semester 1, 3

Details and Specifications Minimum Specs Recommended Specs
No specific requirements although something with rapid processing speed may be beneficial. 16 gb ram None

Contact Information

Anna Santilli, program co-ordinator
416.675.6622 ext. 3014
anna.santilli@humber.ca

Fees

The 2022-2023 fee for two semesters is:

  • domestic: $3,759.88
  • international: $16,394.00

Fees are subject to change.

Fees by Semester

Domestic Fees International Fees

Additional Costs

Approximately $500 - textbooks and printing costs (for one semester). A home computer is encouraged.

Scholarships

Humber Scholarships

Find out more about scholarships and bursaries that you may be eligible for, visit Student Scholarships. International students can visit International Student Scholarships.

Humber Bursaries

Bursaries are available for Certificate, Diploma and Degree programs primarily based on financial need, visit Humber Bursaries.

External Awards, Bursaries & Scholarships

Find out more information about external scholarships and bursaries, visit External Awards.

Indigenous Student Awards, Bursaries & Scholarships

Humber offers a variety of bursaries and scholarships for Indigenous students, visit Indigenous Student Awards.

Explore Opportunities through Humber Pathways

Humber Pathways include:

  • Opportunities to build on your college education and complete your diploma or degree at Humber.
  • Degree and graduate study opportunities at other institutions in Ontario, Canada and abroad.
View Transfer Out Opportunities from this program  

Contact Us

Admissions Questions

Domestic Students  

Phone: 416-675-5000
Email: enquiry@humber.ca

International Students  

Contact the International Centre

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Sign-up for more info on Humber, including programs, special events and more!

Contact Information

Anna Santilli, program co-ordinator
416.675.6622 ext. 3014
anna.santilli@humber.ca

How to Apply

Applications to Humber are made through ontariocolleges.ca. Be sure to submit your application by the equal consideration deadline of February 1. You may apply after February 1, however, post-February 1 applications will be considered on a first-come, first-served basis depending on the availability of the space in the program. To check program availability refer to the Campus/Availability listing on Humber's program pages or ontariocolleges.ca.

Admissions Road Map

Apply through Ontario Colleges

INTERNATIONAL STUDENTS

If you’re an international student, you can apply directly to Humber via our International Centre.

Apply through the International Centre

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